2. Members‘ Day
At the end of this workshop you will
Have a better understanding of Social Media including the
various tools and sites that you can use
Understand the need for a strategic plan for your Marketing
and Social Media activities
Have practical tips on how to position your services and
reach your target market
Have shared experiences with others who are also active in
the German ELT market
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 2
3. Members‘ Day
What is Social Media?
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 3
4. Members‘ Day
From Wikipedia…
“Social media employ web- and mobile-based technologies
to support interactive dialogue and “introduce substantial
and pervasive changes to communication between
organizations, communities, and individuals.” Social media
are social software which mediate human communication.
When the technologies are in place, social media is
ubiquitously accessible, and enabled by scalable
communication techniques. In the year 2012, social media
became one of the most powerful sources for news updates
through platforms such as Twitter and Facebook.”
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 4
5. Members‘ Day
"Social Media is a group of Internet-
based applications that build on the
ideological and technological
foundations of Web 2.0 and that allow
the creation and exchange of User
Generated Content“
Andreas M. Kaplan & Michael Hänlein
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 5
8. This Session Members‘ Day
What is Social Media?
The Times They Are A Changing
Why Social Media?
Gamification
Social Media Platforms
◦ Facebook, Twitter, etc…
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 8
9. This Session Members‘ Day
Why you need a website or blog
SEO
Brand You
Creating Your Social Media Plan
Additional Resources
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 9
10. Members‘ Day
“Is worth savin'
Then you better start swimmin'
Or you'll sink like a stone
For the times they are a-
changin‘.”
-Bob Dylan
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 10
11. Members‘ Day
Remember this from Star
Trek?
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 11
18. Members‘ Day
Digital Content is overtaking
traditional sources
Have you bought any songs
from iTunes?
Have you bought anything
online?
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 18
19. Members‘ Day
The Beatles are on iTunes
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 19
20. Members‘ Day
“A podcast is a type of digital media consisting of an episodic
series of audio radio, video, PDF, or ePub files subscribed to and
downloaded through web syndication or streamed online to a
computer or mobile device. The word is a neologism derived from
"broadcast" and "pod" from the success of the iPod, as podcasts
are often listened to on portable media players.”
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 20
21. Members‘ Day
iTunes
Podcast Alley
BBC
NPR (National Public Radio)
TED Talks
& many, many more!
More on Podcasts later…
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 21
31. Members‘ Day
Greenpeace held a
rebranding
campaing for BP
after the Gulf oil
spill
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 31
56. South By Southwest
Members‘ Day
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 56
57. Facebook Search
Members‘ Day
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 57
58. Members‘ Day
SlideShare provides great opportunity to
learn
Great place to see what your peers are
doing and what is going on in all kinds of
fields
Can share presentations you‘ve given
Can give you credibility within your field
and with clients and would be clients
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 58
60. Members‘ Day
LinkedIn at a glance
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 60
61. Do you know this guy?
Members‘ Day
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 61
62. Bringing Home the
Bacon Members‘ Day
Can Actor Kevin Bacon be connected to…
Reclusive Billionaire Hedgefund Manager
Louis Bacon?
As Toastmasters, we‘re connected to
24,000+ Toastmasters around the world
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 62
63. Six Degrees of
Separation Members‘ Day
On average seperate any two people in the world
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 63
64. Now You‘re
Connected… Members‘ Day
Think of the power in your
network!
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 64
65. Members‘ Day
Xing is a very well
known professional
social network.
76% of pageviews are
coming from Germany
90% coming from the
„D-A-CH“ area
(Germany, Austria,
Switzerland)
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 65
67. Members‘ Day
Facebook at a glance
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 67
68. Members‘ Day
Tips for Facebook
Think before posting (how will this look to potential
clients)
Respect privacy (your family & other peoples)
Join & create groups
Multiple accounts
Videos and photos
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 68
69. Members‘ Day
You might have
seen or heard
about this?
