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Or as a Facebook friend called it:
     quot;Facebook, Twitter & My Space:
     How to hit up friends for moneyquot;
Fundraising & Technology
Raised $$ for Delaware       At NPCC since 2001 (I
                            
    Symphony Orchestra           moved to NYC after
    (1995 – 1998) and            9/11), and have been
    Springfield (MA)             the point person for
    Symphony Orchestra           membership since then.
    (1998 – 2001)
Your name


    Your title


    Your organization name (if appropriate)


    3 words that describe your organization (or you if

    no organization affiliation yet.)
Helps de-clutter your thoughts about what your

    organization accomplishes
    Gets rid of jargon

    Audience gets a clear picture of your organization

    Similar to the elevator pitch…



                 (not completely of course,
              but this is a great exercise for any
              development professional to do)
“A good elevator pitch is
made up of two key
elements:”




                            http://www.youtube.com/watch?v=Tq0tan49rmc

                                           To find it: Google “elevator pitch”
Fundraising & Technology
How many of you would
donate to NPCC right now?

   …or to any of the
 Nonprofits represented
     here tonight?
Fundraising & Technology
Fundraising & Technology
Why do
people
 give?
Someone I know asked me to give, and I wanted to help them
       1.
                I felt emotionally moved by someone's story
       2.
                I want to feel I'm not powerless in the face of need and can help (this
       3.
                is especially true during disasters)
                I want to feel I'm changing someone's life
       4.
                I feel a sense of closeness to a community or group
       5.
                I need a tax deduction
       6.
                I want to memorialize someone (who is struggling or died of a
       7.
                disease, for example)
                I was raised to give to charity - it's tradition in my family
       8.
                I want to have a good image for myself/my company
       9.
                I want to leave a legacy that perpetuates me, my ideals or my cause
       10.
                I feel fortunate (or guilty) and want to give something back to others
       11.
                I give for religious reasons - God wants me to share my affluence
       12.
                I want to be seen as a leader/role model
       13.
                I want to be quot;hip,quot; and supporting this charity (i.e., wearing a yellow
       14.
                wrist band) is in style
                It makes me feel connected to other people and builds my social
       15.
                network
Source: http://www.fundraising123.org/article/secret-getting-people-give-15-reasons-why-people-donate
Fundraising is about
    relationships      Not about technology
Fundraising & Technology
do we want to do?
What
 (Your mission)
       can we do that?
How
 (Using Technology)
Fundraising & Technology
Conference calling instead of meeting in person


    Email instead of mail


    Scanning, databases, faxing, etc.


    Databases!


    What else?

Use to research
different types of
software

Or

Hire a consultant from
NPowerNY or
 the Fund for the City
of New York to do the
research & recommend
one for you
Fundraising & Technology
How many of you use:
For personal or for your org?
•Facebook?

•Twitter?

•MySpace?

•Blogs?

•Slideshare?

•LinkedIn?
You need to be where your target audiences are. Consider it like an
1.
     interactive 24-hour news cycle.
     It’s a cheap and easy way to connect with your current supporters and
2.
     engage new ones.
     The Web 2.0 world is an active hub filled with influentials. If you
3.
     engage influentials right, they can help your organization spread your
     message, introduce new people to your organization and blog about it.
     Also, major news networks and reporters are using online social
     networks to get interesting story ideas and generate new sources and
     leads.
     Find out what people are saying about your organization. Too
4.
     often, nonprofits don’t step out into the real world to learn how their
     supporters and the general public really feel about the organization’s
     mission and latest initiatives.
     The Web 2.0 world is not going away anytime soon, so don’t fight it.
5.
     Join it and take advantage of another avenue to reach your
     organization’s supporters.
                                            From http://www.frogloop.com/web2.0
                                            (Care2’s website: a nonprofit marketing
                                            and advertising firm)
Fundraising & Technology
Fundraising & Technology
Fundraising & Technology
Fundraising & Technology
Fundraising & Technology
Twitter, Facebook, etc. are good for
•
    communications, but we are all still
    learning how these tools can enhance our
    revenues.
    They will not replace any fundraising
•
    strategies, but will supplement them.
Raised over $250,000 worldwide for
Charity:Water.
Site                     Costs
SixDegrees.org or        Network for Good transaction processing
Change.org (via          fees are 4.75% of transaction
NetworkforGood)
Firstgiving.org          5% fee on each donation, plus a 2.5% credit
                         card processing fee
GiveForward.org          $1 to create a fundraising profile; 3% of
                         total donations; 2.6% credit card processing
                         fee plus $0.20 per transaction
ChipIn.com               No fees for payments to PayPal accounts;
                         PayPal Bus. Or Premier accounts may have
                         1.9% to 2.9% fees, plus $0.30 from PayPal
ChangingthePresent.org   ImportantGifts transaction fees 3% plus
                         $0.30
Fundraising & Technology
Increasing online donations for nonprofits:
http://www.useit.com/alertbox/nonprofit-donations.html

