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Slideshow Transcript
- Slide 2: DIGITAL DARWINISM
- Slide 3: THE EVOLUTION & MUTATION OF BRANDS (and people)
- Slide 4: SEE ALL 290,875 ITEMS
- Slide 9: (DIS)LOYALTY
- Slide 11: SOCIAL RESPONSIBILITY
- Slide 13: PERSONALITY
- Slide 17: PEOPLE POWER SOCIAL WEB (DIS)LOYALTY SOCIAL RESPONSIBILITY PERSONALITY UBIQUITY
- Slide 21: DIGITAL BRAND DNA
- Slide 22: AUTHENTIC Does it seem genuine?
- Slide 23: ADAPTIVE Does it respond to your involvement?
- Slide 24: RELEVANT Is it useful or appealing to youo specifically?
- Slide 25: TRANSFORMATIVE Does it raise your expectations of the brand, or the web?
- Slide 26: FRESH Does it inspire feeling or emotion?
- Slide 27: IMMERSIVE Do you l lose t track k of time?
- Slide 28: SOCIAL Is it worth borrowing, sharing or contributing to?
- Slide 29: AUTHENTIC ADAPTIVE RELEVANT TRANSFORMATIVE FRESH IMMERSIVE SOCIAL
- Slide 31: INTERBRAND TOP 5 vs. TOP 5 DIGITAL INTERBRAND DIGITAL 1 - FAILURE 2 - BELOW AVERAGE 3 - AVERAGE 4 - ABOVE AVERAGE 5 - BEST IN CLASS
- Slide 32: INTERBRAND TOP 10 vs. TOP 10 DIGITAL INTERBRAND DIGITAL 1 - FAILURE 2 - BELOW AVERAGE 3 - AVERAGE 4 - ABOVE AVERAGE 5 - BEST IN CLASS
- Slide 33: APPLE vs. IBM INTERBRAND DIGITAL 1 - FAILURE 2 - BELOW AVERAGE 3 - AVERAGE 4 - ABOVE AVERAGE 5 - BEST IN CLASS
- Slide 35: FIND AN UNMET NEED
- Slide 36: INVENT
- Slide 37: GO BETA
- Slide 38: PAY ATTENTION
- Slide 39: EVOLVE (FOREVER)
- Slide 40: A PERFECT EXPERIENCE MARKETS ITSELF.
- Slide 41: THANK YOU FACEBOOK: Avenue A | Razorfish in Cannes JOE CRUMP | joe.crump@avenuea-razorfish.com joe crump@avenuea razorfish com