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 69
70. Members‘ Day
Twitter at a glance
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 70
80. Members‘ Day
Pinterest at a
glance
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 80
81. Members‘ Day
This is what Pinterest looks like to non members. It
should be noted that what is displayed changes
every second.
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 81
82. Pinterest Home Page
Members‘ Day
The screen shot shows recent ‚pins‘ by
people that I ‚follow‘ on Pinterest
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 82
83. Join Group Boards Members‘ Day
When you look at the board above, the icon circled in red tells you that it is a group board.
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 83
84. It‘s Cool to Be a Members‘ Day
Geek…
A lot of
people are
pinning
“Geeky“
or
„Nerdy“
things on
Pinterest
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 84
85. Members‘ Day
This pin has
85 likes
196 repins
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 85
86. Members‘ Day
This pin has
9 likes
14 repins
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 86
87. Members‘ Day
This group has 45 pinners, 861 followers, & 402
pins
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 87
88. Members‘ Day
This group has 29 pinners, 832 followers, & 237
pins
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 88
89. My New Business Members‘ Day
Card…
Time to bring your business card into
the 21st century…..
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 89
90. About.me Members‘ Day
This is me @ about.me
90
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012
91. Members‘ Day
YouTube at a
glance
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 91
92. Members‘ Day
You can create
your own
channel…
-upload videos
-share useful
videos
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 92
93. Members‘ Day
Google+ at a glance
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 93
94. Members‘ Day
A couple of other
platforms to
consider
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 94
95. Members‘ Day
Foursquare at a glance
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 95
96. Members‘ Day
Instagram at a glance
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 96
97. Why You Need a Website or
Blog Members‘ Day
This is a business card that can be found by anyone
online
It tells the world and your clients who you are
It‘s harder to be found in Google (or the next great
search engine) without one
It is an unstated expection today
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 97
98. Members‘ Day
Website
Key Words
Include
◦ Homepage
◦ About Us
◦ News
◦ Services (Products)
◦ Testimonials
◦ Downloads
◦ Contact Form
◦ Impressum
Keep it fresh!
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 98
99. Members‘ Day
Consider a blog
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 99
104. Members‘ Day
This is the Tumblr for Zenhabits
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 104
105. Members‘ Day
Here is the archive showing posts in
November and October 2012
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 105
107. Members‘ Day
“Search engine optimization (SEO) is the process of affecting the
visibility of a website or a web page in a search engine's "natural" or
un-paid ("organic") search results.[jargon] In general, the earlier (or
higher ranked on the search results page), and more frequently a
site appears in the search results list, the more visitors it will receive
from the search engine's users. SEO may target different kinds of
search, including image search, local search, video search,
academic search,[1] news search and industry-specific vertical
search engines.
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 107
108. Members‘ Day
“As an Internet marketing strategy, SEO considers how search
engines work, what people search for, the actual search terms or
keywords typed into search engines and which search engines are
preferred by their targeted audience. Optimizing a website may
involve editing its content, HTML and associated coding to both
increase its relevance to specific keywords and to remove barriers to
the indexing activities of search engines. Promoting a site to
increase the number of backlinks, or inbound links, is another SEO
tactic.”
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 108
109. Members‘ Day
Before
Facebook &
other social
platforms there
was SEO
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 109
120. Members‘ Day
In our world today you need to create
your own personal brand
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 120
121. Social Media Plan Members‘ Day
Like George Harrison said „If you don‘t know where
you‘re going, any road will take you there.“
If you don‘t think about where you want to go and how
you won‘t to get there you could easily get lost.
Your Social Media Plan will be a key part of promoting
your personal brand
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 121
122. Think about the 7P‘s… Members‘ Day
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 122
123. The 7P‘s Members‘ Day
People- Who are you trying to reach? Who is your
client?
Purpose- Why are you using Social Media, what are you
trying to accomplish?
Platform- What social media platforms are best for you?
(i.e. Facebook, Twitter, Pinterest, etc.)
Plan- develop goals, set a target, when will you do what?
