Topmost Kala ilam expert in UK Or Black magic specialist in UK Or Black magic...
Biennial sm intensive
1. URJ BIENNIAL
SOCIAL MEDIA INTENSIVE
Lisa Colton
President, Darim Online
Chief Learning Officer, See3 Communications
lisa@darimonline.org
@darimonline #URJsm
2. Details….
Slides are posted online – see handout for link!
Tweeters:
#URJSM if you’re tweeting about this session
We’ll peek in on the tweets from time to time!
3. ROVERS!
• Alex Gelman, Assistant Director of URJ
Camp Harlam
• Patrick Stanley, NFTY Online
Communications Coordinator
• Mike Fuld, NFTY Regional Director of
Youth Engagement
• Marissa Frankel, Assistant Director of
Eisner Camp
• Jane Herman, URJ Executive Writer and
Editor
21. Social Content is Social Capital
•
Social Capital is the
value of connections
between and among
nodes in social
networks.
•
Content should be
newsworthy, unique,
controversial, timely
immediately useful
and/or funny.
•
12:1 ratio of adding
value.
24. CHEVRUTA
• If you were a celebrity, who would you be?
• If you were a car, what would you be?
• If you were a color, what color would you be?
TURN TO YOUR NEIGHBOR, INTRODUCE
YOUSELF, AND DISCUSS THE VOICE OF YOUR
CONGREGATION.
25. Case Study:
The Social Sermon
By Rabbi Paul Kipnes,
Congregation Or Ami, Calabasas, CA
rabbipaul@orami.org
http://rabbipaul.blogspot.com/
26. How a Whole Congregation
Wrote its Rabbi's
Yom Kippur Sermon
27. How a Whole Congregation Wrote its
Rabbi's Yom Kippur Sermon
It seemed so lazy...
But it really took a lot more work
28. How a Whole Congregation Wrote its
Rabbi's Yom Kippur Sermon
It seemed so lazy...
But it really took a lot more work
AND IT WORKED.
29.
30.
31. Congregation Or Ami Congregants
Tell their Own Stories
• David Sackman - On the Hardship of Financial
Ruin
• Eric and Jill Epstein - On the Challenges of
Raising a Child on the Autism Scale
• Mike Moxness with Debbie Echt-Moxness - On
Living On After a Diagnosis of Cancer
• Hedi Gross' Presidential Speech - A Spiritual
Journey
32. LESSONS LEARNED
• Social Sermons Work
• Jewish TED Talks Inspire
• Rabbinic Tzimtzum (contraction) Fosters Deep
Reflection
• Weaving in New Technologies and Methods
Animate Communities
33.
34. Mike Moxness with Debbie
Echt-Moxness - On Living On After a
Diagnosis of Cancer
35. BREAK
10 minute break.
Second half:
- Tachlis Tips for Your Channels
- Integrating Social Media
- Personal Learning Networks
- Case Study from Lindsay Ganci
36. SECOND HALF AGENDA
•
•
•
•
•
•
Decoding Twitter
Punchlist for Channels
Content Curation
Designing For Social
Personal Learning Networks
Case Study from Lindsay Ganci
48. What Do You Need to Scaffold?
#UJAEVENTS @LISACOLTON
49.
50. LIST 3 GOALS FOR YOUR CONGREGATIONAL
SCAFFOLDING
CHEVRUTA:
WHAT IS YOUR GOAL?
WHAT ARE YOU SCAFFOLDING?
WHAT WOULD THE CONTENT BE?
WHERE WILL YOU FIND IT?
HOW WILL YOU CREATE IT?
51. CONTENT CURATION
is the process of sorting through the vast
amounts of content on the web and
presenting it in a meaningful and organized
way around a specific theme.
52. "Curation comes up when search stops
working…[and] when people realize
that it isn't just about information
seeking, it's also about synchronizing a
community.”
-Clay Shirky
62. ACCESSIBILITY:
Convenience of
today’s online social
tools
VALUE:
Resources, answers,
insight, inspiration.
SOCIAL:
Relationships, dialogue,
community
Personal
Learning
Networks
64. Getting Started
•
•
•
•
•
•
•
•
Find a Few Different Relevant Venues
Set a Manageable Amount of Time
Learn Communal Norms
Be Generous
Post Resources
Accept Offers To Help
Engage in Conversation
Be Playful & Positive
69. Lindsay Ganci
Director of Youth Engagement
The Community Synagogue
Port Washington, NY
LGanci@commsyn.org
516.883.3144 ext. 330
@LEPGanci
www.facebook.com/POWTYYouthPrograms
70. Who Am I? Kids & teens I work with want to connect to the
real me – so I’ve got to share who that person really is!
71. How I use social media to connect to youth Jewishly…
Generate excitement about
travel to Israel!
Share praise for participation in
Hebrew high school and life cycle
events!
``````
community
local
Pump up participants and
about teen participation in our
and regional Jewish programs!
72. How I use social media to connect to
Jewish teens as their whole selves!
Spread the word:
I like spending time
With our teens and
miss them when we’re
on school breaks!
Wish them luck on
standardized tests!
Share with the twitterverse
that you spend time with them,
In the synagogue & outside!
connect
Share excitement for their
Accomplishments and involvement
outside the synagogue community
Pay attention to their
unique interests &
using them!
73. Active Steps Towards Relationship
Development & Engagement through Social Media
Birthday shoutouts!
Making teen participants
Feel appreciated!
Praise for participation
and activism inspire
future participation!
74. Active Steps Towards Relationship Development &
Engagement through Social Media
Use social media to share the fun
we have in our youth program!
Connect to teens personally,
acknowledging and appreciating
everything they care about… not
just Judaism!
75. Share photos, photos, and more photos!!
I share (lots of)
Photos and
generate
excitement!
POWTY parents help
to spread the word
about our programs
when they share my
posts!
76. Speak their language
Facebook and Twitter are just the beginning…
Get on Snapchat & Instagram! Generate memes!
Connect to and engage more participants using these tools.
77. Why everyone on your congregation’s staff team
should be creating connections with social media:
Event promotion
is just the
beginning!
Share successes…
everyone wants to
know!
78. Why everyone on your congregation’s staff team
should be creating connections with social media:
Share holiday wishes and
deepen connections and
relationships!
Send a message about
what your congregation
stands for!
Motivate “friends” and
“followers” towards
tikkun olam action,
creating opportunities
for togetherness!
79. Why everyone on your congregation’s staff team
should be creating connections with social media:
Social media can be used to deepen engagement and relationships…
…and teen response is the proof!
