You have developed an app and are looking to expand its functionalities, track behavior, engage users - then look no further. This quick reference guide lists down all popular tools available in the market today.

1. This
article
is
brought
to
you
by
Tools
to
make
killer
apps:
Quick
guide
for
developers
By
Deepak
Abbot
(Connect
with
me
on
twitter
@deepakabbot)
If
you
are
a
superhero
app
developer
who
can
solve
all
problems
on
its
own,
then
this
article
is
not
for
you.
This
is
meant
for
developers
who
are
looking
to
make
their
mobile
apps
go
from
good
to
fantastic
using
the
right
third
party
tools
&
SDKs.
App
developers
should
focus
on
their
core
offerings
and
let
specialist
platforms
take
care
of
the
rest.
This
article
gives
you
a
snapshot
of
some
of
the
popular
tools/SDKs
available
in
the
market
to
help
you
manage
your
customer’s
lifecycle.
My
work
at
Paytm
involves
evaluating
various
tools
&
platforms
for
our
mobile
business
so
I
have
compiled
this
list
based
on
my
interactions
with
account
managers
of
various
below
mentioned
products
or
extensive
online
research.
I
have
divided
the
tools
categorized
under
various
CLM
stages
for
ease
of
understanding.
All
the
tools
mentioned
below
would
require
their
SDK
to
be
integrated
in
your
app
(unless
otherwise
stated)
so
select
wisely
and
choose
the
ones
fulfilling
your
most
important
needs.
Note:
This
article
does
not
provide
extensive
review
of
each
tool.
Please
do
your
research
before
selecting
the
tools
you
want
to
use.
It’s
a
guide
to
help
you
identify
popular
tools
in
the
market
1.
Acquire/Awareness
This
is
where
it
all
starts.
Once
the
app
is
out
in
the
market,
you
need
to
make
it
popular,
advertise
and
get
installs.
You
employ
various
means
to
get
traffic.
This
section
talks
about
all
the
tools
that
can
help
you
in
your
journey
1(a):
Attribution
Tools
–
Tools/SDK
that
allows
you
to
attribute
each
install
to
a
particular
source.
Its
an
extremely
important
tool
to
be
carried
in
your
app
to
ascertain
the
effectiveness
of
each
channel.
Here
are
some
of
the
popular
attribution
tools/SDK
(in
alphabetical
order)

2. This
article
is
brought
to
you
by
AppsFlyer
(http://www.appsflyer.com)
-­‐
Track
impressions,
clicks,
installation
and
first
launch
from
various
sources.
They
have
a
simple
SDK
to
integrate.
All
popular
ad-­‐networks
are
pre-­‐integrated.
Pricing:
Organic
installs
are
not
charged.
Paid
installs
tracked
using
their
link
will
cost
you
between
$0.01
and
$0.05.
They
have
a
special
offer
running
where
they
don’t
charge
for
first
5000
non-­‐organic
installs
so
you
save
$250
upfront
If
you
are
looking
at
high
non-­‐organic
installs,
this
will
prove
expensive.
Hasoffers
MAT
(http://mobileapptracking.com)
-­‐
They
are
one
of
the
most
popular
attribution
analytics
platform.
They
have
got
very
easy
to
understand
dashboard
and
it’s
pretty
easy
to
setup
too.
Their
dashboard
has
some
bugs,
that
sometime
shows
wrong
data
under
some
filters.
It’s
a
known
bug
acknowledged
by
their
support
team.
Hopefully
it
will
be
fixed
soon.
Most
ad-­‐networks
are
pre-­‐
integrated
including
some
popular
Indian
networks.
Their
support
team
is
top
class,
you
can
expect
revert
in
few
hours.
Pricing:
For
2mn
installs
they
will
charge
$0.001
per
event.
Be
careful,
the
cost
is
for
every
event
and
not
install
so
all
clicks
using
their
URL
is
charged
to
you.
This
can
prove
to
be
really
expensive
if
your
conversion
from
click
to
install
is
very
poor.
