2. Statistics 400M+ users 550K+ apps 250K+ websites integrated with f8 100M+ access from mobile 50% users login in any given day Average user has 130 friends Average user is connected to 60 pages, groups, events
3. Demo Profile page Home page News Feed Live Feed Events Requests Dashboard
5. Application Most flexible Inside Facebook Most viral Invites, Email ids, Feeds, Profile FBML, Fan Games, Quiz, Polls
6. Case Study – Visa Business Network Forum for SB owners Set goals Achieve goals with community help
7. Case Study - Bing Bing acquired 400k fans in 1 day by advertising on Farmville
8. Case Study – Public Enemies Movie Ingame advertisements
9. Case Study – Parking Wars Parking Wars TV Show by A&E’s Television Facebook game 400k+ users
10. Apps Demo Farmvillie – virtual farming IMDB – movie reviews shared with friends weRead – book reviews shared with friends PVR Cinemas – book tickets online HP Contest – Win Mini Cooper Zoosk – most popular dating app on fb
11. Pages Represent a brand or product or person or service Picture, Info Vanity URL, Twitter sync, Photo/Video Gallery Like, Polls, Blogs, Custom Apps Custom Landing Page Stream updates (Target language, location etc)
12. Case Study - HubSpot 12k fans Slideshare widget Youtube widget
13. Case Study – West Florida Components Shop inside f8 page
22. Ads Ads for applications Ads for pages Ads for non facebook pages Ads to generate “like” Organic Ads CPC, CPM Target age, location, sex, association