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r	 u	 talkin	 2	 me?
mobile:	 it’s	 not	 just	 for	 conversation	 anymore.

                                     @TomMartin




                                                        Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
“Daddy,	 I	 wanna	 talk	 to	 sissy	 on	 you	 phone”




                                                      Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
“No	 daddy,	 I	 wanna	 see	 sissy	 on	 you	 phone.”	 




                                                        Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
mobile	 usage	 stats
                       Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
Hollywood	 then...
              image via: uscgalaska.com
Hollywood	 now...
Hollywood	 now...
Hollywood	 now...
Hollywood	 now...
distribution	 has	 changed
                 Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
distribution	 has	 changed
                     Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC




                source: Audit Bureau of Circulations.
distribution	 has	 changed
                     Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC




                source: Audit Bureau of Circulations.
distribution	 has	 changed
                     Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC




                source: Audit Bureau of Circulations.
Hollywood	 in	 your	 pocket...
brand	 journalism
         Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
brand	 journalism
         Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
positive	 Intent	 to	 Purchase	 change	 (non-users)
How	
  likely	
  are	
  you	
  to	
  purchase	
  TABASCO®	
  brand	
  pepper	
  sauce	
  in	
  the	
  next	
  month?


   ;+<:/7+.-#4/..#:27#



    8,2969.-#4/..#:27#

                                                                                                82=7>?63@6/A:#

     123+4567#./0+.-#                                                                           8,+>?63@6/A:#



             *+,-#./0+.-#


                            !"#     $!"# %!"# &!"# '!"# (!"# )!"#
positive	 Intent	 to	 Purchase	 change	 (users)

How	
  likely	
  are	
  you	
  to	
  purchase	
  TABASCO®	
  brand	
  pepper	
  sauce	
  in	
  the	
  next	
  month?


   :*;9.6*-,#3.--#916#



    7+1858-,#3.--#916#

                                                                                             71<6=>52?5.@9#

    012*3456#-./*-,#                                                                         7+*=>52?5.@9#



             )*+,#-./*-,#


                            !"#      $!"#       %!"#      &!"#       '!"#       (!"#
technology	 has	 changed
                Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC




         Cost:	 $500K+
technology	 has	 changed
                Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC




         Cost:	 $20K/yr
technology	 has	 changed
                Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC




         Cost:	 $20K/yr
Hollywood	 in	 your	 pocket
                   Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC




               Cost:	 $200
brand	 journalism
         Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
Mobile	 is	 the	 heads-up	 display	 for	 life
                                    Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
Augmented	 Reality	 (Layar)
                                                             Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC




             https://www.url.com/iphone
Page title
Augmented	 Reality	 (Layar)
                                                             Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC




             https://www.url.com/iphone
Page title
Augmented	 Reality	 (Layar)              Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC




Voodoo	
  Fest	
                      Singapore	
  Tourism



            Page title                               Page title

https://www.url.com/iphone               https://www.url.com/iphone
Augmented	 Reality	 (AR	 )
                 Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
Augmented	 Reality	 (AR)
       Game	 Changer
                Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
Augmented	 Reality	 (AR)
       Game	 Changer
                Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
the	 future	 will	 change
                Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
mobile	 is	 the	 on	 ramp
                                                        Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC




Nearly   half       of all American adults (47%) report that they

        local news and information on their
get at least some

cellphone or tablet computer.

                                       http://stateofthemedia.org
Tomorrow news will be instant
                      Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
Tomorrow news will be instant
                                                                Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC




             https://www.url.com/iphone
Page title
Encyclopedia Phontanica
                 Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
Encyclopedia Phontanica
                 Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
Encyclopedia Phontanica
                 Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
Encyclopedia Phontanica
                 Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
Encyclopedia Phontanica
                 Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC




                                         image	
  credit:	
  scanlife.com
Encyclopedia Phontanica
                 Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
Encyclopedia Phontanica
                 Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
Encyclopedia Phontanica
                 Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
Encyclopedia Phontanica
                 Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
Encyclopedia Phontanica     Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC




     It has to work
      • link to mobile friendly site
      • where am I in buying cycle

      •   where am I physically
           • ensure connectivity

      •   be “thumb friendly”
Encyclopedia Phontanica
                 Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC
Encyclopedia Phontanica
                                                  Copyright	
  ©	
  2010	
  Converse	
  Digital,	
  LLC




The Ultimate Propinquity Marketing Tool
• I have my phone
• I need relevant info now

•   I’m not going to work hard
504-383-4410	 |	 Tom@ConverseDigital.com	 |	 @TomMartin

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