"Using Social Media to Grow Your Brand and Business" was presented at the Illinois Technology Association (ITA) Crain's Small Business Week Event.
You cannot ignore it – social media is unleashing a new world order on marketing and branding. Whether in the form of Facebook, LinkedIn, Twitter, Google+, YouTube, podcasts, blogs, RSS feeds, webinars or a host of other platforms, social media is having a profound impact on business’ ability to get the word out. But which tools do you use and how can you make sure you’re integrating them to realize the best return?
In this presentation, Leslie Vickrey and Michelle Krier from ClearEdge Marketing examine how social media is changing how businesses interact with customers, prospects and the media. They walk you through real-world examples and help you discover ways that your business can successfully integrate social media into your core business, sales and marketing strategies.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
22. Facebook Marketing Examples DO take advantage of relevant mainstream media to drive traffic into the storefront (online or in person)… DO build credibility, post pictures…
29. LinkedIn Marketing Examples DO have employees link to your website and blog… DO set up your company profile completely…
30. LinkedIn Marketing Examples DO try to demonstrate a common theme among employees DO try to solicit recommendations for your products/services DO set up the news feed for your company profile (blog, twitter, etc.)…
49. Keywords you use on your website or in your analytics What to Listen For Products and services Company, leader and SME mentions Causes you support Your events/news/PR Customer compliances, compliments, questions Campaigns you ’re managing The competition
50. The things your customers, competitors, investors, etc. think you are doing right Ways to improve – learn to look at negative social media feedback as a gift Ideas for new promotions, products, services and events What industry peers, leading thinkers and subject matter experts are talking about What to You Will Learn
55. Share the Content Followers Want Will it benefit them (learning, laughter, etc.?) Be Authentic in Voice and Activity Use one voice and make the content real Update Frequently Respond to Comments, Questions, Likes, etc. Collaborate with Experts Good Content Comes from Good Partnerships Best Practices in Sharing
58. Leverage Alternative Social Networks Stake out new ground away from your competitors Content Syndication Get partners, industry groups, etc. to share and post your content Create Dynamic Communities Bring experts, consumers, fans, etc. together under your brand banner Create Fans by Engaging Genuinely & Creatively Invite to share, engage, play, visit, comment. Give an active role Best Practices in Brand Expansion