1. 39 Twitter Quotes That
Will Change Your Life
or @ least change the way you think about Twitter!

2. @compete
we started tweeting back in 2007 to
spread the word about Compete &
now, here we are, thinking even
further about how Twitter can
amplify a single message

3. “There is no
shortcut to
building a […]
community. You
have to work
hard and create
your
own movement
one reader at a
time.”
@markwschaefer

4. “When you’ve got 5 minutes to fill, Twitter
is a great way to fill 35 minutes.”
@mattcutts

5. “You are not
believable until
someone else
endorses you.”
@pdmclean

6. “A creative idea plus a fresh network
is the best way to go from zero to
millions.” @peretti #ignition2011

7. “It's harder to create an original tweet than it is to
retweet. It's harder to find metaphor than it is to
work through a to do list. Hard work, true. But worth
it.”@thisissethsblog

8. “There’s no short-cut. The only viable
and legitimate method to begin to
attract targeted followers is to find
them, follow them, and hope they
follow you back.”@markwschaefer

9. “On Twitter, you can be
a musician or a radio
station - create the
music yourself or filter
the best for your
listeners.”
@iamerickeating

10. “With Twitter,
it’s power is in
its simplicity.”
@willfrancis

11. “You don't have to
speak
monosyllables to
be simple. What
we mean by
simple is finding
the core of the
idea.”
@heathbrothers

12. “While face-to-face is just as important as it ever
was, now that we’ve got all kinds of new tools let us
tighten bonds in between those in-person
moments.” @chrisbrogan

13. “Social is a core human behavior,
not a destination.” @christianism
#adtech

14. “On Twitter, you get 140
characters to be worth
paying attention to, no
matter who (or what) you
are.”
@graemem

15. “There’s more value in messages shared publicly because more
opportunities arise. A kind of social alchemy takes place when a
seemingly valueless message finds its way to someone for whom it
strikes a chord.” @toomuchnick

16. “Given a limit of
140 characters,
people consistently
reaffirm that
creativity is a
renewable
resource.”
@biz

17. “Platforms will change & shift. What goes in them
are stories. Invest in great storytelling” @wnd

18. “The biggest
mistake we see
companies
make when
they first hit
Twitter is to
think about it
as a channel to
push out
information.”
@sarahm
@timoreilly

19. “We live in a world
where engagement
with your consumer is
critical. The one-to-
many paradigm is
gone. Are you
prepared?”
@iProspect

20. “The internet has
turned what used to
be a controlled, one-
way message into a
real-time dialogue
with millions”
@daniellesacks

21. “Listen and observe
what consumers are
really doing, and
challenge traditional
thinking.”
@readmark

22. “The key
development
with Twitter is
how we've jury-
rigged the
system to do
things that its
creators never
dreamed of.”
@stevenbjohnson

23. “There are a few
core values for
social media at
Zappos:
transparency,
authenticity, and
value. The audience
wants to see them
with their guard
down - they want to
know who is behind
the computer
answering their
question or taking
their order.”
@nichole_kelly

24. “Conversations aren’t artificial
or unnatural. They’re just good
business.” @pgillin

25. “Today thanks to social media, happy customers and
unhappy customers can tell thousands of people their
feelings about a company’s service or products with
just a few clicks.” @davekerpen

26. “We don't think it at all moronic to start a phone call
with a friend by asking how her day is going. Twitter
gives you the same information without your even
having to ask. Breakfast-status updates turned out to be
more interesting than we thought.” @stevenbjohnson

27. “It’s not just about consuming content,
but sharing it, passing it on, and
adding to it.” @ariannahuff

28. “In order to improve the
conversation with
consumers, you need the
right tools which help you
understand consumers and
how data points drive
outcomes.”
@mkatz_iC

29. “Our brand really stays engaged by learning and doing
research. It means really understanding how fans
connect with us, so we can then continue to connect with
them.” @mdavis2

