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Members‘ Day




Darryl Heron
Members‘ Day



At the end of this workshop you will

Have a better understanding of Social Media including the
various tools and sites that you can use

Understand the need for a strategic plan for your Marketing
and Social Media activities

Have practical tips on how to position your services and
reach your target market

Have shared experiences with others who are also active in
the German ELT market




                                       "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   2
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What is Social Media?




                  "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   3
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From Wikipedia…

“Social media employ web- and mobile-based technologies
to support interactive dialogue and “introduce substantial
and pervasive changes to communication between
organizations, communities, and individuals.” Social media
are social software which mediate human communication.
When the technologies are in place, social media is
ubiquitously accessible, and enabled by scalable
communication techniques. In the year 2012, social media
became one of the most powerful sources for news updates
through platforms such as Twitter and Facebook.”



                                    "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   4
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"Social Media is a group of Internet-
based applications that build on the
ideological and technological
foundations of Web 2.0 and that allow
the creation and exchange of User
Generated Content“

Andreas M. Kaplan & Michael Hänlein


                         "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   5
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"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   6
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"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   7
This Session                                                             Members‘ Day




   What is Social Media?
   The Times They Are A Changing
   Why Social Media?
   Gamification
   Social Media Platforms
    ◦ Facebook, Twitter, etc…




                                    "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   8
This Session                                                              Members‘ Day




   Why you need a website or blog
   SEO
   Brand You
   Creating Your Social Media Plan
   Additional Resources




                                      "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   9
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“Is worth savin'

Then you better start swimmin'

Or you'll sink like a stone

For the times they are a-
changin‘.”

-Bob Dylan




          "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   10
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Remember this from Star
Trek?


                          "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   11
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"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   12
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            Smartphones
            are alread in
            high use


            This will
            continue to
            grow




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   13
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"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   14
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Apple‘s App Store reached 30 Billion downloads!
-Summer 2012



                              "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   15
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"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   16
Members‘ Day




Thereʼs more
               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   17
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Digital Content is overtaking
traditional sources

Have you bought any songs
from iTunes?

Have you bought anything
online?


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Members‘ Day




The Beatles are on iTunes



                       "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   19
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   “A podcast is a type of digital media consisting of an episodic
    series of audio radio, video, PDF, or ePub files subscribed to and
    downloaded through web syndication or streamed online to a
    computer or mobile device. The word is a neologism derived from
    "broadcast" and "pod" from the success of the iPod, as podcasts
    are often listened to on portable media players.”




                                               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   20
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   iTunes
   Podcast Alley
   BBC
   NPR (National Public Radio)
   TED Talks
   & many, many more!
   More on Podcasts later…


                                  "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   21
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Freelancers

Are

Different




              "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   22
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Social Media can
change the world!




             "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   25
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                    Social
                    Media can
                    change the
                    world!




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Thereʼs more
               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   27
Members‘ Day




Remember the Gulf Oil
Spill?
               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   28
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    Thereʼs
    more




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   29
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Thereʼs more
               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   30
Members‘ Day




    Greenpeace held a
    rebranding
    campaing for BP
    after the Gulf oil
    spill




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   31
Members‘ Day




Gamification
?




               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   32
Members‘ Day




                                Thereʼs
                                more




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   33
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          Thereʼs
          more




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   34
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                    Thereʼs
                    more




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   35
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                                       Thereʼ
                                       s
                                       more




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   36
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iTunes University bringing learning into the 21st
Century….




                                 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   37
Members‘ Day




                              Social
                              Media the
                              biggest
                              game in
                              town!




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   38
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Getting a handle

on the Social

Media Landscape



                "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   39
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           Social Networks
           from 60‘s to 2000




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           Social Networks
           from 2001-2005




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   41
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 Social Networks
 from 2006-2012




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   42
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Whatʼs the
difference
between the
difference social
media
platforms?




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   43
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"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   44
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          Monthy Visitors




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          Average time
          spent pre mnth
          by users




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            Finding Self-
            actualization
            through Social
            Media




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                       More on
                       blogging
                       later




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Social Media
Platforms




               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   49
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SlideShare- Home
                                                      Members‘ Day




            "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   52
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My SlideShare Profile                  1
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My Presentations (slides)                  1
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South By Southwest
                                                       Members‘ Day




             "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   56
Facebook Search
                                                     Members‘ Day




           "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   57
Members‘ Day


SlideShare provides great opportunity to
learn

Great place to see what your peers are
doing and what is going on in all kinds of
fields

Can share presentations you‘ve given

Can give you credibility within your field
and with clients and would be clients




                               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   58
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  Are You
LinkedIn?




                           1
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LinkedIn at a glance

              "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   60
Do you know this guy?
                                                         Members‘ Day




               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   61
Bringing Home the
         Bacon                                                       Members‘ Day




Can Actor Kevin Bacon be connected to…



Reclusive Billionaire Hedgefund Manager
 Louis Bacon?

As Toastmasters, we‘re connected to
 24,000+ Toastmasters around the world



                           "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   62
Six Degrees of
            Separation                                                   Members‘ Day




On average seperate any two people in the world

                               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   63
Now You‘re
  Connected…                                                    Members‘ Day




Think of the power in your
 network!
                      "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   64
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Xing is a very well
known professional
social network.

76% of pageviews are
coming from Germany


90% coming from the
„D-A-CH“ area
(Germany, Austria,
Switzerland)




   "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   65
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Privacy Issues

Online fatigue

If Facebook were a country



                                            1
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Facebook at a glance

               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   67
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Tips for Facebook
 Think before posting (how will this look to potential
  clients)
 Respect privacy (your family & other peoples)
 Join & create groups
 Multiple accounts
 Videos and photos




                                 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   68
Members‘ Day




               You might have
               seen or heard
               about this?




