Conversations with Sergio Alvarez are like driving a “zoom zoom car” – interaction with him is seamless, pertinent and dynamic. This entrepreneur provides first-class services to his clients with a combination of 360-degree perspective, empathy, cultural competence, intellectual curiosity and adaptability. By asking different kinds of questions, he has led his company Ai Media Group to propose solutions that are distinctive from traditional business units. Sergio says the engine for growth is passion.

1. CoolBrands People
25 April 2017
Conversations with Sergio Alvarez
Conversations with Sergio Alvarez are like driving a “zoom zoom car” – interaction
with him is seamless, pertinent and dynamic. This entrepreneur provides first-class
services to his clients with a combination of 360-degree perspective, empathy,
cultural competence, intellectual curiosity and adaptability.
By asking different kinds of questions, he has led his company Ai Media Group to
propose solutions that are distinctive from traditional business units. Sergio says the
engine for growth is passion.
“What are you passionate about?” Sergio recalls a general sales manager’s question
of his very first job interview. “I said, cars. Then they told me to clarify and I did. And
as I continued, they stopped the interview and said I was hired.
Sergio Alvarez, Page 1

2. CoolBrands People
25 April 2017
The reason behind that was if you could have this much passion about something
else, that can be translated into sales, and into your career.” Today as the CEO of a
company, he is thrilled to find and work with a smart and passionate team.
Sergio’s client-oriented solutions help the digital marketers to maximize their return
on investment. “We all know that 50% of advertising is wasted, we just never knew
which part,” Sergio continues.
“We monitor every step of our clients’ customer journey and have touch points
behind every single advertising we do. This is how we are able to curate different
solutions for every single advertising we do.”
His people skills, the company’s high-end technology, and him and his team’s
enthusiasm convert clients into loyal partners. The company’s dedication to deliver
client-centered solutions has led to 90% client retention rate.
During this conversation, I have discovered where his perfectionism was rooted in. “I
grew up in a hard working immigrant family. My parents taught me the value of hard
work and sense of accomplishments.
I have always tried to be an over achiever. But I also want to have that success not
just for myself but share it with my peers. I want to make sure that our company is
full of people who support each other,” Sergio says.
His over achieving spirit is embedded in his products and services. “The core of what
Google does, is serving the most relevant content. On the consumer side, we go
further as Google Partner, serving the right message at the right time for that
particular product or service.”
Sergio’s passion is to accompany every step of the customer journey in order to
provide personalized solutions for his loyal clientele. The “zoom zoom car” has miles
to go before he sleeps.
Interview by Anouk Pappers
Brand Anthropologist CoolBrands
Sergio Alvarez, Page 2