Kochava
(http://www.kochava.com)
-­‐
They
provide
attribution
for
Windows,
Kindle
&
Blackberry
in
addition
to
Android
&
iOS.
They
even
have
a
non-­‐SDK
solution
using
server
to
server
calls
incase
you
are
wary
of
adding
external
SDKs.
Pricing:
They
claim
that
they
can
match
the
pricing
offered
by
the
competition
so
you
just
write
to
them
and
negotiate
☺
Segment.IO
(https://segment.io)
-­‐
In
addition
to
tracking
installs,
it
can
send
data
to
any
other
analytics
tool
you
use
like
GA,
Mixpanel,
Omniture
or
Salesforce.
Pricing:
$349
for
20mn
events/month
–
Most
economical
of
all.
Less
than
100k
events
are
free
so
it’s
pretty
good
for
beginners.
Tapstream
(https://tapstream.com)
-­‐
They
are
a
new
entrants
in
attribution
analytics.
Track
Install
to
LTV
using
their
SDK.
Pricing:
Free.
$495/month
if
you
want
to
integrate
with
your
other
analytics
platform
1(b):
Link
Exchange
–
If
you
are
an
Indie
developer
with
no
marketing
budgets,
then
you
need
to
look
at
some
of
the
advt/link
exchange
networks
to
grow
your
initial
base.
Some
of
the
popular
in-­‐app
traffic
exchange
networks
are:
AppFlood
Traffic
Exchange
(http://appflood.com/a/mobile-­‐traffic-­‐exchange)
Signup
at
the
above
URL
and
download
a
small
API
to
integrate
free
advts
inside
your
app.
Be
sure
to
remove
this
once
you
reach
a
desired
scale
as
traffic
exchange
is
not
advisable
beyond
a
point.
Exchanger
(https://exchanger.metaps.com)
-­‐
Customize
the
ad
units
you
want
to
display
in
your
app.
Similarly
you
can
customize
your
App
icon
which
you

3. This
article
is
brought
to
you
by
want
to
show
in
other
apps.
Their
SDK
promises
to
be
light
and
you
need
few
lines
of
codes
in
your
app
to
be
ready
TapForTap
(https://tapfortap.com/)
-­‐
This
network
offers
free
ad
banner
exchange
in
addition
to
paid
banners.
You
can
easily
switch
between
free
traffic
and
paid
traffic
1(c):
App
Distribution
–
These
platforms
allow
you
to
submit
your
Android
app
across
hundreds
of
App
stores
worldwide
with
minimal
effort
Inmobi
App
Publish
(http://www.inmobi.com/products/app-­‐publish)
–
One
of
the
easiest
and
free
to
use
tool
submit
your
apps
to
various
stores.
You
can
track
the
performance
and
revenue
details
from
Inmobi’s
dashboard.
This
is
highly
recommended
for
developers
looking
for
wide
global
audiences.
This
does
not
require
any
SDK
or
API
inside
your
apps.
Other
App
Stores
–
Besides
publishing
your
Android
app
on
Google
Play
store,
you
must
individually
upload
your
app
on
some
of
the
popular
stores
like
Amazon,
Getjar,
Opera,
Appslib,
Yandex,
AppsZoom,
Mobango,
Samsung
Apps,
SlideMe
among
others
1(d):
ASO
(App
Store
Optimization)
Tools
–
Taking
the
SEO
concept
to
apps,
ASO
is
about
getting
your
app
rank
improved
based
on
keyword
analysis
done
by
these
tools.
These
tools
will
also
track
your
rank
daily.
Please
understand
that
most
of
the
information
is
available
through
various
sources
–
they
just
make
it
more
meaningful
and
organized
Appnique
(https://appnique.com)
-­‐
It
offers
all
usual
ASO
techniques
including
Keyword
analysis,
competition
mapping
&
rank
monitoring.