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   69
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Twitter at a glance
                  "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   70
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Think about signing up for
Hootsuite
                      "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   73
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Here‘s what I see when I log
on…
                   "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   74
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This is what Twitter looks like for me in
Hootsuite


                              "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   75
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You can add columns for #terms


                    "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   76
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You can add several social networks in
Hootsuite
                            "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   77
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This is Tweetdeck, another Twitter
client
                      "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   78
Members‘ Day




Have you heard of Pinterest?
Members‘ Day




Pinterest at a
glance
                 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   80
Members‘ Day




This is what Pinterest looks like to non members. It
should be noted that what is displayed changes
every second.
                                     "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   81
Pinterest Home Page
                                                                   Members‘ Day




The screen shot shows recent ‚pins‘ by
      people that I ‚follow‘ on Pinterest
                         "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   82
Join Group Boards                                                                            Members‘ Day




     When you look at the board above, the icon circled in red tells you that it is a group board.




                                                "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   83
It‘s Cool to Be a                                     Members‘ Day

     Geek…
                                                         A lot of
                                                     people are
                                                        pinning
                                                       “Geeky“
                                                              or
                                                       „Nerdy“
                                                      things on
                                                      Pinterest




            "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   84
Members‘ Day




                                This pin has

                                85 likes

                                196 repins




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   85
Members‘ Day




                                  This pin has

                                  9 likes

                                  14 repins




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   86
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This group has 45 pinners, 861 followers, & 402
pins

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This group has 29 pinners, 832 followers, & 237
pins

                          "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   88
My New Business                                                     Members‘ Day

          Card…




Time to bring your business card into
                 the 21st century…..




                                "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   89
About.me                                                     Members‘ Day




This is me @ about.me

                                                                                         90
                    "Social Media for Language Services", Heron, Frankfurt, 24.11.2012
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YouTube at a
glance
           "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   91
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         You can create
         your own
         channel…

         -upload videos

         -share useful
         videos




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   92
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Google+ at a glance
                "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   93
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A couple of other
platforms to
consider




   "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   94
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Foursquare at a glance
               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   95
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Instagram at a glance
             "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   96
Why You Need a Website or
Blog                                                                               Members‘ Day




    This is a business card that can be found by anyone
     online

    It tells the world and your clients who you are

    It‘s harder to be found in Google (or the next great
     search engine) without one

    It is an unstated expection today




                                         "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   97
Members‘ Day



Website
             Key Words
             Include
              ◦   Homepage
              ◦   About Us
              ◦   News
              ◦   Services (Products)
              ◦   Testimonials
              ◦   Downloads
              ◦   Contact Form
              ◦   Impressum
             Keep it fresh!


                          "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   98
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Consider a blog


              "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   99
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Incredible growth
              "Social Media for Language Services", Heron, Frankfurt, 24.11.2012
                                                                                   101
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Tumblr at a glance
             "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   102
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This is the Tumblr for Zenhabits
                   "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   104
Members‘ Day




Here is the archive showing posts in
November and October 2012
                        "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   105
Members‘ Day




What about
SEO?




             "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   106
Members‘ Day



   “Search engine optimization (SEO) is the process of affecting the
    visibility of a website or a web page in a search engine's "natural" or
    un-paid ("organic") search results.[jargon] In general, the earlier (or
    higher ranked on the search results page), and more frequently a
    site appears in the search results list, the more visitors it will receive
    from the search engine's users. SEO may target different kinds of
    search, including image search, local search, video search,
    academic search,[1] news search and industry-specific vertical
    search engines.




                                                  "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   107
Members‘ Day




   “As an Internet marketing strategy, SEO considers how search
    engines work, what people search for, the actual search terms or
    keywords typed into search engines and which search engines are
    preferred by their targeted audience. Optimizing a website may
    involve editing its content, HTML and associated coding to both
    increase its relevance to specific keywords and to remove barriers to
    the indexing activities of search engines. Promoting a site to
    increase the number of backlinks, or inbound links, is another SEO
    tactic.”



                                               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   108
Members‘ Day




 Before
 Facebook &
 other social
 platforms there
 was SEO




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   109
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"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   111
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What is the
ROI on
Social
Media?



          "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   112
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                                                                     117
"Social Media for Language Services", Heron, Frankfurt, 24.11.2012
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Brand
You!



        "Social Media for Language Services", Heron, Frankfurt, 24.11.2012
                                                                             118
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"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   119
Members‘ Day




In our world today you need to create
your own personal brand
                  "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   120
Social Media Plan                                                              Members‘ Day




   Like George Harrison said „If you don‘t know where
    you‘re going, any road will take you there.“

   If you don‘t think about where you want to go and how
    you won‘t to get there you could easily get lost.

   Your Social Media Plan will be a key part of promoting
    your personal brand




                                     "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   121
Think about the 7P‘s…                                             Members‘ Day




                        "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   122
The 7P‘s                                                                        Members‘ Day



   People- Who are you trying to reach? Who is your
    client?

   Purpose- Why are you using Social Media, what are you
    trying to accomplish?

   Platform- What social media platforms are best for you?
    (i.e. Facebook, Twitter, Pinterest, etc.)

   Plan- develop goals, set a target, when will you do what?



                                      "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   123
The 7P‘s Continued                                                               Members‘ Day

   Policy- What are the rules, if your were a company with
    multiple employees this would include how people are
    allowed to use social media while on company time

   Produce Content- This is what you‘re sharing. It can be
    articles, pictures, and even links to works of others that
    you find helpful

   Performance Measurement- be sure to check how you‘re
    doing, what kind of results are you seeing? What
    adjustments might need to be made?



                                       "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   124
Social Media Plan Final
Words                                                                                    Members‘ Day




    Keep things simple as possible

    Use SMART targets

    Your plan doesn‘t need to be perfect, you will adjust it from time to
     time

    Make your plan liveable, you need to be able to execute it




                                               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   125
Members‘ Day




Content

 Content

   Content



             "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   126
Members‘ Day




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   127
Members‘ Day




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   128
Members‘ Day




          Yes the are rules
          afterall!




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   129
Final Tips                                                                 Members‘ Day




 You don‘t need to be involved in all of the Social
  Media platforms
 Be sure to let people know how you found them

  when „friending them“
 Think before you post
 Remember the Headline Test
 Respect Privacy of others
 Have fun!




