My presentation for the European Planner Conference 2014 in Prague about how we try to integrate agile thinking into our strategic process at Duval Guillaume.

1. BUILDING
SOCIAL
CURRENCY
REQUIRES
AGILE
THINKING.

2. @duvalguillaume
//
@crossthebreeze

3. “It’s
not
the
strongest
of
the
species
that
survive,
nor
the
most
intelligent,
but
the
one
most
responsive
to
change.”
–
CHARLES
DARWIN
“

4. “Eight
out
of
10
CEO’s
saw
significant
change
ahead,
and
yet
the
gap
between
the
expected
level
of
change
and
the
ability
to
manage
it
had
almost
tripled
since
the
previous
study
in
2006.”
–
IBM
Global
CEO
Study
(1.130
CEOs
in
45
countries
&
32
industries)
“

5. /ˈadʒʌɪl/

6. “Today
70%
of
what
is
being
said
about
a
brand
is
not
controlled
by
that
brand”
–
McKinsey
“

7. CONTROL
NO
CONTROL
MAINLY
ONE-­‐WAY
COMMUNICATION
MAINLY
INFLUENCING,
DIRECTING
AND/OR
STARTING
CONVERSATION

8. CONTROL
NO
CONTROL
STORYTELLING
GIVING
A
STORY
TO
TELL

9. CONTROL
NO
CONTROL
TRUST
ENGAGE
BRAND
EQUITY
SOCIAL
CURRENCY
THE
IDEAL
DATE

10. CONTROL
NO
CONTROL
IDEAL
SCENARIO
BRAND
EQUITY
FIRST
DEVELOP
SOCIAL
CURRENCY,
THEN
USE
THAT
TO
BUILD
BRAND
EQUITY.

12. IT’S
NOT
JUST
ABOUT
STORYTELLING.
IT’S
ABOUT
GIVING
PEOPLE
A
STORY
TO
TELL.

15. /ˈadʒʌɪl/

16. The Agile Manifesto
Individuals & interactions
>
Processes & tools
Working outputs Comprehensive inputs
>
collaboration Contracts & hierarchy
>
Responding to change Following a plan
>

17. GUIDING
PRINCIPLES:

18. #1.
IDEAS
FROM
ANYWHERE

19. THE
EUREKA
MYTH

20. #2.
PLAN
FOR
THE
UNKNOWN

21. ABDUCTIVE
THINKING
VS.
DEDUCTIVE
OR
INDUCTIVE
THINKING

24. #3.
MEASURE
TO
IMPROVE

25. REALTIME
DASHBOARDS:
ITERATE
VS.
REPORT

26. #4.
BUDGET
FOR
CHANGE

27. 70
/
20
/
10
70%
• Strategy
• Crea=ve
• Produce
20%
• FUP
• PM
10%
• Change

30. WE’RE
NOT
INTO
SCIENCE.
WE’RE
INTO
EDUCATED
GUESSES.
STAY
AGILE.

31. hEps://leanpub.com/theagileagency