Digital Darwinism

Slide 2: DIGITAL DARWINISM

Slide 3: THE EVOLUTION & MUTATION OF BRANDS (and people)

Slide 4: SEE ALL 290,875 ITEMS

Slide 9: (DIS)LOYALTY

Slide 11: SOCIAL RESPONSIBILITY

Slide 13: PERSONALITY

Slide 17: PEOPLE POWER SOCIAL WEB (DIS)LOYALTY SOCIAL RESPONSIBILITY PERSONALITY UBIQUITY

Slide 21: DIGITAL BRAND DNA

Slide 22: AUTHENTIC Does it seem genuine?

Slide 23: ADAPTIVE Does it respond to your involvement?

Slide 24: RELEVANT Is it useful or appealing to youo specifically?

Slide 25: TRANSFORMATIVE Does it raise your expectations of the brand, or the web?

Slide 26: FRESH Does it inspire feeling or emotion?

Slide 27: IMMERSIVE Do you l lose t track k of time?

Slide 28: SOCIAL Is it worth borrowing, sharing or contributing to?

Slide 29: AUTHENTIC ADAPTIVE RELEVANT TRANSFORMATIVE FRESH IMMERSIVE SOCIAL

Slide 31: INTERBRAND TOP 5 vs. TOP 5 DIGITAL INTERBRAND DIGITAL 1 - FAILURE 2 - BELOW AVERAGE 3 - AVERAGE 4 - ABOVE AVERAGE 5 - BEST IN CLASS

Slide 32: INTERBRAND TOP 10 vs. TOP 10 DIGITAL INTERBRAND DIGITAL 1 - FAILURE 2 - BELOW AVERAGE 3 - AVERAGE 4 - ABOVE AVERAGE 5 - BEST IN CLASS

Slide 33: APPLE vs. IBM INTERBRAND DIGITAL 1 - FAILURE 2 - BELOW AVERAGE 3 - AVERAGE 4 - ABOVE AVERAGE 5 - BEST IN CLASS

Slide 35: FIND AN UNMET NEED

Slide 36: INVENT

Slide 37: GO BETA

Slide 38: PAY ATTENTION

Slide 39: EVOLVE (FOREVER)

Slide 40: A PERFECT EXPERIENCE MARKETS ITSELF.

Slide 41: THANK YOU FACEBOOK: Avenue A | Razorfish in Cannes JOE CRUMP | joe.crump@avenuea-razorfish.com joe crump@avenuea razorfish com