                                 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   130
Members‘ Day




Check out Toastmasters….


http://www.toastmasters.org/




            "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   131
Members‘ Day




Additional
Resources….




          "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   132
Members‘ Day




Thereʼs more
               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   133
Members‘ Day




Thereʼs more
               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   134
Members‘ Day




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Members‘ Day




Mashable – Social Media
News
                "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   138
Members‘ Day




Jeremiah Owyang- Web
Strategist
                 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   139
Members‘ Day




Joe Murphy Library Future


                   "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   140
Members‘ Day




Jane Hart - C4IPT
           "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   141
Members‘ Day




Great resource for Facebook



                        "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   142
Members‘ Day




Chuck full of Twitter Info…

                                                                                     143
                "Social Media for Language Services", Heron, Frankfurt, 24.11.2012
Members‘ Day




Problogger is a great resource for how to run a
blog

                                                                                                   144
                              "Social Media for Language Services", Heron, Frankfurt, 24.11.2012
Additional Reading
                                                                        Members‘ Day




 7 Social Media Marketing Tips for Artists and
  Galleries
 75 Digital Media Resources You May Have

  Missed
 A Complete Guide to Facebook Lists
 App Tells Freelancers How Much to Charge
 How to get the most out of SlideShare




                              "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   145
Additional Reading
                                                                               Members‘ Day




   How Freelancers Might Use Social Media in the Future
   How Freelancers are Using Social Media for Real
    Results
   85+ Tools & Resources for Freelancers and Web
    Workers
   7 Productivity Tips, Plus Tools for Freelancers and Web
    Workers




                                     "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   146
Additional Reading
                                                                              Members‘ Day




   Self-Employed? How to Give Yourself a Raise in 2012
   Teach What You Know: How to Make a Living on
    Skillshare
   5 Valuable Online Communities for Freelancers
   The Most Popular Freelancer Apps for Work-Life
    Balance [INFOGRAPHIC]
   Freelancer's Game of Life



                                    "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   147
Let‘s Connect…
                                                           Members‘ Day




LinkedIn

Facebook

Twitter

About.me

Pinterest

SlideShare




                 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   148
Contact me
                                                                                    Members‘ Day




I have a few different email addresses
but you can reach me at:
darrylheron@about.me

Feel free to contact me elsewhere in the online world
(be sure to let me know how you found me)…




                                          "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   149
Members‘ Day




   Questions?




"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   150
Members‘ Day




Thanks for attending
        and
    good luck!

              darrylheron@about.me



              "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   151

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ELTAF- Social Media 2012 11-24