Cause-Marketing/Corporate Sponsorships:
http://selfishgiving.com/cause-marketing-news/cause-marketers-seize-the-day

Foundation Giving 08-09:
http://foundationcenter.org/pnd/news/story.jhtml?id=247800009

Web 2.0 Resources for Nonprofits:
http://www.diosacommunications.com/nonprofit.htm
http://www.searchenginepeople.com/blog/twitter-tips-for-charities-and-non-profits-3-case-
studies.html
http://mashable.com/2009/03/26/social-media-nonprofit-study/
http://fundraisingcoach.com/2008/10/07/twitter-for-nonprofits/
http://beth.typepad.com/beths_blog/2008/11/twitter-as-char.html
Text Fundraising
http://mcommons.com/media/pdf/casestudies/mcommons-hsus-fundraising.pdf
http://mobileactive.org/
http://www.mobilegiving.org/ ($400,000 raised through SMS (Short Message Service, aka
texting)

Donor Retention:
http://philanthropy.com/live/2009/03/retaining_donors/chat.php3
http://www.fundraising123.org/article/fundraising-when-money-tight

Donor Research:
http://www.foundationcenter.org
http://www.iwave.com
http://www.wealthengine.com
http://www.grantstation.com
http://www.npccny.org/grants.htm
General Fundraising Sites:
http://www.philanthropy.com
http://www.fundraising123.org – Info from Network for Good

General Technology for Nonprofits:
http://www.nten.org
http://www.idealware.org
http://www.techsoup.org

Blogs:
http://www.nonprofitmarketingblog.com/
http://beth.typepad.com/beths_blog/
http://afine2.wordpress.com/
http://pndblog.typepad.com/pndblog/
http://blog.deborah.elizabeth.finn.com/blog/
Other Good resources:
http://www.techsoup.org TECHSOUP!!!
http://www.affinityresources.com/pgs/awz55Online2.shtml - Online donation software
http://www.salesforcefoundation.org – gives away 10 free licenses to nonprofits
http://www.guidestar.org – marketing is fundraising and fundraising is marketing
http://www.nycharities.org – free event listing, registration and donation processing
http://www.wastematch.org – donate or accept materials/computers/furniture etc.
http://www.logmein.com – connect to your office computer at home
http://www.multistatefiling.org/ - register your nonprofit in multiple states for fundraising
http://www.nyc.gov/nonprofits -Mayor’s initiative for nonprofits

http://www.npccny.org – shameless plug for overall nonprofit management resources
http://www.npccny.org/Form_990/990.htm -How to Read the form 990 & Understand What it
Means
http://www.npccny.org/grants.htm - government funding opportunities
http://www.npccny.org/member.htm#readytalk – conference calling for low prices!
Good books (when done with class):
Good to Great by Jim Collins
Good to Great and the Social Sectors by Jim Collins
Made to Stick by Chip and Dan Heath
Robin Hood Marketing by Katya Andresen
Forces for Good: The Six Practices of High-Impact Nonprofits by Leslie Crutchfield, Heather
McLeod Grant
Momentum : Igniting Social Change in the Connected Age by Allison Fine

