Andreas Constantinou kertoi IoT:n tilasta maailmalla CXPA Finlandin ja Mobile Mondayn yhteistapaamisessa Sanomilla 7.5.2015.

1. 4,000+ developers talk about the state of IoT
..and who are the early winners in the IoT platform landscape
© 2015 VisionMobile.com

2. @andreascon
Andreas Constantinou
CEO & Founder, VisionMobile
Adjunct Professor, Lund Uni, Sweden
2

3. VisionMobile|theanalystsofthedevelopereconomy
We#help#companies#understand#developers#and#create#winning#ecosystems#
clients
trusted by the top names in tech
Developer Economics Internet of Things
The definitive census of the
developer experience
across 18,000+ developers
annually
Deep insights into long
term IoT trends
Smart
Home
Wearables Health &
Wellness
Connected
Car
Smart
Home
Wearables Health &
Wellness
Connected
Car
Developer Reach
Reach into developers
across all segments, from
Hobbyists to Enterprise IT

4. IoT Megatrends
Breaking free of Internet and Things
Data is the new currency
Consumers outweigh the CIO
Everyone will be a developer
http://vmob.me/IoT15Megatrends
IoT developer and Platform landscape 2015
4,000+ IoT developers surveyed
120 countries
50+ IoT platforms examined and segmented
16 IoT platforms fully profiled
7 vertical IoT markets mapped
http://vmob.me/IoT15
Based on state-of-the-art research on Internet of Things

5. © 2015 VisionMobile
Agenda
What is IoT really about? State of the ecosystem
Consumer or Enterprise? Winning platforms

6. © 2015 VisionMobile
1.IoTisbreakingfreefromInternetandThings

7. © 2015 VisionMobile
WhatistheInternetofThings(not)?
This is a thermostat
… with an app

8. © 2015 VisionMobile
Ceci n’est pas un thermostat

9. © 2015 VisionMobile9
Nestisahubturningdataintoaction
Knowledge Action
Temperature
Presence
COx alerts
Electricity
usage peaks
Human input
Weather info

10. © 2015 VisionMobile10
Creatingdataappsforhome,car,security,energy,health
https://developer.nest.com/

11. © 2015 VisionMobile
IoTcreatesmorevaluethroughdataapps,thanhardware
(wearables)
Sensors to track
your activity
Visualize my
wellness and
nudge me
to get fitter
data
data
data
Learning,
environment-aware
thermostat
Turn the heating
off when all family
members have
left home
(Smart Home)
(Connected Car)
Bluetooth dongle
reading
vehicle data
Call emergency
services and loved
ones when
I’m in an accident
data
(Smart City)
Sensors in the
road surface
Find an empty
parking spot
quickly, without
frustration
11

12. © 2014 VisionMobile
MoreIoTdevelopersareworkingondatathanappsorhardware
Hardware developers are just one subset
12
App makers
e.g. smartwatch apps,
Smart Home scenarios
Device makers
e.g. fitness bands
Data-centric
e.g. smart home hub,
health apps, Smart City,
system integrators,
community projects
All#IoT#developers#doing#this#type#of#project# Dedicated#to#this#type#of#project#

13. © 2015 VisionMobile
2.ThestateoftheIoTdeveloperecosystem

14. © 2015 VisionMobile14
53%of mobile developers are already
involved in the Internet of Things
… and many more to come
InternetofThingsisHere

15. © 2014 VisionMobile
IoTdevelopers“easein”fromotherdomains
15
74%
of IoT developers have
less than 2 years
experience

16. © 2014 VisionMobile
Developersegmentmixisthatofanearly-stageecosystem
16
early ecosystem
pre-critical mass
Windows Phone
successful ecosystem
sustainable
Android
fully mature ecosystem
well-understood business
(Mobile) web
Hobbyists#
Explorers#Hunters#
Guns#for#Hire#
Product#
Extenders#
Data#Brokers#
Gold#Seekers#
OpCmizers#
IoT

17. © 2015 VisionMobile
3.Technologyincubatedinconsumermarketswillinvadetheenterprise

