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The Capital Raising Ladder,[object Object],David Crow,[object Object],Cofounder, Influitive Corporation,[object Object],Cofounder, StartupNorth.ca & DemoCamp,[object Object],david@davidcrow.ca | david@influitive.com,[object Object],http://twitter.com/davidcrow,[object Object]
The Capital Raising Ladder
When does 1 + 1 = 10x,[object Object]
Raising Money is Hard,[object Object],Starting a business is a big commitment,[object Object],Energy & Passion,[object Object],Time & Effort,[object Object],Financial Resources,[object Object],Take a big breath,[object Object],Inspired by Ben Holmes of Index Ventures http://www.slideshare.net/benholmes/venture-capital-an-entrepreneurs-manual,[object Object]
Why are you doing this?,[object Object],Make money,[object Object],Feed my kids,[object Object],Change the world,[object Object],How long do you want to commit?,[object Object],What level of financial risk are you prepared to take?,[object Object],Inspired by Ben Holmes of Index Ventures http://www.slideshare.net/benholmes/venture-capital-an-entrepreneurs-manual,[object Object]
# 1 Focus on the Business First,[object Object]
Top Tips,[object Object],Have a great product/service,[object Object],Focus predominately on growing the business, not fundraising,[object Object],Evidence of execution ability is more exciting than 100 page business plan,[object Object]
Be honest,[object Object],Do customers want the product/service?,[object Object],Do you have the competence to build the product? The team?,[object Object],Can you monetize the product or service?,[object Object],How competitive is/will the space be?,[object Object],How big can the overall market become?,[object Object],Inspired by Ben Holmes of Index Ventures http://www.slideshare.net/benholmes/venture-capital-an-entrepreneurs-manual,[object Object]
Focus on your business first,[object Object],Build the product,[object Object],Get users/customers,[object Object],Make money,[object Object],Don’t spend it,[object Object],Get to break-even,[object Object],Scale like crazy,[object Object]
The Capital Raising Ladder,[object Object],No cash, moonlighting, sweat,[object Object],Credit card or savings (personal round),[object Object],Friends and family round,[object Object],Incubators,[object Object],Serious angels and small VCs,[object Object],Classic VCs,[object Object],Corporate VCs,[object Object],Non-recourse working capital bank loans,[object Object],IPO,[object Object],Exit: Capital Realization,[object Object],By Bernard Lunn http://www.readwriteweb.com/start/2009/06/the-capital-raising-ladder.php,[object Object]
Non-Equity Financing,[object Object],Equity Financing,[object Object],Angel Financing,[object Object],Overview of financing,[object Object],Bootstrapping/Self Financing,[object Object],Venture Capital,[object Object],Private Equity,[object Object],Debt/Bank Finance,[object Object],Public Markets,[object Object],By Ben Holmes of Index Ventures http://www.slideshare.net/benholmes/venture-capital-an-entrepreneurs-manual,[object Object]
Bootstrapping,[object Object],[object Object]
Needs to be a real business
Most emerge from a service offering or consulting companyPros,[object Object],Cons,[object Object],More cash efficient,[object Object],Close to customers,[object Object],Excellent to understand problems and solutions,[object Object],Resources for growth constrained by cashflows,[object Object],May miss a big opportunity if other players raise a lot of cash,[object Object],By Ben Holmes of Index Ventures http://www.slideshare.net/benholmes/venture-capital-an-entrepreneurs-manual,[object Object]
Debt/Bank Financing,[object Object],Relatively limited funds when available,[object Object],Banks lend to predictable business they understand,[object Object],Great for business that are following a well trodden path,[object Object],Not necessarily great for software, web, mobile businesses,[object Object],By Ben Holmes of Index Ventures http://www.slideshare.net/benholmes/venture-capital-an-entrepreneurs-manual,[object Object]
Reasons to raise equity finance,[object Object],Prerequisites,[object Object],Unique Product or Concept,[object Object],Passionate Founding Team,[object Object],Large Potential Market,[object Object],Implications,[object Object],Intense Competition ,[object Object],Need to move rapidly,[object Object],VC Funding Supports,[object Object],Hiring,[object Object],Rapid Product Development,[object Object],Partnerships,[object Object],Infrastructure,[object Object],Internationalization,[object Object],Commercialization,[object Object],By Ben Holmes of Index Ventures http://www.slideshare.net/benholmes/venture-capital-an-entrepreneurs-manual,[object Object]