  • 2. Members‘ Day At the end of this workshop you will Have a better understanding of Social Media including the various tools and sites that you can use Understand the need for a strategic plan for your Marketing and Social Media activities Have practical tips on how to position your services and reach your target market Have shared experiences with others who are also active in the German ELT market "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 2
  • 3. Members‘ Day What is Social Media? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 3
  • 4. Members‘ Day From Wikipedia… “Social media employ web- and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” Social media are social software which mediate human communication. When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable communication techniques. In the year 2012, social media became one of the most powerful sources for news updates through platforms such as Twitter and Facebook.” "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 4
  • 5. Members‘ Day "Social Media is a group of Internet- based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of User Generated Content“ Andreas M. Kaplan & Michael Hänlein "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 5
  • 6. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 6
  • 7. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 7
  • 8. This Session Members‘ Day  What is Social Media?  The Times They Are A Changing  Why Social Media?  Gamification  Social Media Platforms ◦ Facebook, Twitter, etc… "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 8
  • 9. This Session Members‘ Day  Why you need a website or blog  SEO  Brand You  Creating Your Social Media Plan  Additional Resources "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 9
  • 10. Members‘ Day “Is worth savin' Then you better start swimmin' Or you'll sink like a stone For the times they are a- changin‘.” -Bob Dylan "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 10
  • 11. Members‘ Day Remember this from Star Trek? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 11
  • 12. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 12
  • 13. Members‘ Day Smartphones are alread in high use This will continue to grow "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 13
  • 14. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 14
  • 15. Members‘ Day Apple‘s App Store reached 30 Billion downloads! -Summer 2012 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 15
  • 16. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 16
  • 17. Members‘ Day Thereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 17
  • 18. Members‘ Day Digital Content is overtaking traditional sources Have you bought any songs from iTunes? Have you bought anything online? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 18
  • 19. Members‘ Day The Beatles are on iTunes "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 19
  • 20. Members‘ Day  “A podcast is a type of digital media consisting of an episodic series of audio radio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. The word is a neologism derived from "broadcast" and "pod" from the success of the iPod, as podcasts are often listened to on portable media players.” "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 20
  • 21. Members‘ Day  iTunes  Podcast Alley  BBC  NPR (National Public Radio)  TED Talks  & many, many more!  More on Podcasts later… "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 21
  • 22. Members‘ Day Freelancers Are Different "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 22
  • 23. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 23
  • 24. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 24
  • 25. Members‘ Day Social Media can change the world! "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 25
  • 26. Members‘ Day Social Media can change the world! "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 26
  • 27. Members‘ Day Thereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 27
  • 28. Members‘ Day Remember the Gulf Oil Spill? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 28
  • 29. Members‘ Day Thereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 29
  • 30. Members‘ Day Thereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 30
  • 31. Members‘ Day Greenpeace held a rebranding campaing for BP after the Gulf oil spill "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 31
  • 32. Members‘ Day Gamification ? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 32
  • 33. Members‘ Day Thereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 33
  • 34. Members‘ Day Thereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 34
  • 35. Members‘ Day Thereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 35
  • 36. Members‘ Day Thereʼ s more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 36
  • 37. Members‘ Day iTunes University bringing learning into the 21st Century…. "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 37
  • 38. Members‘ Day Social Media the biggest game in town! "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 38
  • 39. Members‘ Day Getting a handle on the Social Media Landscape "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 39
  • 40. Members‘ Day Social Networks from 60‘s to 2000 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 40
  • 41. Members‘ Day Social Networks from 2001-2005 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 41
  • 42. Members‘ Day Social Networks from 2006-2012 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 42
  • 43. Members‘ Day Whatʼs the difference between the difference social media platforms? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 43
  • 44. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 44
  • 45. Members‘ Day Monthy Visitors "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 45
  • 46. Members‘ Day Average time spent pre mnth by users "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 46
  • 47. Members‘ Day Finding Self- actualization through Social Media "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 47
  • 48. Members‘ Day More on blogging later "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 48
  • 49. Members‘ Day Social Media Platforms "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 49
  • 50. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 50
  • 51. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 51
  • 52. SlideShare- Home Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 52
  • 55. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 55
  • 56. South By Southwest Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 56
  • 57. Facebook Search Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 57
  • 58. Members‘ Day SlideShare provides great opportunity to learn Great place to see what your peers are doing and what is going on in all kinds of fields Can share presentations you‘ve given Can give you credibility within your field and with clients and would be clients "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 58
  • 59. Members‘ Day Are You LinkedIn? 1
  • 60. Members‘ Day LinkedIn at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 60
  • 61. Do you know this guy? Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 61
  • 62. Bringing Home the Bacon Members‘ Day Can Actor Kevin Bacon be connected to… Reclusive Billionaire Hedgefund Manager Louis Bacon? As Toastmasters, we‘re connected to 24,000+ Toastmasters around the world "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 62
  • 63. Six Degrees of Separation Members‘ Day On average seperate any two people in the world "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 63
  • 64. Now You‘re Connected… Members‘ Day Think of the power in your network! "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 64
  • 65. Members‘ Day Xing is a very well known professional social network. 76% of pageviews are coming from Germany 90% coming from the „D-A-CH“ area (Germany, Austria, Switzerland) "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 65
  • 66. Members‘ Day Privacy Issues Online fatigue If Facebook were a country 1
  • 67. Members‘ Day Facebook at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 67
  • 68. Members‘ Day Tips for Facebook  Think before posting (how will this look to potential clients)  Respect privacy (your family & other peoples)  Join & create groups  Multiple accounts  Videos and photos "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 68
  • 69. Members‘ Day You might have seen or heard about this? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 69
  • 70. Members‘ Day Twitter at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 70
  • 71. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 71
  • 72. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 72
  • 73. Members‘ Day Think about signing up for Hootsuite "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 73
  • 74. Members‘ Day Here‘s what I see when I log on… "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 74
  • 75. Members‘ Day This is what Twitter looks like for me in Hootsuite "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 75
  • 76. Members‘ Day You can add columns for #terms "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 76
  • 77. Members‘ Day You can add several social networks in Hootsuite "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 77
  • 78. Members‘ Day This is Tweetdeck, another Twitter client "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 78
  • 79. Members‘ Day Have you heard of Pinterest?
  • 80. Members‘ Day Pinterest at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 80
  • 81. Members‘ Day This is what Pinterest looks like to non members. It should be noted that what is displayed changes every second. "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 81
