Investigate The Behaviour Of Organisations And The Market...

Investigate the Behaviour of Organisations and the Market...
Introduction
In this assignment I will identify the structure of markets within the economy and explain how they
deviate from the model of perfect competition. I will also expand on which market forces dominate
the market place, identifying the organisational responses to demand including the adoption of
competitive strategies within the free market. Finally I will explain the role of the competition
commission and regulatory bodies.
Market Types
The most important factor within any market is the number of rivals competing for a share of the
business. Competition, as described by Stigler, G (2008) arises whenever two or more parties strive
for something that all cannot obtain. Perfect competition is seen as a theoretical ideal and ... Show
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Market forces
Market forces are primarily concerned with the supply of and demand for goods and services within
the free market. The demand for a good can be influenced by many factors such as price, available
substitutes and a person's income. Price can be one of the primary forces when looking at the
demand for a product, it does however have limitations. Demand may not necessarily rise if the
price drops below a certain level, people will automatically assume an inferior product and not
purchase it. Similarly if a product that is essential to the consumer is priced higher the demand may
not decrease, petrol is a good example of this. In order for us to predict how much someone is
willing to buy at a given price, we must first create a demand schedule, which can be represented as
a demand curve. (Fig 1.)
Fig 1.
It is apparent that as the price of an item increases, the quantity demanded reduces. This is an over
simplification as there are many non price factors affecting demand. The Ceteris paribus clause can
best used to describe this method of analysis.
Non price factors affecting demand
Product substitution occurs when the demand for one product affects the demand of another.
Although price can influence peoples decision to buy a substitute, personal taste, brand loyalty and
demography can influence decisions often more persuasively than price. People's income can also
affect their purchasing habits, often increasing their
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Effectiveness Of A Competitive Market Environment
1. Introduction From the past until present, in order to achieve competitive advantage to compete in
turbulence and highly competitive market environment, the one who take control over the
organisation should design powerful strategies. To create that strategies, managers need both good
understanding in internal and external environment, and effective managerial skill to organise
sophisticate works arising in organisational routine systematically. The one who assigned as
manager has power to control over company resources which included human being. Human can be
considered as one of the most valuable resources in the company because value can be added to
them through education and experience. However, human could be considered as the most
complicate resource. This is because they have personal needs, ambition, and feeling which are
different between one to others. Unlike machines or other type of assets that similarly designed to do
specific jobs, stereotype should not be applied to workers and there is no one best way to manage or
to control them. In particular, it can be said that one size does not fit all. As the result, this issue
could be considered as one of the most wildly discussed topics among managerial scholars. The idea
of how to manage and control over human being in the work place start in the period of industrial
revolution where the factory trying to maximise their profits through the concept of economy of
scale. Human as the resources to produce things has

Alaska Non Market Environment Essay
This report is in response to your request to conduct an analysis of the non–market environment
issues affecting both the State of Alaska and the Alaska Native Corporations to create an awareness
of the broad range of ways by which the non–market environment, especially the government
policies affects business. Specifically, this study aims to discuss:
1. The dimensions of a non–market environmental issues, stages through which it moves, and the
company's response to changes across various stages;
2. The revenue structure of the State of Alaska and its significance to the current budget shortfall;
and
3. What the economic impact is of Alaska Native Corporations to the state's current economy and
how it contrast to the past.
The current economy is highly dependent on the production of North Slope crude oil. It has been the
backbone of much of Alaska's economic growth, that the drop in oil price from $107.28 the same
month five years ago to $45.69 this month, coupled by the declining oil production has caused the a
deficit in the state budget and a corresponding ripple effect to the economy.
Non–Market Environmental Issues and Life Cycle ... Show more content on Helpwriting.net ...
To successfully develop a non–market strategy as well as predict whether business decisions will
have an undesired consequence to the non–market actors, managers must be able to comprehend the
dimensions of a non–market environmental issues and how it relates to a firm's national, regional, or
global positioning. The dimensions referred to above

Hmv Market Environment
INTRODUCTION After a rapid development over the past 10 years, the music market is currently
undergoing significant changes. These changes are caused not only by marketing competition but
also by the challenges from external marketing environment. The entertainment industry kept
growing for years and as the business grew, the competition also increased. There has also been an
increase in the sales of music online. Selling online made it cheaper for customers and as a result
many preferred to buy them online rather than going to the stores and buying music. Secondly, there
has been an increase in illegal digital downloading; young people tend to download music of various
formats which are easily available from the internet. This has lead to ... Show more content on
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They must work in harmony to provide superior customer satisfaction and value. We can also use
Porter's Five Forces Analysis to help HMV to contrast a competitive environment. This analysis
tends to focus on the single, Strategic Business Unit rather than a single product or range of
products. The five forces are the threat of entry, the power of buyers, the power of suppliers, the
threat of substitutes, and competitive rivalry. THE SWOT ANALYSIS SWOT analysis is a method
used for evaluating and analyzing any business and its current environment so as to identify the
most beneficial goals. By using SWOT analysis it is possible to together information regarding
HMVs position, resources and capabilities. Strengths Patent Good reputation B2C Elite access to
high standing natural resources Favourable access to distribution networks Experienced staff and
management Well Known Wider range of products Refer (appendix 1) Weakness Lack of patent
safety Poor reputation B2C High cost structure Limited access to the best natural resources Limited
access to key distribution channels Lack of presence in the media Sales decrease over recent years
Refer (appendix 2) Opportunities Unfulfilled consumer need Using new technologies New
favourable government regulation Eliminating international trade wall Population growth Online
business Refer (appendix 3) Threats Emergence of substitute goods Taxation policy Increased trade
barriers

Pestle Analysis Of Aldi In Australia
This report is based on the case study of Aldi in Australia and the main purpose is to identify the
critical challenges that Aldi currently faces in Australia. This report will focus on the external
aspects that can affect Aldi performances. Macro environment analysis by using the PESTEL model
is to determine the factors that influence Aldi in grocery market industry in Australia. Although the
strategy used by Aldi have been successful so far. However, there are still rooms for improvements
that Aldi may need to look into.
1.0 Overview of ALDI in Australia
Aldi has opened their first store in Australia in 2001 while operating more than 50 years
internationally. Now, Aldi has successfully operating 400 stores across Australia with their strategy
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This factor involves the shared belief and attitudes of the population. Growing in population means
growing in human needs to satisfy which mean have direct effect on how companies to understand
customers and what drives them (What is PESTLE Analysis? A Tool for Business Analysis, 2016).
Technology is the most dramatic force and often changing rapidly. Technology refers to an
innovations that may affect operations. Changing in technology will effect on how company doing
business and they may need to change the operating system and strategies. For instants, a new way
to producing, distributing and communicating goods and services. Company should be aware of the
current change of trends in technology (Kotler, 2005).
Environmental factor involves all resources that are needed as input by companies. This factor have
become important due to the increase of scarcity of raw materials and pollution issues.
Environmental concern have grown steadily where more and more consumers are demanding for
products that are from sustainable source (Kotler,

