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Making Leaders Successful
Every Day
Taking Advantage Of Digital
Disruption In Travel And Expense
Ted Schadler, Coauthor of Empowered
November 13, 2013
Agenda

› What is digital disruption?
› How does it affect markets?
› How can you take advantage of it?

© 2013 Forrester Research, Inc. Reproduction Prohibited

3
What in the world is digital disruption?
When companies adopt
technology, they do old

things in new ways;
When companies internalize
technology, they find
disruptive new things to do.

© 2012 Forrester Research, Inc. Reproduction Prohibited
Digital disruptors raise the bar

› They build better product experiences
› That create stronger customer relationships
› Doing it all faster than before

Digital disruption economics requirethis.
permit
© 2013 Forrester Research, Inc. Reproduction Prohibited

5
How digital disruption economics work
Old disruption

10 x
the innovators

Digital disruption

1/10th
the cost
100X
the power
Source: October 27, 2011, “The Disruptor’s Handbook” Forrester report
© 2013 Forrester Research, Inc. Reproduction Prohibited

6
Disruption isn’t new . . .

Image source: Photo Dictionary (www.photo-dictionary.com)
. . . but digital disruption is

Source: NBC News and The Associated Press (http://photoblog.nbcnews.com/)
Image source: Associated Press (AP.org)
© 2013 Forrester Research, Inc. Reproduction Prohibited

8
How does digital disruption affect
markets?

Platform creators

Experience creators
Digital disruptors can be a positive force

›
›
›
›

Dramatically improve services
Support new patterns of life and work
Ultimately, cut service costs

. . . Including those in travel and expense
Mobile devices are on the rise, fueled by
employees’ desire for freedom

© 2012 Forrester Research, Inc. Reproduction Prohibited
Expense and travel app adoption lags on
smartphones and tablets
“Which applications do you use on
these devices for work?”
Email
Intranet portal
File sync & share
Expense apps
Travel apps
Source: Forrester Forrsights Global Workforce Survey, 2012
© 2013 Forrester Research, Inc. Reproduction Prohibited

65%

21%
16%
15%

24%
24%

14%
19%
22%
16%
19%
15%

90%
75%

60%

Computer
(N = 2,699)
Tablet
(N = 605)
Smartphone
(N = 1,303)
Base: Information workers using each device
12
52%

Are “frustrated when something I
want isn’t on my phone.”
Base: Highly mobile adults

23%

“Checked my travel itinerary” on
a mobile device.*
*Base: 675 adults taking 2 or more
business trips in the last 12 months

Source: North American Technographics® Community Panel (US, Canada)
*Source: North American Technographics Auto and Travel Survey, Q3 2013
© 2013 Forrester Research, Inc. Reproduction Prohibited

13
“We found a lower fare
for your flight”
(that takes
sophisticated
analytics)

© 2013 Forrester Research, Inc. Reproduction Prohibited

14
84%

See data as critical to
planning, budgeting, and
forecasting.
Base: 603 business and IT decision-makers

71%

Will spend IT budgets on analytics
and big data in the next 12 months*
*Base: 617 North American IT decision-makers

Source: Forrsights Strategy Spotlight: Business Intelligence And Big Data, Q4 2012
* Source: Forrsights Services Survey, Q3 2013
© 2013 Forrester Research, Inc. Reproduction Prohibited

15
Three steps to harnessing digital disruption
1. Look for service & delivery inefficiencies
2. Embrace new platforms for performance
3. Seek alliances that improve service & delivery

© 2013 Forrester Research, Inc. Reproduction Prohibited

16
Thank you
Ted Schadler
+1 617.613.5975
tschadler@forrester.com
Twitter: @tedschadler

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Taking Advantage of Digital Disruption in Travel and Expense

  • 2. Taking Advantage Of Digital Disruption In Travel And Expense Ted Schadler, Coauthor of Empowered November 13, 2013
  • 3. Agenda › What is digital disruption? › How does it affect markets? › How can you take advantage of it? © 2013 Forrester Research, Inc. Reproduction Prohibited 3
  • 4. What in the world is digital disruption? When companies adopt technology, they do old things in new ways; When companies internalize technology, they find disruptive new things to do. © 2012 Forrester Research, Inc. Reproduction Prohibited
  • 5. Digital disruptors raise the bar › They build better product experiences › That create stronger customer relationships › Doing it all faster than before Digital disruption economics requirethis. permit © 2013 Forrester Research, Inc. Reproduction Prohibited 5
  • 6. How digital disruption economics work Old disruption 10 x the innovators Digital disruption 1/10th the cost 100X the power Source: October 27, 2011, “The Disruptor’s Handbook” Forrester report © 2013 Forrester Research, Inc. Reproduction Prohibited 6
  • 7. Disruption isn’t new . . . Image source: Photo Dictionary (www.photo-dictionary.com)
  • 8. . . . but digital disruption is Source: NBC News and The Associated Press (http://photoblog.nbcnews.com/) Image source: Associated Press (AP.org) © 2013 Forrester Research, Inc. Reproduction Prohibited 8
  • 9. How does digital disruption affect markets? Platform creators Experience creators
  • 10. Digital disruptors can be a positive force › › › › Dramatically improve services Support new patterns of life and work Ultimately, cut service costs . . . Including those in travel and expense
  • 11. Mobile devices are on the rise, fueled by employees’ desire for freedom © 2012 Forrester Research, Inc. Reproduction Prohibited
  • 12. Expense and travel app adoption lags on smartphones and tablets “Which applications do you use on these devices for work?” Email Intranet portal File sync & share Expense apps Travel apps Source: Forrester Forrsights Global Workforce Survey, 2012 © 2013 Forrester Research, Inc. Reproduction Prohibited 65% 21% 16% 15% 24% 24% 14% 19% 22% 16% 19% 15% 90% 75% 60% Computer (N = 2,699) Tablet (N = 605) Smartphone (N = 1,303) Base: Information workers using each device 12
  • 13. 52% Are “frustrated when something I want isn’t on my phone.” Base: Highly mobile adults 23% “Checked my travel itinerary” on a mobile device.* *Base: 675 adults taking 2 or more business trips in the last 12 months Source: North American Technographics® Community Panel (US, Canada) *Source: North American Technographics Auto and Travel Survey, Q3 2013 © 2013 Forrester Research, Inc. Reproduction Prohibited 13
  • 14. “We found a lower fare for your flight” (that takes sophisticated analytics) © 2013 Forrester Research, Inc. Reproduction Prohibited 14
  • 15. 84% See data as critical to planning, budgeting, and forecasting. Base: 603 business and IT decision-makers 71% Will spend IT budgets on analytics and big data in the next 12 months* *Base: 617 North American IT decision-makers Source: Forrsights Strategy Spotlight: Business Intelligence And Big Data, Q4 2012 * Source: Forrsights Services Survey, Q3 2013 © 2013 Forrester Research, Inc. Reproduction Prohibited 15
  • 16. Three steps to harnessing digital disruption 1. Look for service & delivery inefficiencies 2. Embrace new platforms for performance 3. Seek alliances that improve service & delivery © 2013 Forrester Research, Inc. Reproduction Prohibited 16
  • 17. Thank you Ted Schadler +1 617.613.5975 tschadler@forrester.com Twitter: @tedschadler