In
addition
to
providing
insights
they
use
these
insight
to
identify
look-­‐a-­‐likes
and
help
you
do
targeted
mobile
app
install
campaigns
on
Facebook.
They
also
provide
pre-­‐
launch
analysis
in
their
pro
version.
Pricing:
Basic
version
is
free
which
tracks
one
app.
Most
practical
version
is
$149/month
FreshRankings
(http://www.freshrankings.com/app-­‐store-­‐optimization)
-­‐
Their
core
competency
lies
in
SEO
optimization
and
they
offer
App
optimization
as
an
additional
offering.
Their
tool
help
you
in
planning
before
you
launch
the
app.
They
suggest
content,
description,
title
for
your
yet
to
release
app.
Pricing
is
available
on
request
only.
MobileDevHQ
(https://www.mobiledevhq.com)
-­‐
Tool
which
does
competitive
analysis
for
you,
makes
keyword
recommendations
and
track
the
effect
of
these
changes
to
your
app
rank.
Work
for
both
Play
Store
&
iTunes
Store.
No
SDK
is
needed.
Just
signup
and
link
your
&
competitor’s
apps
Pricing:
They
have
a
free
version
that
does
not
provide
keyword
suggestions
&
India
store
compatibility.
Most
practical
version
will
cost
you
$350/month.

4. This
article
is
brought
to
you
by
SensorTower
(https://sensortower.com)
-­‐
In
addition
to
all
the
regular
ASO
tasks
achieved
by
others,
SensorTower
enterprise
version
provides
market
insights
too.
All
International
stores
are
supported.
Pricing:
Starts
from
$79/month
for
tracking
up
to
80
keywords
going
up
to
$399/month
for
400
keywords.
Both
these
packs
do
not
provide
international
store
data.
2.
Engage/Convert
Now
that
you
have
acquired
users,
it’s
important
to
keep
your
users
engaged
and
connected.
It’s
critical
to
sign
them
up
quickly
to
complete
the
acquisition.
There
are
some
tools
available
to
integrate
signup
&
social
engagement
in
your
apps.
These
tools
also
help
you
do
audience
segmentation
&
customer
profiling
and
reward
them
for
their
engagement.
2(a)
Social
Plugins
–
Tools,
which
can
quickly
make
your
app
go
interactive
and
viral
FB
SDK
for
Android
or
iOS
(https://developers.facebook.com/docs/android)
-­‐
If
you
want
people
to
signup
inside
your
app
then
you
must
not
omit
FB
SDK.
It
will
allow
you
to
add
FB
login,
import
social
graph
from
FB,
push
notifications
back
to
FB
wall
and
much
more
interactivity
than
you
can
build
yourself.
It’s
free
to
integrate
and
offers
tremendous
value
to
any
app
developer.
You
can
build
entire
app
or
mobile
business
based
on
this
SDK
à
la
Tinder
or
WeMatch
Google+
Platform
(https://developers.google.com/+/mobile/android)
-­‐
While
Google
does
not
admit
it
openly
but
its
your
hack
to
get
some
advantage
in
their
app
ecosystem.
So
I
would
suggest
that
you
should
go
for
it.
Just
like
FB
SDK,
it
allows
you
to
add
Google
signin,
pull
social
profile
and
sharing.
It
also
helps
you
to
push
over
the
air
install
for
your
app
from
your
website
incase
you
have
one.
Gigya
(http://www.gigya.com/solutions/mobile)
-­‐
Integrate
multiple
social
logins
with
just
one
line
of
code.
You
can
integrate
FB,
Twitter,
LinkedIn,
G+
among
others
Pricing:
Full
product
suite
can
cost
upto
$40k/year.
Basic
offerings
can
be
availed
for
$1500/month
Janrain
(http://janrain.com/product)
-­‐
Add
Single
Sign
on,
social
sharing
and
Registration
module
in
your
app.
It
also
provided
indepth
customer
profiling
and
ability
to
export
that
to
your
other
marketing
tools.
Pricing:
Free
below
2500
registered
users.
