Synopsis of Real Magnets integration with AMS packages (for associations)

1. Real Magnet for Associations
Review of UI & AMS Integrations
for
Southern Municipal Conference IT Fall Meeting

2. Agenda
• Real Magnet Profile
• Why outsource email to Real Magnet
• AMS Profile / Assessment
• Technology Review
• UI overview w/integrations
• Tracking of messages
• Closing comments / Q&A

3. Real Magnet Profile
• Real Magnet released it’s messaging platform in May 2000
• Privately held and Headquartered in Bethesda, Md. With 4
remote US sales offices and development resources in India.
• Priority Markets include Association and Publishing
• Client support 24 hrs. by 7 days
• ASAE endorsed since 2004 as the preferred messaging provider
for its members
•Curt Wilcox – Sales Director
•11 year consultant in the messaging industry
•Jeremy Malin – Software and Ops Manager
•Total 12 years in AMS / Messaging (10 yrs as Acvectra NetForum Prod. Mgr.)

4. A Sampling of our Clients

5. Strategic Partnerships

6. Benefits of a Third-Party ESP
• Delivery speed
• Dynamic content
• Tracking capabilities and follow-up ease
• Post to social networking sites
• White listing
• A/B testing
• Unsubscribe management
• RSS capabilities
• Development of the next “new” feature

7. Taking Advantage of Tracking Data
• Content generation
• Popularity and posts to social networking sites directs selection
of future content
• Follow-up communications
• Lead generation – if a customer read content related to travel,
can promote current trip
• Marketing related programs/services
• If a customer reads content related to research news, can
target market for research related educational program
• New program/service/benefit/product development
• Use patterns in popular content to inform development and
ensure success

8. Integrating your AMS with your ESP
• Two way integration
• From AMS to ESP
• Convenience Side of the Integration
• Contact Data
• Demographic Data
• List Generation
• From ESP to AMS
• Greatest Benefits of the Integration
• Tracking Data
• Sends / Opens / Bounces
• Links Clicked
• Unsubscribes
• Ability to Combine ESP and AMS data when querying

9. UI OVERVIEW of INTEGRATIONS & TRACKING
Personify
NetForum
iMIS
Aptify (Q1 2011)

10. UI OVERVIEW of INTEGRATIONS & TRACKING

11. Survey Follow Up
I will be contacting each of you via email with a survey
within the next week.
Thank you all for your time.
Curt Wilcox
cwilcox@realmagnet.com
803.547.3812
Jeremy Malin
jmalin@realmagnet.com
301 652 4025 #141