Market Orientation Market Environment : Kodak
Market orientation market environment
The roll out of new technologies can often be met with scepticism, which is the problem that Kodak
are faced with, a new technology that they need to make sure the public will view it in an optimistic
light, throughout history multiple advances in technology both and a minor and major scale have
been met with scepticism, a prime example being a respected French military commander Ferdinand
Foch who concluded in 1904, "Airplanes are interesting toys but of no military value." This of
course was not the case, and is an example of why it is important that the public are presented with
the product in the right way. Market orientation can be viewed in two different One school of
thought on marketing orientation is that it is behaviourally orientated, described as "organization–
wide generation of market intelligence pertaining to current and future customer needs" (Kohli and
Jaworski, 1990). Market orientated companies tend to build anticipation for new releases which is
something that can Don has touched on during his pitch to Kodak. During the pitch he highlighted
the opportunity to take advantage of nostalgia to "take us to a place where we ache to go again" the
idea of being able to relive moments that had sentimental value to a customer is a way to build
anticipation and highlights behavioural market orientation tendencies in the way that a personal
feeling like nostalgia can be manipulated in a way that can influence customers.

Breadtalk Pest Analysis
BreadTalk Group Limited PESTEL, SWOT and the Porter's Five Forces Analysis
1.0 Introduction
The objective of this paper is to analyze some of the information concerning one of the Singapore
companies, including the brief history, PESTEL and SWOT analysis, the Porter's Five Forces
analysis, together with the recommendations that can assist the company to overcome the challenges
it might be facing.
The BreadTalk Group Limited is a company listed as Singaporean bakery which was founded in
2000. The company has rapidly increased and it operates a series of retail outlets whereby it handles
a wide range of cakes, bread, pastries and buns. This company has become a distinctive owner of
household brand which has established its presence in the whole world with its restaurant, bakery,
and the food atrium footprints. The company's brand portfolio includes the Toast Box, BreadTalk®,
bread society, Din Tai Fung, food republic, the icing room, RamenPlay, Thye Moh Chan ant the
Carl's Jr. in China. The company has the staff strength globally of 70,000 and a network in 17
countries or territories of close to 1000 outlets such as Singapore, Middle East, China and Hong
Kong. The company manages more than 10 Michelin Star ... Show more content on Helpwriting.net
...
All organizations that are within the industry of food processing are forced to cut and innovate costs
in order to remain competitive to block new entrants, because as the new entrants will join the
market having lower cost and more clear understanding of customers or consumer needs by availing
more innovative services and products. The increased globalization and the trade barriers has
generated opportunities and challenges to BreadTalk as it can join the market by emerging the
companies in countries that are politically stable to explore new markets especially in the market
where bread might be a

The New Zealand Market Environment Essay
Part two: – The New Zealand market environment Answer a) New Zealand stock exchange (NZX):–
NZX is the only registered securities exchange in New Zealand and an authorised future exchange.
It's fully owned by subsidiary, New Zealand Clearing and Depository Corporation under the part 5
of the Reserve Bank of New Zealand act 1989. NXZ limited facilitate capital, risk and commodity
markets and the infrastructure required to support them. NZX also provides high quality
information, data and tools to support New Zealand business in decision making. NZX strive to
make a meaningful difference to wealth creation for its shareholders and the individuals, businesses
and economies in which NZX operate. NZX has office across New Zealand and Australia. NZX has
its newest office is in Auckland near the Britomart prescient. NZX's Agri HQ is in fielding and it's
an Australian operated based in Melbourne.  NZX monitoring and enforcing the rules under which
its markets operate and this applies directly to issuers, market participants and indirectly to investor
by the participation in the markets.  NZX has legislative framework that applies to NZX as an
operator of securities markets.  NZX performs its quality regularity function and manage potential
conflict which is undertaken by NZX regulation team.  Developing and enhancing the market
rules, practices and policies of NZX's market are the responsibility of NZX policy team, led by
Head of Policy & legal.  There is a Market

1. Introduction
From the past until present, in order to achieve competitive advantage to compete in turbulence and
highly competitive market environment, the one who take control over the organisation should
design powerful strategies. To create that strategies, managers need both good understanding in
internal and external environment, and effective managerial skill to organise sophisticated works
arising in organisational routine systematically. The one who assigned as manager has power to
control over company resources which included human being. Human can be considered as one of
the most valuable resources in the company because value can be added to them through education
and experience. However, human could be considered as the ... Show more content on
Helpwriting.net ...
Therefore, many scholars tried to seek the best and suitable way to control over workforces in
different situations. Subsequently, a lot of theories was consecutively developed to overcome the
previous theory weakness and to improve the way to control labours. However, the historical form
of control which was dominated by latest theories still operate in some organisations.
The purpose of this essay is to demonstrate the evolution of theories that use to control over
workforces periodically. Also, it will point out that to some extent the classic theories of control still
being use in modern era. In the first part of this essay, it will describe about the concept of
management and control. Then, it will discuss about the evolution of control, and reasons for the
existence of historical control to answer the question why it's still being used in the present day
afterward.
2. Concept of management and control
Many experts in management field have analyzed the concept of management in some certain ways,
but one of the most comprehensive concept tends to be the concept stated by Fayol (1930). These
concepts consist of "Division, Authority, Discipline, Unity of Command, Unity of Direction,
Subordination of Individual Interests, Remuneration, Centralization, Scalar Chain, Order, Equity,
Stability of Tenure of Personnel, Initiative, and Esprit de Corps (Team Spirit)". Management can be
defined as the art of using

