ADMA Data and Analytics Council Event
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ADMA Data and Analytics Council Event
- 1. Data & Analy*cs Council Event
- 2. Tonight • ADMA Councils • Ini*al Survey Results • Guest speaker Peter Hanlon • Data & Analy*cs Council Roadmap • Drinks & Networking Australian Direct Marke*ng Associa*on
- 3. ADMA Councils • Groups of marketers interested in specific areas of marke*ng • Any ADMA member employee can join • You can join as many councils as you like! • Email councils@adma.com.au Australian Direct Marke*ng Associa*on
- 4. ADMA Councils • Data & Analy*cs • Agency • Contact Centre • Digital • Mail • Mul*-‐Channel Acquisi*on • Rela*onship Marke*ng Customer Management Australian Direct Marke*ng Associa*on
- 5. Australian Direct Marke*ng Associa*on
- 6. Data & Analy*cs Council Led by an Execu*ve CommiQee • Chris*an Bartens, Datalicious (Chair) 105 ADMA members are • Abramo Ierardo, Ac*on Mailing Lists • Nalini Kara, Acxiom on the Data & Analy5cs • Michiel Kleijn, Alterian Council now, email • AnneQe McElhinney, Aussie councils@adma.com.au • Will Scully-‐Power, Datara* • Regan Yan, Digital Alchemy to join them. • Rob Peck, ING Direct • Marcus Sandmann, Michael Page • Rachel Rohrlach, Optus • Wayne Elley, Salmat • David Kerr, SEMA • Ian Smith, Westpac Australian Direct Marke*ng Associa*on
- 7. How much emphasis is placed on analy*cs and data in your company? Australian Direct Marke*ng Associa*on
- 8. Do you *e sales back to a campaign and/or media channel? Australian Direct Marke*ng Associa*on
- 9. Do you have a single customer view? Australian Direct Marke*ng Associa*on
- 10. Are you using web analy*cs? Australian Direct Marke*ng Associa*on
- 11. Guest Speaker Peter Hanlon Westpac Group Execu*ve People & Transforma*on Australian Direct Marke*ng Associa*on
- 12. Data Journey & Whitepapers To transac5onal data To reten5on messages Purchase From suspect to prospect To customer Time Time Iden*fica*on From behavioural data From awareness messages Australian Direct Marke*ng Associa*on
- 13. Data Journey & Whitepapers To transac5onal data To reten5on messages Purchase Value Segmenta5on Loyalty & Reward Alloca5on Single Contact Customer View Preferences From suspect to Tes5ng & prospect To customer Time Op5misa5on Mul5-‐Channel CRM Time Media Segmenta5o Trigger Based n & Targe5ng Marke5ng Behavioral Targe5ng Campaign Defining Tracking & Media A Metrics APribu5on Framework Iden*fica*on From behavioural data From awareness messages Australian Direct Marke*ng Associa*on
- 14. Whitepaper Champions • Defining Metrics Frameworks – Chris*an Bartens, Datalicious • Campaign Tracking & Media AQribu*on – Chris*an Bartens, Datalicious • Trigger Based Marke*ng – Will Scully-‐Power, Datara* • Loyalty & Reward Alloca*on – David Kerr, SEMA Australian Direct Marke*ng Associa*on
- 15. Email councils@adma.com.au To transac5onal data To reten5on messages Purchase Value Segmenta5on Loyalty & Reward Alloca5on Single Contact Customer View Preferences From suspect to Tes5ng & prospect To customer Time Op5misa5on Mul5-‐Channel CRM Time Media Segmenta5o Trigger Based n & Targe5ng Marke5ng Behavioral Targe5ng Campaign Defining Tracking & Media A Metrics APribu5on Framework Iden*fica*on From behavioural data From awareness messages Australian Direct Marke*ng Associa*on