Tiered
pricing
starting
from
$1000/month
above
that.

5. This
article
is
brought
to
you
by
LoginRadius
(http://www.loginradius.com/developer#mobilesdks)
-­‐
Similar
to
Janrain,
it
offers
Social
login,
SSO
and
engagement
analytics.
They
support
over
100
logins
and
also
allow
you
to
export
data
to
your
analytics
tools.
Pricing:
Starting
from
as
low
as
$8/month
for
less
than
20k
users.
$400/month
for
more
than
100k
users.
Twitter
Login
(https://dev.twitter.com/docs/ios)
-­‐
If
you
are
looking
to
engage
wider
&
open
community
then
Twitter
login
is
important
for
your
app.
It
also
makes
sharing
to
twitter
in
your
app
a
much
more
native
experience.
2(b)
In-­‐App
Gratifications
or
Cross
Promotion
–
Its
not
easy
to
make
sticky
apps
and
some
of
these
tools
makes
it
easy.
They
help
your
users
to
gain
more
out
of
your
app
resulting
in
high
repeat
percentage.
Chartboost
(for
Games)
(https://www.chartboost.com/platform#platform)
-­‐
If
you
are
developing
a
game
and
want
to
segment
and
show
custom
offers
to
your
users
based
on
their
achievements
then
you
need
Chartboost
SDK
in
your
game.
It
helps
you
cross
promote
your
app,
upsell
to
your
users
or
even
customize
the
message
for
specific
users
on
the
fly.
Same
SDK
also
allows
you
to
sell
your
inventory
incase
you
don’t
use
it
for
cross
promotion.
Getjar
Rewards
(https://developer.getjar.com/android/offerwall-­‐for-­‐android)
-­‐
If
you
are
looking
to
reward
your
users
or
introduce
some
in-­‐game
currency
then
Getjar
gives
the
best
user
gratification
platform.
It
not
only
keep
your
users
engaged
but
also
helps
you
earn
revenue
from
the
sponsored
rewards.
Its
only
available
for
Android
and
their
SDK
requires
a
simple
integration.
Tapjoy
(http://developers.tapjoy.com)
-­‐
One
of
the
most
popular
incentivized
install
platform
banned
by
Apple
once
came
back
with
in-­‐app
reward
program.
You
can
get
your
non-­‐paying
users
to
start
contributing
by
availing
offers
from
Tapjoy
inside
your
app.
Tapjoy
pays
you
for
these
users
who
were
earlier
not
yielding
any
money
to
you.
It’s
a
win
win
for
users
and
developers.
Upsight
(http://www.upsight.com/marketing)
-­‐
It
allows
you
to
do
in-­‐app
targeting
to
your
own
app
users.
You
can
offer
rewards,
make
announcements
or
collect
data
from
your
own
users
without
updating
your
app.
Pricing:
Free
version
is
recommended.
Paid
options
range
from
$500/month
to
$10k
depending
on
MAUs
3.
Monetize
Objective
of
every
app
is
to
make
money,
right?
This
is
how
you
do
it
if
you
are
relying
on
Advertisement
as
your
revenue
model:

6. This
article
is
brought
to
you
by
Adcolony
(http://adcolony.com)
-­‐
Integrate
high
quality
Video
Advts
in
your
app.
You
can
use
any
3rd
party
reporting
with
them.
Go
for
them
if
you
have
traffic
from
North
America.
Airpush
(http://www.airpush.com)
-­‐
They
offer
Rich
Media
advts.
They
even
have
push
notification
advts
for
Android.
Promise
weekly
payouts
to
developers,
which
is
great.
They
claim
to
offer
great
fill
rates
across
the
globe.
Brightroll
(http://www.brightroll.com/videosolutions/publishers)
-­‐
Brightroll
is
one
of
the
most
popular
mobile
&
desktop
video
ad-­‐networks
and
claim
to
offer
high
CPMs
and
decent
fill
rates
across
the
globe.
