3. @davidtweets
BNJ – Modern Marketing
Persona, Content, Marketing Automation, Data
INTRIGUE
BRAND
AWARENESS
ENGAGE
TARGETED
AWARENESS
ACQUIRE
DEMAND
GENERATION
NURTURE
EVENT
TRIGGERS
CONVERT
SALES
ENABLEMENT
RETAIN
LOYALTY AND
ADVOCACY
1 TO MANY 1 TO FEW 1 TO 1
9. @davidtweets
1. Go mobile first
Design the experience for mobile devices first
Expand it for desktop devices
10. @davidtweets
“Too
many
marke,ng
leaders
s,ll
lump
tablets
and
smartphones
in
the
same
mobile
bucket.
That's
a
mistake.
Why?
Because
tablets
are
not
primarily
mobile
devices.”
12. @davidtweets
How businesspeople use smartphones
1. Phone calls
2. Email
3. Texting
4. Contacts, calendar, tasks
5. Navigation
iDATE survey of smartphone use for business in France, Germany, and UK, 2012
15. @davidtweets
Mobilizing web content for tablets
Big images
Big buttons
One / two columns
Scrolling
Simple menus
No Flash
Small file size,
fast download