This document discusses surfonomics, which analyzes the economic impact and value of surfing. It provides examples from California beaches, which see over 17 million visits annually contributing $15 billion to the economy. A case study of Solana Beach, CA is presented on beach use. Economic impact refers to local spending while economic value considers travel costs and willingness to pay. Methodology for surfonomics studies is outlined. Examples are given from sites like Trestles, CA, which sees $8-13 million in annual economic impact and $10-26 million in consumer surplus. The potential for surf parks to expand surfing access and the surf industry is discussed.
9. Economic Impact vs Economic Value
• Economic Impact (Local Spending):
– Support local businesses
– Create jobs
– Provide salaries and wages
• Economic Value:
– Travel Cost Model
– Willingness to Pay (Consumer Surplus)
19. Trestles: Economic Impacts
Total Visits
367,000
Surfer Visits
330,000
Ave Expenditure/Visit
Range
Economic Impact Range
(Nelsen, Pendleton 2007)
$23 - $40
$8-13 million
Per year
20. Trestles: Economic Value
Total Visits
367,000
Surfer Visits
330,000
Value/Visit Range
Consumer Surplus Range
(Nelsen 2010)
$29 - $80
$10-26 million
Per year
25. Coastal Visitation in Oregon: 2010
• 21 million estimated
coastal trips in Ore.
• $87 average trip
expenditure
• $2.4 billion in
expenditures in 2010
(estimated)
http://www.surfrider.org/coastal-blog/entry/ocean-recreation-in-oregon
26.
27. What’s Next
• More Site Studies
• Larger regional studies
• More studies / experts
• Academic partners / centers
• Clearing house for information
• Case Studies
29. Surf Parks
“Surf parks could mean a lot to the surf industry.
Surfing is obviously limited by geography today
and the ultimate potential “unlock” is
substantial when you think of all the places that
don’t have natural surf…
… the opportunity for surf parks is massive for
our industry ”
Doug Paladini - CEO Vans
http://www.youtube.com/watch?v=YBKQc1E545M