Flurry
(http://www.flurry.com/AppSpot.html)
-­‐
They
started
as
app
analytics
and
started
offering
monetizing
opportunities
to
developers,
couple
of
years
back.
Backed
by
strong
data
gathered
from
over
100k
apps,
they
claim
to
be
good
at
personalized
targeting
and
delivering
better
ROI
for
Advertisers
&
Publishers
Google
Adwords
for
mobile
(http://www.google.com/ads/innovations/adwordsformobile.html)
-­‐
This
is
without
doubt
one
of
the
most
popular
monetization
platform
for
app
developers.
Google
gets
you
better
fill
rates
across
the
globe.
However
their
yield
may
not
match
some
premium
ad-­‐networks
in
few
regions
but
its
one
of
the
safest
ad-­‐network
to
integrate
with
for
most
developers.
iAD
(https://developer.apple.com/iad)
-­‐
This
is
Apple’s
own
ad-­‐network
offering
premium
advertising
for
iOS
devices.
They
haven’t
made
much
dent
into
the
ecosystem
but
they
are
making
subtle
changes
to
ad
policies
for
app
developers,
which
might
force
some
of
them
to
shift
to
iAD
in
future.
Inmobi
(http://www.inmobi.com/monetize)
-­‐
Born
in
India
gone
global,
Inmobi
is
one
of
the
most
respected
ad-­‐network
worldwide.
They
have
recently
made
a
big
push
towards
native
ads,
which
in
my
opinion
is
great
for
apps
not
looking
to
clutter
their
screen
space
with
fixed
ads.
If
you
are
still
building
your
apps,
I
suggest
you
think
of
creative
ways
to
integrate
native
advertising.
Komli
(http://www.komli.com/in/publishers/komli-­‐mobile)
-­‐
Another
network
that
has
roots
in
India
and
is
spread
across
the
world.
Their
core
competency
still
lies
on
desktop
but
they
seem
to
have
made
good
progress
on
the
mobile
front.
Their
team
is
top-­‐notch
and
always
ready
to
help.
Specially
recommended
for
developers
looking
to
monetize
in
India.
Millennial
Media
(http://www.millennialmedia.com/monetize)
-­‐
They
are
probably
among
top
5
networks
in
the
world
with
strong
presence
in
US
markets.
They
have
a
great
self-­‐serve
platform
plus
they
offer
both
performance
&
brand
campaigns
on
their
platform.

7. This
article
is
brought
to
you
by
Mobclix
(http://mobclix.com/developers.html)
-­‐
They
have
a
great
mediation
SDK
that
allows
you
to
serve
ads
from
any
of
your
favorite
ad-­‐network
without
updating
your
app.
Good
solution
if
you
want
to
switch
between
multiple
networks
and
see
which
one
performs
better.
Seventynine
(http://www.seventynine.mobi/index.php/products/app-­‐jacket)
-­‐
India
based
mobile
ad-­‐network
boasts
of
a
unique
product
called
App-­‐Jacket
which
auto
wraps
your
app
with
preroll
video
advts
without
making
change
in
the
code.
They
claim
that
integration
will
not
take
more
than
400
milliseconds.
Sue
them
if
its
not
true
☺
Smaato
(http://www.smaato.com/developers)
-­‐
They
are
a
RTB
exchange
giving
you
access
to
tonnes
of
inventory
worldwide
from
various
DSPs
&
ad-­‐
networks.
Vdopia
(https://www.vdopia.com/index.php?page=publishers)
-­‐
They
offer
video
and
rich
media
advts
to
publishers.
Their
core
strength
lies
in
India
market.
Vserv
(http://www.vserv.mobi/mobile-­‐app-­‐monetization-­‐for-­‐developers)
-­‐
They
revolutionized
feature
phone
advertising
with
their
first
of
its
kind
AppWrapper.
They
now
offer
same
seamless
integration
for
Android
plus
regular
SDK
integration
for
all
other
OS.
4.
Analyze
Everything
you
do
needs
to
be
monitored
and
analyzed.
