Presentation to the Future Social Government Australia conference 24-26 September 2012 Canberra. This presentation explores how to leverage Big Data for public sector organisations.

1. Future Social Government Australia
Canberra Mon 24 September 2012
Riding the Big Data Wave and listening
to the Voice of the Citizen
Darren Sharp
Senior Consultant
Resonate Solutions
+61 (0)419 314 655
Twitter:@dasharp

2. Resonate Solutions
• Managed online communities
• Closed-loop feedback programs – NPS
• Social Media Monitoring & Analysis
• Social Media Strategy

3. http://egovau.blogspot.com.au/2012/05/modelling-open-data-new-visualisation.html

4. http://worldbank.tumblr.com/

5. http://urbmet.org

6. http://www.wunderkammerpoetry.com/2009/10/sparkleface.html

8. Managing the flood of Big Data in Digital Marketing
http://bit.ly/MsB5MW

9. How much data is created
every minute?
• 2 million Google queries
• 684,478 pieces of content
shared by Facebook users
• 100,000 tweets
• 27,778 Tumblr blog posts
• 3,600 Instagram photos
• Over 200 million emails
• 571 new websites created
http://on.mash.to/MsAYRk

10. The Feedback Economy
Big data, continuous optimization, and
replacing everything with data pave the way
for something far larger, and far more
important, than simple business efficiency.
They usher in a new era for humanity, with
all its warts and glory. They herald the
arrival of the feedback economy.
Alistair Croll, The Feedback Economy O’Reilly Media 2012

11. The Big Data Supply Chain
Alistair Croll, The Feedback Economy O’Reilly Media 2012

12. Web 3.0 – Filtering Social Streams
Nova Spivack
• Social streams are quickly becoming key drivers for
how content on the Web is found.
• But how are things found in social streams? It turns out
existing search engines, like Google, are not well-
suited for searching the stream.
• The ability to filter the stream for just those subsets of
messages you actually care about is going to be
absolutely essential in coming years.
http://www.novaspivack.com/uncategorized/keeping-up-with-the-stream

13. How to ride the wave of citizen data?
Online Communities
Facebook
Contact Centre
Surveys
Forums Blogs
Twitter
Emails

14. Resonate
Customer insight & action platform – across all customer feedback…
Customer Experience
Monitor Collect Act Discover Improve
email twitter blogs Customer Data NPS
comments structured forum
unstructured COMPLAINTS identity surveys voting
facebook Anon. contact centre transcript voice to text
Enterprise Data

15. Qual + Quant = Value
What is being said… In what context…

16. Insight & Action Cycle
Listen
Improve Act
Discover

18. http://www.weforum.org/reports/big-data-big-impact-new-possibilities-international-development

19. http://www.unglobalpulse.org/projects/twitter-and-perceptions-crisis-related-stress

20. SwiftRiver’s Goals
• SwiftRiver empowers non-profits,
NGOs, governments, who wish to
speed up the processing of data
during emergency events.
• It enables the filtering and
verification of real-time data from
channels like Twitter, SMS, Email
and RSS feeds.
http://ushahidi.com/products/swiftriver-platform/

21. http://www.gvfi.org/index.php

22. http://www.economist.com/node/21553006

23. Data for the public good
To create public good from public goods —
the public sector data that governments
collect, the private sector data that is being
collected and the social data that we generate
ourselves — we will need to collectively forge
new compacts that honour existing laws and
visionary agreements that enable the new
data science to put the data to work.
Alex Howard, O’Reilly Media 2012

24. Thanks!
Darren Sharp
Senior Consultant
darren.sharp@resonatesolutions.com.au
+61 (0)419 314 655
Twitter:@dasharp
www.resonatesolutions.com.au
Conversations. Communities. Collaboration.