1. Benefits your Clients
COUPONS BRAND WEBSITE INTEGRATION ADVERTISING SOCIAL MEDIA EMAIL AUDIENCE NETWORK CROSS PROMOTION CAUSE MARKETING
your Clients consumers
your Clients consumers' favorite non-profits
The CommonKindness.com
Promotional Platform
2. How You Can Add Value to Your Clients
1. Offer them a unique way to generate sales
2. Performance based promotional coupon platform
3. Free customizable promotional tools
4. Free access to a unique audience network of
“influencers”
5. A ‘Halo’ Effect for your clients
Here’s how
it works for
brands
3. 1. Shoppers sign up to select their
favorite non-profit
(local or national)
2. Shoppers print & redeem your
brands’ coupons generating
sales for your brand
3. Every coupon redeemed
generates funds for your
shoppers’ favorite non-profit
Brand wins! Shopper wins! Non-profit wins!
Non-Profits receive funding & promote CommonKindness
coupons to their members, volunteers & communities
“This is the best site for
coupons yet. Thank you for
the charity offerings that you
have and the fact that you
can CHOOSE your own is a
very sweet deal.”
~ Randi Lowe
“We live on a tight budget
and I used to feel badly that I
wasn't able to contribute
more to my kids' school. Now
I feel great because I am
saving money and raising
money at the same time!”
~ Liz T. (Parent at Willow
Creek Academy)
CommonKindness
gives 20% of
revenues to
Non-Profits
The Model – Shoppers Experience
4. • Pay per sale model
• Gain/Maintain shelf space
• Increase sales
• Generate product trial or support a new product launch
• Less expensive, more effective vs. FSI’s (higher redemption rates)
• Compliment current FSI programs
• Neutralize competitor price promo
• Utilize FREE online shelf space on CommonKindness.com
(shoppers are planning their shopping trip & looking for coupons in your category)
• Boost brand campaign results & extend reach of brand creative
• Reach unique audience of “influencers”
• Create valuable content for your brand’s social media page
• Generate additional video/TV commercial views
• Generate funds for non-profits
• Increase brand loyalty & generate ‘Brand Halo’ effect
• No required minimums or long term contracts
• Only pay per sale!
Why Brands Use CommonKindness
5. CommonKindness Others
Load Fees $0 $2,500
Cost per Print $0 $0.10@ or $20,000
# of Redemptions/Sales 20,000 20,000
Cost per Redemption $0.25 $1.13
Total Cost for Coupon Delivery $5,000 $22,500
$ for Non-Profits $1,000 $0
Example: 200k coupon print limit & 10% redemption rate
Clearinghouse fee may apply for coupon reporting required to identify the non-profit selected by your shopper
Performance Based Pricing:
$0.05 to shopper’s favorite
non-profit is included
Cost Savings For Your Brands
Other coupon
programs’ mission is
to drive prints.
CommonKindness
will drive your
brand SALES!
$0.25 per redemption/sale
No set-up fees
No per print fees
No upload fees
No editing fees
6. Create & Promote Coupons Easily
Coupon Dashboard
• Add/Remove coupons in minutes
• Easy-to-use interface
(no design resources required)
• Control all coupon parameters,
terms and duration
• Publish coupon & offer it to your
audience in minutes
• No minimums or long term
contracts
• Friendly client support available
if needed
Manage campaigns
in real time, remotely,
from anywhere
All powered by CommonKindness technology which offers: coupon management
dashboard, creating coupons, consumer facing functionality (selecting & printing coupons
securely, selecting favorite non-profit), 1.1 million non-profit database, all customer support.
7. • Online communities: frugal living, savings,
non-profit, volunteering, mom - forums & blogs
• Non-Profit database & communities:
supporters, volunteers, members, stakeholders
• Registered Member database
Extend coupon campaign’s reach for your brands by
utilizing the CommonKindness network of
“Influencers” – people active in their community,
family and with non-profits.
“This is the best site for coupons yet.