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 123
124. The 7P‘s Continued Members‘ Day
Policy- What are the rules, if your were a company with
multiple employees this would include how people are
allowed to use social media while on company time
Produce Content- This is what you‘re sharing. It can be
articles, pictures, and even links to works of others that
you find helpful
Performance Measurement- be sure to check how you‘re
doing, what kind of results are you seeing? What
adjustments might need to be made?
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 124
125. Social Media Plan Final
Words Members‘ Day
Keep things simple as possible
Use SMART targets
Your plan doesn‘t need to be perfect, you will adjust it from time to
time
Make your plan liveable, you need to be able to execute it
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 125
129. Members‘ Day
Yes the are rules
afterall!
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 129
130. Final Tips Members‘ Day
You don‘t need to be involved in all of the Social
Media platforms
Be sure to let people know how you found them
when „friending them“
Think before you post
Remember the Headline Test
Respect Privacy of others
Have fun!
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 130
131. Members‘ Day
Check out Toastmasters….
http://www.toastmasters.org/
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 131
138. Members‘ Day
Mashable – Social Media
News
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 138
139. Members‘ Day
Jeremiah Owyang- Web
Strategist
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 139
140. Members‘ Day
Joe Murphy Library Future
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 140
141. Members‘ Day
Jane Hart - C4IPT
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 141
142. Members‘ Day
Great resource for Facebook
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 142
143. Members‘ Day
Chuck full of Twitter Info…
143
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012
144. Members‘ Day
Problogger is a great resource for how to run a
blog
144
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012
145. Additional Reading
Members‘ Day
7 Social Media Marketing Tips for Artists and
Galleries
75 Digital Media Resources You May Have
Missed
A Complete Guide to Facebook Lists
App Tells Freelancers How Much to Charge
How to get the most out of SlideShare
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 145
146. Additional Reading
Members‘ Day
How Freelancers Might Use Social Media in the Future
How Freelancers are Using Social Media for Real
Results
85+ Tools & Resources for Freelancers and Web
Workers
7 Productivity Tips, Plus Tools for Freelancers and Web
Workers
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 146
147. Additional Reading
Members‘ Day
Self-Employed? How to Give Yourself a Raise in 2012
Teach What You Know: How to Make a Living on
Skillshare
5 Valuable Online Communities for Freelancers
The Most Popular Freelancer Apps for Work-Life
Balance [INFOGRAPHIC]
Freelancer's Game of Life
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 147
148. Let‘s Connect…
Members‘ Day
LinkedIn
Facebook
Twitter
About.me
Pinterest
SlideShare
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 148
149. Contact me
Members‘ Day
I have a few different email addresses
but you can reach me at:
darrylheron@about.me
Feel free to contact me elsewhere in the online world
(be sure to let me know how you found me)…
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 149
150. Members‘ Day
Questions?
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 150
151. Members‘ Day
Thanks for attending
and
good luck!
darrylheron@about.me
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 151
Editor's Notes
Who am I? I‘ve been blogging and following Social Media since 2006 Initially got into Social Media as a way of promoting my blogs I‘m an American living in Germany so I often see beyond what people see at first glance I firmly believe that Social Media can be a powerful tool and can be a lot of fun
How many of you read the newspaper today? How many of you saw the news on television today? How many of you listed to the news on the radio today? How many of you have a mobile phone (smart phone)? How many of you have an iPad or tablet? How much time do you spend reading the newspaper or watching TV news? How much time do you spend online? Where do you get your news from?
Social Media entry @ Wikipedia http://en.wikipedia.org/wiki/Social_media
“ Users of the world, unite! The challenges and opportunities of Social Media” Andreas M. Kaplan *, Michael Haenlein http://michaelhaenlein.com/Publications/Kaplan,%20Andreas%20-%20Users%20of%20the%20world,%20unite.pdf
Blogs, Social Networking Sites, Virtual Social Worlds, Collaborative Projects, Content Communities, and Virtual Game Worlds are categories defined by Andreas M. Kaplan & Michael Häenlein .
