Social Media and Third Party sites how to create a strategy to take advantage of them. Paul Redfern CASE Communications Marketing and Technology Conference April 2009

1. Social Media and Third-Party
Sites: How to Create a
Strategy to Take
Advantage of Them
CASE Communications, Marketing, &
Technology Conference
April 2009

2. Social Media and Third-Party Sites:
How to Create a Strategy to Take
Advantage of Them

4. Social Media Strategy Plan
“This plan will include a
social media overview and
go further into outlining
the steps necessary for
implementation. This plan
is an extensive project that
includes site visits and is
for the school that’s ready
to jump in to social media.”
Webinars
“Developing an Effective Social Media
Strategy for Student Recruiting”

5. Today
Three Simple First Steps
• People
• Gettysburg.edu
• Education
Gettysburg Examples
• Presidential Announcement
• Class of 2013 - Admissions

6. The People People Around the Table
RIGHT Around the Table
Senior Leadership Team
Enrollment
Development
Communications

9. Education
• Senior Leadership
– President’s Council summer web meeting
• EES Division
– Content Team
(Web Communications/Admissions/PR)
– Administrators
• Web Task Force
– Retreat
– Follow up discussions

10. Rolling out a new president at
Gettysburg College
• Planning (be strategic, be focused, be
everywhere)
• Timing
• Collaboration
• Trust

11. Planning:
strategic
and
tactical

12. Text Message campaign
• Fall 2008: Started
planning
• Jan 15, 2009
Advertised in Alumni
Magazine
• Feb 1 , 2009
Advertised in Alumni
and Parent E-
newsletter

13. E-communication

20. Video and YouTube

22. On the web
www.gettysburg.edu/riggs

25. • Be Consistent
• Be Creative
• Be Courageous
(have fun!)

26. Questions
Paul Redfern
Director of Web Communications &
Electronic Media
predfern@gettysburg.edu @coachfern
http://highedwebmarketing.wordpress.com