SlideShare a Scribd company logo
1 of 17
Download to read offline
INSIGHTS. RESEARCH. ADVISORY.




            DEVELOPING AN ENTERPRISE
            CROWDSOURCING STRATEGY
                 Conferencia Crowdsourcing Brazil




                                  3 July 2012

                   Includes Extracts from massolution’s
                      Crowdsourcing Industry Report



m.2.2.012    © 2012 Crowdsourcing, LLC | research@crowdsourcing.org                               PAGE 1
CROWDSOURCING DEFINITION (OLD)                                                            INSIGHTS. RESEARCH. ADVISORY.




                           CROWDSOURCING DEFINITION



        Crowdsourcing is the act of taking a job traditionally performed by a
        designated agent (usually an employee) and outsourcing it to an undefined,
        generally large group of people in the form of an open call, generally using
        the internet.




m.2.2.012                        © 2012 Crowdsourcing, LLC | research@crowdsourcing.org                               PAGE 2
CROWDSOURCING DEFINITION (OLD)                                                            INSIGHTS. RESEARCH. ADVISORY.




                           CROWDSOURCING DEFINITION



        Crowdsourcing is the act of taking a job traditionally performed by a
        designated agent (usually an employee) and outsourcing it to an undefined,
        generally large group of people in the form of an open call, generally using
        the internet.




m.2.2.012                        © 2012 Crowdsourcing, LLC | research@crowdsourcing.org                               PAGE 3
CROWDSOURCING DEFINITION (OLD)                                                                   INSIGHTS. RESEARCH. ADVISORY.




                                    CROWDSOURCING DEFINITION



        Crowdsourcing is the act of taking a job traditionally performed by a
        designated agent (usually an employee) and outsourcing it to an undefined,
        generally large group of people in the form of an open call, generally using
        the internet.



       Crowdsourcing requires online participants to create something new and of value – not every instance of
        an online community is crowdsourcing.
       It requires the internet so that you can connect with lots of people very quickly and you can direct and
        organize their work.
       Crowdsourcing is enabling new work to be performed that previously wasn’t practical, viable or affordable
       New forms of crowdsourcing are emerging: Curated, Intermediated and Private Crowds
       Online communities are tapped for specific purposes requiring their knowledge, their expertise, their time
        or their resources.
       Crowdsourcing is different from outsourcing - they differ in philosophy and models of worker participation:
            With outsourcing there is restricted participation and a philosophy of end-to-end responsibility
            With crowdsourcing there is open participation and a philosophy of disaggregation
m.2.2.012                               © 2012 Crowdsourcing, LLC | research@crowdsourcing.org                               PAGE 4
CROWDSOURCING DEFINITION (NEW)                                                                         INSIGHTS. RESEARCH. ADVISORY.




                          CROWDSOURCING DEFINITION



                     CROWDSOURCING IS AN ONLINE MODEL FOR
       DISTRIBUTED PROBLEM SOLVING, PRODUCTION AND CAPITAL FORMATION.


                                                                                          Daren C Brabham, Ph.D.
                                                                                          Assistant Professor
                                                                                          University of North Carolina at Chapel Hill




m.2.2.012                        © 2012 Crowdsourcing, LLC | research@crowdsourcing.org                                            PAGE 5
CROWDSOURCING CATEGORIES                                                                        INSIGHTS. RESEARCH. ADVISORY.




                       CROWDSOURCING WITHIN THE ENTERPRISE



                        CROWDSOURCING IS AN ONLINE MODEL FOR
       DISTRIBUTED PROBLEM SOLVING, PRODUCTION AND CAPITAL FORMATION.




     Problem Solving               Production                                           Capital Formation
           Ideation                     Micro-tasks                                      o  Crowdfunding
                                         Expertise-based tasks                             ̵  Donation, Reward,
                                                                                              Debt and Equity-based




m.2.2.012                    © 2012 Crowdsourcing, LLC | research@crowdsourcing.org                                         PAGE 6
ENTERPRISE CROWDSOURCING MARKET COMPOSITION                                                          INSIGHTS. RESEARCH. ADVISORY.




    THE ENTERPRISE CROWDSOURCING MARKET                                     MARKET GROWTH AND REVENUE COMPOSITION BY
    WAS ESTIMATED TO BE WORTH OVER $500M in                                 SECTOR
    2011 AND GREW AT ~75% WHEN COMPARED
    TO 2010.                                                               Crowdsourcing
                                                                           Industry revenue
                                                                           growth 2009-11
   Enterprise
   crowdsourcing continues        While Financial Services
   to demonstrate                 and Manufacturing are key
   aggressive and                 industries driving the
   accelerating growth.           traditional outsourcing
                                  industry, they show a
   Revenues grew                  relatively low share of the
   approximately 53% from         crowdsourcing industry at
   2009 to 2010 and then          8% and 13% respectively.
   accelerated to
   approximately 75% from
   2010 to 2011.                                                           Crowdsourcing
                                                                           revenue
   Almost two thirds of                                                    composition by
   market revenues are                                                     Industry sector,
   derived from three                                                      2011
   industry sectors: Internet
   Services, Media and
   Entertainment, and
   Technology.


   Source: massolution Crowdsourcing Industry Report –
   Enterprise Crowdsourcing: Market, Provider and Worker Trends.
   http://crowdsourcing.org/l/8346                                        Source: Massolution



m.2.2.012                                    © 2012 Crowdsourcing, LLC | research@crowdsourcing.org                               PAGE 7
ENTERPRISE CROWDSOURCING MARKET COMPOSITION                                                                          INSIGHTS. RESEARCH. ADVISORY.




INDUSTRY SECTORS WITH HIGH DEMANDS FOR ONLINE CONTENT AND
LEADERS IN eCOMMERCE ARE BIG ADOPTERS OF CROWDSOURCING

                                                      eCommerce and Online Publishing
        Travel &      Retail and         Financial         Manufacturing     Technology         Media and       Internet         Healthcare
        Hospitality   Distribution       Services                                               Entertainment   Services

        Destination   Online             Investment         Product           Digital products Digital media    Search engine    Healthcare
        guides and    Catalogues and       Crowdsourcing revenue compositionself-help
                                         advice articles    descriptions      and by industry sector, 2011
                                                                                               and              optimized        advice and
        reviews       eCommerce                        Percentage, based on a guides of 15 CSPs
                                                            and specs         sample           eCommerce        content          articles




                                                                        2%
                                                               3%     OTHER 1%
                                       TRAVEL AND HOSPITALITY                  HEALTHCARE
                                                          6%                                  29%
                                     RETAIL DISTRIBUTION                                      INTERNET
                                                                                              SERVICES
                                                     8%
                            FINANCIAL SERVICES


                                             13%
                             MANUFACTURING


                                                                                                    20%
                                                 18%                                            MEDIA AND
                                     TECHNOLOGY                                                 ENTERTAINMENT
                                 (INC. SW and HW)


                                                            Source: Crowdsourcing.org, 2011
m.2.2.012                                    © 2012 Crowdsourcing, LLC | research@crowdsourcing.org                                               PAGE 8
ENTERPRISE CROWDSOURCING MARKET COMPOSITION                                                                     INSIGHTS. RESEARCH. ADVISORY.