# 1 Reason to Raise Money,[object Object],Market growth is accelerating,[object Object],Add revenue generating units at a predictable profit,[object Object]
When NOT to raise money,[object Object],Application is a feature not a product,[object Object],Market size is too small,[object Object],Motivation is not financial,[object Object],The risk is that you waste time trying to unsuccessfully raise money,[object Object],Real risk is that you succeed ,[object Object],Lose opportunity for small exit,[object Object],Lose opportunity to run a lifestyle business,[object Object],Get bound to 3+ years of crazy hard work,[object Object],By Ben Holmes of Index Ventures http://www.slideshare.net/benholmes/venture-capital-an-entrepreneurs-manual,[object Object]
It’s All in the Sequence,[object Object],Company Title Page,[object Object],Business Overview,[object Object],Management Team,[object Object],Market,[object Object],Product,[object Object],Business Model,[object Object],Customers,[object Object],Strategic Relationships,[object Object],Competition,[object Object],Barriers to Entry,[object Object],Financial Overview,[object Object],Use of Proceeds,[object Object],Capital & Valuation,[object Object],Review,[object Object],Contact Info/Next Steps,[object Object],David S Rose: It’s All in the Sequence http://www.businessweek.com/magazine/content/05_38/b3951447.htm,[object Object]
It’s All in the Sequence (pt.2),[object Object],Company Title PageStart with the name and logo of the company, the name and title of your presenter, a one-line description or tagline about the company, and the dollar amount of the round you are raising.,[object Object],Business OverviewBoil down your elevator pitch to one sentence. Tell us what you sell or do in very concrete language. This sets the context for the rest of your presentation.,[object Object],Management TeamShow us your talent and experience, with one line of background (two lines max!) on each member.,[object Object],MarketWhat’s the environment in which you operate, how big are the segments, what are the pain points?,[object Object],ProductHow do you solve a customer’s pain? What exactly do you do? This can be illustrated with a clear product or screen shot, or a simple process diagram, but if we don’t know what you do, we won’t know why we should fund you. (But don’t spend too much time on this, since you’re pitching the company here, not the product.),[object Object],Business ModelWho pays whom, how much, for what and from where. What does this mean for annualized revenue streams?,[object Object],CustomersWho are they, how many are there, how do you distribute to them, and how are they attracted and retained?,[object Object],David S Rose: It’s All in the Sequence http://www.businessweek.com/magazine/content/05_38/b3951447.htm,[object Object]
It’s All in the Sequence (pt. 3),[object Object],Strategic RelationshipsIf you have any, make sure we know about them.,[object Object],CompetitionWho and how threatening are they? What are the differentiation factors? Include both direct and indirect competitors. Remember that everyone has competition, even if it is just “the old way” of doing something.,[object Object],Barriers to EntryHow will other potential competitors be kept at bay?,[object Object],Financial OverviewShow us your top-line revenues and expenses, and EBITDA two years back and four years out.,[object Object],Use of ProceedsWhere will our money take you?,[object Object],Capital & ValuationHow much have you raised previously, who are your current investors, what are you looking for in this round, and how do you come to your suggested valuation?,[object Object],ReviewProvide a brief summary of what you said, in this same order, narrowed to the five or six most important points.,[object Object],Contact Info/Next StepsLead us into the next step, such as a follow-up meeting for due diligence…and include your contact info!,[object Object],David S Rose: It’s All in the Sequence http://www.businessweek.com/magazine/content/05_38/b3951447.htm,[object Object]
Resources,[object Object],David S Rose: It’s All in the Sequencehttp://www.businessweek.com/magazine/content/05_38/b3951447.htm,[object Object],Business Model Generation by Alex Osterwalderhttp://businessmodelgeneration.com/,[object Object],Fred Wilson http://avc.com/,[object Object],Brad Feldhttp://feld.com/,[object Object],Venture Hackshttp://venturehacks.com/,[object Object],High-Tech Ventures by Gordon S. Bell,[object Object]

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The Capital Raising Ladder

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  • 13. Needs to be a real business
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