  • 82. Pinterest Home Page Members‘ Day The screen shot shows recent ‚pins‘ by people that I ‚follow‘ on Pinterest "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 82
  • 83. Join Group Boards Members‘ Day When you look at the board above, the icon circled in red tells you that it is a group board. "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 83
  • 84. It‘s Cool to Be a Members‘ Day Geek… A lot of people are pinning “Geeky“ or „Nerdy“ things on Pinterest "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 84
  • 85. Members‘ Day This pin has 85 likes 196 repins "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 85
  • 86. Members‘ Day This pin has 9 likes 14 repins "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 86
  • 87. Members‘ Day This group has 45 pinners, 861 followers, & 402 pins "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 87
  • 88. Members‘ Day This group has 29 pinners, 832 followers, & 237 pins "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 88
  • 89. My New Business Members‘ Day Card… Time to bring your business card into the 21st century….. "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 89
  • 90. About.me Members‘ Day This is me @ about.me 90 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012
  • 91. Members‘ Day YouTube at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 91
  • 92. Members‘ Day You can create your own channel… -upload videos -share useful videos "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 92
  • 93. Members‘ Day Google+ at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 93
  • 94. Members‘ Day A couple of other platforms to consider "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 94
  • 95. Members‘ Day Foursquare at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 95
  • 96. Members‘ Day Instagram at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 96
  • 97. Why You Need a Website or Blog Members‘ Day  This is a business card that can be found by anyone online  It tells the world and your clients who you are  It‘s harder to be found in Google (or the next great search engine) without one  It is an unstated expection today "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 97
  • 98. Members‘ Day Website  Key Words  Include ◦ Homepage ◦ About Us ◦ News ◦ Services (Products) ◦ Testimonials ◦ Downloads ◦ Contact Form ◦ Impressum  Keep it fresh! "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 98
  • 99. Members‘ Day Consider a blog "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 99
  • 100. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 100
  • 101. Members‘ Day Incredible growth "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 101
  • 102. Members‘ Day Tumblr at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 102
  • 103. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 103
  • 104. Members‘ Day This is the Tumblr for Zenhabits "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 104
  • 105. Members‘ Day Here is the archive showing posts in November and October 2012 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 105
  • 106. Members‘ Day What about SEO? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 106
  • 107. Members‘ Day  “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines. "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 107
  • 108. Members‘ Day  “As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.” "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 108
  • 109. Members‘ Day Before Facebook & other social platforms there was SEO "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 109
  • 110. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 110
  • 111. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 111
  • 112. Members‘ Day What is the ROI on Social Media? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 112
  • 113. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 113
  • 114. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 114
  • 115. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 115
  • 116. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 116
  • 117. Members‘ Day 117 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012
  • 118. Members‘ Day Brand You! "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 118
  • 119. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 119
  • 120. Members‘ Day In our world today you need to create your own personal brand "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 120
  • 121. Social Media Plan Members‘ Day  Like George Harrison said „If you don‘t know where you‘re going, any road will take you there.“  If you don‘t think about where you want to go and how you won‘t to get there you could easily get lost.  Your Social Media Plan will be a key part of promoting your personal brand "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 121
  • 122. Think about the 7P‘s… Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 122
  • 123. The 7P‘s Members‘ Day  People- Who are you trying to reach? Who is your client?  Purpose- Why are you using Social Media, what are you trying to accomplish?  Platform- What social media platforms are best for you? (i.e. Facebook, Twitter, Pinterest, etc.)  Plan- develop goals, set a target, when will you do what? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 123
  • 124. The 7P‘s Continued Members‘ Day  Policy- What are the rules, if your were a company with multiple employees this would include how people are allowed to use social media while on company time  Produce Content- This is what you‘re sharing. It can be articles, pictures, and even links to works of others that you find helpful  Performance Measurement- be sure to check how you‘re doing, what kind of results are you seeing? What adjustments might need to be made? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 124
  • 125. Social Media Plan Final Words Members‘ Day  Keep things simple as possible  Use SMART targets  Your plan doesn‘t need to be perfect, you will adjust it from time to time  Make your plan liveable, you need to be able to execute it "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 125
  • 126. Members‘ Day Content Content Content "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 126
  • 127. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 127
  • 128. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 128
  • 129. Members‘ Day Yes the are rules afterall! "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 129
  • 130. Final Tips Members‘ Day  You don‘t need to be involved in all of the Social Media platforms  Be sure to let people know how you found them when „friending them“  Think before you post  Remember the Headline Test  Respect Privacy of others  Have fun! "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 130
  • 131. Members‘ Day Check out Toastmasters…. http://www.toastmasters.org/ "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 131
  • 132. Members‘ Day Additional Resources…. "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 132
  • 133. Members‘ Day Thereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 133
  • 134. Members‘ Day Thereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 134
  • 135. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 135
  • 136. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 136
  • 137. Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 137
  • 138. Members‘ Day Mashable – Social Media News "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 138
  • 139. Members‘ Day Jeremiah Owyang- Web Strategist "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 139
  • 140. Members‘ Day Joe Murphy Library Future "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 140
  • 141. Members‘ Day Jane Hart - C4IPT "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 141
  • 142. Members‘ Day Great resource for Facebook "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 142
  • 143. Members‘ Day Chuck full of Twitter Info… 143 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012
  • 144. Members‘ Day Problogger is a great resource for how to run a blog 144 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012
  • 145. Additional Reading Members‘ Day  7 Social Media Marketing Tips for Artists and Galleries  75 Digital Media Resources You May Have Missed  A Complete Guide to Facebook Lists  App Tells Freelancers How Much to Charge  How to get the most out of SlideShare "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 145
  • 146. Additional Reading Members‘ Day  How Freelancers Might Use Social Media in the Future  How Freelancers are Using Social Media for Real Results  85+ Tools & Resources for Freelancers and Web Workers  7 Productivity Tips, Plus Tools for Freelancers and Web Workers "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 146
  • 147. Additional Reading Members‘ Day  Self-Employed? How to Give Yourself a Raise in 2012  Teach What You Know: How to Make a Living on Skillshare  5 Valuable Online Communities for Freelancers  The Most Popular Freelancer Apps for Work-Life Balance [INFOGRAPHIC]  Freelancer's Game of Life "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 147
  • 148. Let‘s Connect… Members‘ Day LinkedIn Facebook Twitter About.me Pinterest SlideShare "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 148
  • 149. Contact me Members‘ Day I have a few different email addresses but you can reach me at: darrylheron@about.me Feel free to contact me elsewhere in the online world (be sure to let me know how you found me)… "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 149
  • 150. Members‘ Day Questions? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 150
  • 151. Members‘ Day Thanks for attending and good luck! darrylheron@about.me "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 151