    THE ADOPTION OF CROWDSOURCING VARIES                                    MARKET GROWTH AND REVENUE COMPOSITION BY
    BY SIZE OF ENTERPRISE                                                   SECTOR


                                                                                     Start-ups & small businesses (<$10M in Revenues)
                                                                                     Small enterprise ($10M - $100M in Revenues)
   Detailed analysis of           clients that have matured
   crowdsourcing revenues         to the point that they are                         Medium enterprise ($100M - $1B in Revenues)
   by size of enterprise          looking to innovate and                            Large enterprise (>$1B in Revenues)
   reveals that the adoption      engage constituents in the
   pattern varies for each        process of product and                                                            2%              3%
                                                                               23%               40%       10%                             30%
   category of                    service development. They                                                                15%
   crowdsourcing.                 are also using                                                           40%
                                  crowdsourcing to create                      21%                                         81%
   Expertise-based                meaningful engagement                                                                             5%
   crowdsourcing is the most      with customers.                                                                                          13%
                                                                                                 35%                   Crowdsourcing Industry
   diversified in terms of                                                     31%                                                       53%
                                                                                                                       revenue growth 2009-11
   target client segments, it     The utilization of                                                       30%
   exhibits almost equal          crowdsourcing in the form
   share of every segment.        of Micro-tasks are heavily
                                  utilized by medium size                      24%               25%
   Ideation is focused            enterprises companies                                                    20%
   primarily on large and         often experiencing high-
   medium size enterprise         growth.
                                                                             EXPERTISE-         IDEATION   MICRO-
                                                                               BASED                       TASKS




   Source: massolution Crowdsourcing Industry Report –
   Enterprise Crowdsourcing: Market, Provider and Worker Trends.
   http://crowdsourcing.org/l/8346                                        Source: Massolution



m.2.2.012                                    © 2012 Crowdsourcing, LLC | research@crowdsourcing.org                                          PAGE 9
ENTERPRISE PROCESSES                                                                                 INSIGHTS. RESEARCH. ADVISORY.



A TYPICAL ENTERPRISE CONSISTS OF OPERATING PROCESSES
SUPPORTED WITH MANAGEMENT AND SUPPORT SERVICES


                                                   ENTERPRISE OPERATING PROCESSES

            DEVELOP VISION          DEVELOP                  MARKET                     DELIVER       MANAGE
            AND STRATEGY            AND MANAGE               AND SELL                   PRODUCTS      CUSTOMER
                                    PRODUCTS AND             PRODUCTS AND               AND           SERVICE
                                    SERVICES                 SERVICES                   SERVICES



                                                 MANAGEMENT AND SUPPORT SERVICES

                                                 DEVELOP AND MANAGE HUMAN CAPITAL

                                                  MANAGE INFORMATION TECHNOLOGY

                                                      MANAGE FINANCIAL RESOURCES

                                             ACQUIRE, CONSTRUCT, AND MANAGE PROPERTY

                                             MANAGE ENVIRONMENTAL HEALTH AND SAFETY

                                                    MANAGE EXTERNAL RELATIONSHIPS

                                          MANAGE KNOWLEDGE, IMPROVEMENT, AND CHANGE

            Source: American Productivity and Quality Center (APQC)
                         Source: APQC
m.2.2.012                                    © 2012 Crowdsourcing, LLC | research@crowdsourcing.org                              PAGE 10
ENTERPRISE PROCESSES                                                                                   INSIGHTS. RESEARCH. ADVISORY.



PRIORITIZATION IS THE KEY CHALLENGE IN FINDING CROWDSOURCING
OPPORTUNITIES IN THE ENTERPRISE
                                                                                                     [RETAIL BANKING EXAMPLE]

                              ENTERPRISE OPERATING PROCESSES

 DEVELOP              DEVELOP             MARKET                DELIVER               MANAGE            Process categories              5
 VISION AND           AND MANAGE          AND SELL              PRODUCTS              CUSTOMER          Process groups                  21
 STRATEGY             PRODUCTS AND        PRODUCTS AND          AND                   SERVICE           Processes                       102
                      SERVICES            SERVICES              SERVICES



                                  MANAGEMENT AND SUPPORT SERVICES

                                  DEVELOP AND MANAGE HUMAN CAPITAL

                                   MANAGE INFORMATION TECHNOLOGY
                                                                                                        Process categories              7
                                       MANAGE FINANCIAL RESOURCES                                       Process groups                  42
 F&A Process Category:
                                                                                                        Processes                       180
 Process groups: 9            ACQUIRE, CONSTRUCT, AND MANAGE PROPERTY
 Processes:      26
                              MANAGE ENVIRONMENTAL HEALTH AND SAFETY

                                     MANAGE EXTERNAL RELATIONSHIPS

                           MANAGE KNOWLEDGE, IMPROVEMENT, AND CHANGE

  Source: American Productivity and Quality Center (APQC)
               Source: APQC
m.2.2.012                                   © 2012 Crowdsourcing, LLC | research@crowdsourcing.org                                 PAGE 11
CsFACTOR ANALYSIS                                                                                          INSIGHTS. RESEARCH. ADVISORY.



PROCESS MAPS ARE REVIEWED FOR EACH PRIORITIZED PROCESS TO
IDENTIFY HIGH POTENTIAL ACTIVITIES
 SIMPLIFIED CHECK PROCESSING PROCESS MAP
                                                                                                     [CHECK PROCESSING EXAMPLE]
            Regular checks
            Non-machinable checks                                                      Research, Reviews,
            Requires extensive manual effort                                             Fraud Analysis

                                                                   Yes                    EXCEPTION                Exception
                                                                           PAY
 Pre-Encoded                                                                             PROCESSING                Checks
 Checks
                                                                            No




 Paper Checks
                      PROOF AND                              FINANCIAL                                                           INDEX-
                                                                                                            SORT
                       ENCODE                                 CAPTURE                                                           ARCHIVE



                                                                Repair

                                      CHECK REPAIR                                                                                MAIL
                                                                          Reject
                                                                                         Outbound Return


 Inbound Return
                                         CHARGEBACK                                    RETURN CAPTURE




m.2.2.012                                  © 2012 Crowdsourcing, LLC | research@crowdsourcing.org                                      PAGE 12
CsFACTOR ANALYSIS                                                                                                      INSIGHTS. RESEARCH. ADVISORY.



