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Webinar
Business Lessons from a Race Car Driver
Guest

Presenter

Frank Coker, MBA, CMC
CEO
CoreConnex, Inc.
www.corelytics.com
frank@corelytics.com
425-454-5006

Ken LaCroix, MBA
CFO Consultant
Moveri Group, LLC.
www.linkedin.com/in/kenlacroix
klacroix@moverigroup.com
949-279-8219
About InfoComm International
InfoComm International® is the global trade association for the audiovisual
industry. InfoComm is committed to furthering the professionalism of the
audiovisual industry through:
– Education, training and certification
– Developing and promoting industry standards
– Local, national and global networking events
infocomm.org

Copyright 2014 by InfoComm International ®
InfoComm International Membership
The most valuable membership in AV. Do you belong?
• Belong to a community committed to professionalism,
education, standards and the power of AV
• Four free online education products
• Free networking events, tradeshow access and InfoComm
standards
• Discounted education, market research, CTS exams
Visit infocomm.org/jointoday or call 1.800.659.7469

Copyright 2014 by InfoComm International ®
Business Lessons from a Race Car Driver
Housekeeping

• This session is being recorded
• Offers 1 CTS® renewal units

• Access previous webinar recordings at
infocomm.org/recordedwebinars

Copyright 2014 by InfoComm International ®
Thanks to our sponsor!

Copyright 2014 by InfoComm International ®
Agenda
•
•
•
•
•
•

Race prep
Course corrections
Race track takeaways
Dashboarding
AV Industry Gauges
InfoComm resources

Copyright 2014 by InfoComm International ®
Race Prep
• Race day plan
– Pre-race checklist
– Course analysis and plan
– Risk mitigation / contingency plan
– Opponent scouting / assessment
– Team preparation

Copyright 2014 by InfoComm International ®
Race Prep
• Race day prep
– Check fuel, tire pressure, electrical, etc.
– Test brakes, transmission, steering, etc.
– Warm up the engine
– Review plan of attack
– Team review of plan, roles,
responsibilities, and goals (metrics)

Copyright 2014 by InfoComm International ®
Execution – Course Corrections
•
•
•
•
•
•
•

Play position strategy
Know when to draft and when to pass
Anticipate turns – start high, move to low and tight
Anticipate obstacles
Watch the gauges – frequent fast reads
Drive with “field awareness”
Avoid desperate moves –
leave that to the rookies

Copyright 2014 by InfoComm International ®
Racetrack Takeaways
•
•
•
•
•
•

Start with a plan and defined goals
Get the team onboard
Monitor continuously
Steer ahead of the curves
Know where you are in the pack
Run consistent, aggressive race
– Take measured risks
– Avoid desperate moves
• Get a coach
Copyright 2014 by InfoComm International ®
InfoComm Dashboard powered by Corelytics
Purpose
• See trends
• Compare
to peers
• Track goals
• Set direction

Copyright 2014 by InfoComm International ®
Pro AV Sales

24 month growth trend

-14.1%
6 month growth trend

+18.4%

Copyright 2014 by InfoComm International ®
Pro AV Gross Margin
24 month growth trend

-10.4%
Sales -14.1%

6 month growth trend

+13.7%
Sales +18.4%

12 month % of revenue

29.2%
Copyright 2014 by InfoComm International ®
Pro AV Payroll
24 month growth trend

-16.9%
Sales -1.6%

6 month growth trend

-3.0%
Sales +0.9%

12 month % of revenue

26.1%
Copyright 2014 by InfoComm International ®
For More Information
https://infocomm.corelytics.com

Copyright 2014 by InfoComm International ®
InfoComm Benefit:
Free Financial Forecast
• Current Corelytics subscribers
• New Corelytics subscribers
How?
• Email: support@corelytics.com
• Subject: Financial Strength
• Text: Your contact information

Copyright 2014 by InfoComm International ®
Business Lessons from a Race Car Driver
• Questions?
• frank@corelytics.com
klacroix@moverigroup.com
• aabrams@infocomm.org

• Archives available at
infocomm.org/recordedwebinars

Copyright 2014 by InfoComm International ®
Business Lessons from a Race Car Driver
Thank you for attending!