Editor's Notes

  1. Who am I? I‘ve been blogging and following Social Media since 2006 Initially got into Social Media as a way of promoting my blogs I‘m an American living in Germany so I often see beyond what people see at first glance I firmly believe that Social Media can be a powerful tool and can be a lot of fun
  2. How many of you read the newspaper today? How many of you saw the news on television today? How many of you listed to the news on the radio today? How many of you have a mobile phone (smart phone)? How many of you have an iPad or tablet? How much time do you spend reading the newspaper or watching TV news? How much time do you spend online? Where do you get your news from?
  3. Social Media entry @ Wikipedia http://en.wikipedia.org/wiki/Social_media
  4. “ Users of the world, unite! The challenges and opportunities of Social Media” Andreas M. Kaplan *, Michael Haenlein http://michaelhaenlein.com/Publications/Kaplan,%20Andreas%20-%20Users%20of%20the%20world,%20unite.pdf
  5. Blogs, Social Networking Sites, Virtual Social Worlds, Collaborative Projects, Content Communities, and Virtual Game Worlds are categories defined by Andreas M. Kaplan & Michael Häenlein .
  6. Picture from: http://brienchen.wordpress.com/2012/03/25/social-media-2012-pubslishing-sharing-playing-localization/
  7. Bob Dylan picture from: http://pinterest.com/pin/242138917435578726/ Lyrics from „ The Times They Are A-Changin‘”
  8. Motorola RAZR V3 pictures from: http://www.gsmarena.com/motorola_razr_v3-pictures-853.php
  9. Infographic from: http://hosting.ber-art.nl/future-iphone-android-smartphone/
  10. Infographic from: http://pierretran.posterous.com/smartphone-users-statistics-and-facts
  11. The Web Strategist Jeremiah Owyang provides an insider view on Social Media. He provides a lot of insight into Social Media in a B2B prespective. He has a big picture view and an longer range eye on emerging trends. http://www.web-strategist.com/blog/
  12. In march Apple had announced that the App Store had reached 25 billion downloads http://www.technews24h.com/2012/06/apples-app-store-hits-30-billion.html
  13. Infographic from http://blog.neolane.com/mobile-marketing-2/mobile-application/
  14. App store started in 2008 Infographic from: http://blog.neolane.com/mobile-marketing-2/mobile-application/
  15. iTunes logo http://9to5mac.files.wordpress.com/2011/10/itunes10logo.jpeg iTunes- Say Anything http://pinterest.com/pin/106116134940232867/
  16. Images from http://www.apple.com/itunes/ http://www.apple.com/the-beatles/
  17. Definition from: http://en.wikipedia.org/wiki/Podcast
  18. iTunes http://www.apple.com/itunes/ Podcast Alley http://www.podcastalley.com/ BBC http://www.bbc.co.uk/podcasts NPR (National Public Radio) http://www.npr.org/rss/podcast/podcast_directory.php TED Talks http://www.ted.com/talks
  19. Graphic from: http://mashable.com/2011/07/14/freelancer/
  20. Inside the Mind of a Freelancer [INFOGRAPHIC] http://mashable.com/2012/06/22/mind-of-freelancer/
  21. Infographic from http://visual.ly/2011-arab-spring-infographic-timeline
  22. From: http://www.greenpeace.org/international/en/campaigns/climate-change/kitkat/
  23. From: http://www.sierraclub.org/oilspill/downloads/beyondOil.pdf
  24. From: http://www.greenpeace.org.uk/blog/forests/mattel-and-barbie-drop-deforestation-20111005
  25. From: http://media02.hongkiat.com/infographics/Crude-Awakening-Gulf-Spill-Infographic.jpg
  26. Pictures from: http://www.greenpeace.org.uk/files/bp/rebranded/media/winners/rebranded.jpg http://www.flickr.com/photos/greenpeaceuk/4663075478/in/pool-rebrandbp http://www.flickr.com/photos/greenpeaceuk/4659039355/in/pool-rebrandbp http://www.flickr.com/photos/greenpeaceuk/4662453597/
  27. Graphic from: http://edudemic.com/2012/03/the-powerful-role-of-video-games-in-learning/
  28. Graphic from: http://socialtimes.com/gamification-almost-in-the-oxford-dictionary-is-it-the-next-big-thing-infographic_b86491
  29. Picture from: http://voicecomnews.blogspot.it/2012/04/la-gamification-il-microprocessore-e-la.html
  30. Graphic from: http://blog.annegrabs.de/2012/03/18/gamification-im-bildungsbereich/
  31. Image from: http://itunes.apple.com/ca/app/itunes-u/id490217893?mt=8&ls=1
  32. „ Monopoly Gets an Unofficial Social Media Edition“ http://mashable.com/2010/08/09/social-media-monopoly/
  33. Graphic from: http://socialtimes.com/the-ultimate-time-machine-social-media-from-1960-2012-infographic_b91675
  34. Graphic from: http://socialtimes.com/the-ultimate-time-machine-social-media-from-1960-2012-infographic_b91675
  35. Graphic from: http://socialtimes.com/the-ultimate-time-machine-social-media-from-1960-2012-infographic_b91675
  36. Graphic from: http://www.coreysmith.ws/blog/social-media-explained-bacon
  37. Facebook has since passed the billion mark. Graphic from: http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  38. Graphic from: http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  39. Graphic from: http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  40. Graphic from: http://www.futurebiz.de/artikel/maslowsche-bedurfnispyramide-fur-soziale-netzwerke-infografik/
  41. Graphic from: http://pinterest.com/pin/53621051783276238/
  42. Graphic from: http://www.jeffbullas.com/2012/01/03/6-social-media-networks-to-watch-in-2012-plus-infographics/
  43. Graphic from: http://www.jeffbullas.com/2012/01/03/6-social-media-networks-to-watch-in-2012-plus-infographics/
  44. What is SlideShare? -It‘s like YouTube for presentations, it‘s a growing social network built around presentations Below „Featured“ there you‘ll find what is hot in Facebook, Twitter, & LinkedIn A presentation that is featured, obviously gets more exposure http://www.slideshare.net/
  45. This is my SlideShare profile. The presenation box shows the latest presentation that you‘ve uploaded, but allows viewers to look at your other presentations as well. Because SlideShare is social you have the ability to follow others and others can follow you as well. There are many other features that you‘ve come to expect in our increasingly social world.
  46. When you click on the „11 SlideShares“ you‘ll see all of my presentations listed. This can help you to look through all the presentations that a particular user has uploaded. 3 of my presentations have over 4000 views and several have over 200 views.
  47. The Darling Librarian… She has 48 persentations on SlideShare, she has 119 followers, her website is listed with a link, and you can see that she is in Twitter http://www.slideshare.net/gwynethjones The Darling Librarian website: http://www.thedaringlibrarian.com/