TEN PROCESS DIMENSIONS ARE CONSIDERED IN EVALUATING A
PROCESS’ POTENTIAL FOR CONTAINING CROWDSOURCING TASKS
                                            Scoring approach
      Dimension                                                              Rationale
                                    Low                        High
                                                                             Creative work is difficult to convert to Micro-tasks, but works well
      Process nature        Creative                 Rule-based
                                                                             for Expertise-based and Ideation-based CSP s
      Process                                                                Disaggregated process is easier to integrate into, which applies for
                            End-to-end               Disaggregated
      composition                                                            both types of tasks

                                                                             Micro-tasks must have prescriptive workflows, hence can be only
      Process goal          Progress-oriented        Results-oriented
                                                                             results oriented; this applies less to Expertise-based tasks

                                                                             Automated tasks with low labor use will result in lower ROI from
      Level of automation   Automated                Manual
                                                                             crowdsourcing
      Security and                                                           Expertise-based tasks require broader data access, hence they are
                            High concern             Moderate concern
      Privacy                                                                more sensitive to privacy
                                                                             Primarily applies to micro-tasks, which inherently must be
      Value drivers         Effectiveness            Efficiency
                                                                             efficiency driven
                                                                             Large processes deliver quicker ROI due to easier transition and
      Size and maturity     Small/growing            Large/mature
                                                                             lower overall transition costs

                            Custom systems;          Platform-based, few     Custom technology and multiple systems/screen presents more
      Role of technology
                            many interfaces          interfaces              significant integration challenges

                                                                             Skills that are widely available are easier to crowdsource than those
      Skill availability    Widely available         Low availability
                                                                             that are hard to find.
      Level of                                                               Processes that are following the industry standards are better
                            Industry-standard        Client-specific
      standardization                                                        candidates than client-driven ones
                                                     Reliant on external     Self-sustained process requires less technology overhead (less
      Data Requirements     Self-sustained
                                                     data                    interface building) when crowdsourced

m.2.2.012                                       © 2012 Crowdsourcing, LLC | research@crowdsourcing.org                                               PAGE 13
CsFACTOR ANALYSIS                                                                                                               INSIGHTS. RESEARCH. ADVISORY.



A STRUCTURED APPROACH IS ADOPTED TO PRIORITIZE PROCESSES
AND ANALYZE TASKS                                 [F&A EXAMPLE]

 Step	
  1.	
  Ini+al	
  focus	
     Step	
  2.	
  Process	
  priori+za+on	
             Step	
  3.	
  Ac+vity	
  analysis	
  

       F&A Category


          Accounts Payable

          Accounts Receivable

          Payroll
                                                                                                                                                Final	
  list	
  of	
  
          Vendor Management                                                                                                                     F&A	
  ac+vi+es	
  
          Capital Accounting
                                                                                                                                                with	
  crowd-­‐
                                                                                                                                                sourcing	
  
          Taxation                                                                                                                              opportunity	
  	
  



                                                                                         Process	
  prioriBzaBon	
  resulted	
  in	
  
  Three	
  Process	
                 Weighted	
  scorecards	
  were	
  
                                                                                         over	
  50	
  acBviBes	
  highlighted	
  as	
  
  Categories	
  within	
  F&A:	
     developed	
  that	
  included	
  11	
  
                                                                                         potenBal	
  targets	
  for	
  
  AP,	
  AR	
  and	
  Payroll	
      dimensions	
  against	
  which	
  27	
              crowdsourcing;	
  further	
  
                                     Processes	
  were	
  reviewed	
  and	
  
                                                                                         prioriBzaBon	
  idenBfied	
  eight	
  
                                     rated	
  to	
  idenBfy	
  Processes	
  that	
  
                                                                                         phase	
  1	
  Use	
  Cases	
  	
  
                                     showed	
  a	
  high	
  potenBal	
  for	
  
                                     crowdsourcing	
  acBviBes	
  	
  and	
  tasks	
  
m.2.2.012                                        © 2012 Crowdsourcing, LLC | research@crowdsourcing.org                                                      PAGE 14
MARKET SIZE AND POTENTAIL                                                                                                        INSIGHTS. RESEARCH. ADVISORY.



CROWDSOURCING PROVIDES MASSIVE OPPORTUNITY FOR
UNDERPENETRATED OUTSOURCING SEGMENTS
                         intensive
                      Transaction-




                                                                                                    Estimated Market Size (cumulative ACV):
                                                                                                             < $1 Billion
                                                             F&A                  IT                                                        >$10 Billion
                                                                                                             $1-5 Billion
                                                                    HR
       Process Nature




                                                                                                             $5-10 Billion
                                                       Vertical
                                                       Sectors
                                                                      P
                                               RP                                                                                                 245


                                                        KP                        CRM
       Judgment-
       intensive




                                        LP


                                     Nascent        Market Maturity                    Mature                                15

 IT         Information Technology                                  RP     Recruitment Process                          Current FS BPO Potential FS BPO
 F&A        Finance and Accounting                                  KP     Knowledge Process
 HR         Human Resources                                         LP     Legal Process
 P          Procurement                                             CRM    Customer Relationship Management
Source: Everest Group, massolution

m.2.2.012                                                      © 2012 Crowdsourcing, LLC | research@crowdsourcing.org                                        PAGE 15
RESEARCH REPORTS                                                                        INSIGHTS. RESEARCH. ADVISORY.




RESEARCH REPORT DISCOUNT CODES
  http://crowdsourcing.org/research




 Discount Code (75%) for Crowdfunding Industry Research Report: 04F5WHI8
 Direct Link: http://crowdsourcing.org/l/10675

 Discount Code (75%) for Crowdsourcing Industry Research Report: Please email research@crowdsourcing.org
 Direct Link: http://crowdsourcing.org/l/8346

m.2.2.012                       © 2012 Crowdsourcing, LLC | research@crowdsourcing.org                              PAGE 16
INSIGHTS. RESEARCH. ADVISORY.




     ABOUT MASSOLUTION

     Crowdsourcing.org is an initiative by massolution. This research has been produced
     by massolution, a unique research, advisory, and implementation firm that
     specializes in crowdsourcing solutions for private, public, and social enterprises.

     We work with leading organizations to deliver crowdsourcing business models that access an on-
     demand, scalable workforce to deliver improved business performance and to drive product and
     service innovation and enhanced levels of customer engagement.

     Our team has experience working in large enterprise environments designing, implementing, and
     managing crowdsourcing initiatives.




     CROWDSOURCING, LLC
     Email: research@crowdsourcing.org               www.massolution.com
     Twitter: @Crowdsourcing_                        www.crowdsourcing.org




m.2.2.012                         © 2012 Crowdsourcing, LLC | research@crowdsourcing.org                              PAGE 17

More Related Content

What's hot

Social utilities- Going beyond likes and followers
Social utilities- Going beyond likes and followersSocial utilities- Going beyond likes and followers
Social utilities- Going beyond likes and followersDominika Tomek
 
Jfps presentation 2010 aw
Jfps presentation 2010 aw Jfps presentation 2010 aw
Jfps presentation 2010 aw 文佶 王
 
Silicon halton meetup_#25_linked_in
Silicon halton meetup_#25_linked_inSilicon halton meetup_#25_linked_in
Silicon halton meetup_#25_linked_inSilicon Halton
 
Social Media Implications to the Boston SIM Chapter
Social Media Implications to the Boston SIM ChapterSocial Media Implications to the Boston SIM Chapter
Social Media Implications to the Boston SIM ChapterJohn J Sviokla
 
Los Nuevos Canales de contacto con el cliente están cambiando. Anatomía del S...
Los Nuevos Canales de contacto con el cliente están cambiando. Anatomía del S...Los Nuevos Canales de contacto con el cliente están cambiando. Anatomía del S...
Los Nuevos Canales de contacto con el cliente están cambiando. Anatomía del S...Mundo Contact
 