• Please join us for our next webinar: “Mobile Tools to Support the
Classroom” on March 5, 2014 at 1pm Eastern Time
• View all upcoming webinars at www.infocomm.org/webinars
• View upcoming events at www.infocomm.org/events

• Get the latest news about pro-AV programs and events
www.infocomm.org/subscribe

Copyright 2014 by InfoComm International ®

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Infocom webinar race car metaphore

  • 1. Webinar Business Lessons from a Race Car Driver Guest Presenter Frank Coker, MBA, CMC CEO CoreConnex, Inc. www.corelytics.com frank@corelytics.com 425-454-5006 Ken LaCroix, MBA CFO Consultant Moveri Group, LLC. www.linkedin.com/in/kenlacroix klacroix@moverigroup.com 949-279-8219
  • 2. About InfoComm International InfoComm International® is the global trade association for the audiovisual industry. InfoComm is committed to furthering the professionalism of the audiovisual industry through: – Education, training and certification – Developing and promoting industry standards – Local, national and global networking events infocomm.org Copyright 2014 by InfoComm International ®
  • 3. InfoComm International Membership The most valuable membership in AV. Do you belong? • Belong to a community committed to professionalism, education, standards and the power of AV • Four free online education products • Free networking events, tradeshow access and InfoComm standards • Discounted education, market research, CTS exams Visit infocomm.org/jointoday or call 1.800.659.7469 Copyright 2014 by InfoComm International ®
  • 4. Business Lessons from a Race Car Driver Housekeeping • This session is being recorded • Offers 1 CTS® renewal units • Access previous webinar recordings at infocomm.org/recordedwebinars Copyright 2014 by InfoComm International ®
  • 5. Thanks to our sponsor! Copyright 2014 by InfoComm International ®
  • 6. Agenda • • • • • • Race prep Course corrections Race track takeaways Dashboarding AV Industry Gauges InfoComm resources Copyright 2014 by InfoComm International ®
  • 7. Race Prep • Race day plan – Pre-race checklist – Course analysis and plan – Risk mitigation / contingency plan – Opponent scouting / assessment – Team preparation Copyright 2014 by InfoComm International ®
  • 8. Race Prep • Race day prep – Check fuel, tire pressure, electrical, etc. – Test brakes, transmission, steering, etc. – Warm up the engine – Review plan of attack – Team review of plan, roles, responsibilities, and goals (metrics) Copyright 2014 by InfoComm International ®
  • 9. Execution – Course Corrections • • • • • • • Play position strategy Know when to draft and when to pass Anticipate turns – start high, move to low and tight Anticipate obstacles Watch the gauges – frequent fast reads Drive with “field awareness” Avoid desperate moves – leave that to the rookies Copyright 2014 by InfoComm International ®
  • 10. Racetrack Takeaways • • • • • • Start with a plan and defined goals Get the team onboard Monitor continuously Steer ahead of the curves Know where you are in the pack Run consistent, aggressive race – Take measured risks – Avoid desperate moves • Get a coach Copyright 2014 by InfoComm International ®
  • 11. InfoComm Dashboard powered by Corelytics Purpose • See trends • Compare to peers • Track goals • Set direction Copyright 2014 by InfoComm International ®
  • 12. Pro AV Sales 24 month growth trend -14.1% 6 month growth trend +18.4% Copyright 2014 by InfoComm International ®
  • 13. Pro AV Gross Margin 24 month growth trend -10.4% Sales -14.1% 6 month growth trend +13.7% Sales +18.4% 12 month % of revenue 29.2% Copyright 2014 by InfoComm International ®
  • 14. Pro AV Payroll 24 month growth trend -16.9% Sales -1.6% 6 month growth trend -3.0% Sales +0.9% 12 month % of revenue 26.1% Copyright 2014 by InfoComm International ®
  • 16. InfoComm Benefit: Free Financial Forecast • Current Corelytics subscribers • New Corelytics subscribers How? • Email: support@corelytics.com • Subject: Financial Strength • Text: Your contact information Copyright 2014 by InfoComm International ®
  • 17. Business Lessons from a Race Car Driver • Questions? • frank@corelytics.com klacroix@moverigroup.com • aabrams@infocomm.org • Archives available at infocomm.org/recordedwebinars Copyright 2014 by InfoComm International ®
  • 18. Business Lessons from a Race Car Driver Thank you for attending! • Please join us for our next webinar: “Mobile Tools to Support the Classroom” on March 5, 2014 at 1pm Eastern Time • View all upcoming webinars at www.infocomm.org/webinars • View upcoming events at www.infocomm.org/events • Get the latest news about pro-AV programs and events www.infocomm.org/subscribe Copyright 2014 by InfoComm International ®