Walmart 's Strategy Fit The Market Environment
Background:
Walmart begun to explore the global markets in early 1990s. Its first expansion was in Mexico,
where Walmart ran its retail business as joint venture with the largest retailer Cifra S.A. in Mexico.
The Walmart's format proved to be quite successful in Mexico. Followed by year 1994, Walmart
entered Canada market by acquisition strategy. In 1996, Walmart penetrate China by opening Sam's
Club and supercenter in Shenzhen, and acquisition of hypermarket chain called Trust–Mart in 2007.
Walmart's implementation of its low price and multi store formats strategy ensure its success in
international expansion in these three countries.
Mexico:
One of the reason of successful expansion in Mexico is Walmart's strategy fit the market
environment. Mexico is an emerging market and it has a huge population of price–sensitive
customer. The "Every day low price" strategy, which is the basic competitive advantage of Walmart,
meet the needs of people in Mexico. Also, the Walmart's multi store formats strategy is reinforced
by its joint venture with Cifra. Cifra had operating different chains to tailor different groups of
customer, for example Bodega Aurrera supermarkets for low–income customers and Superama
supermarkets offer upscale products. Walmart made full use of these new formats, and in 2007 it had
opened 136 new units, including 57 Bodega Aurrera, 4 Superama, 5 Suburbia, 16 Supercenters, and
6 Sam 's Clubs.
Another reason why Walmart can expand in Mexico Market is

Swot Analysis: SWOT Analysis Of A Company
SWOT ANALYSIS:
Strengths: characteristics of the business or team that give it an advantage over others in the
industry.
Weaknesses: are characteristics that place the firm at a disadvantage relative to others.
Opportunities: external chances to make greater sales or profits in the environment.
Threats: external elements in the environment that could cause trouble for the business.
STRENGTH
 Green products which are not hazardous to the environments.
 Green label certificate from Singapore environment council for Apollo products
 Innovative concepts like Apollo studio showrooms and color visualization.
 Innovative products like wonder guard, magic sealer etc. to the market.
 Attractive shade cards.
 Technical broachers are ... Show more content on Helpwriting.net ...
1. Authoritarian leadership style is followed in Apollo Pints. This is also known as autocratic,
directive or Homothetic style.
2. In autocratic leadership style the management keeps strict close control over employees by
keeping close regulation of policies and procedures gives to the labors.
3. The company encompasses discussion, debate, and sharing of ideas and encouragement of people
to feel good about their environment.
SHARED VALUES: The shared values are one of the growths of the organization without having
any discrimination. Adequate delegation, right intent (idea), commitment, and execution are the
mission of the company.
1. Innovative all employees and building culture.
2. Quality management through performance.
3. Core values and ethics in being imported to the employees.
SKILLS: Skills are domain attributes or capabilities that in the organization. It refers to the
employees who are required to achieve the organization objectives. It ensures that people know how
to do their jobs and stay update with the latest techniques. Skills also mean the capabilities as

Types of Market Environments and the Internets Affect
When determining what type of market environment that businesses operate within today, one must
decide what segment of the market is being targeted. Whether it is the agricultural industry, the retail
sales industry, the automotive industry or the utilities industry, each market has its own type of
business environment that it operates under. In recent years, the emergence of the Internet has
shifted the balance of power in most industries. In order to explain today's market environment
clearly, it is better to break down each type of market environment.
Pure competition is the most consumer–friendly type of business environment. This is due to
abundant amounts of information and resources that the consumer has to choose from before ...
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There are few sellers but endless abundance of buyers. When one seller decides to alter their pricing
strategy, it will affect its competitors to alter their strategies. Apparent today with the U.S.
automotive industry however, due to their unwillingness to change with their competitors overseas,
the "Big 3" General Motors, Ford, and Chrysler have fallen into financial peril. The Internet
changed the way some industries that were once extreme oligopoly operate. The music industry
which was once dominated by a handful of companies has new competitors in the market. Most
businesses in the U.S. do not operate in a complete monopolistic environment due to regulation by
the government. Without government regulation, monopolies could charge whatever prices they
choose as long as there was a demand for the product. Utilities companies are the best example of a
monopoly since there is typically only one electric company and one water company for a particular
area. The Internet has little influence on the businesses in a monopoly environment. Most businesses
operate in some sort of competitive market environment. The level of market penetration, ease of
entry into and exit from a particular industry and level of control over the product pricing determine
the classification of market structure. The growth and expansion of the Internet has changed the way
many industries do their business today. The Internet has increased competition in most business

How to Operate Successfully in an International...
How to operate successfully in an international environment; A case study of Wal–Mart in Germany
Introduction
Many business activities usually shape up the aspirations and daily activities of people in all parts of
the world. This can be attributed to the fact that, Business enterprises present a wide and rich variety
of different organizational goals and objectives which cater for the needs and wants of consumers
starting from a consumer who purchases a loaf of bread to a giant oil exploration carried out by a
big company for the government. Nevertheless, for a long time, many organizations have managed
to maintain a stable relationship with the society and the environments in which they operate in.
However with the ever deepening and ... Show more content on Helpwriting.net ...
It is hard for Wal–Mart to succeed in Germany, unless their culture and laws changes as the
company's succeeding model is based on the factors like their ability to discount heavily and
operating 24 hours a day, of which none of this factors can be found in Germany. In addition to that
Germans are usually less sensitive to factors like price and are normally skeptical of factors like
discounts which make them question the quality of the products offered.
It is therefore important for organizations to understand their dynamic interaction between itself and
the changing environments. This is because; understanding new environments and culture is one of
the key factors to organizational success in today's competitive global landscape. Each and every
business irrespective of its geographical and size scope is usually faced with vital questions of
which they should answer either by just carrying on or by responding consciously. However, many
organizations rarely respond to the changes in their environment and go on implementing their old
tricks in a new environment, (Rugman, & Collinson,2008). Therefore, how can managers
successfully integrate organizations in new and changing environments?
The environmental Domain
An organization's environment can be described as infinite and includes everything outside it.
However, in this report, only factors which are considered sensitive and to which organizations
should

Business Environment Of The Global Market
Mehmet Geyik Professor Bedi IBS 240 International Management 5/16/2015 In this project, a
feasibility study for an organization that aspires to enter the global market is conducted. In this paper
is an overview of the organization and the objectives with which the feasibility study aims to
achieve. The business environment of the country to which the corporation aspires to enter as the
global market is analyzed to ascertain its suitability. In this paper also are the challenges and
opportunities for the organization that are available in the global market that is analyzed. Basically,
this paper analyzes the viability of the corporation entering the specified global market and
thereafter a decision on whether or not to enter the global market is made based on the findings of
the analysis. It is worth noting that the information for the organization used in this project is
fictitious. The organization reviewed in this assignment is based in the United States and the global
market it aspires to enter is the Brazilian market. The organization is a Real Estate Investment Trust.
It focuses on industrial warehousing, logistics services, and property management. The organization
is relatively large with over 100 employees. The organization is owned by shareholders. Though the
organization undertakes provides several types of services for income, the main source of income
for the organization is rent from the real estate investments. 75% of the total income for the