  48. Very popular Social Media/Music/Entertainment conference held yearly in Austin, TX This is an „unofficial“ channel This channel goes back to 2007 NASA and the White House are also on SlideShare SlideShare: NASA http://www.slideshare.net/nasa SlideShare: White House http://www.slideshare.net/whitehouse
  49. SlideShare: Facebook http://www.slideshare.net/search/slideshow?searchfrom=header&q=Facebook 200k+ presentations about Facebook! Presentations telling you all kinds of things about Facebook
  50. You can embed presentations on websites and blogs and share them via Facebook and Twitter. The SlideShare Blog provides a lot of interesting information http://blog.slideshare.net/
  51. LinkedIn Icon http://www.hongkiat.com/blog/freebie-release-social-truck-icon-set/
  52. Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  53. Famous American Actor Kevin Bacon Kevin Bacon Picture http://en.wikipedia.org/wiki/File:Kevin_Bacon.jpg LinkedIn‘s Wikipedia entry http://en.wikipedia.org/wiki/LinkedIn Quantcast Stats on LinkedIn http://www.quantcast.com/linkedin.com LinkedIn Passes Myspace to Become No. 2 U.S. Social Network http://www.bloomberg.com/news/2011-07-08/linkedin-tops-myspace-to-become-second-largest-u-s-social-networking-site.html
  54. The Kevin Bacon game is usually played connecting two actors/actresses together via Kevin Bacon Forbes connected the two via 3 different paths: The Julliard School route, the Ted Turner route, and the Harvey Weinstein, who reportedly paid Kevin Bacon $25,000 not to star in the upcoming Escape From Planet Earth. 6 Degrees Of Louis Bacon And Kevin Bacon http://www.forbes.com/sites/calebmelby/2012/03/08/6-degrees-of-louis-bacon-and-kevin-bacon/ Six degrees of separation http://en.wikipedia.org/wiki/Six_degrees_of_separation Network Quote http://www.finestquotes.com/select_quote-category-Networking-page-0.htm#ixzz1sDwZcKv4
  55. The game is famous illustrations of Six Degrees of Separation. Everyone is, on average approximately six steps away from any other person on Earth, so a chain of, "a friend of a friend" statements can be made to connect any two people in six steps or fewer. Six Degrees of Seperation Picture http://en.wikipedia.org/wiki/File:Six_degrees_of_separation.svg
  56. Six Degrees of Seperation Picture http://en.wikipedia.org/wiki/File:Six_degrees_of_separation.svg
  57. Figures from: http://en.wikipedia.org/wiki/XING Picture from: http://pinterest.com/pin/4714774580255264/ https://www.xing.com/
  58. Facebook Icon http://www.hongkiat.com/blog/freebie-release-social-truck-icon-set/ Facebook is always making changes that push the boundaries on privacy, so I can understand and respect if you don‘t wish to use it. Lots of people are fatigued with all of the status updates you get and requests for this and that. But if Facebook were a country it would be the 3rd largest in the world, which is the biggerst reason why you might want to use it! Even as early as November 1st, 2010 Facebook would have been the 3rd largest country… http://socialmediatoday.com/don-bulmer/228567/if-facebook-were-country The Wall Street Journal reported that Facebook had over 1 billion users on October 4th… http://online.wsj.com/article/SB10000872396390443635404578036164027386112.html
  59. Facebook has passed the 1 billion mark Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  60. With video and photos, you should post them elsewhere and link to them if Facebook if you want them associated with your Facebook account.
  61. Picture from: http://pinterest.com/pin/70228075410828877/ Article at: http://mashable.com/2012/11/07/obama-four-more-years-tweet/
  62. Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  63. http://twitter.com/
  64. Here are my tweets
  65. http://hootsuite.com/ Hootsuite allows you to post to Facebook, Twitter, & LinkedIn Allows you to schedule your updates They have an app for iPhone
  66. http://tweetdeck.com/
  67. Pinterest symbol on corkboard: https://pinterest.com/pin/138556126006737034/
  68. Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  69. Pinterest is very visual with users „pinning“ photos and videos (from the web as well as presentations from SlideShare) to virtual pinboards with various themes http://pinterest.com/
  70. This changes all the time, so it is only a snapshot.
  71. This means that more than one person is allowed to pin in it.
  72. Huey Lewis had a song in the 80‘s called „Hip to Be Square“, there are lots of people pinning „Geeky“ or „Nerdy“ things or even having whole board dedicated to it. Why not join along. I‘ve started a group board called „*Our Geekness“
  73. On 2012-11-19: 85 likes & 196 repins Pin @ http://pinterest.com/pin/28147566392158574/
  74. On 2012-11-19: 9 likes & 14 repins Pin @: http://pinterest.com/pin/28147566392580458/
  75. Our Michigan group board on Pinterest at: http://pinterest.com/darrylheron/our-michigan/ On 2012-11-19 45 pinners, 861 followers, & 402 pins
  76. *Our Geekness groupboard on Pinterest http://pinterest.com/darrylheron/our-geekness/ On 2012-11-19: 29 pinners, 832 followers, and 237 pins
  77. The front of the card is a picture of you (dog not included) or some other eye catching graphic or picture. Backside has your name, a headline, a webpage, email address, QRC code. There are tons of apps out there for iPhone, Android, and so on that can scan a QRC code (people like to do this) QRC brings the people to your About.me page.
  78. About.me can be your online mission statement, your about me page… This is a screenshot of my page at about.me. This is now my homepage that directs people to the different places that I can be found on the web. The topline under my name is a headline, this is followed by a description and „tags“. You can link to your various social profiles (Facebook, LinkedIn, etc) as well as provide links to blogs and websites. I‘ve provided a link to my profiles at Pinterest and SlideShare. Be sure to see my presentation on About.me at: http://www.slideshare.net/darrylheron/aboutme-business-card-20 I recommend also mentioning in your profile at About.me that you‘re a Toastmaster. By the way, the dog is named Hobbit, he is a Bearded Collie.
  79. Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  80. Graphic from: http://www.jeffbullas.com/2011/11/28/social-media-marketing-10-inspiring-infographics/
  81. Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  82. Group logo from: http://birdknowsbest.com/category/essential-apps/ foursquare logo from: http://www.networksolutions.com/smallbusiness/2012/07/foursquare-to-become-recommendation-engine-what-that-means-for-your-marketing-strategy/ Foursquare checkin logo from: http://www.promomasters.at/blog/foursquare-cling/
  83. Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  84. Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/ http://instagram.com/