Stockholm Smarter Business social
Stockholm Smarter Business socialStockholm Smarter Business social
Stockholm Smarter Business socialallerhed
 
Successfully adopting social media into your business for digital leaders mas...
Successfully adopting social media into your business for digital leaders mas...Successfully adopting social media into your business for digital leaders mas...
Successfully adopting social media into your business for digital leaders mas...Digital Leaders
 
#SWCONF 2011 (Jon Mell)
#SWCONF 2011 (Jon Mell)#SWCONF 2011 (Jon Mell)
#SWCONF 2011 (Jon Mell)Crexia
 
Arise Virtual Solutions_Think Outside the Office
Arise Virtual Solutions_Think Outside the OfficeArise Virtual Solutions_Think Outside the Office
Arise Virtual Solutions_Think Outside the OfficeTim Savitt
 
Maximizing the value of social service by Tony Krajewski Deloitte
Maximizing the value of social service by Tony Krajewski DeloitteMaximizing the value of social service by Tony Krajewski Deloitte
Maximizing the value of social service by Tony Krajewski Deloittenwyne
 
Salesforce Essentials Calgary Keynote
Salesforce Essentials Calgary KeynoteSalesforce Essentials Calgary Keynote
Salesforce Essentials Calgary Keynotenwyne
 
Esomar Beijing Preso
Esomar Beijing PresoEsomar Beijing Preso
Esomar Beijing PresoPeter Harris
 
Turning social media into profits in the beer business
Turning social media into profits in the beer business Turning social media into profits in the beer business
Turning social media into profits in the beer business Blytheco
 
inStream Washington Business Journal Article
inStream Washington Business Journal ArticleinStream Washington Business Journal Article
inStream Washington Business Journal Articlejimmymich
 
Sb Overview Gartner Pcc Sept 2011
Sb Overview Gartner Pcc Sept 2011Sb Overview Gartner Pcc Sept 2011
Sb Overview Gartner Pcc Sept 2011pchandor
 

What's hot (16)

AMD_AR2002
AMD_AR2002AMD_AR2002
AMD_AR2002
 
Social utilities- Going beyond likes and followers
Social utilities- Going beyond likes and followersSocial utilities- Going beyond likes and followers
Social utilities- Going beyond likes and followers
 
Jfps presentation 2010 aw
Jfps presentation 2010 aw Jfps presentation 2010 aw
Jfps presentation 2010 aw
 
Silicon halton meetup_#25_linked_in
Silicon halton meetup_#25_linked_inSilicon halton meetup_#25_linked_in
Silicon halton meetup_#25_linked_in
 
Social Media Implications to the Boston SIM Chapter
Social Media Implications to the Boston SIM ChapterSocial Media Implications to the Boston SIM Chapter
Social Media Implications to the Boston SIM Chapter
 
Los Nuevos Canales de contacto con el cliente están cambiando. Anatomía del S...
Los Nuevos Canales de contacto con el cliente están cambiando. Anatomía del S...Los Nuevos Canales de contacto con el cliente están cambiando. Anatomía del S...
Los Nuevos Canales de contacto con el cliente están cambiando. Anatomía del S...
 
Stockholm Smarter Business social
Stockholm Smarter Business socialStockholm Smarter Business social
Stockholm Smarter Business social
 
Successfully adopting social media into your business for digital leaders mas...
Successfully adopting social media into your business for digital leaders mas...Successfully adopting social media into your business for digital leaders mas...
Successfully adopting social media into your business for digital leaders mas...
 
#SWCONF 2011 (Jon Mell)
#SWCONF 2011 (Jon Mell)#SWCONF 2011 (Jon Mell)
#SWCONF 2011 (Jon Mell)
 
Arise Virtual Solutions_Think Outside the Office
Arise Virtual Solutions_Think Outside the OfficeArise Virtual Solutions_Think Outside the Office
Arise Virtual Solutions_Think Outside the Office
 
Maximizing the value of social service by Tony Krajewski Deloitte
Maximizing the value of social service by Tony Krajewski DeloitteMaximizing the value of social service by Tony Krajewski Deloitte
Maximizing the value of social service by Tony Krajewski Deloitte
 
Salesforce Essentials Calgary Keynote
Salesforce Essentials Calgary KeynoteSalesforce Essentials Calgary Keynote
Salesforce Essentials Calgary Keynote
 
Esomar Beijing Preso
Esomar Beijing PresoEsomar Beijing Preso
Esomar Beijing Preso
 
Turning social media into profits in the beer business
Turning social media into profits in the beer business Turning social media into profits in the beer business
Turning social media into profits in the beer business
 
inStream Washington Business Journal Article
inStream Washington Business Journal ArticleinStream Washington Business Journal Article
inStream Washington Business Journal Article
 
Sb Overview Gartner Pcc Sept 2011
Sb Overview Gartner Pcc Sept 2011Sb Overview Gartner Pcc Sept 2011
Sb Overview Gartner Pcc Sept 2011
 

Similar to Developing an enterprise crowdsourcing strategy

The Open Economy; and the Networked World
The Open Economy; and the Networked WorldThe Open Economy; and the Networked World
The Open Economy; and the Networked Worldninety10group
 
Introducing The Open Business Program
Introducing The Open Business ProgramIntroducing The Open Business Program
Introducing The Open Business Programninety10group
 
Introducing the Open Business Program
Introducing the Open Business ProgramIntroducing the Open Business Program
Introducing the Open Business Programdavid cushman
 
Enterprise 2.0 return on investment whitepaper
Enterprise 2.0 return on investment whitepaperEnterprise 2.0 return on investment whitepaper
Enterprise 2.0 return on investment whitepaperAlbert Hoitingh
 
Socially Conscious Professional Services
Socially Conscious Professional ServicesSocially Conscious Professional Services
Socially Conscious Professional Servicesatifmir
 
Oracle: Capitalising On The Digital Age
Oracle: Capitalising On The Digital AgeOracle: Capitalising On The Digital Age
Oracle: Capitalising On The Digital AgeUnited Interactive™
 
Summary version cloud watch on HCM Applications q4 2012_21012013
Summary version cloud watch on HCM Applications q4 2012_21012013Summary version cloud watch on HCM Applications q4 2012_21012013
Summary version cloud watch on HCM Applications q4 2012_21012013Digital HR
 
Daring to be Digital - London - 20.11.13
Daring to be Digital - London - 20.11.13Daring to be Digital - London - 20.11.13
Daring to be Digital - London - 20.11.13Precedent
 
Global arena.com fdi online marketing
Global arena.com fdi online marketingGlobal arena.com fdi online marketing
Global arena.com fdi online marketingGlobal-Arena.com AG
 
jim G. Digital_Vortex_06182015
jim G. Digital_Vortex_06182015jim G. Digital_Vortex_06182015
jim G. Digital_Vortex_06182015Mary Petersen
 
Innovation through social networking
Innovation through social networkingInnovation through social networking
Innovation through social networkingGautam Ghosh
 
Stakes, limits and opportunities, how to take advantage of the crowdsourcing ...
Stakes, limits and opportunities, how to take advantage of the crowdsourcing ...Stakes, limits and opportunities, how to take advantage of the crowdsourcing ...
Stakes, limits and opportunities, how to take advantage of the crowdsourcing ...Carine ESTEVES
 
Business Growth by Millennium Leaders
Business Growth by Millennium LeadersBusiness Growth by Millennium Leaders
Business Growth by Millennium LeadersSachin Bansal
 
A Path To Brand Reintegration
A Path To Brand ReintegrationA Path To Brand Reintegration
A Path To Brand ReintegrationGoodbuzz Inc.
 