Good periodicals:
Chronicle of Philanthropy www.philanthropy.com
Stanford Social Innovation Review www.ssireview.org
Crain’s New York Business www.crains.com
New York Nonprofit Press www.nynp.biz (free!)
New York Nonprofits (NPCC newsletter) $15 student membership, and you get the newsletter
Now, given all this
      information,
   And if I asked you,
 how many of you would
donate to NPCC right now?
Fundraising & Technology
My info:
                     Craig Weinrich
Membership Outreach & IT Director
Nonprofit Coordinating Committee
                  www.npccny.org
             cweinrich@npccny.org
               (212) 502-4191 x 30
     Twitter: weinrichc / NPCCNY
          Slideshare: craigweinrich

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Fundraising & Technology

  • 1. Or as a Facebook friend called it: quot;Facebook, Twitter & My Space: How to hit up friends for moneyquot;
  • 3. Raised $$ for Delaware At NPCC since 2001 (I   Symphony Orchestra moved to NYC after (1995 – 1998) and 9/11), and have been Springfield (MA) the point person for Symphony Orchestra membership since then. (1998 – 2001)
  • 4. Your name  Your title  Your organization name (if appropriate)  3 words that describe your organization (or you if  no organization affiliation yet.)
  • 5. Helps de-clutter your thoughts about what your  organization accomplishes Gets rid of jargon  Audience gets a clear picture of your organization  Similar to the elevator pitch…  (not completely of course, but this is a great exercise for any development professional to do)
  • 6. “A good elevator pitch is made up of two key elements:” http://www.youtube.com/watch?v=Tq0tan49rmc To find it: Google “elevator pitch”
  • 8. How many of you would donate to NPCC right now? …or to any of the Nonprofits represented here tonight?
  • 12. Someone I know asked me to give, and I wanted to help them 1. I felt emotionally moved by someone's story 2. I want to feel I'm not powerless in the face of need and can help (this 3. is especially true during disasters) I want to feel I'm changing someone's life 4. I feel a sense of closeness to a community or group 5. I need a tax deduction 6. I want to memorialize someone (who is struggling or died of a 7. disease, for example) I was raised to give to charity - it's tradition in my family 8. I want to have a good image for myself/my company 9. I want to leave a legacy that perpetuates me, my ideals or my cause 10. I feel fortunate (or guilty) and want to give something back to others 11. I give for religious reasons - God wants me to share my affluence 12. I want to be seen as a leader/role model 13. I want to be quot;hip,quot; and supporting this charity (i.e., wearing a yellow 14. wrist band) is in style It makes me feel connected to other people and builds my social 15. network Source: http://www.fundraising123.org/article/secret-getting-people-give-15-reasons-why-people-donate
  • 13. Fundraising is about relationships Not about technology
  • 15. do we want to do? What (Your mission) can we do that? How (Using Technology)
  • 17. Conference calling instead of meeting in person  Email instead of mail  Scanning, databases, faxing, etc.  Databases!  What else? 
  • 18. Use to research different types of software Or Hire a consultant from NPowerNY or the Fund for the City of New York to do the research & recommend one for you
  • 20. How many of you use: For personal or for your org? •Facebook? •Twitter? •MySpace? •Blogs? •Slideshare? •LinkedIn?
  • 21. You need to be where your target audiences are. Consider it like an 1. interactive 24-hour news cycle. It’s a cheap and easy way to connect with your current supporters and 2. engage new ones. The Web 2.0 world is an active hub filled with influentials. If you 3. engage influentials right, they can help your organization spread your message, introduce new people to your organization and blog about it. Also, major news networks and reporters are using online social networks to get interesting story ideas and generate new sources and leads. Find out what people are saying about your organization. Too 4. often, nonprofits don’t step out into the real world to learn how their supporters and the general public really feel about the organization’s mission and latest initiatives. The Web 2.0 world is not going away anytime soon, so don’t fight it. 5. Join it and take advantage of another avenue to reach your organization’s supporters. From http://www.frogloop.com/web2.0 (Care2’s website: a nonprofit marketing and advertising firm)
