The document discusses multi-enterprise business applications (MEBAs) that enable business processes across organizations. MEBAs require geographically distributed participants, high availability, security, and compliance. They are used in industries like supply chain management, commerce, and medical records exchange. The document outlines challenges with current technologies and proposes a reference architecture for MEBAs on Microsoft's Azure platform that provides services for integration, databases, and building consumer applications.

2. Multi-Enterprise
Business Applications
Mike Verdeyen
Vice President of Global Platforms and Strategic Technology
RedPrairie Corporation
David Chou
Architect
Microsoft Corporation

3. Multi-Enterprise Business Applications
Characteristics
Business processes that span enterprises
Enacted by the exchange of messages
Well defined protocols and application roles

4. Multi-Enterprise Business Applications
Requirements
Geographically distributed participants
Highly available, highly reliable, highly secure
Auditing, reporting, regulatory compliance

5. Industries
Supply Chain
Commerce
Auction/Reverse Auction
Industry Data Exchange
Product Lifecycle Management
Medical Records Exchange
Telecommunications

6. Supply Chain Capabilities
Contract manufacturing risk management
Distributed order management
Delivery and service orchestration
Global inventory visibility, promising, and sourcing
Network quality and compliance management
Networked warehouse management
Transportation and logistics management
Reverse logistics
Supply chain visibility
Supply chain orchestration
New product introduction/launch
Multi-channel store operations

7. Supply Chain Orchestration Scenarios
User account self-provisioning Supply interruption
Create account/group Real-time event alert
Add attributes Search for new carriers
Join groups Shipment recall
Roles and privileges assignment
Real-time KPI monitoring
Demand spike Real-time event alert
Distributor/retailer updates Root cause analysis
demand data Stop shipment deliveries
Real-time event alert Supply chain optimization
Search for capacity
Real-time data access
Sign up new suppliers
External modeling and
Update deliveries to
simulation of scenarios
retailers/distributors
Deploy policies and
workflow changes

8. Goods Request Workflow
<GoodsRequest RequestId=”123quot;>
<Partners>
<Partner Id=”123quot;>
<Good ItemId=”123quot; ItemCount=”500quot;
ShipStart=”10/01/2008quot; ShipEnd=”10/03/2008quot; />
</Partner>
Requester </Partners>
</ItemRecall>
1. Goods
Request
Initiate Goods Orchestrator Service
Request
<Partner Id=”123quot; />
2. Bid Tender
Process
Get Partner
Supplier A Connection Details
3. Bid
Management <GoodsRequest NotificationId=”123quot;>
<Good ItemId=”123quot; ItemCount=”500quot;
Iterate Through ShipStart=”10/01/2008quot; ShipEnd=”10/03/2008quot; />
</Recall>
Partners
<PartnerConnection Id=”123quot;>
<ServiceUrl>sb://connect.biztalk.net/RedPrairie/Partner/123/</ServiceUrl>
Requestor Supplier B ...
</PartnerConnection>
4. Bid
Resolution
Issue Notification
Supplier C Partners
5. Goods Request Receive
Acknowledgement
Confirmation
<Acknowledged NotificationId=”123quot; />
5. Log
Acknowledgment
6. Shipment
Notification
<Acknowledged NotificationId=”123quot; />
Next

9. Multiple Protocols
Industry Specific General Purpose
EDI / EDIINT WS-Choreography
AS2 BPEL4WS
SWIFT ebXML
UN/CEFACT
RosettaNet
HL7
FIX

10. Challenges Today
Diverse set of technologies
On-premise software Cloud-based services
EDI translators/adapters EDI Value-Added Networks
B2B gateways (VAN)
Managed file transfer B2B SaaS
(MFT) Integration Service
e.g., Sterling Commerce, Providers
Axway, Seeburger, e.g., GXS, Sterling
webMethods, Sun Commerce, E2open, Inovis,
Microsystems (SeeBeyond), etc.
Tibco, Oracle, IBM,
Microsoft, etc.

