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- 2. Agenda • Weeks 1-2: Strategy & Planning • Weeks 3-4: Blogging & Sourcing • Weeks 5-7: Launching Social • Weeks 8-10: Engaging & Listening • Weeks 10-12: Analyzing & Adjusting • Weeks 12+: Planning for the Future Twitter: @DanStasiewski about.me/danstasiewski
- 3. Twitter: @DanStasiewski kunocreative.com
- 4. Twitter: @DanStasiewski kunocreative.com
- 5. Why Blog? 10 posts/week Panda launched 5 posts/week Caffeine launched Ranked for 2,179 Keyword Phrases Ranked for 14,029 Keyword Phrases = 644% Increase Twitter: @DanStasiewski kunocreative.com
- 6. Why Social Networks? Social Traffic 15% Of All Traffic Twitter: @DanStasiewski kunocreative.com
- 7. Why Social Media? Prove Expertise Build Loyalty Raise Awareness Twitter: @DanStasiewski kunocreative.com
- 9. Don’t Assume That If You Build It, Followers Will Come Twitter: @DanStasiewski
- 10. Don’t Leave It Up to the Intern Twitter: @DanStasiewski
- 12. Week 1-2: Strategy & Planning Your Goals Awareness (New Customers) Retention (Existing Customers) Twitter: @DanStasiewski
- 13. Week 1-2: Strategy & Planning Twitter: @DanStasiewski
- 14. Week 1-2: Strategy & Planning Content Audit •What Print Materials Do You Have? •What Photos Do You Have? •What Videos Do You Have Twitter: @DanStasiewski
- 15. Week 1-2: Strategy & Planning Generate Blog Ideas: •What Frequent Sales Questions Do You Answer? •What’s New in Your Industry? •What Tips Can You Share AROUND the Services You Provide? Twitter: @DanStasiewski
- 16. Week 1-2: Strategy & Planning Sign-Up for Accounts •Blog (Wordpress.com) •Twitter •Facebook •Google+ •LinkedIn •YouTube (also Pinterest & Tumblr) Twitter: @DanStasiewski
- 17. Week 1-2: Strategy & Planning Accounts Tips •Have a Consistent Username On All Platforms •Use Same Logo/Image on All Platforms Twitter: @DanStasiewski
- 18. Week 1-2: Strategy & Planning Checklist •Schedule Time Everyday •Content Audit •Generate Blog Ideas •Sign-Up for Accounts Twitter: @DanStasiewski
- 19. Week 3-4: Blogging and Sourcing Twitter: @DanStasiewski kunocreative.com
- 20. Week 3-4: Blogging and Sourcing What Type of Blog Do You Need? Twitter: @DanStasiewski kunocreative.com
- 21. Brand Journalism kunocreative.com
- 22. Thought Leadership kunocreative.com
- 23. Sales Responses kunocreative.com
- 24. Mini-Case Studies kunocreative.com
- 25. Community Engagement kunocreative.com
- 26. Week 3-4: Blogging & Sourcing What Sources Are Available? •Other News Sources Do You Frequently Read •Use Google to Find New Sources •Use Google Blog Search to Find Other Bloggers http://www.google.com/blogsearch Twitter: @DanStasiewski
- 27. Week 3-4: Blogging & Sourcing Add Sources to an RSS Feed Reader http://www.google.com/reader Twitter: @DanStasiewski
- 28. Week 3-4: Blogging & Sourcing Checklist •Write Your First Blog Posts (3) •Find Sources for Social Media Sharing •Add Sources to an RSS Feed Reader (Google Reader) Twitter: @DanStasiewski
- 29. Week 5-7: Launch Social Twitter: @DanStasiewski
- 30. Week 5-7: Launch Social B2B B2C Twitter: @DanStasiewski
- 31. Week 5-7: Launch Social Twitter Tips •Tweet 6-8 Times Per Day •Automate Your Tweets with Hootsuite www.hootsuite.com Twitter: @DanStasiewski
- 32. Week 5-7: Launch Social Facebook & Google Plus Tips •Post Twice a Day – Share One Blog Post/Social Media Source Link – Share One Photo or Video •Always Write a Brief, One Sentence Intro Twitter: @DanStasiewski
- 33. Week 5-7: Launch Social LinkedIn Tips •Share All Blog Posts •Share Other Sources Twitter: @DanStasiewski
- 34. Week 5-7: Launch Social LinkedIn Tips •Share All Blog Posts •Share Other Sources
- 35. Week 5-7: Launch Social Pinterest •Share All Blog Posts (Make Sure There's a Photo) •Share Images •Always Write a Relevant Description Twitter: @DanStasiewski
- 36. Week 5-7: Launch Social Checklist • Determine Which Social Networks • Share Content from Weeks 1-4 • Produce Additional Content Based on Needs
- 37. Week 8-10: Engaging & Listening Remember It’s Social Media
- 38. Week 8-10: Engaging & Listening
- 39. Week 8-10: Engaging & Listening Be Gracious
- 40. Week 8-10: Engaging & Listening Be Helpful
- 41. Week 8-10: Engaging & Listening Be Generous
- 42. Week 8-10: Engaging & Listening Don't Get Angry
- 43. Week 8-10: Engaging & Listening Monitor for Interaction
- 44. Week 8-10: Engaging & Listening Checklist • Monitor Your Networks for Interaction • Thank Someone Who Mentions • Help A Customer With a Question • Share Other People's Content
- 45. Week 10-12: Analyzing & Adjusting Twitter Stats
- 46. Week 10-12: Analyzing & Adjusting Facebook Insights
- 47. Week 10-12: Analyzing & Adjusting LinkedIn Analytics
- 48. Week 10-12: Analyzing & Adjusting
- 49. Week 10-12: Analyzing & Adjusting Checklist • Check Twitter Stats in Hootsuite • Review Facebook Page Insights • Review LinkedIn Company Page Stats • Scan All Other Social Networks for Best Interactions
- 50. Week 12+: Planning for the Future
- 51. Thank You for Attending! Questions? Contact Dan Stasiewski dstasiewski@kunocreative.com about.me/danstasiewski Tools inboundmarketing.kunocreative.com Twitter: @DanStasiewski kunocreative.com