Marketing automation has the unique advantage of executing both ways of increasing sales: Attracting more leads & closing a major chunk of it. Read on & know how marketing automation can boost the sales of your organization

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5 ways to boost your sales with
marketing automation

2. In the ancient business era, the
then salespeople travelled far &
wide to pass on marketing
messages to their prospects in
hopes of better business. Sales
has always been a game of
communication where the one
who convey messages
successfully succeeds. But this
was never easy until science
introduced the concept of
marketing automation.
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3. Marketing Automation is one of the
most advanced tools we have seen thus
far which can accurately deliver
messages that a prospect wants to see.
It is awesome how marketing
automation aids marketers in
generating, segmentation, nurturing &
scoring of leads, cross-sell & up-sell,
customer lifecycle marketing, customer
retention & ROI measurement. What’s
amazing is that Marketing Automation
can not only be used by big companie
s but also by small & growing ones.
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4. Advantages of Marketing Automation for B2B
companies
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5. Improved Lead Nurturing, Lead Quality, and
Increased Lead Generation
Since leads that convert is something that marketers should
pay attention to, it should be always quality over quantity.
With quality data gathered via marketing automation,
marketers can score & grade leads to ensure that only the be
st ones get passed onto sales. Automation also enables leads
to be automatically assigned to sales reps as they reach a
threshold score & grade. This aids in cutting down the
manual processes, increase pipeline speed & ensure that
lead assignment is fair, efficient, & effective.
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6. Helps in understanding ROI
One of the biggest challenge that B2B marketers
face today is measuring the result. Because mark
eting automation is there for rescue, marketers
now have got closed-loop reporting that enables
them to measure the effectiveness of their work.
Marketing automation is so advanced that
certain software provide some level of ROI
reporting. Marketers can have a data-driven
approach with marketing automation & will be
able to invest in future campaigns whether it’s
SEO, PPC, link building or social media etc.
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7. Personalization & segmentation
Market segmentation is an awesome technique if your goal is
to boost B2B sales through the process of personalized
marketing. The Fun part is that it is easier than ever with the
marketing automation process.
Personalized marketing messages improve click through rate
& conversion rate & segmenting audiences allows marketers
to personalize content based on the need of each group whic
h increases CTR.
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8. Send messages that matter
By making use of the behavioral information
that’s collected by marketing automation,
marketers can easily send targeted messages &
lead nurturing emails, personalized to your
prospect’s interests & stage in the buying cycle.
To add even more relevancy to messages,
increased level of engagement & improved
click-through rates, marketers can create
one-to-one email communications or segment th
em based on criteria like product interest or
industry with the help of marketing automation.
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9. For generating referrals
Word of mouth marketing is still one of the best marketing pra
ctices that work. But many businesses, may not have the time, r
esources or money to invest in a full-fledged comprehensive
referral program.
Marketing automation, helps out here as it can take added
pressure off sales & marketing, while ensuring action is taken.
Marketing automation easily navigates contacts through the refe
rral process, which in turn helps to sustain consistency and qua
lity throughout.
Segmenting contacts into different groups & then creating wor
kflows that are tailored for each of these groups is the simples
t & most effective ways to encourage referrals.
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10. Marketing automation takes effort
& time, but it’s well worth the
investment of the resources for
your long term growth. Used
effectively the technology can
have broad reaching benefits for a
B2B company from increasing
revenue to maximizing sales
opportunities.
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11. Give your Campaigns a boost with the Marketing Automation
& generate revenue like never before!
Call us for a quote at 1-800-523-1387
Or
contact us at connect@datacaptive.com