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Cloud hosting in action
Cloud Expo Europe, London, 3rd February 2011


Carlos Rego, MD & Chi f A hi
C l R             Chief Architect, OnApp
                                   O A
  @ nullmind           linkedin.com/in/carlosrego
                                               g
   carlos@onapp.com    facebook.com/carlos.rego
What is OnApp?


The only cloud management software
       y            g
   designed for hosting providers
What does OnApp do?
Commodity hardware   Elastic cloud   On demand resources   End users




                       Deployment
                       Billing
                       Monitoring
                       Failover
OnApp lets any host get into the cloud




Very low entry costs   Rapid time to market     High density design

 Commodity hardware    24-hour deployment
                         24 hour                Optimal hardware use
 Monthly license       Billing integration    VLAN management
 F
  Free first year
       fi t             F
                         Free support
                                    t           S ll f t i t
                                                 Small footprint
Company info
               45+ employees in US and EU

                45,000+ servers deployed

               100+ client clouds deployed

                 Adding ~1 cloud per day
Cloud is the future of hosting

  Market demand for cloud
   More flexible hosting services
   P
    Pay-per-use convenience
                      i
   Added resilience

  Hosting imperative for cloud
   More efficient use of infrastructure
   New ways to bill for hardware resources
   Higher margins per cab (>50%?)
Cloud hosting case study: VPS.NET


                    The first mass-market
                     cloud hosting service

                    “Cloud hosting for
                     everyone”
                          y
Judah Johns
  Director o Business Development
     ec o of us ess e e op e


   @judahjohns
   linkedin.com/in/judahjohns
   linkedin com/in/judahjohns

   j
   judah@vps.net
        @ p
The story of VPS.NET
              VPS NET

• The Idea: ease of use

• The Vision: hosting anyone can do

• The Goal: cloud hosting for the mass
  market
Trials and Tribulations

• SAN resources and performance

• Rapid growth

• Unforeseeable events
VPS.NET
    VPS NET By the Numbers

                                        26 clouds
                                        6 cities
                                        500+ HVs
                       1 year in:       40,000+ servers
                       30,000 servers
                          ,             9 FT devs

              Live launch
Beta l
B    launch
          h
What OnApp brings to the table

   We can focus on de-commoditizing the VPS market

We can work on features for end users, not infrastructure


Allows us to remain competitive in a very
              tough market
Where does VPS.NET revenue come from?
           VPS NET

               High-margin
               p
               partner deals


                  40%            10%

                          Rapidly-deployed
                          Rapidly deployed
                          hourly/daily billing

      Highly p
        g y profitable due to initial use
       of surplus commodity hardware
Future of VPS.NET & OnApp
           VPS NET
• KVM b
  KVM-based virtualization
          d i t li ti

• Private OnApp Clouds:

  • Universities
  • Corporations
  • Other industries
Thanks!

Carlos Rego, MD & Chief Architect, OnApp
         g ,                     ,    pp
  @nullmind           linkedin.com/in/carlosrego
  carlos@onapp.com   facebook.com/carlos.rego

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On app Carlos Rego

  • 1. Cloud hosting in action Cloud Expo Europe, London, 3rd February 2011 Carlos Rego, MD & Chi f A hi C l R Chief Architect, OnApp O A @ nullmind linkedin.com/in/carlosrego g carlos@onapp.com facebook.com/carlos.rego
  • 2. What is OnApp? The only cloud management software y g designed for hosting providers
  • 3. What does OnApp do? Commodity hardware Elastic cloud On demand resources End users Deployment Billing Monitoring Failover
  • 4. OnApp lets any host get into the cloud Very low entry costs Rapid time to market High density design  Commodity hardware  24-hour deployment 24 hour  Optimal hardware use  Monthly license  Billing integration  VLAN management  F Free first year fi t  F Free support t  S ll f t i t Small footprint
  • 5. Company info 45+ employees in US and EU 45,000+ servers deployed 100+ client clouds deployed Adding ~1 cloud per day
  • 6. Cloud is the future of hosting  Market demand for cloud  More flexible hosting services  P Pay-per-use convenience i  Added resilience  Hosting imperative for cloud  More efficient use of infrastructure  New ways to bill for hardware resources  Higher margins per cab (>50%?)
  • 7. Cloud hosting case study: VPS.NET  The first mass-market cloud hosting service  “Cloud hosting for everyone” y
  • 8. Judah Johns Director o Business Development ec o of us ess e e op e @judahjohns linkedin.com/in/judahjohns linkedin com/in/judahjohns j judah@vps.net @ p
  • 9. The story of VPS.NET VPS NET • The Idea: ease of use • The Vision: hosting anyone can do • The Goal: cloud hosting for the mass market
  • 10. Trials and Tribulations • SAN resources and performance • Rapid growth • Unforeseeable events
  • 11. VPS.NET VPS NET By the Numbers 26 clouds 6 cities 500+ HVs 1 year in: 40,000+ servers 30,000 servers , 9 FT devs Live launch Beta l B launch h
  • 12. What OnApp brings to the table We can focus on de-commoditizing the VPS market We can work on features for end users, not infrastructure Allows us to remain competitive in a very tough market
  • 13. Where does VPS.NET revenue come from? VPS NET High-margin p partner deals 40% 10% Rapidly-deployed Rapidly deployed hourly/daily billing Highly p g y profitable due to initial use of surplus commodity hardware
  • 14. Future of VPS.NET & OnApp VPS NET • KVM b KVM-based virtualization d i t li ti • Private OnApp Clouds: • Universities • Corporations • Other industries
  • 15. Thanks! Carlos Rego, MD & Chief Architect, OnApp g , , pp @nullmind linkedin.com/in/carlosrego carlos@onapp.com facebook.com/carlos.rego