  • 27. Twitter, Facebook, etc. are good for • communications, but we are all still learning how these tools can enhance our revenues. They will not replace any fundraising • strategies, but will supplement them.
  • 28. Raised over $250,000 worldwide for Charity:Water.
  • 29. Site Costs SixDegrees.org or Network for Good transaction processing Change.org (via fees are 4.75% of transaction NetworkforGood) Firstgiving.org 5% fee on each donation, plus a 2.5% credit card processing fee GiveForward.org $1 to create a fundraising profile; 3% of total donations; 2.6% credit card processing fee plus $0.20 per transaction ChipIn.com No fees for payments to PayPal accounts; PayPal Bus. Or Premier accounts may have 1.9% to 2.9% fees, plus $0.30 from PayPal ChangingthePresent.org ImportantGifts transaction fees 3% plus $0.30
  • 31. Increasing online donations for nonprofits: http://www.useit.com/alertbox/nonprofit-donations.html Cause-Marketing/Corporate Sponsorships: http://selfishgiving.com/cause-marketing-news/cause-marketers-seize-the-day Foundation Giving 08-09: http://foundationcenter.org/pnd/news/story.jhtml?id=247800009 Web 2.0 Resources for Nonprofits: http://www.diosacommunications.com/nonprofit.htm http://www.searchenginepeople.com/blog/twitter-tips-for-charities-and-non-profits-3-case- studies.html http://mashable.com/2009/03/26/social-media-nonprofit-study/ http://fundraisingcoach.com/2008/10/07/twitter-for-nonprofits/ http://beth.typepad.com/beths_blog/2008/11/twitter-as-char.html
  • 32. Text Fundraising http://mcommons.com/media/pdf/casestudies/mcommons-hsus-fundraising.pdf http://mobileactive.org/ http://www.mobilegiving.org/ ($400,000 raised through SMS (Short Message Service, aka texting) Donor Retention: http://philanthropy.com/live/2009/03/retaining_donors/chat.php3 http://www.fundraising123.org/article/fundraising-when-money-tight Donor Research: http://www.foundationcenter.org http://www.iwave.com http://www.wealthengine.com http://www.grantstation.com http://www.npccny.org/grants.htm
  • 33. General Fundraising Sites: http://www.philanthropy.com http://www.fundraising123.org – Info from Network for Good General Technology for Nonprofits: http://www.nten.org http://www.idealware.org http://www.techsoup.org Blogs: http://www.nonprofitmarketingblog.com/ http://beth.typepad.com/beths_blog/ http://afine2.wordpress.com/ http://pndblog.typepad.com/pndblog/ http://blog.deborah.elizabeth.finn.com/blog/
  • 34. Other Good resources: http://www.techsoup.org TECHSOUP!!! http://www.affinityresources.com/pgs/awz55Online2.shtml - Online donation software http://www.salesforcefoundation.org – gives away 10 free licenses to nonprofits http://www.guidestar.org – marketing is fundraising and fundraising is marketing http://www.nycharities.org – free event listing, registration and donation processing http://www.wastematch.org – donate or accept materials/computers/furniture etc. http://www.logmein.com – connect to your office computer at home http://www.multistatefiling.org/ - register your nonprofit in multiple states for fundraising http://www.nyc.gov/nonprofits -Mayor’s initiative for nonprofits http://www.npccny.org – shameless plug for overall nonprofit management resources http://www.npccny.org/Form_990/990.htm -How to Read the form 990 & Understand What it Means http://www.npccny.org/grants.htm - government funding opportunities http://www.npccny.org/member.htm#readytalk – conference calling for low prices!
  • 35. Good books (when done with class): Good to Great by Jim Collins Good to Great and the Social Sectors by Jim Collins Made to Stick by Chip and Dan Heath Robin Hood Marketing by Katya Andresen Forces for Good: The Six Practices of High-Impact Nonprofits by Leslie Crutchfield, Heather McLeod Grant Momentum : Igniting Social Change in the Connected Age by Allison Fine Good periodicals: Chronicle of Philanthropy www.philanthropy.com Stanford Social Innovation Review www.ssireview.org Crain’s New York Business www.crains.com New York Nonprofit Press www.nynp.biz (free!) New York Nonprofits (NPCC newsletter) $15 student membership, and you get the newsletter
  • 36. Now, given all this information, And if I asked you, how many of you would donate to NPCC right now?
  • 38. My info: Craig Weinrich Membership Outreach & IT Director Nonprofit Coordinating Committee www.npccny.org cweinrich@npccny.org (212) 502-4191 x 30 Twitter: weinrichc / NPCCNY Slideshare: craigweinrich