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« Prev Comments 1 - 10 of 24 Next »
  • eric_guy77
    eric_guy77 said 3 days Edit Delete

    Thanks for the sharing....very informative!
    Dating Site

  • chonhong
    chonhong said 3 days Edit Delete

    great presentation. totally what brands should be doing. care to share a softcopy with me at chonhong@gmail.com please ?

  • Coolwizz
    Coolwizz said 1 week Edit Delete

    Great presentation... Well thought of...
    Would appreciate if you can send me a copy on amrkhadr@gmail.com

  • xiaosanmei9852
    xiaosanmei9852 said 2 weeks Edit Delete

    Excellent!I liked it!

  • ericowen
    ericowen said 3 weeks Edit Delete

    would love a copy! 2eric.owen@gmail.com

  • libinraj
    libinraj said 1 month Edit Delete

    Hey... Awesome... Could you pelase send me the file...Since I ned to show it for a presentation.



    Mail to me on libinraj@gmail.com

  • haveaword
    haveaword said 1 month Edit Delete

    Impressive good show thanks for sharing

  • s181185
    s181185 said 2 months Edit Delete

    good show! congrats

  • jimnuv
    jimnuv said 2 months Edit Delete

    very creative!!

  • nataliaborges
    nataliaborges said 2 months Edit Delete

    I liked it!

  • Choton
    Choton said 3 months Edit Delete

    Excellent presentation. This may be obvious but was the title of the presentation derived from the original book by Schwartz, Digital Darwinism (2001)? It was a pretty good book for it's time....I still recommend it to my students.

  • magdalena1948
    magdalena1948 said 3 months Edit Delete

    BELLO E INTERESANTA...AUGURI

  • xiby
    xiby said 4 months Edit Delete

    Now this took a lot of pondering on, but the end result is just excellent. A well laid show David.

  • grahairs
    grahairs said 4 months Edit Delete

    Excellent show - superbly produced!

  • SRINI
    SRINI said 4 months Edit Delete

    Jelina makes a pertinent point. The question is are brands always good for the consumer?
    I guess that is an unresolved debate.

  • stevesimpson04
    stevesimpson04 said 5 months Edit Delete

    Congrats guys- did you ever think about scoring the following brands against the brand gene scorecard:



    Madonna

    New York Yankees

    Star Wars

    Heroes

    Wimbledon



    Great stuff though and certainly some pointers as to how brands will be evaluated in the future



    Steve Simpson (GroupM)

  • davidjdeal
    davidjdeal said 5 months Edit Delete

    The image of the baby with tattoos was created in Photoshop. Thank you for asking.

  • AmitRanjan
    AmitRanjan said 5 months Edit Delete

    here's the video as well


  • canarus
    canarus said 5 months Edit Delete

    Case: How Starbucks made crucial mistakes implementing WEb 2.0 concept



    http://www.slideshare.net/canarus/starbucks-case/

  • walter.dermul
    walter.dermul said 5 months Edit Delete

    what a great image on p.1 !!
    entire ppt is great stuff !
    w

  • guest6d0316
    guest6d0316 said 5 months Edit Delete

    Than you -- this presentation is the brainchild of my Avenue A | Razorfish colleague Joe Crump, one of the smartest and creative people I've met. You can see him deliver the presentation (and the first image in context) here: http://www.superhypeblog.com/2008/06/18/digital-darwinism...

  • BlazingCyber
    BlazingCyber said 5 months Edit Delete

    Please make it downloadable



    Thanks

  • regouta
    regouta said 5 months Edit Delete

    Poorbaby.

    I hope this is a photoshop affair or else inoffense ink was used. Mockup tattoo stuffis renowned tobe dangerous for small children ...

  • jelina
    jelina said 5 months Edit Delete

    Hi davidjdeal,

    I love the image on the first page, it's a shocking image but it's absolutely true. I think by the time a woman conceive a baby it's already been branded. For the start, visiting to the doctor. The woman is prescribed with medications to make sure that the mother and the baby will be healthy. As soon as the baby is born he/she already bombarded with brand advertised through gifts bought by families and friends.

    Thanks for sharing.

    Cheers,

    Jelina

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    Digital Darwinism

    From davidjdeal, 5 months ago Add as contact

    Joe Crump, an Avenue A | Razorfish executive, discussed the attributes of digital brands at the Cannes International Advertising Festival on June 21, 2008. The presentation is an updated version of a similar presentation that Joe delivered at the Avenue A | Razorfish Client Summit on May 14.

    14395 views | 24 comments | 131 favorites | 0 downloads | 50 embeds (Stats)

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    Slideshow Transcript

    1. Slide 2: DIGITAL DARWINISM
    2. Slide 3: THE EVOLUTION & MUTATION OF BRANDS (and people)
    3. Slide 4: SEE ALL 290,875 ITEMS
    4. Slide 9: (DIS)LOYALTY
    5. Slide 11: SOCIAL RESPONSIBILITY
    6. Slide 13: PERSONALITY
    7. Slide 17: PEOPLE POWER SOCIAL WEB (DIS)LOYALTY SOCIAL RESPONSIBILITY PERSONALITY UBIQUITY
    8. Slide 21: DIGITAL BRAND DNA
    9. Slide 22: AUTHENTIC Does it seem genuine?
    10. Slide 23: ADAPTIVE Does it respond to your involvement?
    11. Slide 24: RELEVANT Is it useful or appealing to youo specifically?
    12. Slide 25: TRANSFORMATIVE Does it raise your expectations of the brand, or the web?
    13. Slide 26: FRESH Does it inspire feeling or emotion?
    14. Slide 27: IMMERSIVE Do you l lose t track k of time?
    15. Slide 28: SOCIAL Is it worth borrowing, sharing or contributing to?
    16. Slide 29: AUTHENTIC ADAPTIVE RELEVANT TRANSFORMATIVE FRESH IMMERSIVE SOCIAL
    17. Slide 31: INTERBRAND TOP 5 vs. TOP 5 DIGITAL INTERBRAND DIGITAL 1 - FAILURE 2 - BELOW AVERAGE 3 - AVERAGE 4 - ABOVE AVERAGE 5 - BEST IN CLASS
    18. Slide 32: INTERBRAND TOP 10 vs. TOP 10 DIGITAL INTERBRAND DIGITAL 1 - FAILURE 2 - BELOW AVERAGE 3 - AVERAGE 4 - ABOVE AVERAGE 5 - BEST IN CLASS
    19. Slide 33: APPLE vs. IBM INTERBRAND DIGITAL 1 - FAILURE 2 - BELOW AVERAGE 3 - AVERAGE 4 - ABOVE AVERAGE 5 - BEST IN CLASS
    20. Slide 35: FIND AN UNMET NEED
    21. Slide 36: INVENT
    22. Slide 37: GO BETA
    23. Slide 38: PAY ATTENTION
    24. Slide 39: EVOLVE (FOREVER)
    25. Slide 40: A PERFECT EXPERIENCE MARKETS ITSELF.
    26. Slide 41: THANK YOU FACEBOOK: Avenue A | Razorfish in Cannes JOE CRUMP | joe.crump@avenuea-razorfish.com joe crump@avenuea razorfish com