The Strategic Management Plan Of Mintzberg And Waters
Introduction:
It is very much essential that an organization is curved by the strategic management plan and
process to bring future growth in the business in terms of global market insight and profitability of
the specific organization (Ethiraj et al. 2016). The systematic and formative analysis of the factors
and steps incorporated with the external environment of the organization as well as the internal
environment give it a boost to strategize marketing and management plan in easier way. In this case
study, the strategic management plan of Mintzberg and Waters evolved out with the insight of
specific example and the organization has maintained those process in a dynamic way.
Question one
Analysis of external environment and its tools and techniques to help the mangers:
The privately owned company that is The Shaksy Group is a service provider company in industrial
construction, hotels, commercials and residential buildings, infrastructure projects and airports and a
specialist in interiors formerly belong to the Gulf Cooperation Council. The company has a
combined workforce of over 1,500 employees associated with it. The company is primarily focused
on construction of oil and gas and energy sectors though it has a conglomerate overview on other
sectors as well. ... Show more content on Helpwriting.net ...
The external environment analysis of the organization is necessary to get a view about the business
process and operation process with regards to the market. There is a range of major factors and
trends that associate with the organization to increase the potentiality in the market and create a
good customer base (Baglivo et al. 2014). The external analysis comprises of macro environment,
micro environment, competitors analysis and most importantly the market analysis of the

American Apparel Case Analysis
1. Introduction
American Apparel (AA) is a well–known United States clothing brand that has gained recognition
among the retail industry. American Apparel headquarters is located in Los Angles, California where
it manufactures and distributes its clothing products. It is known in today's society, to be sweatshop
free and has a strong belief of workers' rights. However, American Apparel has had a downfall in the
retail industry losing revenue. This research of American Appeal will provide feasible reasons why
the company should enter China international market to improve on sales revenue.
2. Environmental analysis of the new market (CH 1–5)
Companies such as American Apparel can operate in a certain environment that has a formulation
and implementation of a strong business strategy that can avoid restricted environmental factors.
This will determine the decision making of financial considerations, promotion strategy,
organizational structure, and the management style. The environmental awareness is the starting
point of environmental analysis. American Apparel has to take in consideration that there are two
environmental factors of the internal and external environments.
3. Geographic Setting (Internal Environment)
Geographic Setting (External Environment)
The research of the external environment for American Apparel should have notes about each one of
these factors political, economic, social, and technological. These factors will have influence over
the

Internal And External Factors That Affect The Business...
The business enviroment are all the factors that affect the business operations and stability. There are
two types of business enviroment; the external and internal business enviroment. The external
enviroment is unexpected and out of the control of the business because those are factors that the
business does not have power to control. The internal enviroment of a business includes factors that
are inside the business which ones affect the way of doing the operations inside of the business;
however, the business has control over the internal enviroment factors. Both external and internal
factors are equally important and the decision taken in each of them can affect the business
positively or negatively.
Business Environment Business environment refers to all the internal and external factors that affect
a business' operations and success, how the company function around its employees, customers, and
management. The business environment constant changes; however, some changes are unpredictable
because it is challenging to predict what will happen in the future such as the social and economic
changes. The business environment is different from country to country, from place to place; the
United States economy is different than the Chinese economy and that is just one reason that makes
the business environment different from other country. In addition, culture, preferences and tastes
vary all over the world, and business needs to adapt to meet the needs of the customers

Swott Analysis Paper
SWOTT Analysis Paper
SWOTT Analysis Paper
A SWOTT analysis is used to present a detailed picture of the health of a company. This tool can be
used to tune up or diagnose and repair issues that are worn or in the process of becoming faulty.
Managers have access to a tool that will allow them to effectively evaluate and make decisions. The
SWOTT analysis can ensure that issues are identified and classified so they may be prioritized
properly. The problem is shown so managers can see the answer. The SWOTT analysis offer a four
part approach in effort to analyze the necessary strategy and before implementing the long term plan
the four aspects are considered. Danis ... Show more content on Helpwriting.net ...
Changes in social/cultural environment affect customer behavior, which affects sales of products.
Trends in the cultural environment include individuals changing their views of themselves, others,
and the world around them and movement toward self–fulfillment, immediate gratification, and
secularism" (Knol, marketing strategy p 16) External– opportunities and threats, Danis must look at
the obstacles that they face in order to determine the lack of ability to perform as expected.
According to Bill Tamminga, "Economic factors include the nature and direction of the national
economy in which a company does business. For international entities, it includes the global
economy. We know that consumption is affected by the wealth of the population, and business
people must plan accordingly. Some major considerations include the availability of credit and the
amount of disposable income in a given market. Both inflation and interest rates and a given country
's GDP are other economic factors that can hinder or help your marketing efforts (Bill Tamminga,
Small business consultant p.2,).
Social– Humans are conditioned to respond to different stimuli in unique ways. Whether it is
through the general culture, family units, education, or religion, we are trained to react positively to
certain

Case Study : Fletcher Building Limited
Unit Standard 27768
Name – Gurpreet Bhatia
Student Id – ND14414
Email Id – gurpreetbhatia0009@yahoo.co.nz
Task 1
Fletcher Building limited is a company which deals in building and construction the houses and
commercial buildings. Mark Adamson is the chief executive officer and managing director as well.
Their head office is situated in Penrose Auckland. The company's history began from 1909 and later
it is listed in New Zealand Stock Exchange in 2001 as Fetcher Building Limited. It is also one of the
Australia's largest manufacturing and distributor of building materials. There are total 18,800
employees working with Fletcher Company globally and their future plan is to rule all over the
world. They are trying to reach each and every country and want to expand their business and want
to earn a name Fletcher everywhere in the world. They are also specialised in making the
environment friendly material like window glazing system which reduces the heat energy to cross
from the glass. The latest project given to this company was announced on 8 may 2015 to build 191
new homes in central Christchurch.
Internal Environment – The conditions, entities, events, and factors within an organization that
influence its activities and choices, particularly the behaviour of the employees is known as the
internal environment.
External Environment – Conditions, entities, events, and factors surrounding an organization that
influence its activities and choices, and

PESTLE Analysis on Tesco
Therefore, by discussing the environmental factors of 'PESTLE', in my personal opinion, I strongly
believe that the 'Political', the 'Economic' and the 'Legal' environments have the most impact on
Tesco as it operates internationally, in the United Kingdom and within 12 markets across Asia and
Europe. For this very reason it very important to consider all possible, political, economic and legal
structures, impacts and outcomes which might affect the overall success of the company as they play
a major role in relation to one another.
When looking at the political factors for Tesco, and, as it operates in a globalized environment with
locations across the world, the company's performance is extremely influenced by the political and
legislative functions of each country. In terms of legislations under employment, the government
really encourages retailers to provide work–place opportunities from, flexible, lower paid, local
based jobs to highly skilled, paid, and centrally located jobs (Balchin, 1994) to meet certain
demands relating to students, senior citizens and working parents. The company understands that
while being in the retail industry, it has a large impact on individuals and the work place (the
development of new stores may often be seen as a conflict to other retail sectors due to the fact that
the 'traditional' stores go out of business or are forced to cut certain cost in order to being able to
compete) as being a fundamentally local and labour–intensive sector.