CSC Social Business Footprint - JiveWorld October 2012
CSC Social Business Footprint - JiveWorld October 2012CSC Social Business Footprint - JiveWorld October 2012
CSC Social Business Footprint - JiveWorld October 2012Claire Flanagan, MBA
 
Gsj11 bcn fr_keynote_aldo
Gsj11 bcn fr_keynote_aldoGsj11 bcn fr_keynote_aldo
Gsj11 bcn fr_keynote_aldoGsj Barcelona
 
Inbound 11-12 2010
Inbound 11-12 2010Inbound 11-12 2010
Inbound 11-12 2010Scott Hanson
 
Disruptive Intermediaries; how start-ups disrupt established businesses
Disruptive Intermediaries; how start-ups disrupt established businessesDisruptive Intermediaries; how start-ups disrupt established businesses
Disruptive Intermediaries; how start-ups disrupt established businessesBen Gilchriest
 

Similar to Developing an enterprise crowdsourcing strategy (20)

The Open Economy; and the Networked World
The Open Economy; and the Networked WorldThe Open Economy; and the Networked World
The Open Economy; and the Networked World
 
Introducing The Open Business Program
Introducing The Open Business ProgramIntroducing The Open Business Program
Introducing The Open Business Program
 
Introducing the Open Business Program
Introducing the Open Business ProgramIntroducing the Open Business Program
Introducing the Open Business Program
 
Enterprise 2.0 return on investment whitepaper
Enterprise 2.0 return on investment whitepaperEnterprise 2.0 return on investment whitepaper
Enterprise 2.0 return on investment whitepaper
 
Socially Conscious Professional Services
Socially Conscious Professional ServicesSocially Conscious Professional Services
Socially Conscious Professional Services
 
Oracle: Capitalising On The Digital Age
Oracle: Capitalising On The Digital AgeOracle: Capitalising On The Digital Age
Oracle: Capitalising On The Digital Age
 
Summary version cloud watch on HCM Applications q4 2012_21012013
Summary version cloud watch on HCM Applications q4 2012_21012013Summary version cloud watch on HCM Applications q4 2012_21012013
Summary version cloud watch on HCM Applications q4 2012_21012013
 
Russia BPM Workshop
Russia BPM WorkshopRussia BPM Workshop
Russia BPM Workshop
 
Daring to be Digital - London - 20.11.13
Daring to be Digital - London - 20.11.13Daring to be Digital - London - 20.11.13
Daring to be Digital - London - 20.11.13
 
Global arena.com fdi online marketing
Global arena.com fdi online marketingGlobal arena.com fdi online marketing
Global arena.com fdi online marketing
 
jim G. Digital_Vortex_06182015
jim G. Digital_Vortex_06182015jim G. Digital_Vortex_06182015
jim G. Digital_Vortex_06182015
 
Digital vortex v7
Digital vortex v7Digital vortex v7
Digital vortex v7
 
Innovation through social networking
Innovation through social networkingInnovation through social networking
Innovation through social networking
 
Stakes, limits and opportunities, how to take advantage of the crowdsourcing ...
Stakes, limits and opportunities, how to take advantage of the crowdsourcing ...Stakes, limits and opportunities, how to take advantage of the crowdsourcing ...
Stakes, limits and opportunities, how to take advantage of the crowdsourcing ...
 
Business Growth by Millennium Leaders
Business Growth by Millennium LeadersBusiness Growth by Millennium Leaders
Business Growth by Millennium Leaders
 
A Path To Brand Reintegration
A Path To Brand ReintegrationA Path To Brand Reintegration
A Path To Brand Reintegration
 
CSC Social Business Footprint - JiveWorld October 2012
CSC Social Business Footprint - JiveWorld October 2012CSC Social Business Footprint - JiveWorld October 2012
CSC Social Business Footprint - JiveWorld October 2012
 
Gsj11 bcn fr_keynote_aldo
Gsj11 bcn fr_keynote_aldoGsj11 bcn fr_keynote_aldo
Gsj11 bcn fr_keynote_aldo
 
Inbound 11-12 2010
Inbound 11-12 2010Inbound 11-12 2010
Inbound 11-12 2010
 
Disruptive Intermediaries; how start-ups disrupt established businesses
Disruptive Intermediaries; how start-ups disrupt established businessesDisruptive Intermediaries; how start-ups disrupt established businesses
Disruptive Intermediaries; how start-ups disrupt established businesses
 

More from Marina Miranda

Shaun Abrahamson - Modelos de Negócios de Crowdsourcing
Shaun Abrahamson - Modelos de Negócios de CrowdsourcingShaun Abrahamson - Modelos de Negócios de Crowdsourcing
Shaun Abrahamson - Modelos de Negócios de CrowdsourcingMarina Miranda
 
Nos.vc Daniel Larusso - Crowdlearning
Nos.vc Daniel Larusso - CrowdlearningNos.vc Daniel Larusso - Crowdlearning
Nos.vc Daniel Larusso - CrowdlearningMarina Miranda
 
David Alan Grier - Macotarefas, Microtarefas e Inovação
David Alan Grier - Macotarefas, Microtarefas e InovaçãoDavid Alan Grier - Macotarefas, Microtarefas e Inovação
David Alan Grier - Macotarefas, Microtarefas e InovaçãoMarina Miranda
 
Luis Fernando Guggenberger - Crowdlearning
Luis Fernando Guggenberger - CrowdlearningLuis Fernando Guggenberger - Crowdlearning
Luis Fernando Guggenberger - CrowdlearningMarina Miranda
 
Ledface - crowdlearning
Ledface - crowdlearningLedface - crowdlearning
Ledface - crowdlearningMarina Miranda
 
A Experiência da Tecnisa com Crowdsourcing
A Experiência da Tecnisa com CrowdsourcingA Experiência da Tecnisa com Crowdsourcing
A Experiência da Tecnisa com CrowdsourcingMarina Miranda
 
Crowdsourcing beyond experimentation
Crowdsourcing beyond experimentationCrowdsourcing beyond experimentation
Crowdsourcing beyond experimentationMarina Miranda
 
Rodrigo maia palestrante14h30 - catarse
Rodrigo maia   palestrante14h30 - catarseRodrigo maia   palestrante14h30 - catarse
Rodrigo maia palestrante14h30 - catarseMarina Miranda
 
Conf crowdsourcing f_cosenza_v2
Conf crowdsourcing f_cosenza_v2Conf crowdsourcing f_cosenza_v2
Conf crowdsourcing f_cosenza_v2Marina Miranda
 
