Presentation at Barcamp Berlin on the use of microblogging in the enterprise.

1. Twitter in the enterprise
Microblogging vs. microsharing
First experiences. Live demo.
Dirk Röhrborn
Barcamp Berlin 3, 19.10.2008

2. Who we are ?
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de
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3. Instead of an intro …

4. © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de
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5. © Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de
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6. … that„s been around for long!
• Note books
• „Kladden“
• Taking notes in text files
• Instant Messages
• E-Mail
• Etc. ..

7. We„ve got a problem! Where is it?
• What we„ve got…
• Direct team communication
• E-Mail and document archives
• Sound business processes
• Structured documentation (e,g. Sharepoint)
• Knowledge Management (e.g.. Atlassian
Confluence Wiki)
• However …
• We loose many important pieces of
information…
• Some important stuff ist inaccessible…
• Lessons learned are not captured…
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de
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8. The question for us …
How can this „best practice“
be transferred to the
enterprise 2.0?
How can we share this ?

9. Why don„t we just use Twitter?
• Topics vs. people?
• Openness vs.
confidentiality?
• Are 140 chars really
enough?
• Where is the structure ?
• Are 1000 tweets history
enough? (2 days)
Twitter and its clones won„t
do the enterprise job. • Security concerns?
At least for us.
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de
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10. What others say….
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11. What do we need?
• Focus on our topics and tasks….
• Stay up-to-date …
• Write a couple of sentences…
• Sharing or confidentiality
depending on the topic…
• Long time archiving….
• Secure operations and data
protection….
…microsharing rather than
micromessaging
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de
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12. Trial No. 1 – Exchange Folders
• Structure?
• Overview?
• Not at all!
E-Mail is not suitable for masses of short messages!
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de
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13. Trial No. 2 – Wordpress / Prologue
• 1 Blog = 1 topic
• Tags
• Filter by person or
tag
• Search
• RSS
• Platform?
Prologue is a simple microblogging tool for projects,
but not suitable for enterprise roll-out.
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de
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14. Trial No. 3 – Communote
• Blogs
• Notes
• Tags
• RSS
• Search
• Security
• Export
• Platform !
We decided to do our own microblogging tool.
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de
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15. Communote.com
• Live-Demo
• www.communote.com
• Currently „Closed
Beta“
• „Public Beta“ from
11/2008

16. Example # 1/3 – Project blog
• Distribute project new
in microblog and not
by e-mail or IM
• Regular status
updates in the
microblog
• Stay up-to-date by
following your project
blog
• Detailed project
records beeing
created as a side
effect
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de
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17. Example # 2/3 – Sales blog
• Tracking sales
activities
• Collect data for
contract definition
• Transfer sales
records easily to
project team
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de
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18. Example # 3/3 – Systems log
• System admins
are documenting
all changes to a
blog
• Results beeing
documented
• All changes can be
tracked
• “Schichtleiterblog”
(FAZ.NET)
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de
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19. Microlearnings from microsharing
• Your team knows even before you tell them.
• You may get unexpected help.
• You may find out things you really didn‟t want
to know.
• … there will be more …
• There is a learning curve: Where to put things
down? How often should I check? etc.

20. Outlook
• We are rolling out Communote internally.
• We are developing enterprise features, e.g. mobile
access, desktop widgets, LDAP integration, tag
management
• Public Beta of www.communote.com from 11/08
• Professional SaaS offering for enterprises from 01/08
• Questions !
© Communardo Software GmbH · Fon +49 (0) 351 833820 · info@communardo.de · www.communardo.de
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21. Recent tweets

22. Questions …
• Interesting questions:
• Where to use microblogs inside a
company?
• When do I use a microblog instead of
email, wiki, weblog, doc-files ?
• What about information overload?
• What about tag management?
• What can I learn from tag
management?
• Any cultural aspects to look at?

23. Thank you for your attention !
Dirk Röhrborn
Communardo Software GmbH
E-Mail: dirk.roehrborn@communardo.de
Blog: http://www.humannetworkcompetence.de
http://www.communote.com
XING: http://www.xing.com/profile/dirk_roehrborn
Twitter: http://www.twitter.com/dirk_roehrborn
http://www.twitter.com/communote