BootCamp Landing Page Optimization
•
0 likes•302 views
The presentation discusses the impact of landing page optimization to marketing campaigns.
Recommended
More Related Content
Viewers also liked
Similar to BootCamp Landing Page Optimization
Similar to BootCamp Landing Page Optimization (20)
More from Datalicious
More from Datalicious (20)
Recently uploaded
Recently uploaded (20)
BootCamp Landing Page Optimization
- 1. > Landing page tes-ng < Smart data driven marke-ng
- 2. > Short but sharp history § Datalicious was founded late 2007 § Strong Omniture web analy-cs history § Now 360 data agency with specialist team § Combina-on of analysts and developers § Carefully selected best of breed partners § Driving industry best prac-ce (ADMA) § Turning data into ac-onable insights § Execu-ng smart data driven campaigns
- 3. > Smart data driven marke-ng “Using data to widen the funnel” Media A;ribu-on & Modeling Op-mise channel mix, predict sales Targeted Direct Marke-ng Increase relevance, reduce churn Tes-ng & Op-misa-on Remove barriers, drive sales Boos-ng ROI August 2011 © Datalicious Pty Ltd 3
- 4. > Clients across all industries August 2011 © Datalicious Pty Ltd 4
- 5. > What methods work best? Google: “econsultancy tes-ng buyers guide” August 2011 © Datalicious Pty Ltd 5
- 6. Don’t reinvent the wheel August 2011 © Datalicious Pty Ltd 6
- 7. August 2011 © Datalicious Pty Ltd 7
- 8. “landing page op-misa-on” August 2011 © Datalicious Pty Ltd 8
- 9. The holy trinity of tes-ng August 2011 © Datalicious Pty Ltd 9
- 10. > The holy trinity of tes-ng 1. The headline – Have a headline! – Headline should be concrete – Headline should be first thing visitors look at 2. Call to ac-on – Don’t have too many calls to ac-on – Have an ac-onable call to ac-on – Have a big, prominent, visible call to ac-on 3. Social proof – Logos, number of users, tes-monials, case studies, media coverage, recommenda-ons, etc
- 11. > Online form best prac-ce Maximise data integrity Age vs. year of birth Free text vs. op-ons Use auto-‐complete wherever possible August 2011 © Datalicious Pty Ltd 11
- 12. The li;le things count August 2011 © Datalicious Pty Ltd 12
- 13. > It’s the small things that count August 2011 © Datalicious Pty Ltd 13
- 14. Challenge your perspec-ve August 2011 © Datalicious Pty Ltd 14
- 15. > ClickTale heat maps August 2011 © Datalicious Pty Ltd 15
- 16. The phone s-ll rings August 2011 © Datalicious Pty Ltd 16
- 17. > Use unique phone numbers 2 out of 3 callers hang up as they cannot get their informa-on fast enough. Unique phone numbers can help improve call experience. August 2011 © Datalicious Pty Ltd 17
- 18. > Jet Interac-ve call analy-cs August 2011 © Datalicious Pty Ltd 18
- 19. Sta-s-cal significance? August 2011 © Datalicious Pty Ltd 19
- 20. How many survey responses do you need if you have 10,000 customers? How many email opens do you need to test 2 subject lines if your subscriber base is 50,000? How many orders do you need to test 6 banner execu-ons if you serve 1,000,000 banners August 2011 © Datalicious Pty Ltd 20 Google “nss sample size calculator”
- 21. How many survey responses do you need if you have 10,000 customers? 369 for each ques-on or 369 complete responses How many email opens do you need to test 2 subject lines if your subscriber base is 50,000? And email sends? 381 per subject line or 381 x 2 = 762 email opens How many orders do you need to test 6 banner execu-ons if you serve 1,000,000 banners? 383 sales per banner execu-on or 383 x 6 = 2,298 sales August 2011 © Datalicious Pty Ltd 21 Google “nss sample size calculator”
- 22. Targe-ng before tes-ng August 2011 © Datalicious Pty Ltd 22
- 23. > Targe-ng and tes-ng matrix Test Segment Content Success Difficulty Poten-al New Acquisi-on Click, Test #1A prospects offer A order, etc Low $50k New Acquisi-on Click, Test #1B prospects offer B order, etc Exis-ng Up-‐sell Click, Test #2A customers offer A order, etc High $100k Exis-ng Up-‐sell Click, Test #2B customers offer B order, etc August 2011 © Datalicious Pty Ltd 23
- 24. Think outside the box August 2011 © Datalicious Pty Ltd 24
- 25. August 2011 © Datalicious Pty Ltd 25
- 26. Apple iPhone 4 black August 2011 © Datalicious Pty Ltd 26
- 27. > Combining ad plalorms On-‐site Off-‐site segments segments CRM August 2011 © Datalicious Pty Ltd 27
- 28. > Lead nurturing and follow-‐up August 2011 © Datalicious Pty Ltd 28
- 29. > The Datalicious SuperTag Easily implement and update Ad any tag on any websites without Servers IT involvement. Media Paid A;ribu-on Search De-‐duplicate conversions and collect media a_ribu-on data to boost return on ad spend. Web Affiliate Analy-cs SuperTag Programs Implement complex re-‐targe-ng strategies across pla`orms to increase response rates. Live Behavioral Chat Targe-ng A/B Tes-ng Enable advanced features such Heat Maps heat maps, tes-ng and live chat to op-mise conversions. August 2011 © Datalicious Pty Ltd 29
- 30. Contact us insights@datalicious.com Learn more blog.datalicious.com Follow me twi;er.com/datalicious August 2011 © Datalicious Pty Ltd 30
- 31. Data > Insights > Ac-on August 2011 © Datalicious Pty Ltd 31