Empowering Africa's Next Generation: The AI Leadership Blueprint
Fundraising & Technology
1. Or as a Facebook friend called it:
quot;Facebook, Twitter & My Space:
How to hit up friends for moneyquot;
3. Raised $$ for Delaware At NPCC since 2001 (I
Symphony Orchestra moved to NYC after
(1995 – 1998) and 9/11), and have been
Springfield (MA) the point person for
Symphony Orchestra membership since then.
(1998 – 2001)
4. Your name
Your title
Your organization name (if appropriate)
3 words that describe your organization (or you if
no organization affiliation yet.)
5. Helps de-clutter your thoughts about what your
organization accomplishes
Gets rid of jargon
Audience gets a clear picture of your organization
Similar to the elevator pitch…
(not completely of course,
but this is a great exercise for any
development professional to do)
6. “A good elevator pitch is
made up of two key
elements:”
http://www.youtube.com/watch?v=Tq0tan49rmc
To find it: Google “elevator pitch”
8. How many of you would
donate to NPCC right now?
…or to any of the
Nonprofits represented
here tonight?
12. Someone I know asked me to give, and I wanted to help them
1.
I felt emotionally moved by someone's story
2.
I want to feel I'm not powerless in the face of need and can help (this
3.
is especially true during disasters)
I want to feel I'm changing someone's life
4.
I feel a sense of closeness to a community or group
5.
I need a tax deduction
6.
I want to memorialize someone (who is struggling or died of a
7.
disease, for example)
I was raised to give to charity - it's tradition in my family
8.
I want to have a good image for myself/my company
9.
I want to leave a legacy that perpetuates me, my ideals or my cause
10.
I feel fortunate (or guilty) and want to give something back to others
11.
I give for religious reasons - God wants me to share my affluence
12.
I want to be seen as a leader/role model
13.
I want to be quot;hip,quot; and supporting this charity (i.e., wearing a yellow
14.
wrist band) is in style
It makes me feel connected to other people and builds my social
15.
network
Source: http://www.fundraising123.org/article/secret-getting-people-give-15-reasons-why-people-donate
15. do we want to do?
What
(Your mission)
can we do that?
How
(Using Technology)
17. Conference calling instead of meeting in person
Email instead of mail
Scanning, databases, faxing, etc.
Databases!
What else?
18. Use to research
different types of
software
Or
Hire a consultant from
NPowerNY or
the Fund for the City
of New York to do the
research & recommend
one for you
20. How many of you use:
For personal or for your org?
•Facebook?
•Twitter?
•MySpace?
•Blogs?
•Slideshare?
•LinkedIn?
21. You need to be where your target audiences are. Consider it like an
1.
interactive 24-hour news cycle.
It’s a cheap and easy way to connect with your current supporters and
2.
engage new ones.
The Web 2.0 world is an active hub filled with influentials. If you
3.
engage influentials right, they can help your organization spread your
message, introduce new people to your organization and blog about it.
Also, major news networks and reporters are using online social
networks to get interesting story ideas and generate new sources and
leads.
Find out what people are saying about your organization. Too
4.
often, nonprofits don’t step out into the real world to learn how their
supporters and the general public really feel about the organization’s
mission and latest initiatives.
The Web 2.0 world is not going away anytime soon, so don’t fight it.
5.
Join it and take advantage of another avenue to reach your
organization’s supporters.
From http://www.frogloop.com/web2.0
(Care2’s website: a nonprofit marketing
and advertising firm)
27. Twitter, Facebook, etc. are good for
•
communications, but we are all still
learning how these tools can enhance our
revenues.
They will not replace any fundraising
•
strategies, but will supplement them.
29. Site Costs
SixDegrees.org or Network for Good transaction processing
Change.org (via fees are 4.75% of transaction
NetworkforGood)
Firstgiving.org 5% fee on each donation, plus a 2.5% credit
card processing fee
GiveForward.org $1 to create a fundraising profile; 3% of
total donations; 2.6% credit card processing
fee plus $0.20 per transaction
ChipIn.com No fees for payments to PayPal accounts;
PayPal Bus. Or Premier accounts may have
1.9% to 2.9% fees, plus $0.30 from PayPal
ChangingthePresent.org ImportantGifts transaction fees 3% plus
$0.30
31. Increasing online donations for nonprofits:
http://www.useit.com/alertbox/nonprofit-donations.html
Cause-Marketing/Corporate Sponsorships:
http://selfishgiving.com/cause-marketing-news/cause-marketers-seize-the-day
Foundation Giving 08-09:
http://foundationcenter.org/pnd/news/story.jhtml?id=247800009
Web 2.0 Resources for Nonprofits:
http://www.diosacommunications.com/nonprofit.htm
http://www.searchenginepeople.com/blog/twitter-tips-for-charities-and-non-profits-3-case-
studies.html
http://mashable.com/2009/03/26/social-media-nonprofit-study/
http://fundraisingcoach.com/2008/10/07/twitter-for-nonprofits/
http://beth.typepad.com/beths_blog/2008/11/twitter-as-char.html
33. General Fundraising Sites:
http://www.philanthropy.com
http://www.fundraising123.org – Info from Network for Good
General Technology for Nonprofits:
http://www.nten.org
http://www.idealware.org
http://www.techsoup.org
Blogs:
http://www.nonprofitmarketingblog.com/
http://beth.typepad.com/beths_blog/
http://afine2.wordpress.com/
http://pndblog.typepad.com/pndblog/
http://blog.deborah.elizabeth.finn.com/blog/
34. Other Good resources:
http://www.techsoup.org TECHSOUP!!!
http://www.affinityresources.com/pgs/awz55Online2.shtml - Online donation software
http://www.salesforcefoundation.org – gives away 10 free licenses to nonprofits
http://www.guidestar.org – marketing is fundraising and fundraising is marketing
http://www.nycharities.org – free event listing, registration and donation processing
http://www.wastematch.org – donate or accept materials/computers/furniture etc.
http://www.logmein.com – connect to your office computer at home
http://www.multistatefiling.org/ - register your nonprofit in multiple states for fundraising
http://www.nyc.gov/nonprofits -Mayor’s initiative for nonprofits
http://www.npccny.org – shameless plug for overall nonprofit management resources
http://www.npccny.org/Form_990/990.htm -How to Read the form 990 & Understand What it
Means
http://www.npccny.org/grants.htm - government funding opportunities
http://www.npccny.org/member.htm#readytalk – conference calling for low prices!
35. Good books (when done with class):
Good to Great by Jim Collins
Good to Great and the Social Sectors by Jim Collins
Made to Stick by Chip and Dan Heath
Robin Hood Marketing by Katya Andresen
Forces for Good: The Six Practices of High-Impact Nonprofits by Leslie Crutchfield, Heather
McLeod Grant
Momentum : Igniting Social Change in the Connected Age by Allison Fine
Good periodicals:
Chronicle of Philanthropy www.philanthropy.com
Stanford Social Innovation Review www.ssireview.org
Crain’s New York Business www.crains.com
New York Nonprofit Press www.nynp.biz (free!)
New York Nonprofits (NPCC newsletter) $15 student membership, and you get the newsletter
36. Now, given all this
information,
And if I asked you,
how many of you would
donate to NPCC right now?
38. My info:
Craig Weinrich
Membership Outreach & IT Director
Nonprofit Coordinating Committee
www.npccny.org
cweinrich@npccny.org
(212) 502-4191 x 30
Twitter: weinrichc / NPCCNY
Slideshare: craigweinrich