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Monday      29 th   & Tuesday   30th   October
         at the Congress Centre, London

http://www.distilled.net/events/searchlove-london/
Technical Tips for 2012



 CRAIG BRADFORD
    SEO Consultant, Distilled

    craig.bradford@distilled.net

    @CraigBradford
Faster autocomplete.


[launch codename “Snappy Suggest”, project codename “Suggest”]




  @CraigBradford
@CraigBradford
@CraigBradford
@CraigBradford
@CraigBradford
@CraigBradford
Searchlondon Tips for 2012
Searchlondon Tips for 2012
1 - Authorship
Searchlondon Tips for 2012
Agent Rank Patent

        August 2005
        July 2009
        May 2011
        August 2011
Google Authorship
      “We know that great content comes from great
      authors, and we’re looking closely at ways this
      markup could help us highlight authors and rank
      search results.”

      – Othar Hansson (Google Authorship Project)
Distilled Blog Post                        Distilled Profile




                      Rel=“author”




                                                               Rel=“me”



                      Rel=Contributor-to




                          G+ Profile
<a href=" https://plus.google.com/12345678901235" rel="author”> Craig Bradford</a>
2 - Rich Snippets
http://seogadget.com/review-snippet-over-saturation-in-google-search-results/
Rich Snippets ≠ Reviews




@CraigBradford
Searchlondon Tips for 2012
http://seogadget.com/review-snippet-over-saturation-in-google-search-results/
http://www.seomoz.org/blog/schema-examples
3 - Tables
<dl>
 <dt>Coffee</dt>
  <dd>Black hot drink</dd>
 <dt>Milk</dt>
  <dd>White cold drink</dd>
</dl>
4 - Video
http://www.distilled.net/training/video-marketing-guide/
Searchlondon Tips for 2012
@CraigBradford
@CraigBradford
@CraigBradford
@CraigBradford
Pick your battles wisely…
http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo



  @CraigBradford
Video sitemaps




http://support.google.com/webmasters/bin/answer.py?hl=en&
answer=80472

 @CraigBradford
http://schema.org/VideoObject
5 – Create filter bubbles
Searchlondon Tips for 2012
Searchlondon Tips for 2012
“It will be very hard for people
to watch or consume something
that has not in some sense been
tailored for them”

Eric Schmidt, Google


@CraigBradford
@CraigBradford
G+               >= Facebook


@CraigBradford
G+          *will be   >= Facebook


@CraigBradford
Searchlondon Tips for 2012
Searchlondon Tips for 2012
Searchlondon Tips for 2012
Online Poker
Online Poker
Searchlondon Tips for 2012
Exclusive Content
Searchlondon Tips for 2012
Searchlondon Tips for 2012
Searchlondon Tips for 2012
Searchlondon Tips for 2012
Searchlondon Tips for 2012
• What does this mean?
Start using G+ for brands




@CraigBradford
Searchlondon Tips for 2012
+1 to get 1




@CraigBradford
Q+A



 CRAIG BRADFORD
      SEO Consultant, Distilled

      craig.bradford@distilled.net

      @CraigBradford
Monday      29 th   & Tuesday   30th   October
         at the Congress Centre, London

http://www.distilled.net/events/searchlove-london/

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Searchlondon Tips for 2012

Editor's Notes

  1. http://www.seomoz.org/videos/googl-seo-and-authorship
  2. http://www.seomoz.org/videos/googl-seo-and-authorship