1. April 28, 2011
Sentry Centers
New York, NY
Leveraging IT in Times of Fiscal Restraint
to Support Evolving Law Firm Business Models
Cloud Computing and Outsourcing
Optimizing a Multi-Sourced Future
Lynn Easterling, Senior Director of Legal Services, Cisco Systems
Lance Rea, CIO, Davis & Gilbert
Dave Cunningham, Managing Director, Hildebrandt Baker Robbins

2. Definitions
• Cloud computing is “the realization of Internet-based
development and use of computer technology delivered
by an ecosystem of providers."
• Cloud computing is “typically universally accessible,
massively scalable, highly reliable, cost effective, and
utility priced with low barriers to entry, but none of these
attributes are absolute requirements.”
- Sam Johnston, Google
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3. Cisco Law Department Strategy
Context: Core:
Activities that are necessary but Activities that contribute
not tied to competitive advantage to competitive advantage
Out-task In-task
Mission Critical: • High Stakes Litigation • Design, Build and Sell
Activities that, if performed • Reputation • Business Development
poorly, pose an immediate risk • Compliance • Intellectual Property
• HR Policy Rights
Risk
Outsource Self-Service
Non-Mission Critical: • HR Cases • Routine Transaction
Activities that, if performed • Smaller Litigation Processing
poorly, do not pose a risk • Real Estate
Differentiation
Model copyright Geoffrey A. Moore 3

4. Possible Law Firm IT Strategy
Context: Core:
Activities that are necessary but Activities that contribute
not tied to competitive advantage to competitive advantage
Out-task In-task
Mission Critical: • Infrastructure Operations • Lawyer Productivity Tools
Activities that, if performed • Data Center Services • Business Process
poorly, pose an immediate risk Improvements
• Business Intelligence / KM
Risk
Outsource Self-Service
Non-Mission Critical: • Service Desk • Video Training
Activities that, if performed • PC / Printer Maintenance
poorly, do not pose a risk
Differentiation
Model copyright Geoffrey A. Moore 4

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6. Cloud Maturity
Attributes Today Near Term Maturity
Available Vendors
Resilient Architecture
Verified Data Privacy
Competitive Costs Some
Integrated Data Management Some
Data / Service Portability Few
Third Party Assurance / Monitoring Possible
Marketplace with Easy Switching Few
Brokering of Multi-Sourcing Few
Tier 1 Application Availability Some Most Integrated
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7. Roadmap: Preparing for Cloud Maturity
• “Don’t outsource a mess”
• Aggressively get content management under control
– Client/matter tagging
– Firm retention schedules
– Monitoring of active/inactive content
• Address data privacy professionally
• Understand your service levels and fully loaded costs of
services (and how to contrast with vendors)
• Reframe the priorities and value of IT
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8. Questions
Lynn Easterling
Senior Director of Legal Services, Cisco Systems
leasterl@cisco.com
Lance Rea
CIO, Davis & Gilbert
lrea@dglaw.com
Dave Cunningham
Managing Director, Hildebrandt Baker Robbins
dcunningham@hbrconsulting.com
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