The Market Conditions And Competitive Environment That A...
Introduction
Understanding the market conditions and competitive environment that a company operates is an
imperative for its success. Notably, the market conditions and competitive dynamics in an industry
have a direct impact on the operations and strategies of a company and consequently its ability to
achieve its business and corporate objectives. Keurig Green Mountain is a speciality coffee
company in the United States Food and Beverage Appliance manufacturing industry; it was founded
in the year 1981. Keurig a market leader in coffee blends and portions market in the United States is
also ranked among the 50 best manufacturers in the country by the IndustryWeek. Keurig product
line comprises of diverse beverages including coffees, teas, hot cocoa, other beverages and, products
such as appliances, portion packs, ground coffee and coffee beans. The company's has grown
tremendously since its inception into the industry and this is attributable to its highly diversified
product line; it has more than 400 types of coffee blends and technological innovations. This
research paper presents an analysis of the market conditions of Keurig coffees.
Keurig Market, Competitors and Customers Analysis
Market
The market for Keurig coffees is highly diversified. It comprises of four key groups including:
grocery stores, retailers, wholesalers and Green Mountain Coffee Roasters. Retailers that offer
Keurig Coffees include Starbucks, Dunkin Donuts, Snapple, Tazo, Corobou Coffee and

What Are External Factors
EXTERNAL FACTORS
External factors are those factors which are external to the business organization and cannot be
controlled by the management. But in order to sustain in the industry and the market every firm has
to manage these factors. The success of a strategic business unit depends on its ability to react
timely to change in the external environment. A company having good organizational strategy will
always alert to these external factors and will make measure to control them on time always. Major
external factors include economic conditions, market, technology, climate change, legal, media,
political and demographic factors.
Factors in the external environment and its management
1. Demographic Environment
Demographic environment includes

Explain The Marketing Environment Of Nike
The marketing environment impacts and surrounds upon theorganizations.The collection of non–
marketingwill influencing that have an impacts on a marketing manager's aim with customers. The
overall for the market environment for a business or organisation is made up of the
macroenvironment and microenvironment. Macroenvironment is consists of broader societal
influence while the microenvironment is includes company related influences.
2.1.1 Microenvironment In market environment include microenvironment and macroenvironment.
Most important factors of microenvironment of business are competitors, suppliers, public,
marketing intermediaries, customers and the company.
The competitive environment refers the number of competitors, an organisation ... Show more
content on Helpwriting.net ...
The Nike shoes concern about Green environment like reuse a shoes represented the overall policy.
Nike launch its initial sustainability policy in the early, such as reduction of carbon emissions and
elimination of waste like cost of human resource. Their group maintains responsibility for Reuse–a–
Shoe, and continues to work with other business. In order to sustain the business, we must follow
the goals.
The socio and political environment is the consumer want to changing their lifestyle. Since 70s,
Nike has bring a trend that make those consumer are more branded–minded and the these issued are
making them changing more oriented and fashion. They are a fair amount of rules and legislation in
Malaysia for every industry to follow for supports statement that the Malaysian government has set
up an organization called "SIRIM" to test product safety for

Whole Foods Market Is Responsible For Protection Of Human...
Introduction About Whole Foods Market Whole Foods Market is a supermarket chain launched in
1980 and is the first certified organic grocer in the United States. They are a growing chain with 462
locations all around the world as of 2016 with more than 90,000 employees. Whole Foods
underpinning culture is to sell the highest quality of organic products to meet the needs of every
customers, while supporting their team members value. Introduction to the Topic Whole Foods
received a warning letter from Federal and Drug Administration (FDA) and paid $3.5 million fine to
Environmental Protection Agency (EPA) in June and September of 2016. FDA is responsible for
regulating food, dietary supplements, drugs, biological medical products etc. EPA is ... Show more
Specific details about their violations are listed as well. It also mentions what Whole Foods response
was upon receiving the warning letter. Summary of "Whole Foods Must Clean Up Its Act, FDA
says" FDA found Listeria at multiple manufacturing facilities of Whole Foods and found out ready–
to–eat foods such as pesto pasta, egg salad, and quesadilla were being prepared under insanitary
conditions. Inspectors took 100 environmental samples on surfaces where food touches and surfaces
that doesn't and found Listeria on food contact surfaces. It also mentions how Whole Foods response
and solutions weren't accepted as appropriate at first. Summary of "Whole Foods Strike 3.5 million
deal with EPA over wastes" As part of the deal with EPA, Whole Foods will pay $3.5 million in
penalty and run a program to promote hazardous waste compliance as an environmental project. The
company will carefully look at possible hazardous items such as bleach, fluorescent bulbs, nail
polish remover and more to prevent from repeating the same mistake. Whole Foods has hired
experts, updated environmental compliance standard, and invested in an information technology
system. Analysis Position Mapping Analysis of Position Map A position map (aka perception map)
is a visual tool developed by a

Marketing Project Environment and Target Market
Marketing Project – Kitchen Supplies Store
Marketing Environment
Competitive Forces
Everything For Your Kitchen is in a unique position in Evansville. The store has very little direct
competition and operates in an oligopoly. The most dominant competitor is Kitchen Affairs which,
coincidentally, is located across the street from Great Mall. Kitchen Affairs is owned and operated
by Mike and Shelly Sackett, who started the business in 1986 (Kaufman & Lloyd, 2006, p. 6). Their
motto is "Kitchen Affairs – for the serious cook." At that time, they were the first to offer high
quality kitchen supplies in Evansville (Kaufman & Lloyd, 2006, p. 7). Even though both stores sell
similar items, there are distinctive differences between ... Show more content on Helpwriting.net ...
42). Its popularity is also on the rise because of the healthy style of cooking it lends itself to. Fagor
includes an instructional video that includes three recipes, history of the pressure cooker, and
information about its care and use.
Probably the most dramatic advance was the bread machine. This product has revolutionized the
way we bake bread. The bread machine takes away all the work. You simply pour the ingredients
into the machine, then turn it on and in a few hours you have hot, homemade bread. Most machines
even have a timer so that when you walk in the door after a hard day's work, you will arrive to
enticing scents of fresh baked bread. This is all possible because of the invention of a computer chip
called the Fuzzy Logic microchip which can "automatically regulate cooking times and
temperatures" (see item in Appendix). This chip is also starting to appear in electric steamers and
rice cookers as well as bread machines (Newhart, 2006, p. 85).
Calphalon, Scan Pan, and All–Clad are some of the most popular cookware companies and are
typically found in specialty stores like Everything For Your Kitchen. These companies are using
new raw materials and processes to manufacture their products. All these companies are so
confident with the quality of their products that they offer lifetime guarantees. Calphalon uses a
special process and the result is a