30. “If you want to
build a
presence in the
social media
platform, then
you need to be
present.”
@unmarketing

31. “Companies
have a choice
on whether or
not they do
social media;
the choice is
how well they
do it”
@equalman

32. “People embraced
social media because
communicating makes
people happy, it’s
what we do. It’s why
we carved pictures
into rocks. It’s why we
used smoke signals.
It’s why ink won. And
if someone ever
develops a tool that
allows us to
communicate
telepathically, we’ll be
all over that, too.”
@garyvee

33. “I use Twitter to connect to things I care about. It's for
topics and ideas, and for connecting with people I know
and don't know. Twitter is for staying informed about
what's happening in the world, and in my world
specifically.” @adambain

34. “Digital means that it is
really hard to pretend. If
you have a story and you
don’t believe in it or it
isn’t true, it gets found
out. Whereas if you do
believe it and live it and it
is genuine, then that
comes through.”
@jetsetdrew

35. “If you do not have great
content it does not matter at all
how you deliver it.”
@unmarketing

36. “Not only does everyone in social
media have a unique presence, but that
everyone can have a unique
experience.” @schneidermike

37. “Twitter Culture is key
to winning in a
digitally enabled
world.”
@charliehiscocks

38. “The nice thing about
Twitter is the
architecture of
visibility. Email is
invisible unless you
reach out to someone
directly. With Twitter,
anyone can follow
you.” @timoreilly

39. “Simply shouting instructions to visit another cocktail party/water
cooler/building/your-metaphor-of-choice-here will lead to you
ending up ignored, standing in a corner and telling yourself that this
new link is really, really worth reading—really.”@graemem

40. “Even social media needs brand
management” @jbell99

41. “Twitter is not a technology. It’s a
conversation. And it’s happening with
or without you.” @ charleneli

42. Want to learn more
about what Compete
does?
contact marketing@compete.com
or call 617-933-5600

43. Who’s in Here?
@markwschaefer @christianism
Chieftain of social blog {grow} Google's head of social advertising products
@mattcutts @graemem
Head of Google’s Webspam team Freelance writer and culture critic
@pdmclean @toomuchnick
VP, Digital at Capital One Author of Twitter Wit
@peretti @biz
Co-founder buzzfeed Co-founder of Twitter
@thisissethsblog @wnd
Entrepreneur, author and public speaker VP of Integrated Marketing and
@markwschaefer Communications at Coca-Cola
Chieftain of social blog {grow} @sarahm
@iamerickeating Co-author of the Twitter book
Online Marketing & Analytics Manager, @timoreilly
Compete.com Co-author of the Twitter book
@willfrancis @ericsalama
Co-founder of Harkable CEO of kantar
@heathbrothers @iProspect
Authors of Made to Stick Digital performance company
@chrisbrogan @daniellesacks
President of New Market Labs Senior writer at Fast Company Magazine

44. @readmark @equalman
CEO WPP digital Author of Socialnomics
@stevenbjohnson @garyvee
Author Author of the thank you economy
@nichole_kelly @adambain
Social Media Measurement Coach and Chief revenue Officer at Twitter
Speaker. @jetsetdrew
@pgillin CEO of jetsetter.com
Speaker, writer and social media marketing @unmarketing
strategist Book on Viral, Social, and Authentic Marketing
@davekerpen @schneidermike
CEO @LikeableMedia SVP Digital Incubator @allengerritsen
@stevenbjohnson @charliehiscocks
Author Director of Brand Communication at SABMiller
@ariannhuff @timoreilly
President and editor-in-chief of the Huffington Founder and CEO, O'Reilly Media
Post media group @graemem
@mkatz_iC Freelance writer and culture critic
CEO of interclick @jbell99
@mdavis2 Managing Director, Ogilvy
VP of Marketing, ESPN @charleneli
@unmarketing Co-author Groundswell
Book on Viral, Social, and Authentic Marketing