The Web Strategist Jeremiah Owyang provides an insider view on Social Media. He provides a lot of insight into Social Media in a B2B prespective. He has a big picture view and an longer range eye on emerging trends. http://www.web-strategist.com/blog/
In march Apple had announced that the App Store had reached 25 billion downloads http://www.technews24h.com/2012/06/apples-app-store-hits-30-billion.html
Infographic from http://blog.neolane.com/mobile-marketing-2/mobile-application/
App store started in 2008 Infographic from: http://blog.neolane.com/mobile-marketing-2/mobile-application/
iTunes logo http://9to5mac.files.wordpress.com/2011/10/itunes10logo.jpeg iTunes- Say Anything http://pinterest.com/pin/106116134940232867/
Images from http://www.apple.com/itunes/ http://www.apple.com/the-beatles/
What is SlideShare? -It‘s like YouTube for presentations, it‘s a growing social network built around presentations Below „Featured“ there you‘ll find what is hot in Facebook, Twitter, & LinkedIn A presentation that is featured, obviously gets more exposure http://www.slideshare.net/
This is my SlideShare profile. The presenation box shows the latest presentation that you‘ve uploaded, but allows viewers to look at your other presentations as well. Because SlideShare is social you have the ability to follow others and others can follow you as well. There are many other features that you‘ve come to expect in our increasingly social world.
When you click on the „11 SlideShares“ you‘ll see all of my presentations listed. This can help you to look through all the presentations that a particular user has uploaded. 3 of my presentations have over 4000 views and several have over 200 views.
The Darling Librarian… She has 48 persentations on SlideShare, she has 119 followers, her website is listed with a link, and you can see that she is in Twitter http://www.slideshare.net/gwynethjones The Darling Librarian website: http://www.thedaringlibrarian.com/
Very popular Social Media/Music/Entertainment conference held yearly in Austin, TX This is an „unofficial“ channel This channel goes back to 2007 NASA and the White House are also on SlideShare SlideShare: NASA http://www.slideshare.net/nasa SlideShare: White House http://www.slideshare.net/whitehouse
SlideShare: Facebook http://www.slideshare.net/search/slideshow?searchfrom=header&q=Facebook 200k+ presentations about Facebook! Presentations telling you all kinds of things about Facebook
You can embed presentations on websites and blogs and share them via Facebook and Twitter. The SlideShare Blog provides a lot of interesting information http://blog.slideshare.net/
Famous American Actor Kevin Bacon Kevin Bacon Picture http://en.wikipedia.org/wiki/File:Kevin_Bacon.jpg LinkedIn‘s Wikipedia entry http://en.wikipedia.org/wiki/LinkedIn Quantcast Stats on LinkedIn http://www.quantcast.com/linkedin.com LinkedIn Passes Myspace to Become No. 2 U.S. Social Network http://www.bloomberg.com/news/2011-07-08/linkedin-tops-myspace-to-become-second-largest-u-s-social-networking-site.html
The Kevin Bacon game is usually played connecting two actors/actresses together via Kevin Bacon Forbes connected the two via 3 different paths: The Julliard School route, the Ted Turner route, and the Harvey Weinstein, who reportedly paid Kevin Bacon $25,000 not to star in the upcoming Escape From Planet Earth. 6 Degrees Of Louis Bacon And Kevin Bacon http://www.forbes.com/sites/calebmelby/2012/03/08/6-degrees-of-louis-bacon-and-kevin-bacon/ Six degrees of separation http://en.wikipedia.org/wiki/Six_degrees_of_separation Network Quote http://www.finestquotes.com/select_quote-category-Networking-page-0.htm#ixzz1sDwZcKv4
The game is famous illustrations of Six Degrees of Separation. Everyone is, on average approximately six steps away from any other person on Earth, so a chain of, "a friend of a friend" statements can be made to connect any two people in six steps or fewer. Six Degrees of Seperation Picture http://en.wikipedia.org/wiki/File:Six_degrees_of_separation.svg
Six Degrees of Seperation Picture http://en.wikipedia.org/wiki/File:Six_degrees_of_separation.svg
Facebook Icon http://www.hongkiat.com/blog/freebie-release-social-truck-icon-set/ Facebook is always making changes that push the boundaries on privacy, so I can understand and respect if you don‘t wish to use it. Lots of people are fatigued with all of the status updates you get and requests for this and that. But if Facebook were a country it would be the 3rd largest in the world, which is the biggerst reason why you might want to use it! Even as early as November 1st, 2010 Facebook would have been the 3rd largest country… http://socialmediatoday.com/don-bulmer/228567/if-facebook-were-country The Wall Street Journal reported that Facebook had over 1 billion users on October 4th… http://online.wsj.com/article/SB10000872396390443635404578036164027386112.html
Facebook has passed the 1 billion mark Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
With video and photos, you should post them elsewhere and link to them if Facebook if you want them associated with your Facebook account.