Green Marketing
Green marketing can be defined as promotional strategy designed to promote product or services
based on environmental factors or awareness. Green marketing is different from the "marketing."
Organisation involved in green marketing take decisions relating to the systems, policies and
processes of the organisation`s products (Brueckner 2010). In simple words, green marketing
promote sustainable consumption. It emphases consumer needs with an effort to improve the
environmental attributes of products or services. Further than, products and services, green
marketing also emphases on the companies` performance on environmental management. It also
takes into consideration the management systems prevailing production and service facility and use
... Show more content on Helpwriting.net ...
When the car was introduced in the market, the marketers linked the car`s advertisement to
environmentally conscious celebrities and causes. Some drivers have bought the car just because it
is "Conspicuous Conservation" (Greenmarketing 2013).
Consumers are inspired to buy from organisations that are environmental friendly in the production
and when these companies display the green logo on their product. For green marketing to be
successful there are some steps which companies have to take into consideration. The 4Ps, that is the
green marketing mix should be taken into consideration They are price, place, promotion and
product. The green products must cater the needs of the consumer and at the same time offer social
or environmental welfares. The price of the product should not be too expensive, whereby, the
consumers cannot afford it.
Green marketing is a tool for promoting the environment for the future generation. Additionally,
with the growing concern of ecological protection many consumers want to identify themselves with
organisations that have green compliances. There is also a development for new market which is
green market. Nevertheless, there are some barriers for green marketing and they, green marketers
have to "face in markets and societies dominated by conventional growth– oriented mind sets" (
(Brueckner 2010).
Reference list:

Philips versus Matsushita: Individual Case
Philips versus Matsushita: Individual Case Philips and Matsushita, two major competitors in the
consumer electronic industry, followed different strategies to overcome different environmental
factors over the century. Philips focused mainly on responsive national organizations with multi
domestic strategy, while Matsushita focused on centralized and efficient operation through global
strategy. However, not all implemented strategy was successful.
Environmental Factor: Postwar
Philips
Postwar environment caused Philips to build organization on the strengths of the national
organizations, since their industrial plant in Netherlands were destroyed. Because they previously
anticipated this war, they were able to transfer oversea assets into two trust, research labs were
moved to England, and top management to U.S. Because of this, the individual country organization
became more independent. Therefore, Philips was self–sufficient and was able to respond to country
specific market conditions, since preferences and economic conditions varied. Philips' company
structure incorporated a matrix mix between product divisions and national organization. Although,
geographic and product matrix was the formal corporate–level structure, national organization had
more power. Philips recognized the importance of foreign operations and they chose to incorporate
the multi domestic strategy. This was a strategy with high cost, multi country, decentralized control,
and high responsiveness

Strategic Market Environment Of Saga Holidays
Section A: Analyse the strategic market environment of Saga Holidays Introduction Saga Holidays
was a family–run business which started from year 1948. This business had steadily grown until
nowadays. As a result, it has recognised reputation as a travel organiser that concentrated serving the
older target market only. However, the chairman of the Saga Holidays had decided to retire in
October 2004. Thus, he had sold the organisation to the Charterhouse with an incredible amount of
£1.35bn (BBC News, Oct 2004). Although no one can prove that it is worth such a high price, this
article endeavour to analyse its strategic market environment. External Environment Analysis PEST
Analysis PEST stands for Political, Economic, Social ... Show more content on Helpwriting.net ...
Weakness (Internal Environment) Firstly, people perception is Saga Holidays is for elderly people
only. Next, their distribution network was very poor. This is because there are no other agencies
provide their service. Although they had positive outlook where advertise in the quality newspaper,
this is less progressive and attracted conservative older people only. Additionally, they are small
business compared to the new merger (Thomas Cook and My Travel become globalise
organisation). Based on the diseconomies of scale, small business does not have cost advantages. In
the long–run, small business might sell out to the big organisation. Likewise, small business might
face the barriers to growth, which are limited capital and weak finance. Lastly, limited age group is
one of the weaknesses to Saga Holidays. This is because they had constraints their service to other
age group. Opportunities (External Environment) Increase in ageing population (as illustrate in
social factor). Nowadays, elder people are more likely independence and have the discretionary
purchasing power. Since Saga Holidays are highly successful in the UK, they can expand their
business to other countries or look for strategic alliance in the local travel organiser. Introduce value
holidays can attract more people to join the trips. Furthermore, they can expand the range of the
destinations, such as more adventurous holidays. All these

Business Environment, Target Customers, Market Needs Of...
Amazon.com Market Analysis
Marketing Management
Lin KE
1670998
28/02/2015
Words: 1806
Executive Summary
This paper explains the business environment, target customers, market needs of Amazon.com. The
main purpose of using Amazon.com as the case study is that, it is the leading company in the
multinational electronic industry and it has faced many variations in its growing period.
Amazon.com is the biggest e–commerce company based in Seattle,Washington,United States. It
started as an online bookstore in 1995, but soon diversified to sell DVDs, MP3, electronic device,
software, video games, furniture, clothing, jewelry and consumer goods. (Kenney, 2000) Its online
sales pattern and economic scopes has contributed a great ... Show more content on Helpwriting.net
...
During ten years developing, Amazons.com has become a fortune 500 company and a drive force of
e–commerce industries. Amazo.com currently employs 51,000 people, ships packages to customer
in 50 states, also has separate retail websites for 14 countries, includes America, England, France,
Canada, Germany, Netherlands, Italy, Spain, Australia, Brazil, Japan, China, India and Mexico.
Amazon.com expanded its business empire in different fields as innovated its own brand consumer
electronics–notably products like Amazon Kindle, Fire tablets, Fire Televison and Fire Mobile
phone, also established own cloud computing services system, Amazon Publishing, launched
Amazon Art and film products. Jeff's innovative idea and technological advancements have allowed
Amazon.com to grow rapidly as a result its cash flow has increased from $800 millions