11. Challenges Today
Complex cross-organizational challenges
Security Data Management Governance
Access control Ownership Transactions SLA enforcement
Identity lifecycle Semantics Visibility Policy enforcement
Identity portability Integrity Reporting Change management
Interoperability Privacy Analytics Regulatory compliance
Portability
Availability

12. MEBAs Today
Multiple Fulfillment Methods
Multiple Catalogs
Multiple Demand Signals Suppliers/Manufacturers
Store 3
Catalog
Store 1 Distributors
DCs
PTX
Warehouses
Fragmented PTX
VAN/Internet B2B
Services
VAN
Carriers/
Call 3PL
Center
Web Customs
Customers Store 2 Banks
Retailer
Multiple Channels
Multiple Customer Multiple Fulfillment Partners
Segments

13. Why Now?
Severe market fragmentation
Outsourcing of non-core competencies
Growing interdependence
Aging software and infrastructure
Expensive high profile failures
Availability of key new technologies

14. MEBAs Tomorrow
On-Demand Multi-
On-Premise Business Apps Enterprise Business
Apps
Internet Service Bus
Community Services

15. MEBAs Tomorrow
On-Demand Multi-
On-Premise Business Apps Enterprise Business
Apps
Internet Service Bus
Community Services

16. MEBA Reference Architecture
Community A1
Community Type Community B2
Software Factory
Community A3
Community A2 Community B1
Community
Types
Community Type A Community Type B
Higher Level Services
Community Service Party
Repository Business Process
Management Choreography Management ? ?
Services
Services Services Services
Foundation Services
Identity Workflow Messaging Data Management ? ?
Compute
Management Portal

17. Higher Level Services
Party Service Community
Business Process
Management Choreography Management
Services
Services Services Services
• Lifecycle • Process State • Business Process • Community
Management Synchronization Metadata Definition And
• SLA Monitoring • Identity Service Provisioning
& Enforcement Mapping • Business Process • Community
Between Broker • Data Management Lifecycle
And Parties Composition • SLA Monitoring Management
And & Enforcement
Transformation Between Parties

18. Business Benefits
Business agility
Bottom-line revenue
Reduced errors
Reduced cost of operations
Faster process execution
Top-line revenue
Lower barriers to automation
Improved partner relationships
Improved customer satisfaction
Competitive advantage

19. Azure Services Platform
Azure Services Platform
™

20. Azure Services Platform
Cloud Operating System
Developer Experience Service Hosting Service Management
Off-line simulated development On-demand access to compute & Manage the application not the
environment storage resources infrastructure
 Consistent with on-premises  Elastic to meet compute  Advanced tracing & logging
development models demands  Dynamically upgrade
 Use existing .NET and Visual  Flexible, so you can respond applications without downtime
Studio 2008 skills quickly to business needs  Resource usage and
 Use .NET managed code - 3rd  Secure & reliable performance insights
party languages coming soon  Specify performance standards  Monitoring & metering
 Standards support - REST & for automated control
SOAP Protocols

21. Azure Services Platform
Services for application integration
Service Bus Access Control Workflow
Exchange messages between loosely Rules-driven application access control Model and execute business logic and
coupled, composite applications to users across organizations service interactions
 Connectivity to on-premises  Claims-based identity  Cloud host for Windows
applications to for S+S management Workflow Foundation
scenarios  Interoperable & based on  Runtime execution environment
 Secure, federated firewall- standard protocols (X.509 and for XAML-based workflows
friendly messaging SAML)  Enables the orchestration of
 Simple, connected pub-sub  Manageable through web page services
eventing and/or a services API  XAML-based models can be
 Extension of Windows  Supports CardSpace, LiveID, uploaded to the cloud
Communication Foundation Username/Password

22. Azure Services Platform
Cloud database services
Developer Agility Scalability and Flexibility Reliability and Security
 Relational queries  Data partitioned for  Built using Microsoft SQL
 Blobs throughput and unlimited Server technology
Scale  Authentication &
 XML wire format
 Transactional Consistency. Authorization
 SOAP and REST support
 Flexible data model - no  Backup and geo-distribution
enforced schema for Business Continuity

23. Azure Services Platform
Extensible components to build rich consumer services
Jump Start Traffic Embed Social Building Blocks Connect across Devices
 460+ Million people on  Comprehensive Windows Live  Open, interoperable
Windows Live services API’s (incl. Messenger, programming interface and
feeds, contacts, search) resource model across PC,
 Developer Tooling with Phone and Web
integrated Live Services  Data synchronization and local
accessibility across many end
points

24. Technical Benefits
Offload connectivity
Higher qualities of service (QoS)
Multi-enterprise visibility
Simulations
KPI integration
Faster partner enlistment
Faster market response

25. Application Patterns
• Fixed requirements • Negotiated requirements
• Third party products and • Requires custom
support development
Standardized Custom
Peer to peer Brokered
• Direct interaction • Managed interaction
• No contract enforcement • Contract enforcement
• Dynamic business • Predefined business
relationships relationships

26. Emerging Trends
Recentralization
Democratization of industries
Dynamic business models
Relationship networking core competencies
Shifting centers of gravity
Plug-and-play IT architectures
Model-driven development

27. Thank you!

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The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.