Analytics
tools
are
the
most
critical
SDKs
to
go
in
any
app.
My
personal
advice
is
-­‐
never
release
an
app
without
at
least
one
analytic
tool
integrated.
Apsalar
(https://apsalar.com)
-­‐
They
provide
in-­‐depth
analytics
for
Android
&
iOS
apps.
The
depth
of
analytics
will
depend
on
the
integration
method.
Their
dashboard
UI
is
extremely
bad
but
reports
are
pretty
good.
Data
is
fairly
accurate.
It
also
provides
attribution
but
that’s
not
their
core
strength.
Pricing:
Basic
version
is
Free
but
does
not
provide
unlimited
attribution.
Most
practical
version
is
$999/month
Flurry
(http://www.flurry.com/flurry-­‐analytics.html)
-­‐
They
were
the
early
birds
and
one
of
the
most
popular
analytics
platform
for
mobile.
Only
issue
with
flurry
is
delayed
data
upto
48
hours
which
is
a
big
downer
in
today’s
age.
Also
it
does
not
give
you
unified
view
of
data
across
multiple
apps.
Pricing:
Completely
Free

8. This
article
is
brought
to
you
by
Google
Analytics
for
Apps
(http://www.google.co.in/analytics/mobile)
-­‐
If
ou
have
been
using
GA
for
your
website
then
it
will
look
familiar
to
you
for
mobile
too.
No
cohorts
available
"
Cant
track
iOS
installs.
Data
is
delayed
by
36
hours.
Surprisingly
they
do
not
have
a
common
platform
for
web
&
mobile.
Pricing:
Free
Localytics
(http://www.localytics.com)
_
Its
fast
climbing
the
popularity
charts
due
to
its
in-­‐depth
data
representation
and
excellent
support.
It
also
provides
push
notification
service
+
A/B
testing
tool.
Pricing:
$1000
for
100k
active
users.
Please
note
that
in
addition
to
active
users,
they
have
a
limit
on
data
points
you
can
access.
For
apps
with
large
base
of
over
1mn,
the
effective
cost
can
come
to
$5000/month.
Mixpanel
(https://mixpanel.com/segmentation)
-­‐
It
provides
combined
view
of
your
website
&
app
in
a
single
dashboard.
It
even
has
the
ability
to
track
individual
customers.
Mobile
attribution
is
not
its
strength
but
on
desktop
it
works
great.
Pricing:
Starts
Free
and
can
go
up
to
$2000/month
for
20mn
data
points
Adobe
Analytics
(Omniture)
(http://www.adobe.com/in/solutions/digital-­‐
marketing/mobile-­‐services.html)
-­‐
While
Omniture
is
considered
as
gold
standard
for
web
analytics,
it
is
yet
to
reach
the
level
in
mobile
which
some
newer
players
mentioned
above
has
achieved.
Pricing:
Starting
from
$50k/year
5.
Serve
Your
users
expect
to
be
served
with
the
best
experience,
they
want
to
be
heard
and
would
love
to
see
their
feedback
helping
in
improving
the
app.
This
section
would
cover
some
tools
to
improve
the
UX
of
your
app,
test
your
app
and
collect
feedback
from
your
users
5(a)
Testing
&
UX
Enhancement
–
Users
are
merciless
so
its
important
that
you
continue
to
test
and
improve
your
app
for
providing
the
best
experience
to
them
Appiterate
(http://appiterate.com)
-­‐
It
provides
easy
A/B
testing
mechanism
with
inbuilt
WYSIWYG
editor
and
custom
messaging
based
on
conditions
defined
by
developers.
It
provides
easy
to
understand
analysis
of
test
results.
Pricing:
Free
to
start
but
goes
to
$199/month
if
you
have
around
25k
MAUs

9. This
article
is
brought
to
you
by
Apptimize
(http://apptimize.com)
-­‐
Another
tool
to
do
real
time
A/B
testing.
You
can
even
decide
the
numbers
of
users
you
want
to
see
new
features/changes.
