This was a presentation I did in 2009 to a class of mass communication students at the University of West Indies in Kingston, Jamaica. It is based on a presentation I did previously during Reggae Month in Jamaica.

2. Caribbean Media Opportunities
David Mullings

3. What is Realvibez?
• an integrated media and entertainment
company focused on Caribbean content
and the delivery of that content via multiple
platforms
2009 Realvibez Media

4. Questions
• Why don’t we have more Caribbean films?
• More Caribbean sitcoms and dramas?
• Caribbean animated shows?
2009 Realvibez Media

5. Facts
• People like Caribbean music, culture,
history and more
• Distribution is a major obstacle for
Caribbean content
• The Internet has lowered distribution
barriers
2009 Realvibez Media

6. Facts
• First phase of the web
• US-centric
• Second phase of the web
• “Globalization of the local” - Thomas
Friedman, The World is Flat
2009 Realvibez Media

7. Top Countries
• North America - 67%
U.K., France, Germany, Netherlands, Japan
•
2009 Realvibez Media

8. Top Cities
• NY, London, Miami, Paris, Toronto, Brooklyn,
Atlanta, Montreal, Orlando
2009 Realvibez Media

9. Strategy
Web 1.0 strategy vs. Web 2.0 Strategy
2009 Realvibez Media

10. Web 1.0 Strategy
“Pull” Strategy
users
2009 Realvibez Media
website
advertisers

11. Web 2.0 Strategy
“Push” Strategy
users
content
users
2009 Realvibez Media
users

12. Strategy
• Fragment or be fragmented
• Massively distributed media is the future
2009 Realvibez Media

13. Strategy
"Whether it's over the air or on the Internet, it's about content,
and online it's our strategy to reach people wherever they are and
bring our content to them. That's why we created the CBS
audience network, which has more than 300 affiliated Web sites."
- Leslie Moonves, President and CEO, CBS Corp.
2009 Realvibez Media

14. Strategy
“We're content creators, and we want our world class content
available to as many people, on as many platforms as possible.
The name ‘Content Distribution and Marketing' conveys the full
multi-platform scope of our distribution efforts, and opportunities
we mine not only on linear television, but across online portals,
wireless, VOD, download-to-own and other emerging platforms.”
- Judy McGrath, Chairman and CEO, MTVN
2009 Realvibez Media

15. Strategy
• “Prom Queen” produced by Michael Eisner
2009 Realvibez Media

16. Opportunity
The winners in the music business of tomorrow are
individuals and organizations that create communities,
connect people, spread ideas and act as the hub of the
wheel... indispensable and well-compensated.
- Seth Godin
• replace “music” with “video”, “film”,
“communications”, etc.
2009 Realvibez Media

17. Strategy
Bob Marley Episode
2009 Realvibez Media

18. Strategy
Entrepreneurs Need Partners
• official
• official
2009 Realvibez Media
Caribbean media partner
Caribbean media partner

19. T.O.K. and imeem
2008 Realvibez Media

20. Sean Paul featured on imeem
2008 Realvibez Media

21. Big Tings Music YouTube Channel
2009 Realvibez Media

22. Big Tings Music YouTube Channel
2009 Realvibez Media

23. Strategy
• Entrepreneurs work smarter not harder
• stretch limited dollars
• leverage technology
• use existing platforms
2009 Realvibez Media

24. Rootz Underground Facebook Fan Page
2008 Realvibez Media

25. Cezar Facebook Group
2008 Realvibez Media

26. Mariah and Cezar
Remix competition case study
2009 Realvibez Media

27. Future Plans
• Cezar album
• DVD distribution - Manley DVD now out
• Caribbean books - Run big ‘fraid
• More merchandise
• Content partners
2009 Realvibez Media

28. Opportunities
• Creators need help creating and
distributing content
• More original Caribbean content needs to
be produced
• Market exists for content on DVD
2009 Realvibez Media

29. Opportunities
2009 Realvibez Media