Twitter Presentation

Slideshow Transcript

1. Slide 1: Twitter: The Ultimate Time Waster, or Great Tool? David Snyder @davesnyder SearchandSocial.com dave@searchandsocial.com
2. Slide 2: Twitter: The Ultimate Time Waster, or Great Tool? David Snyder Is the Internet... ...a tool or a waste of time? SearchandSocial.com
3. Slide 3: Twitter: The Ultimate Time Waster, or Great Tool? David Snyder My Personal Use of Twitter... SearchandSocial.com
4. Slide 4: Twitter: The Ultimate Time Waster, or Great Tool? David Snyder Company Case Study: JRDunn.com Goals:  Build Brand Advocates  Allow for Real Time Market Research  Allow for a Blog Strategy Hub  Early Adopters in Market for Platform  Follow Revenue Path Set by Dell, Southwest, Zappos,and Woot SearchandSocial.com
5. Slide 5: Twitter: The Ultimate Time Waster, or Great Tool? David Snyder Company Case Study: JRDunn.com Strategies:  Transparent Conversation with Followers  Share Blog Posts through RSS Feeds  Train Employees on Twitter and create a company Twitter Strategy, but Do Not Force Use  Share Industry Links from Content Partners  Contests and Promotions via Twitter to Increase Sales SearchandSocial.com
6. Slide 6: Twitter: The Ultimate Time Waster, or Great Tool? David Snyder For Internet Marketers Twitter Shows the most Potential as a:  Traffic Aggregate  Link Building Platform (Retweeting could compete with Social News)  Brand Builder  Networking Tool  Online Reputation Management Tool ... but you have to be TRANSPARENT! SearchandSocial.com
7. Slide 7: Twitter: The Ultimate Time Waster, or Great Tool? David Snyder If you build a strong following through transparent methods...  You will be able to leverage your other social media campaigns more effectively  You will be able to draw a strong stream of traffic through your tweeted links  You will have an additional asset to offer market publishers in terms of link production SearchandSocial.com
8. Slide 8: Twitter: The Ultimate Time Waster, or Great Tool? David Snyder The top difficulties facing marketers who use Twitter are...  The platform is still not stable  Getting the CEO to buy in to a platform they do not understand and that is difficult to explain  Managing the “noise” related to the Twitter signal  Getting your message to break through that same noise SearchandSocial.com
9. Slide 9: Twitter: The Ultimate Time Waster, or Great Tool? David Snyder Basically ... You decide whether Twitter is a tool or complete waste of time, not the platform itself. SearchandSocial.com
10. Slide 10: Twitter: The Ultimate Time Waster, or Great Tool? David Snyder @davesnyder SearchandSocial.com dave@searchandsocial.com