It
has
verification
framework
to
check
your
code
before
deployment.
Pricing:
Free
up
to
25k
MAU.
$300/month
for
300k
MAUs
Arise.io
(http://arise.io)
-­‐
Usual
A/B
testing
features.
Nothing
new
but
it
works.
Pricing:
Free
for
5000
users.
$299/month
for
testing
on
250k
users
Heatma.ps
(https://heatmaps.io)
-­‐
Its
pretty
useful
if
you
want
to
see
where
you
users
are
touching
inside
the
app.
It
proves
useful
when
you
want
to
know
where
to
place
your
most
important
components
in
the
app.
It’s
not
going
to
give
you
anything
drastically
different
than
usual
pattern
seen
in
most
apps
but
its
always
good
to
prove
the
hypothesis.
Pricing:
$19/month
starting
price
going
to
$399/month
for
100k
data
samples
Optimimo
(http://www.optimimo.com)
-­‐
A/B
Testing,
Heatmaps
&
user
surveys
all
in
one
solution.
Pricing:
$49/month
for
10k
users.
$349/month
for
200k
MAUs
Swrve
(https://www.swrve.com)
-­‐
It’s
a
multi
utility
service
offering
A/B
testing,
push
notifications
and
in-­‐app
messaging
with
data
analytics.
Pricing:
Free
to
try.
$2500/month
for
500k
users
Taplytics
(https://taplytics.com)
-­‐
A/B
testing
tool
exclusively
for
iOS.
Allows
real
time
changes
&
real
time
analytics.
Pricing:
Free
to
start.
$150/month
for
unlimited
MAUs
(Best
value
for
money
incase
you
only
have
iOS
app
to
test)
Vessel
(https://www.vessel.io)
-­‐
Just
another
A/B
testing
tool
claiming
to
have
all
the
usual
features
Pricing:
$150/month
to
start.
$650/month
for
500k
MAUs
5(b)
Feedback
&
Fixes
–
Collect
feedback,
identify
issues
and
reduce
negative
ratings
for
your
app
Apphance
(http://www.utest.com/apphance)
-­‐
Best
testers
can
easily
report
bugs.
It
provides
crash
reporting
and
in-­‐app
user
feedback.
Pricing:
Can
go
up
to
$10k/month
depending
on
what
features
you
select
Apptamin
(http://www.apptamin.com)
-­‐
Create
demo
video
for
your
app
for
explaining
the
usage
of
your
app.
It
generates
professional
looking
videos
which
can
be
used
to
promote
in
app
store
or
external
marketings
Pricing:
Starting
from
$1050

10. This
article
is
brought
to
you
by
Apptentive
(http://www.apptentive.com)
-­‐
It
collects
in-­‐app
feedback
and
stops
negative
feedback
to
go
to
app
store.
You
can
also
provide
in-­‐app
support
to
your
users.
It’s
a
highly
recommended
addition
to
your
app.
Pricing:
Starts
from
$0.
Pay
$299/month
for
unlimited
transactions
BugSense
(https://www.bugsense.com)
-­‐
Get
instant
crash
report
from
your
app.
It
can
integrate
with
PivotalTracker
and
Github
Pricing:
Free
for
beginners.
$99
for
pro
version
Crashlytics
(http://try.crashlytics.com)
-­‐
Real
time
crash
reporting
for
Android
&
iOS
apps.
USP
of
Crashlytics
is
its
beautiful
dashboard
&
reporting
Pricing:
Free
Crittericsm
(https://www.crittercism.com)
-­‐
They
call
is
mobile
application
performance
management
–
whatever
that
means.
In
my
personal
opinion,
it
is
one
of
the
most
effective
bug
reporting
tool.
Pricing:
Free
for
basic
version.
$500/month
for
plus
version
6.
Win
Back
For
every
App,
there
will
be
users
who
will
go
inactive.
You
have
to
ensure
they
come
back.