O potencial inerente do Crowdsourcing e seu uso como ferramenta para negócios...
O potencial inerente do Crowdsourcing e seu uso como ferramenta para negócios...O potencial inerente do Crowdsourcing e seu uso como ferramenta para negócios...
O potencial inerente do Crowdsourcing e seu uso como ferramenta para negócios...Marina Miranda
 
case camiseteria_crowdsourcing
 case camiseteria_crowdsourcing case camiseteria_crowdsourcing
case camiseteria_crowdsourcingMarina Miranda
 
Depoimentos de diferentes comunidades para discutir o interesse em aderir ao ...
Depoimentos de diferentes comunidades para discutir o interesse em aderir ao ...Depoimentos de diferentes comunidades para discutir o interesse em aderir ao ...
Depoimentos de diferentes comunidades para discutir o interesse em aderir ao ...Marina Miranda
 
Jovoto – Um novo tipo publicidade.
Jovoto – Um novo tipo publicidade.Jovoto – Um novo tipo publicidade.
Jovoto – Um novo tipo publicidade.Marina Miranda
 
Palestra crowdsourcing
Palestra crowdsourcingPalestra crowdsourcing
Palestra crowdsourcingMarina Miranda
 
Crowdflower – As pessoas são melhores que os computadores.
Crowdflower – As pessoas são melhores que os computadores.Crowdflower – As pessoas são melhores que os computadores.
Crowdflower – As pessoas são melhores que os computadores.Marina Miranda
 
1 social.production.field .guide-.v1-2
1  social.production.field .guide-.v1-21  social.production.field .guide-.v1-2
1 social.production.field .guide-.v1-2Marina Miranda
 

More from Marina Miranda (20)

Shaun Abrahamson - Modelos de Negócios de Crowdsourcing
Shaun Abrahamson - Modelos de Negócios de CrowdsourcingShaun Abrahamson - Modelos de Negócios de Crowdsourcing
Shaun Abrahamson - Modelos de Negócios de Crowdsourcing
 
Nos.vc Daniel Larusso - Crowdlearning
Nos.vc Daniel Larusso - CrowdlearningNos.vc Daniel Larusso - Crowdlearning
Nos.vc Daniel Larusso - Crowdlearning
 
David Alan Grier - Macotarefas, Microtarefas e Inovação
David Alan Grier - Macotarefas, Microtarefas e InovaçãoDavid Alan Grier - Macotarefas, Microtarefas e Inovação
David Alan Grier - Macotarefas, Microtarefas e Inovação
 
Luis Fernando Guggenberger - Crowdlearning
Luis Fernando Guggenberger - CrowdlearningLuis Fernando Guggenberger - Crowdlearning
Luis Fernando Guggenberger - Crowdlearning
 
Ledface - crowdlearning
Ledface - crowdlearningLedface - crowdlearning
Ledface - crowdlearning
 
A Experiência da Tecnisa com Crowdsourcing
A Experiência da Tecnisa com CrowdsourcingA Experiência da Tecnisa com Crowdsourcing
A Experiência da Tecnisa com Crowdsourcing
 
David Harvilicz
David Harvilicz David Harvilicz
David Harvilicz
 
Crowdsourcing beyond experimentation
Crowdsourcing beyond experimentationCrowdsourcing beyond experimentation
Crowdsourcing beyond experimentation
 
Rodrigo maia palestrante14h30 - catarse
Rodrigo maia   palestrante14h30 - catarseRodrigo maia   palestrante14h30 - catarse
Rodrigo maia palestrante14h30 - catarse
 
Streetartview
StreetartviewStreetartview
Streetartview
 
Ccs2011catarse
Ccs2011catarseCcs2011catarse
Ccs2011catarse
 
Case mio final
Case mio finalCase mio final
Case mio final
 
Conf crowdsourcing f_cosenza_v2
Conf crowdsourcing f_cosenza_v2Conf crowdsourcing f_cosenza_v2
Conf crowdsourcing f_cosenza_v2
 
O potencial inerente do Crowdsourcing e seu uso como ferramenta para negócios...
O potencial inerente do Crowdsourcing e seu uso como ferramenta para negócios...O potencial inerente do Crowdsourcing e seu uso como ferramenta para negócios...
O potencial inerente do Crowdsourcing e seu uso como ferramenta para negócios...
 
case camiseteria_crowdsourcing
 case camiseteria_crowdsourcing case camiseteria_crowdsourcing
case camiseteria_crowdsourcing
 
Depoimentos de diferentes comunidades para discutir o interesse em aderir ao ...
Depoimentos de diferentes comunidades para discutir o interesse em aderir ao ...Depoimentos de diferentes comunidades para discutir o interesse em aderir ao ...
Depoimentos de diferentes comunidades para discutir o interesse em aderir ao ...
 
Jovoto – Um novo tipo publicidade.
Jovoto – Um novo tipo publicidade.Jovoto – Um novo tipo publicidade.
Jovoto – Um novo tipo publicidade.
 
Palestra crowdsourcing
Palestra crowdsourcingPalestra crowdsourcing
Palestra crowdsourcing
 
Crowdflower – As pessoas são melhores que os computadores.
Crowdflower – As pessoas são melhores que os computadores.Crowdflower – As pessoas são melhores que os computadores.
Crowdflower – As pessoas são melhores que os computadores.
 
1 social.production.field .guide-.v1-2
1  social.production.field .guide-.v1-21  social.production.field .guide-.v1-2
1 social.production.field .guide-.v1-2
 

Recently uploaded

MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 

Recently uploaded (20)

MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 

Developing an enterprise crowdsourcing strategy

  • 1. INSIGHTS. RESEARCH. ADVISORY. DEVELOPING AN ENTERPRISE CROWDSOURCING STRATEGY Conferencia Crowdsourcing Brazil 3 July 2012 Includes Extracts from massolution’s Crowdsourcing Industry Report m.2.2.012 © 2012 Crowdsourcing, LLC | research@crowdsourcing.org PAGE 1
  • 2. CROWDSOURCING DEFINITION (OLD) INSIGHTS. RESEARCH. ADVISORY. CROWDSOURCING DEFINITION Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call, generally using the internet. m.2.2.012 © 2012 Crowdsourcing, LLC | research@crowdsourcing.org PAGE 2
  • 3. CROWDSOURCING DEFINITION (OLD) INSIGHTS. RESEARCH. ADVISORY. CROWDSOURCING DEFINITION Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call, generally using the internet. m.2.2.012 © 2012 Crowdsourcing, LLC | research@crowdsourcing.org PAGE 3
  • 4. CROWDSOURCING DEFINITION (OLD) INSIGHTS. RESEARCH. ADVISORY. CROWDSOURCING DEFINITION Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call, generally using the internet.   Crowdsourcing requires online participants to create something new and of value – not every instance of an online community is crowdsourcing.   It requires the internet so that you can connect with lots of people very quickly and you can direct and organize their work.   Crowdsourcing is enabling new work to be performed that previously wasn’t practical, viable or affordable   New forms of crowdsourcing are emerging: Curated, Intermediated and Private Crowds   Online communities are tapped for specific purposes requiring their knowledge, their expertise, their time or their resources.   Crowdsourcing is different from outsourcing - they differ in philosophy and models of worker participation:   With outsourcing there is restricted participation and a philosophy of end-to-end responsibility   With crowdsourcing there is open participation and a philosophy of disaggregation m.2.2.012 © 2012 Crowdsourcing, LLC | research@crowdsourcing.org PAGE 4
  • 5. CROWDSOURCING DEFINITION (NEW) INSIGHTS. RESEARCH. ADVISORY. CROWDSOURCING DEFINITION CROWDSOURCING IS AN ONLINE MODEL FOR DISTRIBUTED PROBLEM SOLVING, PRODUCTION AND CAPITAL FORMATION. Daren C Brabham, Ph.D. Assistant Professor University of North Carolina at Chapel Hill m.2.2.012 © 2012 Crowdsourcing, LLC | research@crowdsourcing.org PAGE 5
  • 6. CROWDSOURCING CATEGORIES INSIGHTS. RESEARCH. ADVISORY. CROWDSOURCING WITHIN THE ENTERPRISE CROWDSOURCING IS AN ONLINE MODEL FOR DISTRIBUTED PROBLEM SOLVING, PRODUCTION AND CAPITAL FORMATION.   Problem Solving   Production   Capital Formation   Ideation   Micro-tasks o  Crowdfunding   Expertise-based tasks ̵  Donation, Reward, Debt and Equity-based m.2.2.012 © 2012 Crowdsourcing, LLC | research@crowdsourcing.org PAGE 6
  • 7. ENTERPRISE CROWDSOURCING MARKET COMPOSITION INSIGHTS. RESEARCH. ADVISORY. THE ENTERPRISE CROWDSOURCING MARKET MARKET GROWTH AND REVENUE COMPOSITION BY WAS ESTIMATED TO BE WORTH OVER $500M in SECTOR 2011 AND GREW AT ~75% WHEN COMPARED TO 2010. Crowdsourcing Industry revenue growth 2009-11 Enterprise crowdsourcing continues While Financial Services to demonstrate and Manufacturing are key aggressive and industries driving the accelerating growth. traditional outsourcing industry, they show a Revenues grew relatively low share of the approximately 53% from crowdsourcing industry at 2009 to 2010 and then 8% and 13% respectively. accelerated to approximately 75% from 2010 to 2011. Crowdsourcing revenue Almost two thirds of composition by market revenues are Industry sector, derived from three 2011 industry sectors: Internet Services, Media and Entertainment, and Technology. Source: massolution Crowdsourcing Industry Report – Enterprise Crowdsourcing: Market, Provider and Worker Trends. http://crowdsourcing.org/l/8346 Source: Massolution m.2.2.012 © 2012 Crowdsourcing, LLC | research@crowdsourcing.org PAGE 7
  • 8. ENTERPRISE CROWDSOURCING MARKET COMPOSITION INSIGHTS. RESEARCH. ADVISORY. INDUSTRY SECTORS WITH HIGH DEMANDS FOR ONLINE CONTENT AND LEADERS IN eCOMMERCE ARE BIG ADOPTERS OF CROWDSOURCING eCommerce and Online Publishing Travel & Retail and Financial Manufacturing Technology Media and Internet Healthcare Hospitality Distribution Services Entertainment Services Destination Online Investment Product Digital products Digital media Search engine Healthcare guides and Catalogues and Crowdsourcing revenue compositionself-help advice articles descriptions and by industry sector, 2011 and optimized advice and reviews eCommerce Percentage, based on a guides of 15 CSPs and specs sample eCommerce content articles 2% 3% OTHER 1% TRAVEL AND HOSPITALITY HEALTHCARE 6% 29% RETAIL DISTRIBUTION INTERNET SERVICES 8% FINANCIAL SERVICES 13% MANUFACTURING 20% 18% MEDIA AND TECHNOLOGY ENTERTAINMENT (INC. SW and HW) Source: Crowdsourcing.org, 2011 m.2.2.012 © 2012 Crowdsourcing, LLC | research@crowdsourcing.org PAGE 8
  • 9. ENTERPRISE CROWDSOURCING MARKET COMPOSITION INSIGHTS. RESEARCH. ADVISORY. THE ADOPTION OF CROWDSOURCING VARIES MARKET GROWTH AND REVENUE COMPOSITION BY BY SIZE OF ENTERPRISE SECTOR Start-ups & small businesses (<$10M in Revenues) Small enterprise ($10M - $100M in Revenues) Detailed analysis of clients that have matured crowdsourcing revenues to the point that they are Medium enterprise ($100M - $1B in Revenues) by size of enterprise looking to innovate and Large enterprise (>$1B in Revenues) reveals that the adoption engage constituents in the pattern varies for each process of product and 2% 3% 23% 40% 10% 30% category of service development. They 15% crowdsourcing. are also using 40% crowdsourcing to create 21% 81% Expertise-based meaningful engagement 5% crowdsourcing is the most with customers. 13% 35% Crowdsourcing Industry diversified in terms of 31% 53% revenue growth 2009-11 target client segments, it The utilization of 30% exhibits almost equal crowdsourcing in the form share of every segment. of Micro-tasks are heavily utilized by medium size 24% 25% Ideation is focused enterprises companies 20% primarily on large and often experiencing high- medium size enterprise growth. EXPERTISE- IDEATION MICRO- BASED TASKS Source: massolution Crowdsourcing Industry Report – Enterprise Crowdsourcing: Market, Provider and Worker Trends. http://crowdsourcing.org/l/8346 Source: Massolution m.2.2.012 © 2012 Crowdsourcing, LLC | research@crowdsourcing.org PAGE 9
  • 10. ENTERPRISE PROCESSES INSIGHTS. RESEARCH. ADVISORY. A TYPICAL ENTERPRISE CONSISTS OF OPERATING PROCESSES SUPPORTED WITH MANAGEMENT AND SUPPORT SERVICES ENTERPRISE OPERATING PROCESSES DEVELOP VISION DEVELOP MARKET DELIVER MANAGE AND STRATEGY AND MANAGE AND SELL PRODUCTS CUSTOMER PRODUCTS AND PRODUCTS AND AND SERVICE SERVICES SERVICES SERVICES MANAGEMENT AND SUPPORT SERVICES DEVELOP AND MANAGE HUMAN CAPITAL MANAGE INFORMATION TECHNOLOGY MANAGE FINANCIAL RESOURCES ACQUIRE, CONSTRUCT, AND MANAGE PROPERTY MANAGE ENVIRONMENTAL HEALTH AND SAFETY MANAGE EXTERNAL RELATIONSHIPS MANAGE KNOWLEDGE, IMPROVEMENT, AND CHANGE Source: American Productivity and Quality Center (APQC) Source: APQC m.2.2.012 © 2012 Crowdsourcing, LLC | research@crowdsourcing.org PAGE 10