Thank you for the charity offerings that
you have and the fact that you can
CHOOSE your own is a very sweet
deal.” Randi Lowe
"We are honored to partner with
CommonKindness in an effort to teach
people to save AND help others
simultaneously. Our readers share the
same core values and are excited to
perpetuate our respective missions!”
The Coupon Wizards
(a group of thirty something's in different
geographies across the United States)
"Being able to offer unique
CommonKindness coupons through an
iframe directly on our site is amazing
and helps benefit nonprofits at the same
time. In the end it makes us a greater
resource and helps others. It's a total
win-win!"
Jenny Martin -
SouthernSavers.com
Stay at home mom of
four girls all seven and
under.
Reach Unique Audience - “Influencers”
8. Promotional Tools Provided (free)
• Graphics, messaging & creative assets
• Direct to Coupon Links – Use in your
brand’s social media, email newsletters,
display ad campaigns etc.
• Content for your brand’s Social Media
• Brand’s Facebook &
website integration
(easy to integrate
iframe technology)
Brand specific iframe
9. Promotional Add-ons
Coupon link - Custom Content
• Activation fee $250
• Add a little flair to your ‘Direct to
Coupon’ link landing page
Video Feature
• Activation fee $250
• Coupon more interactive to engage
potential new shoppers
• Shoppers watch video directly from
coupon to learn about your brand
Homepage banner
• Placement fee $2,750 per 9 days
• Expand brand campaign message
• Link to desired URL or your coupon
Email Newsletter banner
• Placement fee $2,750 per send
• Expand brand campaign message
• Link to desired URL or your coupon
10. CommonKindness can promote your brand’s coupon campaign for
FREE throughout various channels:
• Online Community network
• Social Media
• Member email newsletter
Additional custom feature placement options:
• Featured homepage coupon placement
• Featured homepage coupon placement with non-profit
• Brand specific Press Release
• Placement in our Seasonal or Cause Related Campaigns
CommonKindness Promotion Options
11. Build Relationship With Shoppers
• Shoppers buy your brands’ products using your coupon
• Your brand supports the shoppers' favorite non-profit
(through your CommonKindness coupon)
Continue building relationship - find out who your shoppers are:
• We provide demo/geo data about your actual shoppers
• Re-communicate to those who printed but did not redeem, to generate
additional sales
• Re-target those who redeemed, with a different coupon
Seattle, 35yr old woman Boise, 40yr old woman
+
redeemed coupon for redeemed coupon for
12. "Thank you commonkindess
for allowing us to be part of
something that will make a
difference in the world. It is
such a win-win situation for
our customers and for all
those charities out there.
We feel privileged!”
~ Carolyn Harrington,
Maty's Healthy Products
Your brand can email coupons to
consumers who “Opt-in” to receive
coupon emails from CommonKindness
Reach
consumers
who requested
coupons
Direct to
Inbox
Email Opt-Ins
13. Audience
Audience (growing daily)
Your Brand’s
upcoming Coupon
Campaigns
(FSI/PAH/etc.)
Offer the same coupon on
CommonKindness.com
Simply upload same parameters
(you will ONLY need alternative
barcode) & boost your campaign
Social
Media
Email
Seasonal
& Cause
related
Campaigns
CommonKindness
promotional
Activities
Online
Community
Network
Non-Profits
Registered
Members
Take advantage of our audience network, available for your brand to access for free
Now you can also >>>
Campaign Booster
‘HALO’ effect for your brand
14. Clients to Date
To get
started visit
LoadYourCoupons.com
1. Become a
member
2. Register your
brand / business
3. Create coupons
in minutes!
15. Here For You & Your Clients’ Needs
Whether your clients are looking for a….
• Quick, turnkey coupon program
• To neutralize their competitors price promotions
• Extra reach for their current brand campaign
• Monetize their facebook fans
• Extension to their ad campaign, video campaign etc.
…or looking for a more elaborate campaign utilizing their various
creative assets, CommonKindness can help add value.
Contact us today for more information or to discuss custom
options that would best suit your clients’ needs or your strategic
planning goals.
Thank you for your time!
Sarah Schloemer, President & Co Founder | 415 729 9658 | Sarah@CommonKindness.com
