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Session Framework
                        Ron Cronin
                     Coach/Trainer
        The Mike Ferry Organization




                        Lora Ullerich
             Digital Media Specialist
Lora.Ullerich@coleinformation.com
Webinar Tips

•   Eliminate any distractions
•   Use headphones
•   Ask questions and participate
•   Be open and receptive
•   Have fun!
Background
•Cole Directory published in 1947.
•Crisscross directory of addresses &
 phone numbers.
•Invaluable information for:
      •Telemarketing
      •Debt collection
                                       Jack Cole
      •Law enforcement
•Today, web-based lead gen for real
estate agents.
• North America’s
  Leading Real Estate
  Coaching and
  Training
  Organization
What are the primary reasons a prospect
chooses you over someone else?

•Trust
•Rapport
•Respect
Rapport
•People like people
who are just like them.

•This does not mean
they like you if you like
the same things. You
are a realtor, right?
Rapport
•   Common behaviors create familiar
    expectations.

•   Familiar expectations
    create trust, respect
    and rapport.
Build Rapport
•   Over the phone by using the following
    techniques:
    • Mimic your caller’s
     rate of speech.
Build Rapport
•   Over the phone by using the following
    techniques:
    • Match your caller's tonality, inflection and
     pronunciation.
Build Rapport
•   Over the phone by using
    the following techniques:
    • Mimic emotions because
     opposites repel.
Build Rapport
•   During face-to-face interactions:
    • Body position and posture, waiting 15-20
      seconds before you move.
    • Mirror instantly head nods, shoulder shrugs
      and facial expressions.
    • Match gestures only when you are speaking.
      Don't gesture when you aren't saying
      anything. That would just be weird, right?
Signs Rapport is Reached
      • When YOU feel good!
        Once you feel good, you
        can start leading your
        client.
      • Where do you want to
        lead client? Up! You want
        them to be in on your
        excitement
Join us for the Next 6 Months!
•   COMMIT NOW to become a Powerful Prospector!
•   Do you and your family deserve the best and are
    you willing to do anything to have it?
•   Are you motivated enough to
    implement them?
•   Do you have a lot of work to do
    to become a powerful prospector?
PROSPECTING TRAINING
             SYSTEM
•   Weekly 30 Minute Training and 10 Minute
    Role-Play/Q&A.
•   24 Live Interactive Training Calls Over the 6
    months.
•   Recorded Calls and Notes Sent to You (Build
    Your Library).
•   Next session begins first week of February.
                                 $195/Month
PROSPECTING TRAINING
          SYSTEM
•Do you want more?


 •Email: Ron.Cronin@mikeferry.com


 •Call 800-448-0647 ext 5324


                     Thank You!

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Build Prospect Rapport with the Mike Ferry Organization

  • 1.
  • 2. Session Framework Ron Cronin Coach/Trainer The Mike Ferry Organization Lora Ullerich Digital Media Specialist Lora.Ullerich@coleinformation.com
  • 3. Webinar Tips • Eliminate any distractions • Use headphones • Ask questions and participate • Be open and receptive • Have fun!
  • 4. Background •Cole Directory published in 1947. •Crisscross directory of addresses & phone numbers. •Invaluable information for: •Telemarketing •Debt collection Jack Cole •Law enforcement •Today, web-based lead gen for real estate agents.
  • 5. • North America’s Leading Real Estate Coaching and Training Organization
  • 6. What are the primary reasons a prospect chooses you over someone else? •Trust •Rapport •Respect
  • 7. Rapport •People like people who are just like them. •This does not mean they like you if you like the same things. You are a realtor, right?
  • 8. Rapport • Common behaviors create familiar expectations. • Familiar expectations create trust, respect and rapport.
  • 9. Build Rapport • Over the phone by using the following techniques: • Mimic your caller’s rate of speech.
  • 10. Build Rapport • Over the phone by using the following techniques: • Match your caller's tonality, inflection and pronunciation.
  • 11. Build Rapport • Over the phone by using the following techniques: • Mimic emotions because opposites repel.
  • 12. Build Rapport • During face-to-face interactions: • Body position and posture, waiting 15-20 seconds before you move. • Mirror instantly head nods, shoulder shrugs and facial expressions. • Match gestures only when you are speaking. Don't gesture when you aren't saying anything. That would just be weird, right?
  • 13. Signs Rapport is Reached • When YOU feel good! Once you feel good, you can start leading your client. • Where do you want to lead client? Up! You want them to be in on your excitement
  • 14. Join us for the Next 6 Months! • COMMIT NOW to become a Powerful Prospector! • Do you and your family deserve the best and are you willing to do anything to have it? • Are you motivated enough to implement them? • Do you have a lot of work to do to become a powerful prospector?
  • 15. PROSPECTING TRAINING SYSTEM • Weekly 30 Minute Training and 10 Minute Role-Play/Q&A. • 24 Live Interactive Training Calls Over the 6 months. • Recorded Calls and Notes Sent to You (Build Your Library). • Next session begins first week of February. $195/Month
  • 16. PROSPECTING TRAINING SYSTEM •Do you want more? •Email: Ron.Cronin@mikeferry.com •Call 800-448-0647 ext 5324 Thank You!

Editor's Notes

  1. Hello and thanks for joining us for Quick Start to Cole Realty Resource. My name is Lora Ullerich & I’m the digital Media Specialist for Cole Information.
  2. Ron Cronin---Realtor for over 16 years Starting with The Mike Ferry Organization 2003 Sales Broker Development Speaker Coach Director of Sales Mike Ferry Coach specializes in prospecting training.  
  3. Welcome to Cole Realty Resource. You've signed on to a powerful tool that allows users to search for qualified leads in your neighborhood. In less than 30 minutes, we'll show you how to use the neighbor search to target your best prospects for mailing or telemarketing. You can find businesses and consumers close to your Just Listed or Just Sold properties to find new customers with unlimited searches and unlimited downloads. Cole Realty Resource also empowers agents to: • Farm a neighborhood using our brand new Google Maps Technology that we’re about to launch. • Target prospects by home value, street, length of residence etc. • Find potential first time home buyers by targeting renters   We'll also have a brief demonstration and some time for Q & A. At Cole Information, our passion is helping businesses find new customers. During today’s presentation, I’m going to show you the highlights and benefits of the program, how easy Cole Lists is to use to target consumers or businesses. If at any time, you have any questions, please type your question into the console to the right of the presentation & we’ll answer those questions.
  4. Welcome to Cole Realty Resource. You've signed on to a powerful tool that allows users to search for qualified leads in your neighborhood. In less than 30 minutes, we'll show you how to use the neighbor search to target your best prospects for mailing or telemarketing. You can find businesses and consumers close to your Just Listed or Just Sold properties to find new customers with unlimited searches and unlimited downloads. Cole Realty Resource also empowers agents to: • Farm a neighborhood using our Google Mapping App • Target prospects by home value, street, length of residence etc. • Find potential first time home buyers by targeting renters   We'll also have a brief demonstration and some time for Q & A. At Cole Information, our passion is helping businesses find new customers. During today’s presentation, I’m going to show you the highlights and benefits of the program, how easy Cole Lists is to use to target consumers or businesses. If at any time, you have any questions, please type your question into the console to the right of the presentation & we’ll answer those questions.
  5. Welcome to Cole Realty Resource. You've signed on to a powerful tool that allows users to search for qualified leads in your neighborhood. In less than 30 minutes, we'll show you how to use the neighbor search to target your best prospects for mailing or telemarketing. You can find businesses and consumers close to your Just Listed or Just Sold properties to find new customers with unlimited searches and unlimited downloads. Cole Realty Resource also empowers agents to: • Farm a neighborhood using our Google Mapping App • Target prospects by home value, street, length of residence etc. • Find potential first time home buyers by targeting renters   We'll also have a brief demonstration and some time for Q & A. At Cole Information, our passion is helping businesses find new customers. During today’s presentation, I’m going to show you the highlights and benefits of the program, how easy Cole Lists is to use to target consumers or businesses. If at any time, you have any questions, please type your question into the console to the right of the presentation & we’ll answer those questions.