http://hootsuite.com/ Hootsuite allows you to post to Facebook, Twitter, & LinkedIn Allows you to schedule your updates They have an app for iPhone
http://tweetdeck.com/
Pinterest symbol on corkboard: https://pinterest.com/pin/138556126006737034/
Pinterest is very visual with users „pinning“ photos and videos (from the web as well as presentations from SlideShare) to virtual pinboards with various themes http://pinterest.com/
This changes all the time, so it is only a snapshot.
This means that more than one person is allowed to pin in it.
Huey Lewis had a song in the 80‘s called „Hip to Be Square“, there are lots of people pinning „Geeky“ or „Nerdy“ things or even having whole board dedicated to it. Why not join along. I‘ve started a group board called „*Our Geekness“
On 2012-11-19: 85 likes & 196 repins Pin @ http://pinterest.com/pin/28147566392158574/
On 2012-11-19: 9 likes & 14 repins Pin @: http://pinterest.com/pin/28147566392580458/
Our Michigan group board on Pinterest at: http://pinterest.com/darrylheron/our-michigan/ On 2012-11-19 45 pinners, 861 followers, & 402 pins
*Our Geekness groupboard on Pinterest http://pinterest.com/darrylheron/our-geekness/ On 2012-11-19: 29 pinners, 832 followers, and 237 pins
The front of the card is a picture of you (dog not included) or some other eye catching graphic or picture. Backside has your name, a headline, a webpage, email address, QRC code. There are tons of apps out there for iPhone, Android, and so on that can scan a QRC code (people like to do this) QRC brings the people to your About.me page.
About.me can be your online mission statement, your about me page… This is a screenshot of my page at about.me. This is now my homepage that directs people to the different places that I can be found on the web. The topline under my name is a headline, this is followed by a description and „tags“. You can link to your various social profiles (Facebook, LinkedIn, etc) as well as provide links to blogs and websites. I‘ve provided a link to my profiles at Pinterest and SlideShare. Be sure to see my presentation on About.me at: http://www.slideshare.net/darrylheron/aboutme-business-card-20 I recommend also mentioning in your profile at About.me that you‘re a Toastmaster. By the way, the dog is named Hobbit, he is a Bearded Collie.