18. © 2015 VisionMobile
2007:Enterprisesaretheobviousopportunityforsmartphones
Enterprises have the money today, haven’t they?
Units shipped
(millions)
Focus on existing business users
Focus on well-understood needs
Attractive growth
iPhoneSource: VisionMobile
18
Not better for business users
Not faster to market
Not cheaper
Steve ballmer
CEO Microsoft in 2007
https://www.youtube.com/watch?v=eywi0h_Y5_U
“Let’s see how the
competition goes…”

19. © 2015 VisionMobile
2015:Consumertechnologybecomesenterprisetechnology
Units shipped
(millions)
iPhone Android iPadSource: VisionMobile
19

20. © 2015 VisionMobile
SmartCities:consumertechnologyinvadingcitycouncils
20
“Smart” City technology
expensive road sensor network
with limited geographical reach
Waze Connected Citizen program
data exchange program
20+ cities and regions already participating
Barcelona, Boston, Budapest, Catalonia, Florida , Iowa , Jakarta,
Kentucky , Latvia , Los Angeles, Massachusetts , New York City,
Oregon, Petropolis, Puebla, Rio De Janeiro, San José, Sydney,
Tel Aviv, Utah, Vitoria, Washington

21. © 2015 VisionMobile
Drones:incubatedforhobbyists,nowinvadingenterprises
21
"The Phantom was simple enough for
beginners, but powerful enough to
interest serious hobbyists, professional
photographers, and filmmakers.“
Expensive and complex
solutions
available to few
Cheap and simple solutions
available to many

22. © 2015 VisionMobile
IoTisin2008insmartphoneyears
Units shipped
(millions)
Source: VisionMobile
22
IoT is here
in terms of market evolution

23. © 2015 VisionMobile
0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 80%# 90%#
Smart#Home#
Wearables#
Retail#
Industrial#IOT#
Connected#Car#
Smart#City#
Medical#
Currently#targeCng# Planning#to#target#
IoTdeveloperecosystemsareemergingconsumer-first
23
Consumer
B2B

24. © 2014 VisionMobile
4.ThefuturewinnersintheIoTplatformrace

25. © 2015 VisionMobile
IoTplatformsacrossverticals
25
Ecosystem Expanders Product Platformisers PaaS & Open Source
Capture value in a complementary business (indirect) Capture value from the platform (direct)
Smart
Home
Wearables
Health &
Wellness
Connected
Car

26. © 2015 VisionMobile
Whatdotheleadershaveincommon?
Top3platformsperverticalbyIoTdevelopermindshare
26
General
purpose
Smart
Home
Wearables Health &
Wellness
Connected
Car
WatchKit
HealthKit
Google Fit
HomeKit

27. © 2015 VisionMobile
Mobileande-commercedeveloperecosystemstakethelead
Top3platformsperverticalbyIoTdevelopermindshare
27
General
purpose
Smart
Home
Wearables Health &
Wellness
Connected
Car
WatchKit
HealthKit
Google Fit
HomeKit
Ecosystem ExpandersTrade
Boosters

28. © 2015 VisionMobile
0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 80%# 90%#
Smart#Home#
Wearables#
Retail#
Industrial#IOT#
Connected#Car#
Smart#City#
Medical#
Currently#targeCng# Planning#to#target#
Winningplatformshelpdeveloperstoreachusers
Developerinterestforplatformsandsectorshootsupimmediately
28
% of IoT developers % of Connected Car developers

29. © 2015 VisionMobile
IoTdevelopersareflockingtoopenplatformsinallverticals
Thebeginningofnetworkeffectsandwinner-take-alloutcomes
29
HomeKit
WatchKit
HealthKit
Google Fit
Smart
Home
Wearables
Health &
Wellness
Connected
Car

30. © 2015 VisionMobile30
Platformsarethenewstandard

31. © 2015 VisionMobile
Copyright VisionMobile 2013
Want MORE?
Visionmobile.coM/REPORTS
IOTMEGATRENDS20154 seismic trends that will shake up the IoT market
designbyTrendsby

32. © 2015 VisionMobile
Andreas Constantinou
CEO & Founder
andreas@visionmobile.com
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