  85. Maintaing a website can be a lot of work, you might want to consider a blog instead. Picture from: http://pinterest.com/pin/30047522484185968/
  86. Graphic from: http://www.jeffbullas.com/2012/01/03/6-social-media-networks-to-watch-in-2012-plus-infographics/
  87. Graphic from: http://www.jeffbullas.com/2012/01/03/6-social-media-networks-to-watch-in-2012-plus-infographics/
  88. Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  89. https://www.tumblr.com/
  90. Zenhabits.net uses it’s tumblr to share links with its readers. http://zenhabits.tumblr.com/
  91. http://zenhabits.tumblr.com/
  92. Definition from: http://en.wikipedia.org/wiki/SEO
  93. Definition from: http://en.wikipedia.org/wiki/SEO
  94. Infographic from: http://www.ticbeat.com/wp-content/uploads/2012/06/seo-infografia.jpg
  95. This shows one view of how Social Media fits into the SEO picture Some people would consider blog posts as part of Social Media Infographic from: http://www.ticbeat.com/wp-content/uploads/2012/06/seo-infografia.jpg
  96. Infographic from: http://cms.searchenginewatch.com/IMG/848/191848/seo-wars-what-color-is-your-lightsaber-infographic-by-angie-schottmuller.png?1314736294
  97. Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  98. Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  99. Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  100. Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  101. Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  102. Picture from: http://www.ultimatecoupons.com/blog/2012/03/brand-madness-using-bracketology-to-crown-a-social-media-champion-infographic/
  103. Be sure to check out: „ The Way to Peronal Branding“ http://jorgensundberg.net/way-personal-branding-infographic/
  104. „ 7P‘s of Social Media Marketing“ http://advancedfanpagesolutions.com/facebook/7ps-of-social-media-marketing
  105. „ 7P‘s of Social Media Marketing“ http://advancedfanpagesolutions.com/facebook/7ps-of-social-media-marketing
  106. „ 7P‘s of Social Media Marketing“ http://advancedfanpagesolutions.com/facebook/7ps-of-social-media-marketing
  107. What is your potential audience looking for? There are somethings that are universal and some that will be specific to your audience. Some of the universal items are in this graphic of 21…. Graphic from: http://contentmarketinginstitute.com/2012/06/content-we-crave/
  108. Graphic from: http://contentmarketinginstitute.com/2012/06/content-we-crave/
  109. Graphic from: http://ticsyformacion.com/2012/08/10/las-36-reglas-del-social-media-infografia-infographic-socialmedia/
  110. Toastmasters http://www.toastmasters.org/ Word Weavers- Wiesbaden, Germany (my home club) http://www.word-weavers.de/
  111. http://www.commoncraft.com/
  112. http://www.youtube.com/user/leelefever?feature=results_main These videos will help explain a lot: Twitter in Plain English http://www.youtube.com/watch?v=ddO9idmax0o Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Wikis in Plain English http://www.youtube.com/watch?v=-dnL00TdmLY Video: RSS in Plain English http://www.youtube.com/watch?v=0klgLsSxGsU Social Networking in Plain English http://www.youtube.com/watch?v=6a_KF7TYKVc Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y Social Media in Plain English http://www.youtube.com/watch?v=MpIOClX1jPE Twitter Search in Plain English http://www.youtube.com/watch?v=jGbLWQYJ6iM Social Bookmarking in Plain English, for the rest of us http://www.youtube.com/watch?v=HeBmvDpVbWc Podcasting -in Plain English (not Commoncraft) http://www.youtube.com/watch?v=qBgO30h2cY8 LinkedIn in Plain English (not Commoncraft) http://www.youtube.com/watch?v=kYk9y5p6pFk
  113. Graphic from: http://www.flowtown.com/blog/the-small-business-social-media-cheat-sheet
  114. Graphic from: http://www.flowtown.com/blog/the-small-business-social-media-cheat-sheet
  115. Graphic from: http://www.flowtown.com/blog/the-small-business-social-media-cheat-sheet
  116. Mashable is a great source for information on Social Media and what is going on in the world of technology. It is a great place to read about trends, new technology, and what is going on the world of startups…. http://mashable.com/ Try: http://mashable.com/follow/topics/freelance/
  117. Jeremiah Owyang- The Web Strategist Over 3500 followers, 51 presentations http://www.slideshare.net/jeremiah_owyang
  118. Joe Murphy http://www.slideshare.net/joseph.murphy Website: http://joemurphylibraryfuture.com/ http://www.slideshare.net/joseph.murphy/60-apps-in-60-mins
  119. Jane Hart does a lot of presentations about education. She has 1225 followers and 51 presentations http://www.slideshare.net/janehart Website: http://www.c4lpt.co.uk/ http://www.slideshare.net/janehart/toptools2012
  120. Mari Smith http://www.marismith.com/ http://www.slideshare.net/marismith http://www.facebook.com/MariSmith http://www.youtube.com/facebookmari http://www.twitter.com/marismith
  121. http://www.twitip.com/
  122. http://www.problogger.net/
  123. Additional Reading… 7 Social Media Marketing Tips for Artists and Galleries http://mashable.com/2012/11/10/social-media-marketing-tips-artists-galleries/ 75 Digital Media Resources You May Have Missed http://mashable.com/2012/11/10/digital-media-resources-59/ A Complete Guide to Facebook Lists http://mashable.com/2012/08/17/guide-facebook-lists/ App Tells Freelancers How Much to Charge http://mashable.com/2012/08/24/myprice/ How to get the most out of SlideShare http://www.slideshare.net/rashmi/how-to-get-the-most-out-of-slideshare
  124. How Freelancers Might Use Social Media in the Future http://mashable.com/2010/08/09/freelancers-social-media-future/ How Freelancers are Using Social Media for Real Results http://mashable.com/2010/04/26/freelancers-social-media/ 85+ Tools & Resources for Freelancers and Web Workers http://mashable.com/2009/03/03/freelance/ 7 Productivity Tips, Plus Tools for Freelancers and Web Workers http://mashable.com/2009/02/03/productivity-tips-for-freelancers/
  125. Self-Employed? How to Give Yourself a Raise in 2012 http://mashable.com/2011/12/19/freelance-raise-rates/ Teach What You Know: How to Make a Living on Skillshare http://mashable.com/2012/01/19/skillshare-how-to/ 5 Valuable Online Communities for Freelancers http://mashable.com/2011/05/02/freelancer-communities/ The Most Popular Freelancer Apps for Work-Life Balance [INFOGRAPHIC] http://mashable.com/2012/08/21/freelancer-apps/ Freelancer's Game of Life http://mashable.com/2011/05/12/freelancers-life/
  126. LinkedIn http://de.linkedin.com/in/darrylheron Facebook http://facebook.com/darryl.heron Twitter https://twitter.com/darrylheron Pinterest http://pinterest.com/darrylheron/ Slideshare http://www.slideshare.net/darrylheron About.me http://about.me/darrylheron
  127. Picture from: http://pinterest.com/pin/279997301803300032/