Group logo from: http://birdknowsbest.com/category/essential-apps/ foursquare logo from: http://www.networksolutions.com/smallbusiness/2012/07/foursquare-to-become-recommendation-engine-what-that-means-for-your-marketing-strategy/ Foursquare checkin logo from: http://www.promomasters.at/blog/foursquare-cling/
This shows one view of how Social Media fits into the SEO picture Some people would consider blog posts as part of Social Media Infographic from: http://www.ticbeat.com/wp-content/uploads/2012/06/seo-infografia.jpg
Be sure to check out: „ The Way to Peronal Branding“ http://jorgensundberg.net/way-personal-branding-infographic/
„ 7P‘s of Social Media Marketing“ http://advancedfanpagesolutions.com/facebook/7ps-of-social-media-marketing
„ 7P‘s of Social Media Marketing“ http://advancedfanpagesolutions.com/facebook/7ps-of-social-media-marketing
„ 7P‘s of Social Media Marketing“ http://advancedfanpagesolutions.com/facebook/7ps-of-social-media-marketing
What is your potential audience looking for? There are somethings that are universal and some that will be specific to your audience. Some of the universal items are in this graphic of 21…. Graphic from: http://contentmarketinginstitute.com/2012/06/content-we-crave/
Toastmasters http://www.toastmasters.org/ Word Weavers- Wiesbaden, Germany (my home club) http://www.word-weavers.de/
http://www.commoncraft.com/
http://www.youtube.com/user/leelefever?feature=results_main These videos will help explain a lot: Twitter in Plain English http://www.youtube.com/watch?v=ddO9idmax0o Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Wikis in Plain English http://www.youtube.com/watch?v=-dnL00TdmLY Video: RSS in Plain English http://www.youtube.com/watch?v=0klgLsSxGsU Social Networking in Plain English http://www.youtube.com/watch?v=6a_KF7TYKVc Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y Social Media in Plain English http://www.youtube.com/watch?v=MpIOClX1jPE Twitter Search in Plain English http://www.youtube.com/watch?v=jGbLWQYJ6iM Social Bookmarking in Plain English, for the rest of us http://www.youtube.com/watch?v=HeBmvDpVbWc Podcasting -in Plain English (not Commoncraft) http://www.youtube.com/watch?v=qBgO30h2cY8 LinkedIn in Plain English (not Commoncraft) http://www.youtube.com/watch?v=kYk9y5p6pFk
Mashable is a great source for information on Social Media and what is going on in the world of technology. It is a great place to read about trends, new technology, and what is going on the world of startups…. http://mashable.com/ Try: http://mashable.com/follow/topics/freelance/
Jeremiah Owyang- The Web Strategist Over 3500 followers, 51 presentations http://www.slideshare.net/jeremiah_owyang
Joe Murphy http://www.slideshare.net/joseph.murphy Website: http://joemurphylibraryfuture.com/ http://www.slideshare.net/joseph.murphy/60-apps-in-60-mins
Jane Hart does a lot of presentations about education. She has 1225 followers and 51 presentations http://www.slideshare.net/janehart Website: http://www.c4lpt.co.uk/ http://www.slideshare.net/janehart/toptools2012
Mari Smith http://www.marismith.com/ http://www.slideshare.net/marismith http://www.facebook.com/MariSmith http://www.youtube.com/facebookmari http://www.twitter.com/marismith
http://www.twitip.com/
http://www.problogger.net/
Additional Reading… 7 Social Media Marketing Tips for Artists and Galleries http://mashable.com/2012/11/10/social-media-marketing-tips-artists-galleries/ 75 Digital Media Resources You May Have Missed http://mashable.com/2012/11/10/digital-media-resources-59/ A Complete Guide to Facebook Lists http://mashable.com/2012/08/17/guide-facebook-lists/ App Tells Freelancers How Much to Charge http://mashable.com/2012/08/24/myprice/ How to get the most out of SlideShare http://www.slideshare.net/rashmi/how-to-get-the-most-out-of-slideshare
How Freelancers Might Use Social Media in the Future http://mashable.com/2010/08/09/freelancers-social-media-future/ How Freelancers are Using Social Media for Real Results http://mashable.com/2010/04/26/freelancers-social-media/ 85+ Tools & Resources for Freelancers and Web Workers http://mashable.com/2009/03/03/freelance/ 7 Productivity Tips, Plus Tools for Freelancers and Web Workers http://mashable.com/2009/02/03/productivity-tips-for-freelancers/
Self-Employed? How to Give Yourself a Raise in 2012 http://mashable.com/2011/12/19/freelance-raise-rates/ Teach What You Know: How to Make a Living on Skillshare http://mashable.com/2012/01/19/skillshare-how-to/ 5 Valuable Online Communities for Freelancers http://mashable.com/2011/05/02/freelancer-communities/ The Most Popular Freelancer Apps for Work-Life Balance [INFOGRAPHIC] http://mashable.com/2012/08/21/freelancer-apps/ Freelancer's Game of Life http://mashable.com/2011/05/12/freelancers-life/