Regarding social media, it's hard to figure out how to activate an audience and find ways to connect with them. Social Media Mania talks about ways to connect online and describes 3 opportunities you might be missing!
64. If I didn’t work here, would I care about that? Ask yourself… ” “
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66. example in action paper company We use Twitter to get a conversation started. We can initiate conversations while they are online in their own space. “ ”
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69. Arm them. give them tools. let them be ambassadors too. 5
83. contact me: – [email_address] link up with me: – linkedin.com/in/davidbcain work with me: – mediasauce.com/people/dcain
Editor's Notes
People like to matter, people want to play on the team. Respect collective user value and self generated content.
What happens if someone parachutes into a subpage on your site? Can they get where they need to go? EXAMPLE ABOVE: someone linked to an article in the health & wellness section of Kraft Foods.