A presentation at the July 2010 STAFF conference. Hear how Gettysburg and St. Olaf Colleges are using Facebook, YouTube, Twitter, Flickr and LinkedIn to increase word-of-mouth marketing and to integrate these new tools into a traditional communications strategy. You have heard about these smart phones how do you also take advantage of the mobile revolution? But most importantly how do you measure the results?

1. Integrating Social Media and Mobile Marketing Programs Paul Redfern, Director of Web CommunicationsGettysburg CollegeMatt Fedde, Associate Director of Annual GivingSt. Olaf College Hear how Gettysburg and St. Olaf Colleges are using Facebook, YouTube, Twitter, Flickr and LinkedIn to increase word-of-mouth marketing and to integrate these new tools into a traditional communications strategy. You have heard about these smart phones how do you also take advantage of the mobile revolution? But most importantly how do you measure the results?

2. Today Introductions Hashtag - #staff10 Gettysburg College St. Olaf College Discussion/Questions

3. You What do you want to get out of today? Why are you here? What is one question you would like an answer to?

5. What is Social Media? Web 2.0 and social media are really not about technology. It has everything to do with communication, specifically a new communications approach and a new media mix.

7. “Social Networking” has recently replace “Porno” as the leading online search.

8. Individuals ages 14-24 are online an average of 22 times per day, changing, checking and searching their social media networks.

9. Social media is where Gen Y (11-31) and increasingly Gen X (32-44) turn to first for information and interaction.

10. The number of small businesses using social media has more than quadrupled since 2009 (that’s only 3 months ago!).

13. Case Study Gettysburg College Cly-Del Challenge March and April 2010 $150,000 dollar for dollar $50,000 for 500 New Donors

17. Over 100 donors needed

18. Peer to peer solicitation via news story

20. Link in to the Gettysburg College professional network Gettysburg hopes to increase its membership in LinkedIn to at least 1832 - the year the College was founded - by Founders Day on April 7.

21. Results “I saw a job posting by '07 Grad for an entry level position. I reached out to with an email and then we spoke for about 20 minutes. It seemed as if the position had already been filled and I got off the phone feeling dejection for the 183rd time this year. She phoned me two hours later explaining that her supervisor would love to meet me and asked if I could come for an interview. They called me and made the offer, only one week after I had inquired about it online through your Gettysburg College Professional Network. It is the reason I had a chance in the first place. I start tomorrow and can't wait to begin working. ” Started at 1,150 Today at 2,100 18 subgroups Discussions

22. Check in #staff10

23. St. Olaf Multimedia Daily chapel Concerts & recitals Athletic events Academic presentations Sing for Joy Campus webcams

24. St. Olaf Multimedia Stats 13,022 viewers from 78 countries 43 minute average view time 373 full days' worth of content 88.1% of our users come from off campus. Archive 2X viewership of live streams.

25. GiveMN.org Razoo.com, Network for Good, Foundations $100,000 challenge. Each gift received a portion of challenge. 3,434 eligible non-profits 24 hours Live top 10 ranking Processing costs covered

26. GiveMN.org Results Overall – $14 million, 38,778 donors. 631 donors (86 new/irregular donors) $187,039 2nd in gift amount, 5th in participation 00s, 70s, 90s, all decades represented 1930+ Avg gift - $284, range - $10-$ 11,040

27. GiveMN.org Future Find own challenge $ “March Goodness” championship? Personal fundraising tools

28. Mobile Marketing - Basics Do you have a mobile version of your website? www.gettysburg.edu/m How do your emails look on an iPhone or blackberry? Can people easily find phone numbers/contact information. MGive?

29. Integrating Social Media and Mobile Marketing Programs Matt Fedde, Associate Director of Annual GivingSt. Olaf Collegefedde@stolaf.edu Paul Redfern, Director of Web Communications and Electronic Media, Gettysburg College predfern@gettysburg.edu@coachfernhttp://highedwebmarketing.wordpress.com/

30. If we run short of topics… Text giving Facebook Twitter Blogs Email Sustaining support programs, EFTs etc. “Give green” programs