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Integrating Email-to-Post with Marketo Forms,[object Object],Ken Moorhead,[object Object],March 2011,[object Object],© 2011 Compendium, All Rights Reserved,[object Object]
Step 1 – New Custom Fields for Capturing Content,[object Object],Create a new String field in Marketo for the content submitted by prospects. If you don’t have rights to create fields, contact support@marketo.com to request a custom field,[object Object],© 2011 Compendium, All Rights Reserved,[object Object]
Step 2 – Create a plain text email in Marketo,[object Object],Make sure the “from” address is static – don’t use a token in this case.,[object Object],Include the custom token created in step 1 in the email body.,[object Object],© 2011 Compendium, All Rights Reserved,[object Object]
Step 3 – Create a Marketo Form / Landing Page,[object Object],Include the custom field from step 1 in the form.,[object Object],© 2011 Compendium, All Rights Reserved,[object Object]
Step 4(a) – Set up your Campaign in Marketo,[object Object],This campaign is triggered by filling out a form. Use a filter on your custom field of “is not empty” to prevent blank submissions.,[object Object],© 2011 Compendium, All Rights Reserved,[object Object]
Step 4(b) – Set up your Campaign in Marketo,[object Object],Content is sent into Compendium using the Send Alert flow action. ,[object Object],Use the email created in Step 2, set the “Send to” value to “None.” Put the Compendium Email-to-Post address in the “To Other Emails” field.,[object Object],© 2011 Compendium, All Rights Reserved,[object Object]
After activating the campaign…,[object Object],Whenever a prospect fills out the form, their content is passed into Compendium.,[object Object],© 2011 Compendium, All Rights Reserved,[object Object]
Editing and publishing…,[object Object],And here is the content, now in Compendium and ready to be responded to and published!,[object Object],© 2011 Compendium, All Rights Reserved,[object Object]

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Integrating email to-post with Marketo

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