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Using Email Marketing & Social Media Marketing ,[object Object],to Drive New Customer Acquisition,[object Object],Brandon Lake,[object Object],Founder and Director,[object Object],@resmarksystems.com,[object Object],Chris Baggott,[object Object],Co-founder/CEO,[object Object],Compendium,[object Object],@chrisbaggott,[object Object],@Compenidum,[object Object]
EEC Presentation by Chris Baggott & Brandon Lake
3,[object Object],National customer base of over 300 clients,[object Object]
EEC Presentation by Chris Baggott & Brandon Lake
Respondents’ Primary Social Media Objectives,[object Object],Source: 2010 COLLOQUY & DMA Social Media Study,[object Object]
Content,[object Object],Coordination,[object Object],Specialist,[object Object]
Travel, Tweets and Trends…Revisited,[object Object],Key Findings from Study,[object Object],What it means to you?,[object Object],Facebook,[object Object],Twitter,[object Object],Blogging,[object Object],Email,[object Object],Photos & Video,[object Object],Staff Participation,[object Object]
Usage vs. Effectiveness,[object Object]
Email: Relevance is Key,[object Object]
Who?,[object Object],How Many?,[object Object],Identify needs and interests,[object Object],Where?,[object Object],What?,[object Object],When?,[object Object]
Create emails with personalized content,[object Object]
Content Relevancy Maximizes Opens and Clicks,[object Object],Based on Average results for top –performing emails sent by Western River Expeditions,[object Object]
Email: Personalization ,[object Object]
Email: Effective Strategies,[object Object],Make email an integral part of marketing,[object Object],Personalize towards 1:1 marketing,[object Object],Automate to ensure better timing,[object Object]
But where do we get enough relevant content to be this personal?,[object Object]
EEC Presentation by Chris Baggott & Brandon Lake
Blog: Effective Strategies,[object Object]
    Blogs provide permanence, searchability, and simple content creation,[object Object]
Only 20% of your guests’ experience happens on the trip itself.,[object Object]
20% Trip Experience,[object Object],40% Anticipation,[object Object],40% “Echo” after Trip,[object Object],Source: Myriad Marketing,[object Object]
Engage guests via social media,[object Object],Personalized, automatic pre-travel emails,[object Object]
User Generated Content is key for limited budgets,[object Object]
Dunbar Circle,[object Object],“Put differently, people who are members of online social networks are not so much networking as they arebroadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever.",[object Object]
Automatic post trip surveys,[object Object],Generate content for testimonials on your website,[object Object]
Customers create content on your blog, facebook and twitter,[object Object]
EEC Presentation by Chris Baggott & Brandon Lake
EEC Presentation by Chris Baggott & Brandon Lake
EEC Presentation by Chris Baggott & Brandon Lake
EEC Presentation by Chris Baggott & Brandon Lake
EEC Presentation by Chris Baggott & Brandon Lake
EEC Presentation by Chris Baggott & Brandon Lake
EEC Presentation by Chris Baggott & Brandon Lake
EEC Presentation by Chris Baggott & Brandon Lake
EEC Presentation by Chris Baggott & Brandon Lake
Average Click Through Rate of 16%,[object Object]
EEC Presentation by Chris Baggott & Brandon Lake
Traffic Following Reminder Email,[object Object]
EEC Presentation by Chris Baggott & Brandon Lake
Add on Bonus:  Customers also posted on Trip Advisor,[object Object]
EEC Presentation by Chris Baggott & Brandon Lake
EEC Presentation by Chris Baggott & Brandon Lake
EEC Presentation by Chris Baggott & Brandon Lake
Invite past guests to join via email,[object Object],Invite customers to join an event on facebook,[object Object]
Post a group photo and ask guests to come tag themselves and connect with others,[object Object]
Contests: Like us on Facebook to win a trip,[object Object],See promotional guidelines and Wildfire App,[object Object]
Email as Content??,[object Object]
EEC Presentation by Chris Baggott & Brandon Lake
EEC Presentation by Chris Baggott & Brandon Lake
EEC Presentation by Chris Baggott & Brandon Lake
EEC Presentation by Chris Baggott & Brandon Lake
Blog Only,[object Object]
Questions?,[object Object],Brandon Lake, Resmark Systems,[object Object],brandon@resmarksystems.com,[object Object],www.ResmarkSytems.com,[object Object],@ResmarkSystems,[object Object],Chris Baggott, Compendium,[object Object],chris@compendium.com,[object Object],www.compendium.com,[object Object],	@chrisbaggott,[object Object]
Thank You for Joining Us!,[object Object],eec members are changing the world of email marketing.  Will you join them?,[object Object],[object Object],discount code eecwebby May 31, 2011,[object Object],Subscribe to our FREE industry newsletter: www.emailexperience.org,[object Object],Contact Ali Swerdlow with any questions: ali@emailexperience.org,[object Object]

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EEC Presentation by Chris Baggott & Brandon Lake

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Editor's Notes

  1. Jason talks First: “Chris we are here to talk about the this new thing called Social Media” “Why are you resurrecting these dinosaurs?”Chris will talk about: How all this isn’t new from a concept standpoint. People have been advocating for years for this kind of behavior. We have just not hade the right tools. Now we do.
  2. Just Search Traffic