4. Source: Museum of Victoria
CSIRAC - World’s 5th stored program computer, oldest surviving 1st gen electronic computer.
First ran in 1949, retired 1964. Played first digital music in world 1950-1.
2x768 20-bit word storage, 1000 Hz processor, 10 milliseconds access time.
Needed 30 kilowatts to run, weighed 2 tonnes & required 40 m2 floor
5. Agencies have made huge strides…
1949 – CSIRAC first ran (in use until 1964)
1990s – ATO is using internal discussion forums
2004 – GovDex pilot launched
2006 – First Australian Government blog
2008 – First Australian Government Twitter accounts (in order:
Questacon, Nat. Film & Sound Archive, DEEWR
TrainingGovAU, Sandi Logan)
2009 – Gov 2.0 taskforce, APSC releases interim protocols for online media
participation, data.gov.au beta launches
2010 – Declaration of Open Government by outgoing Finance Minister
2011 – data.gov.au launches, 150 Australian Government Twitter accounts
2012 – APSC revises guidance on participating online
2013 – Australian Government indicates it will join the OGP, over 200
Australian Government Twitter accounts
6. Particularly compared to the corporate
sector…Facebook map of the world 2004
Source: Facebook February 2004
7. Facebook map of the world 2010
Source: Facebook December 2010
8. Facebook map of the world 2013
Source: Facebook September 2013
12. Australian social media use
(as we define social media today)
0%
62%
62%
65%
Use social media
100%
38%
38%
35%
Never used social media
2004
Source: Sensis Social Media Report 2011-13
2011
2012
2013
13. Digital is considered mainstream for government
“The use of Web 2.0 is now
commonplace in APS agencies.
There are hundreds of government social media sites, including Twitter
accounts, Facebook pages and YouTube channels.
Web 2.0 approaches are regularly used in policy development opportunities and
many Australian Government datasets are included on data.gov.au
with more being added regularly.”
- APS State of the Service Report 2011-12
Source: APS State of the Service Report 2011-12
14. Public sector use of social media
Australian public
Use internet: 86%
Use social media: 65%
Australian Government
official use of social media
Agencies: 73%
Politicians: 77%
(prior to 2013 election)
Sources: Sensis 2013, eGovAU 2012-13
16. Still deep-rooted challenges to address
• Culture of public service
• Awareness and accurate knowledge of social media
• Concern over career impacts
• Sufficient base of skilled and experienced professionals
(and the training and support to develop this)
• Political winds….
17. How Australian Government departments are doing
Tail-enders
Slow followers Fast followers
Leaders
Attorney-General’s
Agriculture
Finance
Human Services
Foreign Affairs
and Trade
Communication
Health
Immigration and
Border Protection
Defence
Social Services
Infrastructure and
Regional Development
Prime Minister
and Cabinet
Education
Environment
Industry
Veterans’ Affairs
Treasury
Resources,
Energy and Tourism
Source: Craig Thomler – review of APS Department social media progress – 2008-2013
18.
19. Hope or despair?
Hope
Despair
• The genie is out of the
bottle (won’t fit back in)
• Interest is broadening
beyond Comms/IT
• Seniority of early adopters
is growing
• APS expertise is growing
• No political leadership
• Grey and restrictive APSC
guidance
• Focus still on quantity, not
quality
• Old guard have not yet
stepped down
25. Shoutout
Cross-Agency Social Media (CASM) forum
25th October – at DEEWR (50 Marcus Clarke)
Featuring
• Hootsuite
• Twitter Australia
• #Aboutthehouse
Interested? Email: socialmedia@deewr.gov.au
Source: APS State of the Service Report 2011-12