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Introduction to WordPress,[object Object],Craig Bailey,[object Object],www.craigbailey.net,[object Object],@craigbailey,[object Object]
WordPress for Business ,[object Object],Agenda,[object Object],Introduction to WordPress,[object Object],WordPress as a CMS,[object Object],Simplicity,[object Object],Case Study,[object Object],Plugins,[object Object],Themes,[object Object],Hosting,[object Object],Tools,[object Object],www.craigbailey.net ,[object Object]
Craig Bailey,[object Object],WordPress sites,[object Object],SEO,[object Object],Google AdWords,[object Object]
Wordpress.org vs Wordpress.com,[object Object],Wordpress.com – hosted blogs eg,[object Object],http://craigbailey.wordpress.com/,[object Object],http://jodiem.com.au/,[object Object],WordPress MU – multi-user ,[object Object],Wordpress.org – self hosted,[object Object],We are only discussing wordpress.org,[object Object],www.craigbailey.net,[object Object]
Hosting,[object Object],WordPress is:,[object Object],PHP,[object Object],Open source,[object Object],Runs on Apache (Unix) or IIS (Windows),[object Object],Uses MySQL (usually),[object Object],Famous 5 minute install,[object Object],See also Microsoft Web PI and Windows Azure,[object Object],www.craigbailey.net ,[object Object]
Excel is my Word processor...,[object Object],Most things can be twisted and mangled into doing something they aren’t supposed to...,[object Object],There’s a plugin for that... ,[object Object],So, what are the realistic scenarios for WP,[object Object],www.craigbailey.net,[object Object]
Scenarios,[object Object],Business sites with standard content types,[object Object],Business blogs & News sites *Popular*,[object Object],Micro-sites (marketing sites),[object Object],Small business online stores,[object Object],Membership sites,[object Object],Most simple web CMS scenarios...,[object Object],www.craigbailey.net,[object Object]
What is a CMS?,[object Object],Web Content Management System,[object Object],Create/manage HTML & images,[object Object],Authoring tools,[object Object],Templates for presentation,[object Object],“The software provides authoring (and other) tools designed to allow users with little knowledge of programming languages or markup languages to create and manage content with relative ease.” (Wikipedia),[object Object],www.craigbailey.net,[object Object]
WordPress as a CMS,[object Object],Create content simply,[object Object],HTML (pages and blog posts),[object Object],Images,[object Object],Video,[object Object],www.craigbailey.net | www.xenseo.net ,[object Object]
Example sites,[object Object],www.craigbailey.net,[object Object],More on the WordPress Showcase,[object Object]
Why is it so popular?,[object Object],Simple to get started,[object Object],Simple to use,[object Object],Simple to extend,[object Object],Simple to style using themes,[object Object],Simple to backup,[object Object],Simple to host,[object Object],Moderately simple to integrate with ,[object Object],www.craigbailey.net,[object Object]
What’s missing,[object Object],Workflow,[object Object],Document management,[object Object],Collaboration,[object Object],User groups management,[object Object],Atomic control of page elements/permissions,[object Object],Decent Mobile switching (requires a plugin),[object Object],www.craigbailey.net | www.xensystems.net ,[object Object]
www.craigbailey.net | www.xenseo.net ,[object Object]
www.craigbailey.net | www.xenseo.net ,[object Object]
www.craigbailey.net | www.xenseo.net ,[object Object]
www.craigbailey.net | www.xenseo.net ,[object Object]
www.craigbailey.net | www.xenseo.net ,[object Object]
www.craigbailey.net | www.xenseo.net ,[object Object]
www.craigbailey.net | www.xenseo.net ,[object Object]
www.craigbailey.net | www.xenseo.net ,[object Object]
www.craigbailey.net | www.xenseo.net ,[object Object]
Case Study,[object Object],www.GetOrganizedWizard.com,[object Object],www.craigbailey.net,[object Object]
www.craigbailey.net | www.xenseo.net ,[object Object]
www.craigbailey.net | www.xenseo.net ,[object Object]
www.craigbailey.net | www.xenseo.net ,[object Object]
Introduction to WordPress
www.craigbailey.net | www.xensystems.net ,[object Object]
www.craigbailey.net | www.xenseo.net ,[object Object]
www.craigbailey.net | www.xenseo.net ,[object Object]
www.craigbailey.net | www.xenseo.net ,[object Object]
Great for SEO,[object Object],Pretty URLs,[object Object],Title tags,[object Object],META descriptions,[object Object],Sitemaps,[object Object],www.craigbailey.net,[object Object]
Tools,[object Object],Windows Live Writer,[object Object],www.craigbailey.net | www.xensystems.net ,[object Object]
Configuring WordPress,[object Object],Themes,[object Object],Plugins,[object Object],Widgets,[object Object],www.craigbailey.net | www.xenseo.net ,[object Object]
Themes,[object Object],Thesis,[object Object],Genesis,[object Object],Woo Themes,[object Object],Elegant Themes,[object Object],Remix,[object Object],Theme Forest,[object Object],Other themes/frameworks:,[object Object],Sandbox,[object Object],Carrington,[object Object],Headway,[object Object],Artisteer,[object Object],Theme Hybrid ,[object Object],www.craigbailey.net,[object Object]
www.craigbailey.net | www.xenseo.net ,[object Object]
Plugins,[object Object],pageMash,[object Object],W3 Total Cache,[object Object],WP Security Scan,[object Object],Backup WordPress,[object Object],DrainHole,[object Object],Topsy,[object Object],Wishlist Member,[object Object],www.craigbailey.net,[object Object]
www.craigbailey.net | www.xenseo.net ,[object Object]
Widgets,[object Object],Add to sidebars,[object Object],Add to footer,[object Object],Social networking integration,[object Object],www.craigbailey.net,[object Object]
www.craigbailey.net | www.xenseo.net ,[object Object]
Hosting,[object Object],DreamHost VPS – Virtual Private Servers,[object Object],Media Temple – (dv) Dedicated Virtual,[object Object],WordPressHosting.com.au,[object Object],And hundreds of others,[object Object],www.craigbailey.net,[object Object]
Tips,[object Object],Choose good hosting ( with decent support),[object Object],Be careful doing upgrades,[object Object],Core WordPress,[object Object],Plugin upgrades,[object Object],Watch out for Plugin conflicts,[object Object],Caching lockups,[object Object],www.craigbailey.net | www.xensystems.net ,[object Object]
WordPress,[object Object],For,[object Object],Inexpensive,[object Object],1-click install on many hosting companies,[object Object],Simple to customise,[object Object],Thousands of plugins,[object Object],Against,[object Object],Rudimentary content management,[object Object],Basic functionality,[object Object],Fiddly to program/style,[object Object],www.craigbailey.net | www.xenseo.net ,[object Object]
Recommended For…,[object Object],WordPress is ideal for:,[object Object],Small companies,[object Object],Simple needs,[object Object],Easy customisation,[object Object],Easy-peasy blog setup,[object Object],www.craigbailey.net,[object Object]
Summary,[object Object],WordPress is great for managing content,[object Object],Simple, fast, well supported,[object Object],SEO is simple,[object Object],1000s of plugins, themes and widgets,[object Object],Use for blogs, micro-sites and business sites,[object Object],www.craigbailey.net,[object Object]
Questions,[object Object],Any questions,[object Object],craig@craigbailey.net,[object Object],0413 489 388,[object Object],More resources,[object Object],www.craigbailey.net/resources,[object Object],www.craigbailey.net/bloggers,[object Object],www.craigbailey.net,[object Object]

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