In today's online ecosystem having a website is not enough. It's just a start. If you aren't sure what you need to be doing online to stay relevant, fresh, and active, start with a blog. Here's why.

1. 25 Reasons You Need A
Business Blog
Stephanie Frasco
@StephanieFrasco
VP of Social Media
ConvertWithContent.com
Con

2. Blogging Increases Traffic

3. Blogging Increases Leads
Generate leads on
each blog post
with a lead magnet

4. Blogging Gives You Shareable Content

5. Blogging Increases Trust
...I’m a blogger!

6. Blogging Influences Purchases
67% of US consumers
have made a purchase
based on a blog post.

7. Blogging Gives Your Business A Voice
A voice in a textual world is
welcomed with open arms.

8. Blogging Connects You To Your Audience
Common ideas
bond people.
If you can
communicate
online you will
connect with
your audience

9. Blogging Connects Your Audience To You

10. Blogging Allows You To Share Your Expertise
People are looking
for thought leaders.
Your blog can make
you one.

11. Blogging Allows You To Gain Professional Recognition
I’m here today
because I blog.

12. Blogging Increases Your Search Engine Rankings

13. Blogging Makes You Credible
81% of US consumers
trust advice and
information from blogs.

14. Blogging Aids Your Sales Team
Need a little time? Let me
email you a few blog posts
we’ve written on the subject
to help guide your decision.

15. Blogging Creates Conversations

16. Blogging Keeps You connected with Industry trends
Staying on
top of things
is much
easier with a
blog.

17. Blogging Gives You Customer Insight

18. Blogging Helps You Evaluate Your Core Business
Does what I write about
talk to the people buying?
Or am I selling the
wrong thing?

19. Blogging Creates Community
Where there is conversation, there is community.

20. Blogging Helps You increase awareness

21. Blogging Grows Your Online Network & Presence
...I know where
the blogs are

22. Blogging Brands Your Employees
Source: Visual.ly

23. Blogging Keeps You Relevant

24. Blogging Helps you focus on your business Goals
1. Increase Traffic
2. Increase Leads
3. Increase Sales

25. Blogging Answers Your Customers Questions
Q: Why do I need
to blog?
A: Read my blog

26. Blogging Is Fun

27. Ready To Start Blogging?
Talk to me.
Stephanie Frasco
@StephanieFrasco
stephanie@convertwithcontent.com

28. Learn more here:
http://www.convertwithcontent.com/blog-management/