Questions On Global Market Environment Of Argos Company
MASTER OF BUSINESS ADMINISTRATION ID number L0428SVASVA1014 Student Elena
Tsoy Module name Strategic Management Tutor Mervyn Sookun Individual assignment R
Submission deadline April 30, 2015 Table of Contents Executive Summary 2 Main areas of research
and resources used 3 Analysis of strategic models adopted 3 Porter's Five Forces Model 4 PESTLE
4 Key Conclusions and Findings 5 Contribution 6 References: 7 Executive Summary The primary
purpose of the report is to analyze global market environment of Argos Company. Based on the
outcomes of the study, reasonable recommendations for the improvement of the success and
development of a long–term strategic performance of the company are evaluated. Hence, various
tools are implemented in the report analysis. Porter's Five Forces, PESTLE, SWOT, Kotter's model,
the 7S of Mckinsey and the Blue ocean strategy are tools that have been used in the research
analysis. Moreover, analysis of strategic capabilities, international expansion strategy, resources and
core competencies are conducted in the research to examine the current marketing environment of
Argos Company. Argos is part of Home Retail Group and is one of the largest retailers in UK
serving customers through hundreds of stores across the country. Argos major core competency for
competitive advantage is a successful multi–channel retailing strategy with strong project
management office. However, some of the major findings of the study

Market Situation And Competitive Environment Of Zeus...
Initial Marketing Plan
Zeus Technology
1. Market Situation and Competitive Environment
Zeus Technology is a technological company based in Chicago–NORAM and Shanghai–APAC in
which Adjowa Karikari is the vice president of both marketing research and advertising. Our
company has two main products that are called Flash and Infinity; flash is a laptop for businesses
that embodies a high capacity hard drive with a high speed system and an expanded keyboard with
presentation, bookkeeping, and databases. Infinity is a desktop computer consisting of basic
components, 19 inch monitor, high powered hard drive with a database and programs for
bookkeeping and manufacturing.
Important environmental forces that are affecting our company in the present quarters are our
companies' market share, brand demand, profitability, pricing, and media placement. In the current
market Zeus Technology holds about 47% of the market share, this statistic is valuable to hear
because it displays that the environment that our business is in is a superior one for our business to
grow. Partnered with this, Zeus Technologies is also holding a 59% market share in our primary
target market which is Workhorse; evidently this is indeed a positive step towards the development
of our company. Through the performance report from our last two quarters, the consumer presence
segmentation and the evolution of them is now clear to our company. Furthermore, Zeus
Technologies did not initially meet the expectations for our

The Non Market Strategies From A Management Process That...
Question 1 Baron (1995) states the following: Nonmarket strategies result from a management
process that incorporates knowledge of the market and nonmarket environments, information about
specific issues, and conceptual frameworks that guide strategy formulation and implementation.
Non–market strategies reflects the need for measures other than quantitative. By applying quant
models only, important facts are neglected, such as the government, interest groups, flow of
information and issues. These factors however play an important role. For example, trade
organizations have a great impact on markets, even though they do not steer their activities in the
market. They do this through lobbyism. The non–market strategies address the non–quantitative
factors of expanding in new markets and form together with quantitative analysis the strategies
(Baron, 1995). Globalization stresses the needs for non–market strategies. This mainly due to
diversity: For instance, Switzerland has another working culture than Germany, where trade unions
are very powerful and can cause whole breakdowns of the economy (e.g. strikes on public
transport). A Swiss company which wants to expand to Germany has to be well aware of labor
unions and working counsels, guaranteed by law. Question 2 Genzyme, a biotechnology start–up
company founded by a handful scientists wants to enter the orphane drug market. At the same time,
the US Congress passed the Orphane Drug Act, which gives first developers an

Strategy Non Market Environments
Strategic Management in Non–market Environments 05/11 – 06/11. Cheetah / Hyena video 
Analogues to business world o Make kill, but can you hold when scavengers come o Eat fast if
you're a cheetah  Value Creation o Economic Activity  Value Capture o Power, Leverage
Companies you create (value you create) must be cognizant of game to come (value capture) Boeing
 Site distribution throughout US, most Congressional districts o Helps when applying / bidding for
contracts o Decision making process in Congress  If only worried about "capturing an antelope"
(market environment), wouldn't design locations for supply chain this way  Recognizing hyenas
(non–market environment effects) o How to ensure capture value o Spread out across ... Show more
 May have just been for the perception; create impression that care about fairness in way that
doesn't create large new taxes for parties  Core constituents feel that they "care about values they
run on"  May have been to help "reelection problem"  Opposed to tax: consumers of luxury
goods, manufacturers of luxury items, retailers of foreign luxury items  Supporters of Luxury Tax:
foreign manufacturers of boats, people who don't buy luxury items, domestic manufacturers of
luxury cars, manufacturers of substitutes for luxury items, some NGOs (anti–fur, anti–diamong) o
Not an accident that bill does not apply to GM (b/c GM was on committee working on bill)  When
make predictions in the political arena, are going to ask: o Who are important interest groups, who
will have power on the issue  Large number of voters  Wealth / contributions / participation of
group  Do you have connections with key members of Congress?  Distribution of voters 
Ability to get media attention (celebrities, experts)  Is the group organized? o Who has power, who
has incentives?  Can go a long way to making predictions once have the details of the situation 
What determines the incentives for action? o Magnitude of benefits will receive  As a group  As
individuals (per capita)  Substitutes and Opportunity cost  How does

The Environment Of The Global Carbon Market
The Global Carbon Market is a vast and ever–changing market and an essential part of it is the
Clean Development Mechanism (CDM). In an effort to mitigate climate change, the carbon market
enables the trading of carbon credits to offset greenhouse gas emissions. One of the instruments
implemented under the Kyoto Protocol was the CDM enabling the buying and selling of Certified
Emission Reductions (CER's) between developed and developing countries. The encouraging of
sustainable development in developing countries to offset the emissions in developed countries is
the instruments main purpose. This paper aims to focus on the Clean Development Mechanism
while attempting to evaluate the instrument as a tool to mitigate climate change. To understand the
CDM, the origins of the policy tool will be presented along with a discussion about the instruments
used along with the CDM and a brief case study involving Malaysia and Denmark will be presented
as to present the real world application of the mechanism.
Relation of the CDM to the UNFCCC and Kyoto Protocol
The preceding four decades have heralded in the awareness of anthropogenic climate change and
along with it, many solutions and ideas were proposed to mitigate the known negative effects. Much
more recently, a common solution has been the introduction of a policy instrument that sets to
regulate the emissions of the largest, voluminous, industrial polluters. It has been argued that the
more effective policies utilise a

