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Optimizing your PortfolioBerkeley STC6/8/2011,[object Object],© 2011.  Content Rules, Inc.   All rights reserved. ,[object Object]
Overview,[object Object],Context,[object Object],Goals,[object Object],What should be in your portfolio,[object Object],How to present your portfolio,[object Object],What to do if it’s proprietary,[object Object],Q & A,[object Object]
Context,[object Object],My experience,[object Object],2 yrs’ journalism and marcom, 8 yrs’ tech pubs (as staff TW, Pubs Mgr, contract TW), 16+ yrs’ tech comms recruiting,[object Object],My role,[object Object],Matchmaker, advisor, candidate champion,[object Object],My sources,[object Object],(1) industry hiring managers, (2) personal observation, (3) job descriptions, (4) candidates’ input,[object Object]
Goals,[object Object],[object Object]
Let you secure work reliably and efficiently
Give you ideas and hope
Anticipate and address issues,[object Object]
Your Portfolio’s Job,[object Object],[object Object]
Prove you understand your audience
Prove you know the tools
Prove you can organize, write, and deliver,[object Object]
What to include, pt 2,[object Object],Prove you can organize, write, & publish,[object Object],doc plan,[object Object],TOC,[object Object],conceptual content,[object Object],procedural material,[object Object],reference material,[object Object],glossary,[object Object],index,[object Object]
What to include, pt 3,[object Object],What sells best?,[object Object],Clear, crisp, friendly prose (for end users),[object Object],Screenshots, illustrations (for all),[object Object],Code examples (for developers),[object Object],Detailed, complete instructions (devs, admins),[object Object],Scenario-based tutorials (for all),[object Object]
How to present it,[object Object],Keys to effective portfolio presentation,[object Object],Accessibility,[object Object],Relevance,[object Object],Context,[object Object]
Accessibility,[object Object],Put it online,[object Object],LinkedIn profile (box.net, Creative Portfolio Display app),[object Object],Website you control (private directory, private user/pw),[object Object],Email (YouSendIt.com for large attachments),[object Object],Guided tour (join.me, gotomeeting.com),[object Object]
Relevance,[object Object],Based on HM’s requirements,[object Object],Explain how you approached similar challenges,[object Object],Explain what you delivered and why,[object Object],Discuss what you learned,[object Object],Identify how you succeeded,[object Object]
Context,[object Object],Identify your role in content development,[object Object],Explain circumstances,[object Object],Accessible SMEs, stable product, well-defined features, understanding of audience, authoring tools, schedule, protection?,[object Object],Pinpoint its strengths, weaknesses,[object Object],What would you do differently next time?,[object Object]
But it’s proprietary!,[object Object],Bring solutions to achieve mutual goals,[object Object],Have prospect sign an NDA too,[object Object],Neuter proprietary content (ex. Disney character names),[object Object],Redact,[object Object],Ask ex-boss for permission,[object Object],Ask IP owner’s Legal Dept for permission,[object Object],Take names, addresses, SSNs,[object Object]
Build a Dev-Doc Portfolio,[object Object],Create your own rewrites of public domain doc,[object Object],See synergistech.com/dev-doc-portfolio.shtmlfor eg’s,[object Object],Demonstrate,[object Object],familiarity with technical subject material,[object Object],understanding of audience's needs,[object Object],working knowledge of authoring tools, and,[object Object],motivation, initiative,[object Object],Createshort before-and-after samples,[object Object]

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