The document discusses using email marketing and social media marketing to drive new customer acquisition. It provides strategies for using platforms like email, blogs, Facebook, Twitter, and user generated content. Some key recommendations include personalizing email content based on customers' interests, engaging customers on social media before and after trips, using automated emails and surveys to generate user content for marketing, and inviting past customers to connect on social platforms to increase engagement. Measurement of tactics like reminder emails achieved an average click-through rate of 16%.