  • 11. ENTERPRISE PROCESSES INSIGHTS. RESEARCH. ADVISORY. PRIORITIZATION IS THE KEY CHALLENGE IN FINDING CROWDSOURCING OPPORTUNITIES IN THE ENTERPRISE [RETAIL BANKING EXAMPLE] ENTERPRISE OPERATING PROCESSES DEVELOP DEVELOP MARKET DELIVER MANAGE Process categories 5 VISION AND AND MANAGE AND SELL PRODUCTS CUSTOMER Process groups 21 STRATEGY PRODUCTS AND PRODUCTS AND AND SERVICE Processes 102 SERVICES SERVICES SERVICES MANAGEMENT AND SUPPORT SERVICES DEVELOP AND MANAGE HUMAN CAPITAL MANAGE INFORMATION TECHNOLOGY Process categories 7 MANAGE FINANCIAL RESOURCES Process groups 42 F&A Process Category: Processes 180 Process groups: 9 ACQUIRE, CONSTRUCT, AND MANAGE PROPERTY Processes: 26 MANAGE ENVIRONMENTAL HEALTH AND SAFETY MANAGE EXTERNAL RELATIONSHIPS MANAGE KNOWLEDGE, IMPROVEMENT, AND CHANGE Source: American Productivity and Quality Center (APQC) Source: APQC m.2.2.012 © 2012 Crowdsourcing, LLC | research@crowdsourcing.org PAGE 11
  • 12. CsFACTOR ANALYSIS INSIGHTS. RESEARCH. ADVISORY. PROCESS MAPS ARE REVIEWED FOR EACH PRIORITIZED PROCESS TO IDENTIFY HIGH POTENTIAL ACTIVITIES SIMPLIFIED CHECK PROCESSING PROCESS MAP [CHECK PROCESSING EXAMPLE] Regular checks Non-machinable checks Research, Reviews, Requires extensive manual effort Fraud Analysis Yes EXCEPTION Exception PAY Pre-Encoded PROCESSING Checks Checks No Paper Checks PROOF AND FINANCIAL INDEX- SORT ENCODE CAPTURE ARCHIVE Repair CHECK REPAIR MAIL Reject Outbound Return Inbound Return CHARGEBACK RETURN CAPTURE m.2.2.012 © 2012 Crowdsourcing, LLC | research@crowdsourcing.org PAGE 12
  • 13. CsFACTOR ANALYSIS INSIGHTS. RESEARCH. ADVISORY. TEN PROCESS DIMENSIONS ARE CONSIDERED IN EVALUATING A PROCESS’ POTENTIAL FOR CONTAINING CROWDSOURCING TASKS Scoring approach Dimension Rationale Low High Creative work is difficult to convert to Micro-tasks, but works well Process nature Creative Rule-based for Expertise-based and Ideation-based CSP s Process Disaggregated process is easier to integrate into, which applies for End-to-end Disaggregated composition both types of tasks Micro-tasks must have prescriptive workflows, hence can be only Process goal Progress-oriented Results-oriented results oriented; this applies less to Expertise-based tasks Automated tasks with low labor use will result in lower ROI from Level of automation Automated Manual crowdsourcing Security and Expertise-based tasks require broader data access, hence they are High concern Moderate concern Privacy more sensitive to privacy Primarily applies to micro-tasks, which inherently must be Value drivers Effectiveness Efficiency efficiency driven Large processes deliver quicker ROI due to easier transition and Size and maturity Small/growing Large/mature lower overall transition costs Custom systems; Platform-based, few Custom technology and multiple systems/screen presents more Role of technology many interfaces interfaces significant integration challenges Skills that are widely available are easier to crowdsource than those Skill availability Widely available Low availability that are hard to find. Level of Processes that are following the industry standards are better Industry-standard Client-specific standardization candidates than client-driven ones Reliant on external Self-sustained process requires less technology overhead (less Data Requirements Self-sustained data interface building) when crowdsourced m.2.2.012 © 2012 Crowdsourcing, LLC | research@crowdsourcing.org PAGE 13
  • 14. CsFACTOR ANALYSIS INSIGHTS. RESEARCH. ADVISORY. A STRUCTURED APPROACH IS ADOPTED TO PRIORITIZE PROCESSES AND ANALYZE TASKS [F&A EXAMPLE] Step  1.  Ini+al  focus   Step  2.  Process  priori+za+on   Step  3.  Ac+vity  analysis   F&A Category Accounts Payable Accounts Receivable Payroll Final  list  of   Vendor Management F&A  ac+vi+es   Capital Accounting with  crowd-­‐ sourcing   Taxation opportunity     Process  prioriBzaBon  resulted  in   Three  Process   Weighted  scorecards  were   over  50  acBviBes  highlighted  as   Categories  within  F&A:   developed  that  included  11   potenBal  targets  for   AP,  AR  and  Payroll   dimensions  against  which  27   crowdsourcing;  further   Processes  were  reviewed  and   prioriBzaBon  idenBfied  eight   rated  to  idenBfy  Processes  that   phase  1  Use  Cases     showed  a  high  potenBal  for   crowdsourcing  acBviBes    and  tasks   m.2.2.012 © 2012 Crowdsourcing, LLC | research@crowdsourcing.org PAGE 14
  • 15. MARKET SIZE AND POTENTAIL INSIGHTS. RESEARCH. ADVISORY. CROWDSOURCING PROVIDES MASSIVE OPPORTUNITY FOR UNDERPENETRATED OUTSOURCING SEGMENTS intensive Transaction- Estimated Market Size (cumulative ACV): < $1 Billion F&A IT >$10 Billion $1-5 Billion HR Process Nature $5-10 Billion Vertical Sectors P RP 245 KP CRM Judgment- intensive LP Nascent Market Maturity Mature 15 IT Information Technology RP Recruitment Process Current FS BPO Potential FS BPO F&A Finance and Accounting KP Knowledge Process HR Human Resources LP Legal Process P Procurement CRM Customer Relationship Management Source: Everest Group, massolution m.2.2.012 © 2012 Crowdsourcing, LLC | research@crowdsourcing.org PAGE 15
  • 16. RESEARCH REPORTS INSIGHTS. RESEARCH. ADVISORY. RESEARCH REPORT DISCOUNT CODES http://crowdsourcing.org/research Discount Code (75%) for Crowdfunding Industry Research Report: 04F5WHI8 Direct Link: http://crowdsourcing.org/l/10675 Discount Code (75%) for Crowdsourcing Industry Research Report: Please email research@crowdsourcing.org Direct Link: http://crowdsourcing.org/l/8346 m.2.2.012 © 2012 Crowdsourcing, LLC | research@crowdsourcing.org PAGE 16
  • 17. INSIGHTS. RESEARCH. ADVISORY. ABOUT MASSOLUTION Crowdsourcing.org is an initiative by massolution. This research has been produced by massolution, a unique research, advisory, and implementation firm that specializes in crowdsourcing solutions for private, public, and social enterprises. We work with leading organizations to deliver crowdsourcing business models that access an on- demand, scalable workforce to deliver improved business performance and to drive product and service innovation and enhanced levels of customer engagement. Our team has experience working in large enterprise environments designing, implementing, and managing crowdsourcing initiatives. CROWDSOURCING, LLC Email: research@crowdsourcing.org www.massolution.com Twitter: @Crowdsourcing_ www.crowdsourcing.org m.2.2.012 © 2012 Crowdsourcing, LLC | research@crowdsourcing.org PAGE 17