2. Considerations
• Operational
• Organizational
• Financial
• Results
Bottom line is to generate maximum awareness, leads
and revenue at an acceptable cost.
3. Reasons to Outsource B2B Marketing
You can get a depth of talent that is unavailable at your
budget level for hiring.
You can gain access to a larger team of specialized experts.
You may be able to find consultants with extensive
expertise in your domain/industry.
You pay for only the services you need, meaning your
expenses are highly targeted.
If you are not satisfied, it is much easier to terminate a
contractor than employee.
When you hire the right outsource provider, it’s all about
results.
4. Reasons to DIY – Do It Yourself
Domain expertise is a key component of successful
B2B marketing and your outsource provider may not
have a strong base of experience in your industry.
You give up some control when dealing with
contractors instead of “wage slaves.”
Assuming you have the expertise to manage the
program in-house, you can usually achieve better
metrics for a given budget amount.
The knowledge gained by your in-house resources
remains an asset of your organization.
5. About Fusion Marketing Partners
We Do This:
Brand building/messaging
Website optimization
Content creation
Lead Generation
You Get This:
Much greater levels of awareness
Higher quantities of qualified leads
Ability to generate faster revenue
Christopher Ryan, CEO
info@fusionmarketingpartners.com Lots more information at:
719-357-6280 http://FusionMarketingPartners.com/
http://Greatb2BMarketing.com (blog)
