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2010 IAA World Congress Recap in Moscow
DAY 1,[object Object],Highlights & Notable Tweets,[object Object]
Official Government Welcome Addresses,[object Object],[object Object]
Igor Artemyev - Co-Chair of the National Organizing Committee, Head of the Federal Antimonopoly Service
Yury Luzhkov - Co-Chair of the National Organizing Committee, Mayor of MoscowDay 1: Highlights & Notable Tweets,[object Object]
Official Welcome On Behalf of the Russian Advertising Industry ,[object Object],[object Object],IAA Chairman and World President Welcome Address ,[object Object],[object Object],TWEET,[object Object],“What worked in the past, won’t work in the future. We need to go back to basics-we need to focus on the consumer”,[object Object],[object Object],#IAA2010 ,[object Object],Day 1: Highlights & Notable Tweets,[object Object]
TWEET,[object Object],“By the time clients spend 20% of their budget on new media we will see a new [higher] benchmark/shift”,[object Object],-Sir Martin Sorrell ,[object Object],#IAA2010 ,[object Object],TWEET,[object Object],TWEET,[object Object],“The world is moving at different speeds [in the advertising industry]”,[object Object],-Sir Martin Sorrell ,[object Object],#IAA2010 ,[object Object],“Africa - not a continent of challenge but a continent of opportunity”,[object Object],-Sir Martin Sorrell ,[object Object],#IAA2010 ,[object Object],Keynote Speech: ,[object Object],Change And Consequences,[object Object],Sir Martin Sorrell - Chief Executive Officer, WPP,[object Object],Click here to watch an interview with Sir Martin Sorrell ,[object Object],TWEET,[object Object],“2nd objective of the future is new media - 27% of our business is new media”,[object Object],-Sir Martin Sorrell ,[object Object],#IAA2010,[object Object],Day 1: Highlights & Notable Tweets,[object Object]
TWEET,[object Object],“Consumers want to know about what institutions stand for. They are looking for brands that have values”,[object Object],-Marc Pritchard,[object Object],#IAA2010,[object Object],Keynote Speech: ,[object Object],Changes In Consumer Behavior & Consequences for Marketers,[object Object],Marc Pritchard – Global Brand Building and Marketing Officer, Procter & Gamble,[object Object],Click here to watch an interview with Marc Pritchard,[object Object],TWEET,[object Object],“The time to change is now. It means changing our mindset from ‘marketing’ to ‘serving;”’,[object Object],-Marc Pritchard,[object Object],#IAA2010,[object Object],Day 1: Highlights & Notable Tweets,[object Object]
TWEET,[object Object],On “marketing people”: ,[object Object],“We try much harder to be understood than to understand”,[object Object],-Erich Joachimsthaler,[object Object],#IAA2010,[object Object],Keynote Speech: ,[object Object],Disruption Versus Deep Dive: ,[object Object],How Challenger Brands Compete,[object Object],Erich Joachimsthaler – Chief Executive Officer, Vivaldi Partners and Author of Hidden In Plain Sight and Brand Leadership,[object Object],TWEET,[object Object],“If you understand the eco-system of how consumers think; then you will truly understand how to market to them”,[object Object],-Erich Joachimsthaler,[object Object],#IAA2010,[object Object],Click here to watch an interview with Erich Joachimsthaler,[object Object],Day 1: Highlights & Notable Tweets,[object Object]
TWEET,[object Object],“You get the best people you get the best clients and then everyone wants to work with you”,[object Object],-Luis Gallardo,[object Object],#IAA2010,[object Object],Panel Discussion: ,[object Object],What Can You Learn from Challenger Brands?,[object Object],[object Object]
Luis Gallardo - Global Director, Brand & Marketing, Deloitte
David Yakobashvili - Chairman, RusBrand
Igor Kosarev - Vice President, Russian Standard
Chaired by: Erich Joachimsthaler - Chief Executive Officer, Vivaldi Partners and Author of Hidden in Plain Sight and Brand Leadership TWEET,[object Object],Click here to watch an interview with Vinita Bali,[object Object],Q: What is the role of challenger brands in your industry? ,[object Object],A: Vinita Bali: “They play to win and win by changing the root of the game”,[object Object],#IAA2010,[object Object],Day 1: Highlights & Notable Tweets,[object Object]
TWEET,[object Object],“Water uncontrolled will flood. Data and content uncontrolled is noise, but controlled it is knowledge”,[object Object],-Michael Mendenhall,[object Object],#IAA2010,[object Object],Keynote Speech: ,[object Object],Changing the Marketing Equation:,[object Object],Innovation and Sustainable Brands,[object Object],Michael Mendenhall – Senior Vice President and Chief Marketing Officer, Hewlett-Packard,[object Object],TWEET,[object Object],Click here to watch an interview with Michael Mendenhall,[object Object],Speaking on HP’s   Magcloud: “The cloud is the next evolution of the internet”,[object Object],-Michael Mendenhall,[object Object],#IAA2010,[object Object],Day 1: Highlights & Notable Tweets,[object Object]
Panel Discussion: ,[object Object],Media Opportunities for the BRIC Markets,[object Object],[object Object]
Sam Balsara – Chairman and Managing Director, Madison World
Jean de Witt – Senior Vice President, Hachette Filipacchi Shkulev
Chaired by: Nick Brien - Chief Executive Officer, McCann WorldgroupDay 1: Highlights & Notable Tweets,[object Object]
TWEET,[object Object],Bettina Sherick and Marc Brusseel highlight their work with Avatar ,[object Object],#IAA2010,[object Object],What Happens When Technology Meets ,[object Object],Entertainment? A 3D Partnership!,[object Object],Marc Bresseel – Vice President Global Agencies, Microsoft,[object Object],Bettina Sherick – Vice President, International Digital Marketing, 20th Century Fox International,[object Object],Keynote Speech: ,[object Object],Russia and the World Economies,[object Object],Arkady Dvorkovitch – Chief Economic Assistant to the President of the Russian Federation, Russian Federation,[object Object],Click here to watch an interview with Marc Bresseel and Bettina Sherick,[object Object],Day 1: Highlights & Notable Tweets,[object Object]
DAY 2,[object Object],Highlights & Notable Tweets,[object Object]
TWEET,[object Object],“In this new world, this connected world, we will change for good. It will not be more for less but less for good”,[object Object],-Maurice Levy,[object Object],#IAA2010,[object Object],TWEET,[object Object],“Whether you are in San Francisco, Moscow or Shanghai you are in a digital economy the meets you worldwide”,[object Object],-Maurice Levy,[object Object],#IAA2010,[object Object],Keynote Speech: ,[object Object],Trends. Changes. The Future.,[object Object],Maurice Levy – Chairman and CEO, Publicis Groupe,[object Object],TWEET,[object Object],“The younger generation has an agenda for change”,[object Object],-Maurice Levy,[object Object],#IAA2010,[object Object],Day 2: Highlights & Notable Tweets,[object Object]

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2010 IAA World Congress Recap in Moscow