There
are
some
tools
which
help
you
do
that
effectively
Appboy
(http://www.appboy.com/products)
-­‐
Send
push
notifications
to
get
users
back
to
your
app
or
create
news
feed.
You
can
even
set
email
push
from
your
app
based
on
consumer
segments.
It
will
help
you
to
keep
in
touch
with
your
users.
Pricing:
Free
for
1000
users.
$5k
for
1mn
users
Betaglide
(http://www.betaglide.com)
-­‐
Its
like
an
in-­‐app
CRM
offering
in-­‐app
feedback,
personalized
push
notifications
and
consumer
targeting
based
on
location,
demographics
&
engagement
levels.
Pricing:
NA
Boxcar
(https://boxcar.io/developer)
-­‐
Plain
simple
universal
push
notification
tool.
Pricing:
$350
for
1500
pushes
per
minute.
Exact
clarity
on
price
structure
is
not
available
Push.IO
(http://push.io)
-­‐
Push
notification
+
conversion
analysis
=
just
another
tool.
Pricing:
$350/month
average

11. This
article
is
brought
to
you
by
Shephertz
App42
(http://api.shephertz.com/app42-­‐docs/push-­‐notification-­‐
service)
-­‐
India
based
Shephertz
offers
its
App42
cloud
APIs
which
helps
you
integrate
push
notifications
in
your
apps.
Pricing:
On
Request
from
sales@shephertz.com
Urban
Airship
(http://urbanairship.com)
-­‐
Gold
standard
in
push
notifications.
It
offers
features
like
personalized
pushes,
segment
builder,
event
based
pushes
and
actionable
analytics.
Highly
recommended
Pricing:
Pay
as
you
go
$0.001
cents
per
push.
$10k/month
for
Enterprise
edition
7.
Development
Toolkits
At
the
end,
here
is
the
collection
of
some
development
tools,
which
will
help
developers
build
apps
rapidly
without
spending
too
much
time
coding.
AppBuilder
(http://www.apps-­‐builder.com)
-­‐
Quickly
create
apps
without
writing
a
piece
of
code.
Works
across
platforms
and
give
you
real
time
preview
as
you
develop.
You
can
even
create
commerce
apps
by
adding
cart
functionality.
Pricing:
$39/month
App
Press
(http://www.app-­‐press.com)
-­‐
Create
native
apps
on
the
fly
for
Android
&
iOS
with
drag
&
drop
features.
No
coding
experience
needed.
Pricing:
Starting
from
$75/month
AppMakr
(http://www.appmakr.com)
-­‐
Use
simple
browser
based
tool
to
create
iPhone
&
Android
app.
No
coding
experience
needed.
Pricing:
$9/month
for
both
Android
&
iOS
app
Taplynx
(http://taplynx.com)
-­‐
Develop
native
iPhone
&
iPad
apps
using
Taplynx
framework.
Does
not
create
native
looking
apps.
Not
recommended
Mobivite
(http://mobivite.net)
-­‐
India
based
Mobivite
helps
you
create
beautiful
looking
mobile
apps
&
WAP
site
in
a
jiffy
Pricing:
Free
to
start.
$8/Annum
for
premium
version
Appcelerator
(http://www.appcelerator.com)
–
Copied
from
their
site
☺
>>
Deliver
native
cross-­‐platform
apps
at
the
speed
of
web,
mobilize
any
data
source,
and
drive
success
with
real-­‐time
analytics
–
all
from
an
open,
cloud-­‐based
platform.
Pricing:
Open
source
version
is
free
Parse
(https://parse.com)
-­‐
Complete
framework
for
building
native
apps.
Includes
common
backend
to
develop
multi
OS
app.
Their
framework
includes
APIs
for
push
notifications,
analytics
and
content
management
Pricing:
Basic
version
is
Free.
Pro
version
is
at
$199/month

12. This
article
is
brought
to
you
by
Here
is
a
quick
snapshot
of
all
the
tools
mentioned
above
categorized
for
easy
viewing: