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Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
“How will this software get my
users laid” should be on the
minds of anyone writing social
software (and these days, all
software is.)
“Social software” is about
making it easy for people to do
things with each other:
meeting, conversing, sharing,
collaborating.
A
n
n
o
y
i
n
g
n
e
s
s
    Freedom
• Identity
• Presence
• Relationships
• Reputation
• Conversations
• Groups
• Sharing
• Identity
• Presence
• Relationships
• Reputation
• Conversations
• Groups
• Sharing
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Scary Idea #1

Radically lower the bar for
participation

No registration.
None. Nada. Zilch.
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
The Tragedy of the Commons
everyone’s


attention
Fred Rescues the Neighborhood Squirrels




Views
5,348,838
Comments
48,710
Optical Effects of Special Relativity




Views
45,866
Comments
153
Scary Idea #2

Trusting (some of) your users

What if everyone could edit
everything?
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Oil
The value of the
information is more
important than the
individual authors.


Water
Information from
credible authors is more
reliable.
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Channel Rules
1. No whining
2. No colours or other formatting, especially in
   automated scripts.
3. Do not paste code (or anything) on the channel.
4. If you feel you have been unfairly treated, abused or
   just aren't getting your money's worth ($0), see Rule
   #1.
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Scary Idea #3

Life is the world’s biggest
MMORPG

What if you embraced the game-
like aspects of your profession?
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Slashdot
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
How Moderation Happens
“A soldier will fight long and hard for a
bit of colored ribbon.”
“Even though points on
Consumating were redeemable for
absolutely nothing, not even a gold
star, our members had an
unquenchable desire for them.”
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Scary Idea #4

Bad stuff happens

It’s OK for bad things to happen
as long as the community has
ways of dealing with them.
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
“So, Lone Starr, now you see
that evil will always triumph,
because good is dumb.”
Don’t be dumb.
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
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Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter
Linux
“I'm doing a (free) operating
system (just a hobby) [...] I'd
like to know what features
most people would want.”
          Wikipedia
“Humor me. Go there and add a
little article. It will take all of five
or ten minutes.”
1. Radically lower the bar
   for participation
2. Trusting (some of) your
   users
3. Life is the world’s biggest
   MMORPG
4. Bad stuff happens

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Eclipsecon 2009 Keynote: The Social Mind: Designing Like Groups Matter