PPC advertising strategy requires starting off recognizing the nature of the communication going on between the adwords advertiser and the prospect in search engines. This guide shows you how you have to think about ppc to come out ahead.
7. When They Click Through,
They are Asking You,
“Tell Me More…”
8. When They Visit
Your Website, You
Should Fulfill The
Implied Promise
Your Ad Made.
9. Finally, You Should Have a Clear Action You
Want The Prospect To Take Which Says To
You, “Yes, Please Contact Me, I Want To
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