Environments And Effects Of External Environment On...
Effects of external environment on company's strategy
Introduction:
The development of any organization require new ways of orientation of a business, requires
organization to adapt to environmental changes inside and outside the action. The purpose of
external assessment is to prosper a limited list of an opportunities and threats that should be avoided.
External assessment is not aimed at developing an extensive list of every possible factor that could
affect the business. External environment of an organizations are factors that affect the company's
ability to function. The importance of external environment and their effect on the expansion of
marketing planning is crucial and should be reviewed by an organization wising to be profitable in
the market. A firm should have a mind that effective marketing strategies could not be developed
without the analysis of external environment in which the company operates. The external
environment for a company covers many aspects such as macro environment and micro
environment. The macro environment consists of forces such as social, political and technological
and micro environment consists of such as structure of the market, the suppliers, customers and the
competition. Strategic ... Show more content on Helpwriting.net ...
The external environment covers many aspects for the company. They both are considered under
two factors the macro–environment and the micro–environment. The macro–environment of a
company covers forces, for example, social, cultural, legal, economic, political and technological.
Within this are incorporated elements, for example, demographics, green issues and larger societal
and environmental forces. The micro–environment includes other environmental factors, such as the
structure of the market, the suppliers, and customers, trends of the market, the public and

External Environment Analysis Essay
CHAPTER TWO
EXTERNAL ENVIRONMENT ANALYSIS
At the end of this chapter, the student should be able to:
1. Understand the processes for an environmentally conscious organization.
2. Know the importance of SWOT analysis in analyzing both external and internal environment.
3. Understand the different segments of the external environment known as the general environment.
4. To find out how the strength of the company's competitive forces are congruent with the
industry's through the five–forces model of industry competition.
5. To understand the relevance of benchmarking in evaluating company's performance as against
competitors.
INTRODUCTION:
Companies must be responsive to the external business environment. Knowledge about the ... Show
more content on Helpwriting.net ...
5. Technological. Information technology, robotics, microelectronics, ergonomics, genetic
engineering, computer–aided design, pollution, global warning, invention of smart gadgets are some
of issues under this segment.
6. Global segment. This segment includes political events, peace agreements or negotiations, critical
global markets, newly industrialized countries, trade agreements, and different cultural and
institutional attributes.
THE STRENGTH OF AN INDUSTRY'S COMPETITIVE FORCES
Industry and competitive analysis should focus on the competitive dynamics of the industry. The
five–forces model of competition is the most powerful and widely used tool for assessing the
strength of the industry's competitive forces.
The Five Basic Competitive Forces
1. The threat of new entrants. Several factors determine whether the threat of new companies
entering the marketplace presents a significant competitive pressure. As a rule, the bigger pool of
entry candidates, the stronger the threat of potential entry. Dess, et.al. enumerated the six major
sources of entry barriers.
a. Economies of scale. Economies of scale refers to spreading the costs of production over the
number of units produced. The cost of a product per unit declines as the absolute volume per period

increases.
b. Product differentiation. When existing competitors have strong brand

The Effect Of Sensor Market On The Environment Of Rapid...
1) The overview of simulation In recent years, the sensor market is expected to have a great
potential for development. This is because under the environment of rapid progress of technology,
sensors has been extensively applied in high–tech products with the high frequency of use, such as
smart–phones, laptops and other portable equipment. Under the simulated market, the sensor market
was carved up by four companies, they are Andrews, Baldwin, Chester and Digby, and each of them
also operated 5 different product lines which are traditional, low–end, high–end, performance and
size products. In this simulation, our company generally experienced two stages: Stage 1 (round 1–
3) Our company was not performed excellently during this stage. The overall market share for our
products was in the state of continued to decline (from 25.51% to23.11%) as well as the share price
(from $40.36 to $27.54). consequently, this sluggish performance led to the market capitalization
decreased from $81 million to $66 million, which is in the third place in the four companies. Stage 2
(round 4–7) Over seven rounds of heated competition, there were several pound achievements we
made： i. We not only reached the highest overall market share(40.38%), but also the highest
market share for each individual product comparted to the other three rivals. These laid a solid
foundation for our strong retail sales. ii. There were totally 4976410 shares being issued by our
company and the share price has

From the past until present, in order to achieve competitive advantage to compete in turbulence and
highly competitive market environment, the one who take control over the organisation should
design powerful strategies. To create that strategies, managers need both good understanding in
internal and external environment, and effective managerial skill to organise sophisticate works
arising in organisational routine systematically. The one who assigned as manager has power to
control over company resources which included human being. Human can be considered as one of
the most valuable resources in the company because value can be added to them through education
and experience. However, human could be considered as the most complicate resource. This is
because they have personal needs, ambition, and feeling which are different between one to others.
Unlike machines or other type of assets that similarly designed to do specific jobs, stereotype should
not be applied to workers and there is no one best way to manage or to control them. In particular, it
can be said that one size does not fit all. As the result, this issue could be considered as one of the
most wildly discussed topics among managerial scholars. The idea of how to manage and control
over human being in the work place start in the period of industrial revolution where the factory
trying to maximise their profits through the concept of economy of scale. Human as the resources to
produce things has been controlled

Changing Market Environment
Changes in the Marketing Environment and its Implications
The word "Marketing" refers to an activity that is strategically concerned with the management of
relationship among an organization and environment. Environment could be described as an internal
and external condition to an organization. Internal Environment consists of situational factors that
are present within the organizational boundaries whereas external environment consists of any
factors or conditions that are not under the control of an organization. Internal Environment creates
strengths or weaknesses for a firm, however external environment may create opportunities or
threats. Over the past some years, a significant change in external environment has been happened.
In ... Show more content on Helpwriting.net ...
They were more rigid. However, today consumers want change, they want to experience new things,
and much more flexible. These are some of the reasons of fashionisatin and erosion of brands. All
these things are demanding more change in the marketing environment.
Earlier, all businesses produce goods and then market them broadly to the general public without
considering the needs of specific consumers in the market. However, in the current situation
companies are adopting more targeted approach. In this regard, they advertise and market their
product primarily to their target market. Companies now are increasing their reliance on niche
marketing and specialization which is also refers to micro market. This phenomenon of micro
market is creating change in the marketing environment and possessing challenge to the marketer.
Change in the marketing environment also comes from the product life cycle. As product moves
from one stage to another, a change occurs. In the earlier and middle stages of the product,
companies try to differentiate their products which help them to charge premiums from the
customers. However, in the later stages of the product, commoditization happens. Commoditization
is a concept which reduces the differentiation. Reduction in the differentiation would results in the
shrinkage of profit margins. Generally, companies do not want to commoditize and strives to
prolong the middle

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