“Is there an app for that?” is quickly becoming a popular question as people are now spending more time daily in apps than on websites. Your attendees aren’t just hoping for an event app–they’re expecting one. Find out how a mobile app can help your event go above and beyond everyone’s expectations. What’s in it for you: • Important mobile trends and how they’re affecting conferences • New benefits for attendees, speakers, exhibitors, and sponsors • More effective ways to develop, improve, and promote your event • See how a CrowdCompass app works Sign up for new webinars at http://www.crowdcompass.com/conference-app-webinars/

1. Conferences Going Mobile
2012 Trends
Are you prepared to
make your event
more popular?

2. About Me
• 8 years in the Event Technology Industry
• SVP of Sales & Marketing for CrowdCompass
• @MatthewDR and @CrowdCompass
• matthew@crowdcompass.com
My Passion
Making events more popular
by creating engaging experiences
through mobile apps.

3. Where to Start?
List Your Goals
?

4. Mobile Conference Apps
Conference apps 1.0
vs.
Where we’re heading

5. Understand the Options
Native vs. Web Dependent

6. Inspire Attendees

7. Inspire Attendees
In 2010, more people bought smartphones than PCs.
More than 80% of meeting professionals use smartphones,
yet only 9% of planners use mobile apps for their meetings.
Mobile Social Media Numbers are on the Rise
• Facebook: Out of 900 million active users, 500 million are
mobile (up 58%)
• Twitter: 13.4 million are mobile (up 75%)
• LinkedIn: 5.5 million are mobile (up 69%)

8. Leverage Speakers

9. Leverage Speakers
Mobile phone users with Internet access average
over 700 social connections.
Speakers are visible to the social network of each
attendee.

10. Engage Exhibitors

11. Engage Exhibitors
In April of 2011, Gartner stated that a gamified
service for customer retention will become as
important as Facebook, eBay, or Amazon, and more
than 70% of Global 2000 organizations will have at
least one gamified app.
In-app games drive interaction and increase leads.

12. Deliver for Sponsors

13. Deliver for Sponsors
In 2011, mobile advertising tripled in volume to 1.6 billion.
Experts don’t see this slowing down.
The number of messages sent via push notification on
Urban Airship’s platform increased by more than 1.5
thousand percent (1,555%) year over year.
Analytics, Analytics, Analytics! Mobile delivers measurable
results.

14. What is Coming?
The Compass
The Event Industry’s First Activity Feed
for Accelerating Popularity of Conferences

17. Questions
• @MatthewDR and @CrowdCompass
• 425-681-8505
• matthew@crowdcompass.com

18. Accelerating Popularity for Conferences
for Tradeshows
for Meetings